{"id":67130,"date":"2026-07-27T08:28:55","date_gmt":"2026-07-26T23:28:55","guid":{"rendered":"https:\/\/designcompass.org\/?p=67130"},"modified":"2026-07-27T08:28:55","modified_gmt":"2026-07-26T23:28:55","slug":"daangn-seed-design-system-rebranding","status":"publish","type":"post","link":"https:\/\/designcompass.org\/en\/2026\/07\/27\/daangn-seed-design-system-rebranding\/","title":{"rendered":"Carrot Unveils Brand Identity for Design System &#039;SEED&#039;"},"content":{"rendered":"<p class=\"wp-block-paragraph\">Danggeun has unveiled the new brand identity and website for its design system, &#039;SEED&#039;. SEED is Danggeun&#039;s integrated design language that connects the design decisions that constitute a product\u2014ranging from basic elements like color and typography to components, interactions, and patterns\u2014through a single standard.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The new brand has adopted the slogan &#039;Seed to Root, Root to Daangn.&#039; It likens the structure in which the smallest unit of design expands into a single product through components and screens to the process of a seed taking root and growing into a carrot. The logo incorporates roots, a hyper-local map, a network connecting members, and the structure of a design system where components expand. While maintaining the orange color symbolizing the carrot, lime green, inspired by code editor highlights, was added as an accent color.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This rebranding project extends Danggeun&#039;s brand experience, which was previously focused on users, to the tools used by the designers and engineers who create the products. Through an independent identity, it helps members easily understand and trust the system&#039;s standards, while connecting SEED\u2014which expands across multiple platforms\u2014into a single language. The brand design was handled by the Danggeun Branding Team, and the design system by the Danggeun Design Core Team.<\/p>\n\n\n\n<figure class=\"wp-block-video\"><video height=\"900\" style=\"aspect-ratio: 720 \/ 900;\" width=\"720\" autoplay controls muted src=\"https:\/\/designcompass.org\/wp-content\/uploads\/2026\/07\/@seeun_in.mp4\" playsinline><\/video><\/figure>\n\n\n\n<figure class=\"wp-block-video\"><video height=\"900\" style=\"aspect-ratio: 720 \/ 900;\" width=\"720\" autoplay controls muted src=\"https:\/\/designcompass.org\/wp-content\/uploads\/2026\/07\/@seeun_in-1.mp4\" playsinline><\/video><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>More and Sources<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/seed-design.io\/\">https:\/\/seed-design.io\/<\/a><\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>","protected":false},"excerpt":{"rendered":"<p>\ub2f9\uadfc\uc774 \ub514\uc790\uc778 \uc2dc\uc2a4\ud15c \u2018SEED\u2019\uc758 \uc0c8\ub85c\uc6b4 \ube0c\ub79c\ub4dc \uc544\uc774\ub374\ud2f0\ud2f0\uc640 \uc6f9\uc0ac\uc774\ud2b8\ub97c \uacf5\uac1c\ud588\uc2b5\ub2c8\ub2e4. SEED\ub294 \uc0c9\uc0c1\uacfc \ud0c0\uc774\ud3ec\uadf8\ub798\ud53c \uac19\uc740 \uae30\ucd08 \uc694\uc18c\ubd80\ud130 \ucef4\ud3ec\ub10c\ud2b8, \uc778\ud130\ub799\uc158, \ud328\ud134\uae4c\uc9c0 \uc81c\ud488\uc744 \uad6c\uc131\ud558\ub294 \ub514\uc790\uc778 \uacb0\uc815\uc744 \ud558\ub098\uc758 \uae30\uc900\uc73c\ub85c \uc5f0\uacb0\ud558\ub294 \ub2f9\uadfc\uc758 \ud1b5\ud569 \ub514\uc790\uc778 \uc5b8\uc5b4\uc785\ub2c8\ub2e4. \uc0c8\ub85c\uc6b4 \ube0c\ub79c\ub4dc\ub294 \u2018Seed to Root, Root to Daangn\u2019\uc744 \uc2ac\ub85c\uac74\uc73c\ub85c \uc0bc\uc558\uc2b5\ub2c8\ub2e4. \ub514\uc790\uc778\uc758 \ucd5c\uc18c \ub2e8\uc704\uac00 \ucef4\ud3ec\ub10c\ud2b8\uc640 \ud654\uba74\uc744 \uac70\uccd0 \ud558\ub098\uc758 \ud504\ub85c\ub355\ud2b8\ub85c \ud655\uc7a5\ub418\ub294 \uad6c\uc870\ub97c \uc528\uc557\uc774 \ubfcc\ub9ac\ub97c \ub0b4\ub9ac\uace0 \ub2f9\uadfc\uc73c\ub85c \uc790\ub77c\ub294 \uacfc\uc815\uc5d0 [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":67131,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[4,621],"tags":[],"class_list":["post-67130","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","category-service"],"acf":[],"publishpress_future_action":{"enabled":false,"date":"2026-08-31 08:49:11","action":"change-status","newStatus":"draft","terms":[],"taxonomy":"category","extraData":[]},"publishpress_future_workflow_manual_trigger":{"enabledWorkflows":[]},"jetpack_featured_media_url":"https:\/\/designcompass.org\/wp-content\/uploads\/2026\/07\/@seeun_in-12.45.jpg","_links":{"self":[{"href":"https:\/\/designcompass.org\/en\/wp-json\/wp\/v2\/posts\/67130","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/designcompass.org\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/designcompass.org\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/designcompass.org\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/designcompass.org\/en\/wp-json\/wp\/v2\/comments?post=67130"}],"version-history":[{"count":1,"href":"https:\/\/designcompass.org\/en\/wp-json\/wp\/v2\/posts\/67130\/revisions"}],"predecessor-version":[{"id":67134,"href":"https:\/\/designcompass.org\/en\/wp-json\/wp\/v2\/posts\/67130\/revisions\/67134"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/designcompass.org\/en\/wp-json\/wp\/v2\/media\/67131"}],"wp:attachment":[{"href":"https:\/\/designcompass.org\/en\/wp-json\/wp\/v2\/media?parent=67130"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/designcompass.org\/en\/wp-json\/wp\/v2\/categories?post=67130"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/designcompass.org\/en\/wp-json\/wp\/v2\/tags?post=67130"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}