{"id":65349,"date":"2026-06-29T10:00:00","date_gmt":"2026-06-29T01:00:00","guid":{"rendered":"https:\/\/designcompass.org\/?p=65349"},"modified":"2026-06-29T08:44:12","modified_gmt":"2026-06-28T23:44:12","slug":"naver-ai-tab-search-launch","status":"publish","type":"post","link":"https:\/\/designcompass.org\/en\/2026\/06\/29\/naver-ai-tab-search-launch\/","title":{"rendered":"Naver Officially Launches AI Tab"},"content":{"rendered":"<p class=\"wp-block-paragraph\">Naver has officially launched its conversational AI search service, &#039;AI Tab&#039;.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The AI Tab is a generative AI search feature available directly in the Naver search bar. When a user enters a question, the AI understands the intent and context to provide an answer. Unlike traditional search that displays a list of links, it organizes and presents necessary information in a conversational manner.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This change also affects the structure of Naver&#039;s search homepage. Naver has revamped the &#039;Green Dot&#039; on the mobile app&#039;s search homepage to center around the AI tab. Users can now access the AI tab directly from the search bar on both PC and mobile devices.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The AI Tab was beta-launched last April for Naver Plus membership users. Since then, it surpassed 4 million cumulative users in approximately two months. With this official launch, it is now available to all users.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The direction of the function is closer to action than to simple answers. Naver describes the AI tab as &#039;Agentic Search,&#039; which connects to actions such as shopping, location searching, and reservations. For example, it can find places that meet specific criteria or narrow down complex requests through conversation.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For users, the way they search changes. The process of comparing results by repeatedly changing search terms may be reduced. Instead, the workflow may increasingly involve viewing AI-organized answers first and following sources and services if necessary.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"743\" src=\"https:\/\/designcompass.org\/wp-content\/uploads\/2026\/06\/\uc774\ubbf8\uc9c0_\ub124\uc774\ubc84_AI_\ud0ed_\uc2dc\uc791_\ud654\uba74-1024x743.png\" alt=\"\" class=\"wp-image-65351\" srcset=\"https:\/\/designcompass.org\/wp-content\/uploads\/2026\/06\/\uc774\ubbf8\uc9c0_\ub124\uc774\ubc84_AI_\ud0ed_\uc2dc\uc791_\ud654\uba74-1024x743.png 1024w, https:\/\/designcompass.org\/wp-content\/uploads\/2026\/06\/\uc774\ubbf8\uc9c0_\ub124\uc774\ubc84_AI_\ud0ed_\uc2dc\uc791_\ud654\uba74-300x218.png 300w, https:\/\/designcompass.org\/wp-content\/uploads\/2026\/06\/\uc774\ubbf8\uc9c0_\ub124\uc774\ubc84_AI_\ud0ed_\uc2dc\uc791_\ud654\uba74-768x558.png 768w, https:\/\/designcompass.org\/wp-content\/uploads\/2026\/06\/\uc774\ubbf8\uc9c0_\ub124\uc774\ubc84_AI_\ud0ed_\uc2dc\uc791_\ud654\uba74-1536x1115.png 1536w, https:\/\/designcompass.org\/wp-content\/uploads\/2026\/06\/\uc774\ubbf8\uc9c0_\ub124\uc774\ubc84_AI_\ud0ed_\uc2dc\uc791_\ud654\uba74-2048x1487.png 2048w, https:\/\/designcompass.org\/wp-content\/uploads\/2026\/06\/\uc774\ubbf8\uc9c0_\ub124\uc774\ubc84_AI_\ud0ed_\uc2dc\uc791_\ud654\uba74-1320x958.png 1320w, https:\/\/designcompass.org\/wp-content\/uploads\/2026\/06\/\uc774\ubbf8\uc9c0_\ub124\uc774\ubc84_AI_\ud0ed_\uc2dc\uc791_\ud654\uba74-600x436.png 600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"743\" src=\"https:\/\/designcompass.org\/wp-content\/uploads\/2026\/06\/\uc774\ubbf8\uc9c0_AI\ud0ed_\ud654\ub2f4\uc232_\uadfc\ucc98_\ubdf0_\uce74\ud398_\ucd94\ucc9c-1024x743.png\" alt=\"\" class=\"wp-image-65352\" srcset=\"https:\/\/designcompass.org\/wp-content\/uploads\/2026\/06\/\uc774\ubbf8\uc9c0_AI\ud0ed_\ud654\ub2f4\uc232_\uadfc\ucc98_\ubdf0_\uce74\ud398_\ucd94\ucc9c-1024x743.png 1024w, https:\/\/designcompass.org\/wp-content\/uploads\/2026\/06\/\uc774\ubbf8\uc9c0_AI\ud0ed_\ud654\ub2f4\uc232_\uadfc\ucc98_\ubdf0_\uce74\ud398_\ucd94\ucc9c-300x218.png 300w, https:\/\/designcompass.org\/wp-content\/uploads\/2026\/06\/\uc774\ubbf8\uc9c0_AI\ud0ed_\ud654\ub2f4\uc232_\uadfc\ucc98_\ubdf0_\uce74\ud398_\ucd94\ucc9c-768x558.png 768w, https:\/\/designcompass.org\/wp-content\/uploads\/2026\/06\/\uc774\ubbf8\uc9c0_AI\ud0ed_\ud654\ub2f4\uc232_\uadfc\ucc98_\ubdf0_\uce74\ud398_\ucd94\ucc9c-1536x1115.png 1536w, https:\/\/designcompass.org\/wp-content\/uploads\/2026\/06\/\uc774\ubbf8\uc9c0_AI\ud0ed_\ud654\ub2f4\uc232_\uadfc\ucc98_\ubdf0_\uce74\ud398_\ucd94\ucc9c-2048x1487.png 2048w, https:\/\/designcompass.org\/wp-content\/uploads\/2026\/06\/\uc774\ubbf8\uc9c0_AI\ud0ed_\ud654\ub2f4\uc232_\uadfc\ucc98_\ubdf0_\uce74\ud398_\ucd94\ucc9c-1320x958.png 1320w, https:\/\/designcompass.org\/wp-content\/uploads\/2026\/06\/\uc774\ubbf8\uc9c0_AI\ud0ed_\ud654\ub2f4\uc232_\uadfc\ucc98_\ubdf0_\uce74\ud398_\ucd94\ucc9c-600x436.png 600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"743\" src=\"https:\/\/designcompass.org\/wp-content\/uploads\/2026\/06\/\uc774\ubbf8\uc9c0_AI\ud0ed_\uc2e0\ud63c\ubd80\ubd80_4\ub3c4\uc5b4_\ub0c9\uc7a5\uace0_\ucd94\ucc9c-1024x743.png\" alt=\"\" class=\"wp-image-65353\" srcset=\"https:\/\/designcompass.org\/wp-content\/uploads\/2026\/06\/\uc774\ubbf8\uc9c0_AI\ud0ed_\uc2e0\ud63c\ubd80\ubd80_4\ub3c4\uc5b4_\ub0c9\uc7a5\uace0_\ucd94\ucc9c-1024x743.png 1024w, https:\/\/designcompass.org\/wp-content\/uploads\/2026\/06\/\uc774\ubbf8\uc9c0_AI\ud0ed_\uc2e0\ud63c\ubd80\ubd80_4\ub3c4\uc5b4_\ub0c9\uc7a5\uace0_\ucd94\ucc9c-300x218.png 300w, https:\/\/designcompass.org\/wp-content\/uploads\/2026\/06\/\uc774\ubbf8\uc9c0_AI\ud0ed_\uc2e0\ud63c\ubd80\ubd80_4\ub3c4\uc5b4_\ub0c9\uc7a5\uace0_\ucd94\ucc9c-768x558.png 768w, https:\/\/designcompass.org\/wp-content\/uploads\/2026\/06\/\uc774\ubbf8\uc9c0_AI\ud0ed_\uc2e0\ud63c\ubd80\ubd80_4\ub3c4\uc5b4_\ub0c9\uc7a5\uace0_\ucd94\ucc9c-1536x1115.png 1536w, https:\/\/designcompass.org\/wp-content\/uploads\/2026\/06\/\uc774\ubbf8\uc9c0_AI\ud0ed_\uc2e0\ud63c\ubd80\ubd80_4\ub3c4\uc5b4_\ub0c9\uc7a5\uace0_\ucd94\ucc9c-2048x1487.png 2048w, https:\/\/designcompass.org\/wp-content\/uploads\/2026\/06\/\uc774\ubbf8\uc9c0_AI\ud0ed_\uc2e0\ud63c\ubd80\ubd80_4\ub3c4\uc5b4_\ub0c9\uc7a5\uace0_\ucd94\ucc9c-1320x958.png 1320w, https:\/\/designcompass.org\/wp-content\/uploads\/2026\/06\/\uc774\ubbf8\uc9c0_AI\ud0ed_\uc2e0\ud63c\ubd80\ubd80_4\ub3c4\uc5b4_\ub0c9\uc7a5\uace0_\ucd94\ucc9c-600x436.png 600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>More and Sources<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.navercorp.com\/media\/pressReleasesDetail?seq=34984&amp;utm_source=chatgpt.com\">https:\/\/www.navercorp.com\/media\/pressReleasesDetail?seq=34984&amp;utm_source=chatgpt.com<\/a><\/li>\n<\/ul>","protected":false},"excerpt":{"rendered":"<p>\ub124\uc774\ubc84\uac00 \ub300\ud654\ud615 AI \uac80\uc0c9 \uc11c\ube44\uc2a4 \u2018AI\ud0ed\u2019\uc744 \uc815\uc2dd \ucd9c\uc2dc\ud588\uc2b5\ub2c8\ub2e4. AI\ud0ed\uc740 \ub124\uc774\ubc84 \uac80\uc0c9\ucc3d\uc5d0\uc11c \ubc14\ub85c \uc0ac\uc6a9\ud560 \uc218 \uc788\ub294 \uc0dd\uc131\ud615 AI \uac80\uc0c9 \uae30\ub2a5\uc785\ub2c8\ub2e4. \uc0ac\uc6a9\uc790\uac00 \uc9c8\ubb38\uc744 \uc785\ub825\ud558\uba74 AI\uac00 \uc758\ub3c4\uc640 \ub9e5\ub77d\uc744 \ud30c\uc545\ud574 \ub2f5\ubcc0\ud569\ub2c8\ub2e4. \ub9c1\ud06c \ubaa9\ub85d\uc744 \ubcf4\uc5ec\uc8fc\ub294 \uae30\uc874 \uac80\uc0c9\uacfc \ub2ec\ub9ac, \ud544\uc694\ud55c \uc815\ubcf4\ub97c \ub300\ud654\ud615\uc73c\ub85c \uc815\ub9ac\ud574 \ubcf4\uc5ec\uc8fc\ub294 \ubc29\uc2dd\uc785\ub2c8\ub2e4. \uc774\ubc88 \ubcc0\ud654\ub294 \ub124\uc774\ubc84 \uac80\uc0c9 \ud648 \uad6c\uc870\uc5d0\ub3c4 \uc601\ud5a5\uc744 \uc90d\ub2c8\ub2e4. \ub124\uc774\ubc84\ub294 \ubaa8\ubc14\uc77c \uc571 \uac80\uc0c9\ud648\uc758 \u2018\uadf8\ub9b0\ub2f7\u2019\uc744 AI\ud0ed \uc911\uc2ec\uc73c\ub85c \uac1c\ud3b8\ud588\uc2b5\ub2c8\ub2e4. [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":65350,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[4,621],"tags":[],"class_list":["post-65349","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","category-service"],"acf":[],"publishpress_future_action":{"enabled":false,"date":"2026-08-31 12:40:06","action":"change-status","newStatus":"draft","terms":[],"taxonomy":"category","extraData":[]},"publishpress_future_workflow_manual_trigger":{"enabledWorkflows":[]},"jetpack_featured_media_url":"https:\/\/designcompass.org\/wp-content\/uploads\/2026\/06\/\uc774\ubbf8\uc9c0_\ub124\uc774\ubc84_AI\ud0ed_PC_AI_\ube0c\ub9ac\ud551_\uc9c4\uc785\uc810.jpg","_links":{"self":[{"href":"https:\/\/designcompass.org\/en\/wp-json\/wp\/v2\/posts\/65349","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/designcompass.org\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/designcompass.org\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/designcompass.org\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/designcompass.org\/en\/wp-json\/wp\/v2\/comments?post=65349"}],"version-history":[{"count":2,"href":"https:\/\/designcompass.org\/en\/wp-json\/wp\/v2\/posts\/65349\/revisions"}],"predecessor-version":[{"id":65361,"href":"https:\/\/designcompass.org\/en\/wp-json\/wp\/v2\/posts\/65349\/revisions\/65361"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/designcompass.org\/en\/wp-json\/wp\/v2\/media\/65350"}],"wp:attachment":[{"href":"https:\/\/designcompass.org\/en\/wp-json\/wp\/v2\/media?parent=65349"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/designcompass.org\/en\/wp-json\/wp\/v2\/categories?post=65349"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/designcompass.org\/en\/wp-json\/wp\/v2\/tags?post=65349"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}