{"id":64870,"date":"2026-06-16T09:00:00","date_gmt":"2026-06-16T00:00:00","guid":{"rendered":"https:\/\/designcompass.org\/?p=64870"},"modified":"2026-06-16T08:25:36","modified_gmt":"2026-06-15T23:25:36","slug":"kfc-bucket-rebrand","status":"publish","type":"post","link":"https:\/\/designcompass.org\/en\/2026\/06\/16\/kfc-bucket-rebrand\/","title":{"rendered":"KFC, \ubc84\ud0b7 \uc911\uc2ec \ube0c\ub79c\ub4dc \ub9ac\ud504\ub808\uc2dc"},"content":{"rendered":"<p class=\"wp-block-paragraph\">KFC\uac00 \uae00\ub85c\ubc8c \ube0c\ub79c\ub4dc \ub9ac\ud504\ub808\uc2dc\ub97c \uacf5\uac1c\ud588\uc2b5\ub2c8\ub2e4. \uc774\ubc88 \ubcc0\ud654\ub294 \ub85c\uace0\ub9cc \ubc14\uafb8\ub294 \uc791\uc5c5\uc774 \uc544\ub2c8\ub77c \uba54\ub274, \ub9e4\uc7a5, \ud328\ud0a4\uc9c0, \uad11\uace0, \ub514\uc9c0\ud138 \ud654\uba74\uae4c\uc9c0 \ube0c\ub79c\ub4dc \uacbd\ud5d8 \uc804\ubc18\uc744 \ub2e4\uc2dc \uc815\ub9ac\ud558\ub294 \ud504\ub85c\uc81d\ud2b8\uc785\ub2c8\ub2e4.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\ud575\uc2ec \uc0c1\uc9d5\uc740 \ubc84\ud0b7\uc785\ub2c8\ub2e4. KFC\ub294 \uce58\ud0a8\uc744 \ub2f4\ub294 \ud3ec\uc7a5 \uc6a9\uae30\uc600\ub358 \ubc84\ud0b7\uc744 \ube0c\ub79c\ub4dc \uc804\uccb4\ub97c \uc5f0\uacb0\ud558\ub294 \uc8fc\uc694 \uc790\uc0b0\uc73c\ub85c \ud655\uc7a5\ud588\uc2b5\ub2c8\ub2e4. \ud328\ud0a4\uc9c0, \uad11\uace0, \uc571, \ub9e4\uc7a5 \ub514\uc790\uc778\uc5d0\uc11c \ubc84\ud0b7\uc758 \ud615\ud0dc\uc640 \uc774\ubbf8\uc9c0\ub97c \ub354 \uc801\uadf9\uc801\uc73c\ub85c \ud65c\uc6a9\ud569\ub2c8\ub2e4.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\uc0c8\ub85c\uc6b4 \uc544\uc774\ub374\ud2f0\ud2f0\ub294 JKR\uc774 \ub9e1\uc558\uc2b5\ub2c8\ub2e4. JKR\uc740 KFC\uc758 \ube0c\ub79c\ub4dc \uc138\uacc4\ub97c Bucketverse\ub77c\uace0 \ud45c\ud604\ud588\uc2b5\ub2c8\ub2e4. \ubc84\ud0b7\uc744 \ub2e8\uc21c\ud55c \ud3ec\uc7a5\uc7ac\uac00 \uc544\ub2c8\ub77c \ube0c\ub79c\ub4dc \uacbd\ud5d8\uc744 \ub2f4\ub294 \uc2dc\uac01\uc801 \ud2c0\ub85c \ud65c\uc6a9\ud55c \uac83\uc774 \ud2b9\uc9d5\uc785\ub2c8\ub2e4.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\ucee4\ub110 \uc0cc\ub354\uc2a4 \ub85c\uace0\ub3c4 \uc77c\ubd80 \ub2e4\ub4ec\uc5c8\uc2b5\ub2c8\ub2e4. \ud070 \ubcc0\ud654\ub294 \uc544\ub2c8\uc9c0\ub9cc \uc678\uacfd\uc120\uacfc \ubaa9\uae43 \ud45c\ud604\uc774 \ub354 \ub610\ub837\ud574\uc84c\uace0, \ub514\uc9c0\ud138 \ud658\uacbd\uc5d0\uc11c\ub3c4 \uc798 \ubcf4\uc774\ub3c4\ub85d \uc815\ub9ac\ud588\uc2b5\ub2c8\ub2e4. \ube0c\ub79c\ub4dc\uba85\uc740 \ubc84\ud0b7 \ud615\ud0dc \uc548\uc5d0\uc11c \ub354 \uc720\uc5f0\ud558\uac8c \ubc30\uce58\ub429\ub2c8\ub2e4.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\uc804\uc6a9 \uc11c\uccb4\ub3c4 \uc0c8\ub86d\uac8c \uc801\uc6a9\ud588\uc2b5\ub2c8\ub2e4. KFC\ub294 Kentucky Fried Serif\uc640 Kentucky Fried Sans\ub97c \uc0ac\uc6a9\ud574 \ube0c\ub79c\ub4dc \ud1a4\uc744 \uac15\ud654\ud588\uc2b5\ub2c8\ub2e4. \uae30\uc874\uc758 \ube68\uac15, \ud770\uc0c9, \uac80\uc815 \uc0c9\uc0c1\uc740 \uc720\uc9c0\ud558\uba74\uc11c 11\uac00\uc9c0 \ud5c8\ube0c\uc640 \ud5a5\uc2e0\ub8cc\uc5d0\uc11c \uc601\uac10\uc744 \ubc1b\uc740 \uadf8\ub798\ud53d \uc694\uc18c\ub3c4 \ucd94\uac00\ud588\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\uba54\ub274 \ubcc0\ud654\ub3c4 \ud568\uaed8 \uc9c4\ud589\ub429\ub2c8\ub2e4. KFC\ub294 \ud150\ub354\uc640 \uc719 \uac19\uc740 \ubf08 \uc5c6\ub294 \uce58\ud0a8 \uba54\ub274\ub97c \uac15\ud654\ud558\uace0, 20\uac1c \uc774\uc0c1\uc758 \uc18c\uc2a4\ub97c \ud655\ub300\ud569\ub2c8\ub2e4. \uc74c\ub8cc \ube0c\ub79c\ub4dc KWENCH by KFC\ub3c4 \ud655\uc7a5\ud569\ub2c8\ub2e4. \ubcf4\ubc14 \ub9ac\ud504\ub808\uc154, \uc2a4\ud30c\ud074\ub9c1 \ub808\ubaa8\ub124\uc774\ub4dc, \uc544\uc774\uc2a4\ucee4\ud53c \uac19\uc740 \uba54\ub274\ub97c \ud1b5\ud574 \uc74c\ub8cc \uc120\ud0dd\uc9c0\ub97c \ub113\ud799\ub2c8\ub2e4.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\ub9e4\uc7a5 \ub514\uc790\uc778\ub3c4 \uc0c8\ub86d\uac8c \uc801\uc6a9\ub429\ub2c8\ub2e4. \ubbf8\uad6d \ud14d\uc0ac\uc2a4 \ub9e5\ud0a4\ub2c8\uc5d0\ub294 \uc624\ud508 \ucf58\uc149\ud2b8 \ub9e4\uc7a5\uc774, \ub450\ubc14\uc774\uc5d0\ub294 2\uce35 \uaddc\ubaa8\uc758 \ubab0\uc785\ud615 \ub9e4\uc7a5\uc774 \uc5f4\ub9b4 \uc608\uc815\uc785\ub2c8\ub2e4. KFC\ub294 \uc0c8\ub85c\uc6b4 \ub9e4\uc7a5 \ub514\uc790\uc778\uc744 \ud1b5\ud574 \uc8fc\ubb38, \uc2dd\uc0ac, \ud53d\uc5c5 \uacbd\ud5d8\uc744 \ub354 \ud604\ub300\uc801\uc73c\ub85c \uc815\ub9ac\ud569\ub2c8\ub2e4.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\uc774\ubc88 \ub9ac\ube0c\ub79c\ub529\uc740 \uc601\uad6d\uacfc \uc544\uc77c\ub79c\ub4dc\ub97c \uc2dc\uc791\uc73c\ub85c \ubbf8\uad6d, \ud638\uc8fc \ub4f1 \ub2e4\ub978 \uc2dc\uc7a5\uc73c\ub85c \ud655\ub300\ub420 \uc608\uc815\uc785\ub2c8\ub2e4. KFC\ub294 \uc804 \uc138\uacc4 150\uac1c\uad6d \uc774\uc0c1\uc5d0\uc11c 34,000\uac1c\uac00 \ub118\ub294 \ub9e4\uc7a5\uc744 \uc6b4\uc601\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<figure class=\"wp-block-video\"><video height=\"1080\" style=\"aspect-ratio: 1920 \/ 1080;\" width=\"1920\" autoplay controls loop muted src=\"https:\/\/designcompass.org\/wp-content\/uploads\/2026\/06\/JKR-evolves-KFCs-entire-identity-around-the-bucket-\u2013-welcome-to-the-Bucketverse-Creative-Boom-3.mp4\" playsinline><\/video><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/designcompass.org\/wp-content\/uploads\/2026\/06\/JKR-evolves-KFCs-entire-identity-around-the-bucket-\u2013-welcome-to-the-Bucketverse-Creative-Boom-2-1024x576.png\" alt=\"\" class=\"wp-image-64873\" srcset=\"https:\/\/designcompass.org\/wp-content\/uploads\/2026\/06\/JKR-evolves-KFCs-entire-identity-around-the-bucket-\u2013-welcome-to-the-Bucketverse-Creative-Boom-2-1024x576.png 1024w, https:\/\/designcompass.org\/wp-content\/uploads\/2026\/06\/JKR-evolves-KFCs-entire-identity-around-the-bucket-\u2013-welcome-to-the-Bucketverse-Creative-Boom-2-300x169.png 300w, https:\/\/designcompass.org\/wp-content\/uploads\/2026\/06\/JKR-evolves-KFCs-entire-identity-around-the-bucket-\u2013-welcome-to-the-Bucketverse-Creative-Boom-2-768x432.png 768w, https:\/\/designcompass.org\/wp-content\/uploads\/2026\/06\/JKR-evolves-KFCs-entire-identity-around-the-bucket-\u2013-welcome-to-the-Bucketverse-Creative-Boom-2-1536x864.png 1536w, https:\/\/designcompass.org\/wp-content\/uploads\/2026\/06\/JKR-evolves-KFCs-entire-identity-around-the-bucket-\u2013-welcome-to-the-Bucketverse-Creative-Boom-2-1320x743.png 1320w, https:\/\/designcompass.org\/wp-content\/uploads\/2026\/06\/JKR-evolves-KFCs-entire-identity-around-the-bucket-\u2013-welcome-to-the-Bucketverse-Creative-Boom-2-600x338.png 600w, https:\/\/designcompass.org\/wp-content\/uploads\/2026\/06\/JKR-evolves-KFCs-entire-identity-around-the-bucket-\u2013-welcome-to-the-Bucketverse-Creative-Boom-2.png 1888w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/designcompass.org\/wp-content\/uploads\/2026\/06\/JKR-evolves-KFCs-entire-identity-around-the-bucket-\u2013-welcome-to-the-Bucketverse-Creative-Boom-4-1024x576.png\" alt=\"\" class=\"wp-image-64874\" srcset=\"https:\/\/designcompass.org\/wp-content\/uploads\/2026\/06\/JKR-evolves-KFCs-entire-identity-around-the-bucket-\u2013-welcome-to-the-Bucketverse-Creative-Boom-4-1024x576.png 1024w, https:\/\/designcompass.org\/wp-content\/uploads\/2026\/06\/JKR-evolves-KFCs-entire-identity-around-the-bucket-\u2013-welcome-to-the-Bucketverse-Creative-Boom-4-300x169.png 300w, https:\/\/designcompass.org\/wp-content\/uploads\/2026\/06\/JKR-evolves-KFCs-entire-identity-around-the-bucket-\u2013-welcome-to-the-Bucketverse-Creative-Boom-4-768x432.png 768w, https:\/\/designcompass.org\/wp-content\/uploads\/2026\/06\/JKR-evolves-KFCs-entire-identity-around-the-bucket-\u2013-welcome-to-the-Bucketverse-Creative-Boom-4-1536x864.png 1536w, https:\/\/designcompass.org\/wp-content\/uploads\/2026\/06\/JKR-evolves-KFCs-entire-identity-around-the-bucket-\u2013-welcome-to-the-Bucketverse-Creative-Boom-4-1320x743.png 1320w, https:\/\/designcompass.org\/wp-content\/uploads\/2026\/06\/JKR-evolves-KFCs-entire-identity-around-the-bucket-\u2013-welcome-to-the-Bucketverse-Creative-Boom-4-600x338.png 600w, https:\/\/designcompass.org\/wp-content\/uploads\/2026\/06\/JKR-evolves-KFCs-entire-identity-around-the-bucket-\u2013-welcome-to-the-Bucketverse-Creative-Boom-4.png 1888w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-video\"><video height=\"1080\" style=\"aspect-ratio: 1920 \/ 1080;\" width=\"1920\" autoplay controls loop muted src=\"https:\/\/designcompass.org\/wp-content\/uploads\/2026\/06\/JKR-evolves-KFCs-entire-identity-around-the-bucket-\u2013-welcome-to-the-Bu.mp4\" playsinline><\/video><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/designcompass.org\/wp-content\/uploads\/2026\/06\/JKR-evolves-KFCs-entire-identity-around-the-bucket-\u2013-welcome-to-the-Bucketverse-Creative-Boom-6-1024x576.png\" alt=\"\" class=\"wp-image-64876\" srcset=\"https:\/\/designcompass.org\/wp-content\/uploads\/2026\/06\/JKR-evolves-KFCs-entire-identity-around-the-bucket-\u2013-welcome-to-the-Bucketverse-Creative-Boom-6-1024x576.png 1024w, https:\/\/designcompass.org\/wp-content\/uploads\/2026\/06\/JKR-evolves-KFCs-entire-identity-around-the-bucket-\u2013-welcome-to-the-Bucketverse-Creative-Boom-6-300x169.png 300w, https:\/\/designcompass.org\/wp-content\/uploads\/2026\/06\/JKR-evolves-KFCs-entire-identity-around-the-bucket-\u2013-welcome-to-the-Bucketverse-Creative-Boom-6-768x432.png 768w, https:\/\/designcompass.org\/wp-content\/uploads\/2026\/06\/JKR-evolves-KFCs-entire-identity-around-the-bucket-\u2013-welcome-to-the-Bucketverse-Creative-Boom-6-1536x864.png 1536w, https:\/\/designcompass.org\/wp-content\/uploads\/2026\/06\/JKR-evolves-KFCs-entire-identity-around-the-bucket-\u2013-welcome-to-the-Bucketverse-Creative-Boom-6-1320x743.png 1320w, https:\/\/designcompass.org\/wp-content\/uploads\/2026\/06\/JKR-evolves-KFCs-entire-identity-around-the-bucket-\u2013-welcome-to-the-Bucketverse-Creative-Boom-6-600x338.png 600w, https:\/\/designcompass.org\/wp-content\/uploads\/2026\/06\/JKR-evolves-KFCs-entire-identity-around-the-bucket-\u2013-welcome-to-the-Bucketverse-Creative-Boom-6.png 1888w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/designcompass.org\/wp-content\/uploads\/2026\/06\/JKR-evolves-KFCs-entire-identity-around-the-bucket-\u2013-welcome-to-the-Bucketverse-Creative-Boom-10-1024x576.png\" alt=\"\" class=\"wp-image-64878\" srcset=\"https:\/\/designcompass.org\/wp-content\/uploads\/2026\/06\/JKR-evolves-KFCs-entire-identity-around-the-bucket-\u2013-welcome-to-the-Bucketverse-Creative-Boom-10-1024x576.png 1024w, https:\/\/designcompass.org\/wp-content\/uploads\/2026\/06\/JKR-evolves-KFCs-entire-identity-around-the-bucket-\u2013-welcome-to-the-Bucketverse-Creative-Boom-10-300x169.png 300w, https:\/\/designcompass.org\/wp-content\/uploads\/2026\/06\/JKR-evolves-KFCs-entire-identity-around-the-bucket-\u2013-welcome-to-the-Bucketverse-Creative-Boom-10-768x432.png 768w, https:\/\/designcompass.org\/wp-content\/uploads\/2026\/06\/JKR-evolves-KFCs-entire-identity-around-the-bucket-\u2013-welcome-to-the-Bucketverse-Creative-Boom-10-1536x864.png 1536w, https:\/\/designcompass.org\/wp-content\/uploads\/2026\/06\/JKR-evolves-KFCs-entire-identity-around-the-bucket-\u2013-welcome-to-the-Bucketverse-Creative-Boom-10-1320x743.png 1320w, https:\/\/designcompass.org\/wp-content\/uploads\/2026\/06\/JKR-evolves-KFCs-entire-identity-around-the-bucket-\u2013-welcome-to-the-Bucketverse-Creative-Boom-10-600x338.png 600w, https:\/\/designcompass.org\/wp-content\/uploads\/2026\/06\/JKR-evolves-KFCs-entire-identity-around-the-bucket-\u2013-welcome-to-the-Bucketverse-Creative-Boom-10.png 1888w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>More and Sources<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/global.kfc.com\/press-releases\/kfc-launches-its-next-chapter-globally-complete-with-new-menu-innovation-modern-restaurant-design-and-fresh-branding?utm_source=chatgpt.com\">https:\/\/global.kfc.com\/press-releases\/kfc-launches-its-next-chapter-globally-complete-with-new-menu-innovation-modern-restaurant-design-and-fresh-branding?utm_source=chatgpt.com<\/a><\/li>\n<\/ul>","protected":false},"excerpt":{"rendered":"<p>KFC\uac00 \uae00\ub85c\ubc8c \ube0c\ub79c\ub4dc \ub9ac\ud504\ub808\uc2dc\ub97c \uacf5\uac1c\ud588\uc2b5\ub2c8\ub2e4. \uc774\ubc88 \ubcc0\ud654\ub294 \ub85c\uace0\ub9cc \ubc14\uafb8\ub294 \uc791\uc5c5\uc774 \uc544\ub2c8\ub77c \uba54\ub274, \ub9e4\uc7a5, \ud328\ud0a4\uc9c0, \uad11\uace0, \ub514\uc9c0\ud138 \ud654\uba74\uae4c\uc9c0 \ube0c\ub79c\ub4dc \uacbd\ud5d8 \uc804\ubc18\uc744 \ub2e4\uc2dc \uc815\ub9ac\ud558\ub294 \ud504\ub85c\uc81d\ud2b8\uc785\ub2c8\ub2e4. \ud575\uc2ec \uc0c1\uc9d5\uc740 \ubc84\ud0b7\uc785\ub2c8\ub2e4. KFC\ub294 \uce58\ud0a8\uc744 \ub2f4\ub294 \ud3ec\uc7a5 \uc6a9\uae30\uc600\ub358 \ubc84\ud0b7\uc744 \ube0c\ub79c\ub4dc \uc804\uccb4\ub97c \uc5f0\uacb0\ud558\ub294 \uc8fc\uc694 \uc790\uc0b0\uc73c\ub85c \ud655\uc7a5\ud588\uc2b5\ub2c8\ub2e4. \ud328\ud0a4\uc9c0, \uad11\uace0, \uc571, \ub9e4\uc7a5 \ub514\uc790\uc778\uc5d0\uc11c \ubc84\ud0b7\uc758 \ud615\ud0dc\uc640 \uc774\ubbf8\uc9c0\ub97c \ub354 \uc801\uadf9\uc801\uc73c\ub85c \ud65c\uc6a9\ud569\ub2c8\ub2e4. \uc0c8\ub85c\uc6b4 \uc544\uc774\ub374\ud2f0\ud2f0\ub294 JKR\uc774 \ub9e1\uc558\uc2b5\ub2c8\ub2e4. JKR\uc740 KFC\uc758 [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":64871,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[4,620],"tags":[],"class_list":["post-64870","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","category-brand"],"acf":[],"jetpack_featured_media_url":"https:\/\/designcompass.org\/wp-content\/uploads\/2026\/06\/JKR-evolves-KFCs-entire-identity-around-the-bucket-\u2013-welcome-to-the-Bucketverse-Creative-Boom-3-0.39.jpg","publishpress_future_action":{"enabled":false,"date":"2026-08-10 23:04:14","action":"change-status","newStatus":"draft","terms":[],"taxonomy":"category","extraData":[]},"publishpress_future_workflow_manual_trigger":{"enabledWorkflows":[]},"_links":{"self":[{"href":"https:\/\/designcompass.org\/en\/wp-json\/wp\/v2\/posts\/64870","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/designcompass.org\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/designcompass.org\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/designcompass.org\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/designcompass.org\/en\/wp-json\/wp\/v2\/comments?post=64870"}],"version-history":[{"count":2,"href":"https:\/\/designcompass.org\/en\/wp-json\/wp\/v2\/posts\/64870\/revisions"}],"predecessor-version":[{"id":64880,"href":"https:\/\/designcompass.org\/en\/wp-json\/wp\/v2\/posts\/64870\/revisions\/64880"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/designcompass.org\/en\/wp-json\/wp\/v2\/media\/64871"}],"wp:attachment":[{"href":"https:\/\/designcompass.org\/en\/wp-json\/wp\/v2\/media?parent=64870"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/designcompass.org\/en\/wp-json\/wp\/v2\/categories?post=64870"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/designcompass.org\/en\/wp-json\/wp\/v2\/tags?post=64870"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}