{"id":64484,"date":"2026-06-04T10:00:00","date_gmt":"2026-06-04T01:00:00","guid":{"rendered":"https:\/\/designcompass.org\/?p=64484"},"modified":"2026-06-04T07:18:37","modified_gmt":"2026-06-03T22:18:37","slug":"interbrand-rebranding","status":"publish","type":"post","link":"https:\/\/designcompass.org\/en\/2026\/06\/04\/interbrand-rebranding\/","title":{"rendered":"\uadf9\ub2e8\uc801\uc73c\ub85c \uc881\uc544\uc9c4 \uc778\ud130\ube0c\ub79c\ub4dc \uc6cc\ub4dc\ub9c8\ud06c"},"content":{"rendered":"<p class=\"wp-block-paragraph\">\uc778\ud130\ube0c\ub79c\ub4dc\uac00 \uc0c8 \ub85c\uace0\uc640 \ube44\uc8fc\uc5bc \uc544\uc774\ub374\ud2f0\ud2f0\ub97c \uacf5\uac1c\ud588\uc2b5\ub2c8\ub2e4. \uc774\ubc88 \ub9ac\ube0c\ub79c\ub529\uc740 \uc678\ubd80 \uc2a4\ud29c\ub514\uc624\uac00 \uc544\ub2c8\ub77c \uc778\ud130\ube0c\ub79c\ub4dc \ub0b4\ubd80 \ud300\uc774 \uc9c4\ud589\ud588\uc2b5\ub2c8\ub2e4. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\uc0c8\ub85c\uc6b4 \ub85c\uace0\ub294 \uc18c\ubb38\uc790\uc5d0\uc11c \ub300\ubb38\uc790\ub85c \ubc14\ub00c\uc5c8\uace0 \ucee4\ub2dd\uc774 \ub9e4\uc6b0 \uc881\uc544\uc84c\uc2b5\ub2c8\ub2e4. <code>INTERBRAND<\/code>\uc758 \uae00\uc790\ub4e4\uc774 \uc11c\ub85c \uac15\ud558\uac8c \ubd99\uc73c\uba74\uc11c \uc77c\ubd80 \uc870\ud569\uc740 \ud55c \ub369\uc5b4\ub9ac\ucc98\ub7fc \uc77d\ud799\ub2c8\ub2e4.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\ucee4\ub2dd\uc740 \ub85c\uace0\uc758 \uc644\uc131\ub3c4\ub97c \uc88c\uc6b0\ud558\ub294 \uc791\uc740 \uade0\ud615\uc785\ub2c8\ub2e4. \uae00\uc790 \uac04\uaca9\uc774 \ub108\ubb34 \ub113\uc73c\uba74 \ub290\uc2a8\ud574 \ubcf4\uc774\uace0, \ub108\ubb34 \uc881\uc73c\uba74 \ub2f5\ub2f5\ud574 \ubcf4\uc785\ub2c8\ub2e4. \uc774\ubc88 \uc778\ud130\ube0c\ub79c\ub4dc \ub85c\uace0\ub294 \ud6c4\uc790\uc5d0 \uac00\uae5d\ub2e4\ub294 \ubc18\uc751\uc744 \uc5bb\uc5c8\uc2b5\ub2c8\ub2e4. \ube0c\ub79c\ub4dc \uc804\ub7b5\uacfc \ub514\uc790\uc778\uc744 \ub2e4\ub8e8\ub294 \ud68c\uc0ac\uc758 \ub85c\uace0\uc774\uae30 \ub54c\ubb38\uc5d0 \uc774\ub7f0 \ub514\ud14c\uc77c\uc740 \ub354 \ud06c\uac8c \uc77d\ud799\ub2c8\ub2e4.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\ub2e4\ub9cc \uc881\uc740 \ucee4\ub2dd\uc740 \uc758\ub3c4\ub41c \uc120\ud0dd\uc77c \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc778\ud130\ube0c\ub79c\ub4dc\ub294 \uacf5\uc2dd \uc0ac\uc774\ud2b8\uc5d0\uc11c \uc790\uc2e0\ub4e4\uc774 \ube0c\ub79c\ub4dc\uc758 \ub2e4\uc74c \uc131\uc7a5\uc744 \uc704\ud574 \u201cIconic Moves\u201d\ub97c \ub9cc\ub4e0\ub2e4\uace0 \uc124\uba85\ud569\ub2c8\ub2e4. \ucd18\ucd18\ud558\uac8c \ubd99\uc740 \uc6cc\ub4dc\ub9c8\ud06c\ub294 \ub290\uc2a8\ud55c \ucee8\uc124\ud305 \ud68c\uc0ac\ubcf4\ub2e4 \ub2e8\ub2e8\ud558\uace0 \uc555\ucd95\ub41c \uc870\uc9c1\ucc98\ub7fc \ubcf4\uc774\uac8c \ud569\ub2c8\ub2e4.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\ubb38\uc81c\ub294 \uadf8 \uc555\ucd95\uac10\uc774 \ube0c\ub79c\ub4dc\uc758 \ud798\uc73c\ub85c \uc77d\ud788\ub290\ub0d0, \uc2dc\uac01\uc801 \ubd88\ud3b8\ud568\uc73c\ub85c \uc77d\ud788\ub290\ub0d0\uc785\ub2c8\ub2e4. \ub85c\uace0\ub294 \uc791\uac8c \uc4f0\uc77c\uc218\ub85d \uae00\uc790 \uc0ac\uc774 \uacf5\uac04\uc774 \ub354 \uc911\uc694\ud574\uc9d1\ub2c8\ub2e4. \uc571 \uc544\uc774\ucf58, \ubb38\uc11c \ud5e4\ub354, SNS \ud504\ub85c\ud544\ucc98\ub7fc \uc791\uc740 \ud658\uacbd\uc5d0\uc11c\ub294 \uc881\uc740 \ucee4\ub2dd\uc774 \uac00\ub3c5\uc131\uc744 \ub5a8\uc5b4\ub728\ub9b4 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\uc774\ubc88 \ub9ac\ube0c\ub79c\ub529\uc740 \ubc29\ud5a5 \uc790\uccb4\ubcf4\ub2e4 \ub9c8\uac10\uc758 \ub17c\uc7c1\uc744 \ub0a8\uacbc\uc2b5\ub2c8\ub2e4. \uc778\ud130\ube0c\ub79c\ub4dc\ub294 \uc2a4\uc2a4\ub85c\ub97c \ub354 \ub2e8\ub2e8\ud558\uace0 \ud604\ub300\uc801\uc778 \ube0c\ub79c\ub4dc \ucee8\uc124\ud305 \ud68c\uc0ac\ub85c \ubcf4\uc774\uac8c \ub9cc\ub4e4\uace0 \uc2f6\uc5b4 \ud569\ub2c8\ub2e4. \ud558\uc9c0\ub9cc \uc0c8 \ub85c\uace0\uc758 \ub108\ubb34 \uac00\uae4c\uc6b4 \uae00\uc790 \uac04\uaca9\uc740 \uadf8 \uc758\ub3c4\ub97c \ubc29\ud574\ud558\ub294 \uc694\uc18c\ub85c\ub3c4 \uc77d\ud799\ub2c8\ub2e4. \ube0c\ub79c\ub4dc\ub97c \ud3c9\uac00\ud558\ub294 \ud68c\uc0ac\uc758 \ube0c\ub79c\ub4dc\uac00 \ub354 \uc5c4\uaca9\ud558\uac8c \ud3c9\uac00\ubc1b\ub294 \uc774\uc720\uc785\ub2c8\ub2e4.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"768\" src=\"https:\/\/designcompass.org\/wp-content\/uploads\/2026\/06\/Interbrand-02-1024x768.jpg\" alt=\"\" class=\"wp-image-64486\" srcset=\"https:\/\/designcompass.org\/wp-content\/uploads\/2026\/06\/Interbrand-02-1024x768.jpg 1024w, https:\/\/designcompass.org\/wp-content\/uploads\/2026\/06\/Interbrand-02-300x225.jpg 300w, https:\/\/designcompass.org\/wp-content\/uploads\/2026\/06\/Interbrand-02-768x576.jpg 768w, https:\/\/designcompass.org\/wp-content\/uploads\/2026\/06\/Interbrand-02-1536x1152.jpg 1536w, https:\/\/designcompass.org\/wp-content\/uploads\/2026\/06\/Interbrand-02-1320x990.jpg 1320w, https:\/\/designcompass.org\/wp-content\/uploads\/2026\/06\/Interbrand-02-600x450.jpg 600w, https:\/\/designcompass.org\/wp-content\/uploads\/2026\/06\/Interbrand-02.jpg 1600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>More and Sources<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/interbrand.com\/\">https:\/\/interbrand.com\/<\/a><\/li>\n<\/ul>","protected":false},"excerpt":{"rendered":"<p>\uc778\ud130\ube0c\ub79c\ub4dc\uac00 \uc0c8 \ub85c\uace0\uc640 \ube44\uc8fc\uc5bc \uc544\uc774\ub374\ud2f0\ud2f0\ub97c \uacf5\uac1c\ud588\uc2b5\ub2c8\ub2e4. \uc774\ubc88 \ub9ac\ube0c\ub79c\ub529\uc740 \uc678\ubd80 \uc2a4\ud29c\ub514\uc624\uac00 \uc544\ub2c8\ub77c \uc778\ud130\ube0c\ub79c\ub4dc \ub0b4\ubd80 \ud300\uc774 \uc9c4\ud589\ud588\uc2b5\ub2c8\ub2e4. \uc0c8\ub85c\uc6b4 \ub85c\uace0\ub294 \uc18c\ubb38\uc790\uc5d0\uc11c \ub300\ubb38\uc790\ub85c \ubc14\ub00c\uc5c8\uace0 \ucee4\ub2dd\uc774 \ub9e4\uc6b0 \uc881\uc544\uc84c\uc2b5\ub2c8\ub2e4. INTERBRAND\uc758 \uae00\uc790\ub4e4\uc774 \uc11c\ub85c \uac15\ud558\uac8c \ubd99\uc73c\uba74\uc11c \uc77c\ubd80 \uc870\ud569\uc740 \ud55c \ub369\uc5b4\ub9ac\ucc98\ub7fc \uc77d\ud799\ub2c8\ub2e4. \ucee4\ub2dd\uc740 \ub85c\uace0\uc758 \uc644\uc131\ub3c4\ub97c \uc88c\uc6b0\ud558\ub294 \uc791\uc740 \uade0\ud615\uc785\ub2c8\ub2e4. \uae00\uc790 \uac04\uaca9\uc774 \ub108\ubb34 \ub113\uc73c\uba74 \ub290\uc2a8\ud574 \ubcf4\uc774\uace0, \ub108\ubb34 \uc881\uc73c\uba74 \ub2f5\ub2f5\ud574 \ubcf4\uc785\ub2c8\ub2e4. \uc774\ubc88 \uc778\ud130\ube0c\ub79c\ub4dc \ub85c\uace0\ub294 \ud6c4\uc790\uc5d0 \uac00\uae5d\ub2e4\ub294 \ubc18\uc751\uc744 [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":64485,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[4,620],"tags":[],"class_list":["post-64484","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","category-brand"],"acf":[],"jetpack_featured_media_url":"https:\/\/designcompass.org\/wp-content\/uploads\/2026\/06\/Interbrand.jpg","publishpress_future_action":{"enabled":false,"date":"2026-08-10 23:57:44","action":"change-status","newStatus":"draft","terms":[],"taxonomy":"category","extraData":[]},"publishpress_future_workflow_manual_trigger":{"enabledWorkflows":[]},"_links":{"self":[{"href":"https:\/\/designcompass.org\/en\/wp-json\/wp\/v2\/posts\/64484","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/designcompass.org\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/designcompass.org\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/designcompass.org\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/designcompass.org\/en\/wp-json\/wp\/v2\/comments?post=64484"}],"version-history":[{"count":2,"href":"https:\/\/designcompass.org\/en\/wp-json\/wp\/v2\/posts\/64484\/revisions"}],"predecessor-version":[{"id":64488,"href":"https:\/\/designcompass.org\/en\/wp-json\/wp\/v2\/posts\/64484\/revisions\/64488"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/designcompass.org\/en\/wp-json\/wp\/v2\/media\/64485"}],"wp:attachment":[{"href":"https:\/\/designcompass.org\/en\/wp-json\/wp\/v2\/media?parent=64484"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/designcompass.org\/en\/wp-json\/wp\/v2\/categories?post=64484"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/designcompass.org\/en\/wp-json\/wp\/v2\/tags?post=64484"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}