{"id":63343,"date":"2026-05-11T10:00:00","date_gmt":"2026-05-11T01:00:00","guid":{"rendered":"https:\/\/designcompass.org\/?p=63343"},"modified":"2026-05-11T11:27:47","modified_gmt":"2026-05-11T02:27:47","slug":"naver-launches-ai-tab-conversational-search-beta","status":"publish","type":"post","link":"https:\/\/designcompass.org\/en\/2026\/05\/11\/naver-launches-ai-tab-conversational-search-beta\/","title":{"rendered":"Naver Launches Beta of Conversational Search 'AI Tab'"},"content":{"rendered":"

Naver has launched a beta version of its conversational AI search service, 'AI Tab.' AI Tab is a search service that allows users to ask about situations, conditions, and preferences in natural language and receive answers, instead of simply typing short search terms. Naver first unveiled AI Tab to Naver Plus membership users on April 27, 2026, and plans to expand it to all users in the future.  <\/p>\n\n\n\n

The AI Tab is closer to conversational exploration than the traditional method of listing search results. Users can enter long questions, such as, "Recommend an air purifier commonly used in homes with babies." The AI Tab understands the context of the question and presents product selection criteria, review summaries, and recommended products.  <\/p>\n\n\n\n

The differentiating factor emphasized by Naver is its connection with its own service ecosystem. The AI tab utilizes data accumulated across Naver Cafe, Blog, Shopping, and Place. It summarizes and displays experiential information contained in user-generated content, such as restaurant atmospheres, product reviews, and travel tips. For shopping questions, it provides recommendations using Naver Plus Store products, while for location questions, it leverages Naver Place data.  <\/p>\n\n\n\n

The user flow is integrated into the search function. On PC, you can access the AI tab via the 'AI' button to the right of the Naver main search bar. On mobile, you can continue asking questions through the tabs at the top of the search results or via 'Learn more with AI' at the bottom of the AI briefing. Naver announced that it plans to expand the scope of application to all users and the mobile main search bar within the first half of the year.  <\/p>\n\n\n\n

The direction of the AI Tab is 'from search to execution.' It aims for an experience that goes beyond simply finding a restaurant to leading to a reservation, and connects users to purchasing products after comparison. Naver views the AI Tab as a turning point in the search paradigm and plans to develop it into an integrated agent that leads to actual execution by strengthening connections with vertical services such as Shopping and Local.  <\/p>\n\n\n\n

However, this is currently a beta service. It may not perfectly reflect complex conditions, and there is a possibility that some answers may contain inaccurate information. In particular, it is safer to use this service for reference only when providing information that requires expertise, such as in the medical, legal, and financial fields.<\/p>\n\n\n\n

Naver's AI tab presents an AI search approach that differs from Google, ChatGPT, and Gemini. While global AI services summarize information across the entire web or enhance their role as productivity tools, Naver is developing a lifestyle-oriented search agent based on domestic user data and local services. The search bar is transforming from an entry point for finding information into an action tool that assists with shopping, reservations, comparisons, and selections.<\/p>\n\n\n\n

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