{"id":61338,"date":"2026-03-31T12:00:00","date_gmt":"2026-03-31T03:00:00","guid":{"rendered":"https:\/\/designcompass.org\/?p=61338"},"modified":"2026-03-31T08:27:25","modified_gmt":"2026-03-30T23:27:25","slug":"korea-minting-and-security-printing-corporation-unveils-character-jofams","status":"publish","type":"post","link":"https:\/\/designcompass.org\/en\/2026\/03\/31\/korea-minting-and-security-printing-corporation-unveils-character-jofams\/","title":{"rendered":"Korea Mint Corporation unveils character 'Jopams'"},"content":{"rendered":"

The Korea Mint Corporation unveiled its marketing character, JOFAMS, on March 30. The unveiling took place at the Currency Product Sales Hall at Gwangheungchang Station in Seoul. This character was created through an industry-academia collaboration with Kookmin University. Through this initiative, the Korea Mint Corporation announced its intention to promote the cultural value of currency and its business to the younger generation in an environment where cash usage is declining.<\/p>\n\n\n\n

Jofams is a name combining "Mint" and "Fams." The Korea Mint Corporation has been developing the character since April of last year through in-depth interviews, strategy-setting discussions, and business agreements with students from Kookmin University. The core of this project is the reinterpretation of figures on currency in a way that is easily accepted by the MZ generation, reflecting the students' ideas.<\/p>\n\n\n\n

A total of three characters have been unveiled. They are Hunmin, based on King Sejong the Great; Daim, based on Shin Saimdang; and Sunsik, based on Admiral Yi Sun-sin. The Korea Mint Corporation has reimagined these figures for the modern era and connected each to its respective business areas. Hunmin symbolizes the cultural business, while Sunsik represents the medal and coin business, and Daim represents the security printing business. This represents a repositioning of the great figures on currency not merely as historical figures, but as brand assets connected to current businesses.<\/p>\n\n\n\n

The Korea Mint Corporation has placed this project within a world-view marketing structure called the "Wonniverse." "Won" refers to the currency unit, while "Wonniverse" signifies a worldview. The corporation explained that it planned this worldview based on the observation that interest in the historical figures depicted on currency designs is waning as cash usage declines due to the spread of mobile payments. The concept is to rekindle public interest in currency through a setting in which three historical figures reappear in the modern era to perform new roles.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n
<\/div>\n\n\n\n

More and Sources<\/h2>\n\n\n\n