{"id":61106,"date":"2026-03-26T08:28:42","date_gmt":"2026-03-25T23:28:42","guid":{"rendered":"https:\/\/designcompass.org\/?p=61106"},"modified":"2026-03-26T08:28:44","modified_gmt":"2026-03-25T23:28:44","slug":"the-hyundai-launches-the-hyundai-high-a-digital-luxury-mall","status":"publish","type":"post","link":"https:\/\/designcompass.org\/en\/2026\/03\/26\/the-hyundai-launches-the-hyundai-high-a-digital-luxury-mall\/","title":{"rendered":"The Hyundai Hi Opens Digital Luxury Mall"},"content":{"rendered":"

Hyundai Department Store is launching a new online platform that overturns the existing formula of e-commerce. The company announced that it will officially open 'The Hyundai Hi,' a premium curation specialty mall integrating its official online mall The Hyundai.com and Hyundai Food Hall To Home, on the 6th of next month. Prior to the official launch, the company plans to operate an open beta for 12 days starting March 25 to incorporate feedback from actual users.<\/p>\n\n\n\n

The core of The Hyundai Hi lies in placing more weight on discovery and selection than on search and comparison. While existing e-commerce attracted consumers with vast product lines and discount information, Hyundai Department Store\u2019s strategy is to bring department store-style curation online. Lifestyle curation content has been placed at the very top of the main screen instead of special offers or advertisements. By presenting fashion, living, food, and beauty products tailored to seasonal tastes and spatial preferences as a single package, it has transformed the starting point of the shopping experience.<\/p>\n\n\n\n

The structure also differs from existing online malls. It adopts a "multi-specialty hall" approach, featuring shop-in-shop-style sections for various fields such as fashion, living, and food within a single platform. Users can navigate directly to specialty sections of their interests instead of simply browsing product lists. Furthermore, personalized curation reflecting purchase history and preferences is being enhanced. Taste-based recommendations are also planned to be advanced through the "Gem" feature, which allows customers to mark products, brands, or content they are interested in, as well as the AI shopping assistant, "Heidi.".<\/p>\n\n\n\n

The focus for the featured brands was also on quality over quantity. We selected and brought in only about 3,000 brands verified by Hyundai Department Store buyers. In addition to the approximately 2,000 brands operating offline stores, we included around 1,000 "fandom brands" that are rarely seen in existing e-commerce platforms. Premium brands such as Max Mara, Maison Margiela, and RRL are operated as specialized sections similar to their own brand-name online stores. Products from La Grande \u00c9picerie, the food hall of France's Bon March\u00e9, are also being introduced for the first time in Asia.<\/p>\n\n\n\n

Hyundai Department Store plans to develop this platform not merely as a sales channel, but as a taste-based community. It has also established 'Icon Shop,' where creators showcase curated content, and 'M.Space,' a space for customer interaction. While The Hyundai Seoul demonstrated the transformation of offline retail, The Hyundai Hi is expected to become a new stage for testing the direction of digital luxury.<\/p>\n\n\n\n

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