{"id":59110,"date":"2026-02-11T15:00:00","date_gmt":"2026-02-11T06:00:00","guid":{"rendered":"https:\/\/designcompass.org\/?p=59110"},"modified":"2026-02-11T09:20:30","modified_gmt":"2026-02-11T00:20:30","slug":"blue-apron-streamlined-meal-kit-branding","status":"publish","type":"post","link":"https:\/\/designcompass.org\/en\/2026\/02\/11\/blue-apron-streamlined-meal-kit-branding\/","title":{"rendered":"\ube14\ub8e8 \uc5d0\uc774\ud504\ub7f0, \uac04\uacb0\ud574\uc9c4 \ubc00\ud0a4\ud2b8 \ube0c\ub79c\ub529"},"content":{"rendered":"<p>\ube14\ub8e8 \uc5d0\uc774\ud504\ub7f0\uc758 \ube0c\ub79c\ub4dc \ub514\uc790\uc778\uc785\ub2c8\ub2e4. \ube14\ub8e8 \uc5d0\uc774\ud504\ub7f0\uc740 \ubc00\ud0a4\ud2b8 \uc2dc\uc7a5\uc744 \uc5f0 \uac1c\ucc99\uc790 \uc774\ubbf8\uc9c0\ub85c \uc54c\ub824\uc84c\uc9c0\ub9cc \uc2dd\ub8cc\ud488 \ubc30\ub2ec\uacfc \ud14c\uc774\ud06c\uc544\uc6c3 \uacbd\uc7c1\uc774 \uac15\ud574\uc9c0\uba70 \uc131\uc7a5 \ubc29\uc2dd\uc774 \ud754\ub4e4\ub838\uc2b5\ub2c8\ub2e4. \ud68c\uc0ac\ub294 \uad6c\ub3c5 \uc911\uc2ec \uc11c\ube44\uc2a4\ub85c\ub9cc \ubcf4\uc774\ub294 \uc778\uc2dd\uc744 \uc904\uc774\uace0 \ub354 \uc720\uc5f0\ud55c \ud478\ub4dc \ube0c\ub79c\ub4dc\ub85c \ubcf4\uc774\ub3c4\ub85d \uc815\uccb4\uc131\uc744 \ub2e4\ub4ec\uc5c8\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<p>\uc774\ubc88 \ub9ac\ub274\uc5bc\uc758 \ud0a4\uc6cc\ub4dc\ub294 \uc120\ud0dd\uc758 \uc720\uc5f0\uc131\uacfc \uacbd\ud5d8\uc758 \uba85\ub8cc\ud654\uc785\ub2c8\ub2e4. \ube14\ub8e8 \uc5d0\uc774\ud504\ub7f0\uc740 \uad6c\ub3c5\uc774 \uc5c6\uc5b4\ub3c4 \ub2e8\ud488 \uc8fc\ubb38\uc774 \uac00\ub2a5\ud558\ub3c4\ub85d \uc1fc\ud551 \uad6c\uc870\ub97c \ubc14\uafe8\uace0 \uc81c\ud488 \ub77c\uc778\uc5c5\ub3c4 \ud655\uc7a5\ud588\uc2b5\ub2c8\ub2e4. \ub3d9\uc2dc\uc5d0 \uc6f9\uacfc \uc571 \uacbd\ud5d8 \uc804\ubc18\uc744 \ub2e4\uc2dc \uc124\uacc4\ud588\ub2e4\uace0 \uc124\uba85\ud588\uc2b5\ub2c8\ub2e4. \uc989 \ube0c\ub79c\ub529\uc740 \ub85c\uace0\ub9cc \ubc14\uafb8\ub294 \uc791\uc5c5\uc774 \uc544\ub2c8\ub77c \uad6c\ub9e4 \ubc29\uc2dd\uacfc \uba54\ub274 \ud0d0\uc0c9 \ud750\ub984\uae4c\uc9c0 \ud3ec\ud568\ud55c \ub514\uc790\uc778 \uc2dc\uc2a4\ud15c\uc73c\ub85c \uc6c0\uc9c1\uc778 \uc148\uc785\ub2c8\ub2e4. \ufffc<\/p>\n\n\n\n<p>\uc2dc\uac01 \uc5b8\uc5b4\ub294 \ub354 \uac04\uacb0\ud574\uc84c\uc2b5\ub2c8\ub2e4. \uc678\ubd80 \ub514\uc790\uc778 \ubcf4\ub3c4\ub294 \ube14\ub8e8 \uceec\ub7ec\uc758 \ube44\uc911\uc774 \uc904\uc5b4\ub4e0 \ubcc0\ud654\ub97c \ud3ec\ucc29\ud588\uc2b5\ub2c8\ub2e4. \uae30\uc874\uc758 \uc0c1\uc9d5\uc0c9\uc5d0 \uae30\ub300\uae30\ubcf4\ub2e4 \ub2e4\uc591\ud55c \uc2dd\uc0ac \uc0c1\ud669\uacfc \uba54\ub274 \ud655\uc7a5\uc5d0 \ub9de\ub294 \ud1a4\uc73c\ub85c \uc7ac\uc815\ub82c\ud55c \uad6c\uc131\uc73c\ub85c \ud574\uc11d\ub429\ub2c8\ub2e4. \ubc00\ud0a4\ud2b8\ub77c\ub294 \uace0\uc815 \uc774\ubbf8\uc9c0\uc5d0\uc11c \ubc97\uc5b4\ub098\uae30 \uc704\ud55c \uc0c9\uacfc \uadf8\ub798\ud53d\uc758 \uc870\uc815\uc73c\ub85c \uc77d\ud799\ub2c8\ub2e4. \ufffc<\/p>\n\n\n\n<p>\ube0c\ub79c\ub4dc \uce90\ub9ad\ud130\ub3c4 \ub4f1\uc7a5\ud588\uc2b5\ub2c8\ub2e4. \ud328\uc2a4\ud2b8 \ucef4\ud37c\ub2c8\ub294 \ube14\ub8e8 \uc5d0\uc774\ud504\ub7f0\uc774 \uc0c8 \ub85c\uace0\uc640 \ud568\uaed8 \ub9c8\uc2a4\ucf54\ud2b8\ub97c \ub3c4\uc785\ud588\ub2e4\uace0 \uc804\ud588\uc2b5\ub2c8\ub2e4. \uc774\ub984\uc740 \uc218 \uc170\ud504\ub97c \ub73b\ud558\ub294 Sous\uc774\uba70 \ub0a8\uc790 \uc5ec\uc790 \uc544\uc774 \ub4f1 \uc5ec\ub7ec \ubc84\uc804\uc73c\ub85c \ud45c\ud604\ub429\ub2c8\ub2e4. \ube0c\ub79c\ub4dc\uac00 \ubd80\uc5cc\uc5d0\uc11c \ud568\uaed8 \ub3d5\ub294 \uc874\uc7ac\ub77c\ub294 \uba54\uc2dc\uc9c0\ub97c \uc2dc\uac01\uc801\uc73c\ub85c \uc555\ucd95\ud55c \uc7a5\uce58\uc785\ub2c8\ub2e4. \uc11c\ube44\uc2a4\uac00 \uc81c\uacf5\ud558\ub358 \ub808\uc2dc\ud53c \ud559\uc2b5 \uacbd\ud5d8\uc744 \uc624\ub298\uc758 \ud544\uc694\uc778 \ube60\ub978 \uc800\ub141 \ud574\uacb0\uacfc \uc5f0\uacb0\ud558\ub294 \ub514\uc790\uc778 \ud574\uc11d\uc774\uae30\ub3c4 \ud569\ub2c8\ub2e4. \ufffc<\/p>\n\n\n\n<p>\ube0c\ub79c\ub4dc \uba54\uc2dc\uc9c0\ub294 Deliver Delicious\ub77c\ub294 \uad00\uc810\uc73c\ub85c \uc815\ub9ac\ub410\uc2b5\ub2c8\ub2e4. ABD\ub294 \ud328\ud0a4\uc9c0\uc640 \uc571 \uc54c\ub9bc \ub4f1 \ubaa8\ub4e0 \uc811\uc810\uc744 \ub180\ub77c\uc6c0\uacfc \ub9cc\uc871\uc744 \ub9cc\ub4dc\ub294 \uc21c\uac04\uc73c\ub85c \uc7ac\uc815\uc758\ud588\ub2e4\uace0 \uc124\uba85\ud588\uc2b5\ub2c8\ub2e4. \ubcf5\uc7a1\ud55c \uc548\ub0b4\uc640 \uac70\ub798 \uc911\uc2ec \ubb38\uc7a5\uc744 \uac77\uc5b4\ub0b4\uace0 \ub530\ub73b\ud568\uacfc \uc790\uc2e0\uac10\uc744 \uade0\ud615 \uc788\uac8c \uc7a1\ub294 \ubc29\ud5a5\uc73c\ub85c \uc5b8\uc5b4\uc640 \ube44\uc8fc\uc5bc\uc744 \uc815\ub3c8\ud588\ub2e4\ub294 \uc8fc\uc7a5\uc785\ub2c8\ub2e4. \ube14\ub8e8 \uc5d0\uc774\ud504\ub7f0\uc774 \ub2e4\uc2dc \ubb38\ud654\uc801 \uc874\uc7ac\uac10\uc744 \ud68c\ubcf5\ud558\ub824\ub294 \uc2dc\ub3c4\ub77c\ub294 \uc810\uc5d0\uc11c \uc774\ubc88 \ub514\uc790\uc778\uc740 \ub9ac\ub85c\uace0 \uc218\uc900\uc744 \ub118\uc5b4 \ud50c\ub7ab\ud3fc \ub9ac\ud504\ub808\uc2dc\ub85c \ud3c9\uac00\ub429\ub2c8\ub2e4.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/designcompass.org\/wp-content\/uploads\/2026\/02\/blue-apron-18-1024x576.jpg\" alt=\"\" class=\"wp-image-59112\" srcset=\"https:\/\/designcompass.org\/wp-content\/uploads\/2026\/02\/blue-apron-18-1024x576.jpg 1024w, https:\/\/designcompass.org\/wp-content\/uploads\/2026\/02\/blue-apron-18-300x169.jpg 300w, https:\/\/designcompass.org\/wp-content\/uploads\/2026\/02\/blue-apron-18-768x432.jpg 768w, https:\/\/designcompass.org\/wp-content\/uploads\/2026\/02\/blue-apron-18-600x338.jpg 600w, https:\/\/designcompass.org\/wp-content\/uploads\/2026\/02\/blue-apron-18.jpg 1080w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/designcompass.org\/wp-content\/uploads\/2026\/02\/blue-apron-12-1024x576.jpg\" alt=\"\" class=\"wp-image-59113\" srcset=\"https:\/\/designcompass.org\/wp-content\/uploads\/2026\/02\/blue-apron-12-1024x576.jpg 1024w, https:\/\/designcompass.org\/wp-content\/uploads\/2026\/02\/blue-apron-12-300x169.jpg 300w, https:\/\/designcompass.org\/wp-content\/uploads\/2026\/02\/blue-apron-12-768x432.jpg 768w, https:\/\/designcompass.org\/wp-content\/uploads\/2026\/02\/blue-apron-12-600x338.jpg 600w, https:\/\/designcompass.org\/wp-content\/uploads\/2026\/02\/blue-apron-12.jpg 1080w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/designcompass.org\/wp-content\/uploads\/2026\/02\/blue-apron-13-1024x576.jpg\" alt=\"\" class=\"wp-image-59115\" srcset=\"https:\/\/designcompass.org\/wp-content\/uploads\/2026\/02\/blue-apron-13-1024x576.jpg 1024w, https:\/\/designcompass.org\/wp-content\/uploads\/2026\/02\/blue-apron-13-300x169.jpg 300w, https:\/\/designcompass.org\/wp-content\/uploads\/2026\/02\/blue-apron-13-768x432.jpg 768w, https:\/\/designcompass.org\/wp-content\/uploads\/2026\/02\/blue-apron-13-600x338.jpg 600w, https:\/\/designcompass.org\/wp-content\/uploads\/2026\/02\/blue-apron-13.jpg 1080w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/designcompass.org\/wp-content\/uploads\/2026\/02\/blue-apron-11-1024x576.jpg\" alt=\"\" class=\"wp-image-59114\" srcset=\"https:\/\/designcompass.org\/wp-content\/uploads\/2026\/02\/blue-apron-11-1024x576.jpg 1024w, https:\/\/designcompass.org\/wp-content\/uploads\/2026\/02\/blue-apron-11-300x169.jpg 300w, https:\/\/designcompass.org\/wp-content\/uploads\/2026\/02\/blue-apron-11-768x432.jpg 768w, https:\/\/designcompass.org\/wp-content\/uploads\/2026\/02\/blue-apron-11-600x338.jpg 600w, https:\/\/designcompass.org\/wp-content\/uploads\/2026\/02\/blue-apron-11.jpg 1080w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"910\" height=\"1024\" src=\"https:\/\/designcompass.org\/wp-content\/uploads\/2026\/02\/blue-apron-14-910x1024.jpg\" alt=\"\" class=\"wp-image-59116\" srcset=\"https:\/\/designcompass.org\/wp-content\/uploads\/2026\/02\/blue-apron-14-910x1024.jpg 910w, https:\/\/designcompass.org\/wp-content\/uploads\/2026\/02\/blue-apron-14-267x300.jpg 267w, https:\/\/designcompass.org\/wp-content\/uploads\/2026\/02\/blue-apron-14-768x864.jpg 768w, https:\/\/designcompass.org\/wp-content\/uploads\/2026\/02\/blue-apron-14-600x675.jpg 600w, https:\/\/designcompass.org\/wp-content\/uploads\/2026\/02\/blue-apron-14.jpg 1080w\" sizes=\"(max-width: 910px) 100vw, 910px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"910\" height=\"1024\" src=\"https:\/\/designcompass.org\/wp-content\/uploads\/2026\/02\/blue-apron-15-910x1024.jpg\" alt=\"\" class=\"wp-image-59117\" srcset=\"https:\/\/designcompass.org\/wp-content\/uploads\/2026\/02\/blue-apron-15-910x1024.jpg 910w, https:\/\/designcompass.org\/wp-content\/uploads\/2026\/02\/blue-apron-15-267x300.jpg 267w, https:\/\/designcompass.org\/wp-content\/uploads\/2026\/02\/blue-apron-15-768x864.jpg 768w, https:\/\/designcompass.org\/wp-content\/uploads\/2026\/02\/blue-apron-15-600x675.jpg 600w, https:\/\/designcompass.org\/wp-content\/uploads\/2026\/02\/blue-apron-15.jpg 1080w\" sizes=\"(max-width: 910px) 100vw, 910px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"888\" height=\"608\" src=\"https:\/\/designcompass.org\/wp-content\/uploads\/2026\/02\/blue-apron-17.jpg\" alt=\"\" class=\"wp-image-59119\" srcset=\"https:\/\/designcompass.org\/wp-content\/uploads\/2026\/02\/blue-apron-17.jpg 888w, https:\/\/designcompass.org\/wp-content\/uploads\/2026\/02\/blue-apron-17-300x205.jpg 300w, https:\/\/designcompass.org\/wp-content\/uploads\/2026\/02\/blue-apron-17-768x526.jpg 768w, https:\/\/designcompass.org\/wp-content\/uploads\/2026\/02\/blue-apron-17-600x411.jpg 600w\" sizes=\"(max-width: 888px) 100vw, 888px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"910\" height=\"1024\" src=\"https:\/\/designcompass.org\/wp-content\/uploads\/2026\/02\/blue-apron-16-910x1024.jpg\" alt=\"\" class=\"wp-image-59118\" srcset=\"https:\/\/designcompass.org\/wp-content\/uploads\/2026\/02\/blue-apron-16-910x1024.jpg 910w, https:\/\/designcompass.org\/wp-content\/uploads\/2026\/02\/blue-apron-16-267x300.jpg 267w, https:\/\/designcompass.org\/wp-content\/uploads\/2026\/02\/blue-apron-16-768x864.jpg 768w, https:\/\/designcompass.org\/wp-content\/uploads\/2026\/02\/blue-apron-16-600x675.jpg 600w, https:\/\/designcompass.org\/wp-content\/uploads\/2026\/02\/blue-apron-16.jpg 1080w\" sizes=\"(max-width: 910px) 100vw, 910px\" \/><\/figure>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">More and Sources<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/a-b-d.co\/project\/blueapron\/\">https:\/\/a-b-d.co\/project\/blueapron\/<\/a><\/li>\n<\/ul>\n\n\n\n<p><\/p>","protected":false},"excerpt":{"rendered":"<p>\ube14\ub8e8 \uc5d0\uc774\ud504\ub7f0\uc758 \ube0c\ub79c\ub4dc \ub514\uc790\uc778\uc785\ub2c8\ub2e4. \ube14\ub8e8 \uc5d0\uc774\ud504\ub7f0\uc740 \ubc00\ud0a4\ud2b8 \uc2dc\uc7a5\uc744 \uc5f0 \uac1c\ucc99\uc790 \uc774\ubbf8\uc9c0\ub85c \uc54c\ub824\uc84c\uc9c0\ub9cc \uc2dd\ub8cc\ud488 \ubc30\ub2ec\uacfc \ud14c\uc774\ud06c\uc544\uc6c3 \uacbd\uc7c1\uc774 \uac15\ud574\uc9c0\uba70 \uc131\uc7a5 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