{"id":5794,"date":"2022-04-18T00:15:19","date_gmt":"2022-04-18T00:15:19","guid":{"rendered":"https:\/\/designcompass.org\/?p=5794"},"modified":"2022-06-02T15:24:39","modified_gmt":"2022-06-02T15:24:39","slug":"tving-rebrand","status":"publish","type":"post","link":"https:\/\/designcompass.org\/en\/2022\/04\/18\/tving-rebrand\/","title":{"rendered":"Teabing Rebranding: Standing Out with Design in the Fierce Competition"},"content":{"rendered":"<p>Teabing introduced a new BI. Teabing used a logo that mixed white letters and purple shadows on a red background. It delivered a bouncing feeling unlike the various OTT services using a black background. In this update, the motif has changed from shadow to light. I use black letters and mint light on a red background. Using the effect of the three primary colors of light, it conveys the feeling of turning on an intense spot light on the red carpet. It is a visual strategy that stands out among the numerous OTT services.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/designcompass.org\/wp-content\/uploads\/2022\/04\/tving-rebrand-01-1-1024x1024.png\" alt=\"\" class=\"wp-image-5802\" srcset=\"https:\/\/designcompass.org\/wp-content\/uploads\/2022\/04\/tving-rebrand-01-1-1024x1024.png 1024w, https:\/\/designcompass.org\/wp-content\/uploads\/2022\/04\/tving-rebrand-01-1-300x300.png 300w, https:\/\/designcompass.org\/wp-content\/uploads\/2022\/04\/tving-rebrand-01-1-600x600.png 600w, https:\/\/designcompass.org\/wp-content\/uploads\/2022\/04\/tving-rebrand-01-1-150x150.png 150w, https:\/\/designcompass.org\/wp-content\/uploads\/2022\/04\/tving-rebrand-01-1-768x768.png 768w, https:\/\/designcompass.org\/wp-content\/uploads\/2022\/04\/tving-rebrand-01-1-1536x1536.png 1536w, https:\/\/designcompass.org\/wp-content\/uploads\/2022\/04\/tving-rebrand-01-1-2048x2048.png 2048w, https:\/\/designcompass.org\/wp-content\/uploads\/2022\/04\/tving-rebrand-01-1-924x924.png 924w, https:\/\/designcompass.org\/wp-content\/uploads\/2022\/04\/tving-rebrand-01-1-671x671.png 671w, https:\/\/designcompass.org\/wp-content\/uploads\/2022\/04\/tving-rebrand-01-1-120x120.png 120w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"1024\" data-id=\"5800\" src=\"https:\/\/designcompass.org\/wp-content\/uploads\/2022\/04\/tving-rebrand-02-1024x1024.png\" alt=\"\" class=\"wp-image-5800\" srcset=\"https:\/\/designcompass.org\/wp-content\/uploads\/2022\/04\/tving-rebrand-02-1024x1024.png 1024w, https:\/\/designcompass.org\/wp-content\/uploads\/2022\/04\/tving-rebrand-02-300x300.png 300w, https:\/\/designcompass.org\/wp-content\/uploads\/2022\/04\/tving-rebrand-02-600x600.png 600w, https:\/\/designcompass.org\/wp-content\/uploads\/2022\/04\/tving-rebrand-02-150x150.png 150w, https:\/\/designcompass.org\/wp-content\/uploads\/2022\/04\/tving-rebrand-02-768x768.png 768w, https:\/\/designcompass.org\/wp-content\/uploads\/2022\/04\/tving-rebrand-02-1536x1536.png 1536w, https:\/\/designcompass.org\/wp-content\/uploads\/2022\/04\/tving-rebrand-02-2048x2048.png 2048w, https:\/\/designcompass.org\/wp-content\/uploads\/2022\/04\/tving-rebrand-02-924x924.png 924w, https:\/\/designcompass.org\/wp-content\/uploads\/2022\/04\/tving-rebrand-02-671x671.png 671w, https:\/\/designcompass.org\/wp-content\/uploads\/2022\/04\/tving-rebrand-02-120x120.png 120w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/designcompass.org\/wp-content\/uploads\/2022\/04\/tving-rebrand-04-1-1024x1024.png\" alt=\"\" class=\"wp-image-5804\" srcset=\"https:\/\/designcompass.org\/wp-content\/uploads\/2022\/04\/tving-rebrand-04-1-1024x1024.png 1024w, https:\/\/designcompass.org\/wp-content\/uploads\/2022\/04\/tving-rebrand-04-1-300x300.png 300w, https:\/\/designcompass.org\/wp-content\/uploads\/2022\/04\/tving-rebrand-04-1-600x600.png 600w, https:\/\/designcompass.org\/wp-content\/uploads\/2022\/04\/tving-rebrand-04-1-150x150.png 150w, https:\/\/designcompass.org\/wp-content\/uploads\/2022\/04\/tving-rebrand-04-1-768x768.png 768w, https:\/\/designcompass.org\/wp-content\/uploads\/2022\/04\/tving-rebrand-04-1-1536x1536.png 1536w, https:\/\/designcompass.org\/wp-content\/uploads\/2022\/04\/tving-rebrand-04-1-2048x2048.png 2048w, https:\/\/designcompass.org\/wp-content\/uploads\/2022\/04\/tving-rebrand-04-1-924x924.png 924w, https:\/\/designcompass.org\/wp-content\/uploads\/2022\/04\/tving-rebrand-04-1-671x671.png 671w, https:\/\/designcompass.org\/wp-content\/uploads\/2022\/04\/tving-rebrand-04-1-120x120.png 120w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/designcompass.org\/wp-content\/uploads\/2022\/04\/tving-rebrand-03-1-1024x1024.png\" alt=\"\" class=\"wp-image-5803\" srcset=\"https:\/\/designcompass.org\/wp-content\/uploads\/2022\/04\/tving-rebrand-03-1-1024x1024.png 1024w, https:\/\/designcompass.org\/wp-content\/uploads\/2022\/04\/tving-rebrand-03-1-300x300.png 300w, https:\/\/designcompass.org\/wp-content\/uploads\/2022\/04\/tving-rebrand-03-1-600x600.png 600w, https:\/\/designcompass.org\/wp-content\/uploads\/2022\/04\/tving-rebrand-03-1-150x150.png 150w, https:\/\/designcompass.org\/wp-content\/uploads\/2022\/04\/tving-rebrand-03-1-768x768.png 768w, https:\/\/designcompass.org\/wp-content\/uploads\/2022\/04\/tving-rebrand-03-1-1536x1536.png 1536w, https:\/\/designcompass.org\/wp-content\/uploads\/2022\/04\/tving-rebrand-03-1-2048x2048.png 2048w, https:\/\/designcompass.org\/wp-content\/uploads\/2022\/04\/tving-rebrand-03-1-924x924.png 924w, https:\/\/designcompass.org\/wp-content\/uploads\/2022\/04\/tving-rebrand-03-1-671x671.png 671w, https:\/\/designcompass.org\/wp-content\/uploads\/2022\/04\/tving-rebrand-03-1-120x120.png 120w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/designcompass.org\/wp-content\/uploads\/2022\/04\/tving-rebrand-05-1-1024x1024.png\" alt=\"\" class=\"wp-image-5801\" srcset=\"https:\/\/designcompass.org\/wp-content\/uploads\/2022\/04\/tving-rebrand-05-1-1024x1024.png 1024w, 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\/><\/figure>\n\n\n\n<p><\/p>","protected":false},"excerpt":{"rendered":"<p>Everyone knows the three primary color effect of light, right? <\/p>","protected":false},"author":1,"featured_media":5795,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[4],"tags":[],"class_list":["post-5794","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"acf":[],"jetpack_featured_media_url":"https:\/\/designcompass.org\/wp-content\/uploads\/2022\/04\/tving-00.png","publishpress_future_action":{"enabled":false,"date":"2026-05-21 09:28:38","action":"change-status","newStatus":"draft","terms":[],"taxonomy":"category","extraData":[]},"publishpress_future_workflow_manual_trigger":{"enabledWorkflows":[]},"_links":{"self":[{"href":"https:\/\/designcompass.org\/en\/wp-json\/wp\/v2\/posts\/5794","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/designcompass.org\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/designcompass.org\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/designcompass.org\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/designcompass.org\/en\/wp-json\/wp\/v2\/comments?post=5794"}],"version-history":[{"count":0,"href":"https:\/\/designcompass.org\/en\/wp-json\/wp\/v2\/posts\/5794\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/designcompass.org\/en\/wp-json\/wp\/v2\/media\/5795"}],"wp:attachment":[{"href":"https:\/\/designcompass.org\/en\/wp-json\/wp\/v2\/media?parent=5794"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/designcompass.org\/en\/wp-json\/wp\/v2\/categories?post=5794"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/designcompass.org\/en\/wp-json\/wp\/v2\/tags?post=5794"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}