{"id":5730,"date":"2022-04-14T00:14:59","date_gmt":"2022-04-14T00:14:59","guid":{"rendered":"https:\/\/designcompass.org\/?p=5730"},"modified":"2022-06-02T15:24:39","modified_gmt":"2022-06-02T15:24:39","slug":"gba-branding-unbiased-design","status":"publish","type":"post","link":"https:\/\/designcompass.org\/en\/2022\/04\/14\/gba-branding-unbiased-design\/","title":{"rendered":"GBA \u2013 infinitely regenerative BI created by computer algorithms"},"content":{"rendered":"<p>Brand identity for Guilty by Association (GBA). Create logos with code that creates permutations to represent a diverse artist with limitless possibilities.<\/p>\n\n\n\n<p>Created by Cotton, who teaches interaction design at Parsons School of Design in New York and leads data-driven and algorithmic brand identities at Pentagram. Cotton said that no designer has ever been able to create an unbiased design, and there never will be. So, they decided to create an unbiased brand identity with an algorithm.<\/p>\n\n\n\n<p>It is a logo that can reveal the members rather than the GBA brand. It&#039;s amazing how new forms are created each time, with an identifiable level of specificity. It would be meaningless if a completely random logo was created, but the point where it can give a new feeling while being sufficiently differentiated from other brands is interesting. You can also create your own GBA logo in the link, so take a look.<\/p>\n\n\n\n<p><a href=\"https:\/\/gba-logo.netlify.app\/\">https:\/\/gba-logo.netlify.app\/<\/a><\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>Copyright \u00a9 <a href=\"https:\/\/taliacotton.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Talia Cotton<\/a> Pentagram, 2022<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-vimeo wp-block-embed-vimeo\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"Talia Cotton\/ Pentagram: GBA (Guilty by Association)\" src=\"https:\/\/player.vimeo.com\/video\/697312172?dnt=1&amp;app_id=122963\" width=\"700\" height=\"394\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-vimeo wp-block-embed-vimeo\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"Talia Cotton\/ Pentagram: GBA (Guilty by Association)\" src=\"https:\/\/player.vimeo.com\/video\/697312258?dnt=1&amp;app_id=122963\" width=\"700\" height=\"426\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-1 is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"681\" data-id=\"5735\" src=\"https:\/\/designcompass.org\/wp-content\/uploads\/2022\/04\/talia-cotton-01-1-1024x681.webp\" alt=\"\" class=\"wp-image-5735\" srcset=\"https:\/\/designcompass.org\/wp-content\/uploads\/2022\/04\/talia-cotton-01-1-1024x681.webp 1024w, https:\/\/designcompass.org\/wp-content\/uploads\/2022\/04\/talia-cotton-01-1-300x200.webp 300w, https:\/\/designcompass.org\/wp-content\/uploads\/2022\/04\/talia-cotton-01-1-768x511.webp 768w, https:\/\/designcompass.org\/wp-content\/uploads\/2022\/04\/talia-cotton-01-1-1536x1021.webp 1536w, https:\/\/designcompass.org\/wp-content\/uploads\/2022\/04\/talia-cotton-01-1-924x614.webp 924w, https:\/\/designcompass.org\/wp-content\/uploads\/2022\/04\/talia-cotton-01-1-671x446.webp 671w, https:\/\/designcompass.org\/wp-content\/uploads\/2022\/04\/talia-cotton-01-1.webp 2000w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"1024\" data-id=\"5736\" src=\"https:\/\/designcompass.org\/wp-content\/uploads\/2022\/04\/talia-cotton-03-1024x1024.png\" alt=\"\" class=\"wp-image-5736\" srcset=\"https:\/\/designcompass.org\/wp-content\/uploads\/2022\/04\/talia-cotton-03-1024x1024.png 1024w, https:\/\/designcompass.org\/wp-content\/uploads\/2022\/04\/talia-cotton-03-300x300.png 300w, https:\/\/designcompass.org\/wp-content\/uploads\/2022\/04\/talia-cotton-03-600x600.png 600w, https:\/\/designcompass.org\/wp-content\/uploads\/2022\/04\/talia-cotton-03-150x150.png 150w, https:\/\/designcompass.org\/wp-content\/uploads\/2022\/04\/talia-cotton-03-768x768.png 768w, https:\/\/designcompass.org\/wp-content\/uploads\/2022\/04\/talia-cotton-03-924x924.png 924w, https:\/\/designcompass.org\/wp-content\/uploads\/2022\/04\/talia-cotton-03-671x671.png 671w, https:\/\/designcompass.org\/wp-content\/uploads\/2022\/04\/talia-cotton-03-120x120.png 120w, https:\/\/designcompass.org\/wp-content\/uploads\/2022\/04\/talia-cotton-03.png 1400w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"596\" height=\"335\" data-id=\"5734\" src=\"https:\/\/designcompass.org\/wp-content\/uploads\/2022\/04\/talia-cotton-02.webp\" alt=\"\" class=\"wp-image-5734\" srcset=\"https:\/\/designcompass.org\/wp-content\/uploads\/2022\/04\/talia-cotton-02.webp 596w, https:\/\/designcompass.org\/wp-content\/uploads\/2022\/04\/talia-cotton-02-300x169.webp 300w\" sizes=\"(max-width: 596px) 100vw, 596px\" \/><\/figure>\n<\/figure>\n\n\n\n<p><\/p>","protected":false},"excerpt":{"rendered":"<p>Branding without prejudice or branding without identity<\/p>","protected":false},"author":1,"featured_media":5743,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[4],"tags":[159,468,470,471],"class_list":["post-5730","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-159","tag-468","tag-470","tag-471"],"acf":[],"jetpack_featured_media_url":"https:\/\/designcompass.org\/wp-content\/uploads\/2022\/04\/talia-cotton-thumb.png","publishpress_future_action":{"enabled":false,"date":"2026-05-21 08:10:37","action":"change-status","newStatus":"draft","terms":[],"taxonomy":"category","extraData":[]},"publishpress_future_workflow_manual_trigger":{"enabledWorkflows":[]},"_links":{"self":[{"href":"https:\/\/designcompass.org\/en\/wp-json\/wp\/v2\/posts\/5730","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/designcompass.org\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/designcompass.org\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/designcompass.org\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/designcompass.org\/en\/wp-json\/wp\/v2\/comments?post=5730"}],"version-history":[{"count":0,"href":"https:\/\/designcompass.org\/en\/wp-json\/wp\/v2\/posts\/5730\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/designcompass.org\/en\/wp-json\/wp\/v2\/media\/5743"}],"wp:attachment":[{"href":"https:\/\/designcompass.org\/en\/wp-json\/wp\/v2\/media?parent=5730"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/designcompass.org\/en\/wp-json\/wp\/v2\/categories?post=5730"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/designcompass.org\/en\/wp-json\/wp\/v2\/tags?post=5730"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}