{"id":50986,"date":"2025-09-17T12:00:00","date_gmt":"2025-09-17T03:00:00","guid":{"rendered":"https:\/\/designcompass.org\/?p=50986"},"modified":"2025-09-17T07:24:47","modified_gmt":"2025-09-16T22:24:47","slug":"return-of-the-hyundai-card-alphabet-card","status":"publish","type":"post","link":"https:\/\/designcompass.org\/en\/2025\/09\/17\/return-of-the-hyundai-card-alphabet-card\/","title":{"rendered":"The Return of Modern Cards Alphabet Cards"},"content":{"rendered":"

On September 16, Hyundai Card launched five alphabet cards that offer discounts based on lifestyle: D for Dining, H for Home, O for Oil, S for Shopping, and T for Travel.<\/p>\n\n\n\n

The Alphabet Card continues Hyundai Card's existing strategy of introducing products that reflect different lifestyles, such as W, A, and K, starting with the shopping-specific card Hyundai Card S in 2004. The card's name puts the alphabet in the foreground rather than the company name.<\/p>\n\n\n\n

All five cards operate on a charge discount basis, offering a 10% discount for each lifestyle - dining, education, healthcare, gas, shopping, and travel - with a maximum annual limit of $600,000. Discounts are applied without regard to previous month's performance or monthly limits. The annual fee is $15,000 each.<\/p>\n\n\n\n

Hyundai Card D offers 10 percent off at restaurants and delivery apps, and H offers 10 percent off at hospitals and education. O is for all gas stations, S is for online malls, supermarkets, and department stores, and T is for 0.7 percent domestic and 2 percent international discounts and full waivers on overseas fees.<\/p>\n\n\n\n

The card plate is made of one metal and two plastics, with a half-metal front stainless steel-back plastic construction. It costs $70 to issue. The design uses geometry, colors, and typography inspired by Dutch design.<\/p>\n\n\n\n

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(C) Hyundai Card<\/figcaption><\/figure>\n\n\n\n
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(C) Hyundai Card<\/figcaption><\/figure>\n\n\n\n
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(C) Hyundai Card<\/figcaption><\/figure>\n\n\n\n
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(C) Hyundai Card<\/figcaption><\/figure>\n\n\n\n
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(C) Hyundai Card<\/figcaption><\/figure>\n\n\n\n
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More and Sources<\/h2>\n\n\n\n