{"id":46756,"date":"2025-07-11T12:00:00","date_gmt":"2025-07-11T03:00:00","guid":{"rendered":"https:\/\/designcompass.org\/?p=46756"},"modified":"2025-07-11T09:36:53","modified_gmt":"2025-07-11T00:36:53","slug":"rangerover-new-emblem","status":"publish","type":"post","link":"https:\/\/designcompass.org\/en\/2025\/07\/11\/rangerover-new-emblem\/","title":{"rendered":"Range Rover's emblem appears for the first time in 55 years"},"content":{"rendered":"

Range Rover is introducing an emblem for the first time in the brand's history, as part of JLR's 'house of brands' strategy to operate its four strategic brands - Jaguar, Defender, Discovery and Range Rover - independently.<\/p>\n\n\n\n

The newly unveiled logo features two R letters placed vertically, with the lower R inverted. It does not replace the existing \u2018RANGE ROVER\u2019 wordmark attached to the front or rear of vehicles symbolizing Range Rover, but will be used as a supplementary tool in labels, patterns, and event venues with limited space.<\/p>\n\n\n\n

It is also applied in a specific repeating pattern, and there is a high possibility that it will be used for interior trim or accessories in the future. \u201cIt was developed to be used as a visual symbol in small areas where it is difficult to use the existing wordmark,\u201d Range Rover explained.<\/p>\n\n\n\n

In addition, Range Rover is about to launch its first pure electric SUV. The exterior is similar to the existing petrol model, but the drivetrain and technology have been completely redesigned, and the waiting list has been formed with over 61,000 people so far, proving the high level of interest. Thomas M\u00fcller, Range Rover\u2019s head of product engineering, said, \u201cThe electric model shows better performance than some internal combustion engine models.\u201d<\/p>\n\n\n\n

The new electric car is currently being tested at the Solihull plant in the UK, with the electric Sport and Velar models set to follow next year. The switch is part of Range Rover\u2019s intention to move away from the confusing name \u2018Land Rover Range Rover\u2019 and establish itself as a standalone premium brand.<\/p>\n\n\n\n

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(C)Range Rover<\/figcaption><\/figure>\n\n\n\n
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(C)Range Rover<\/figcaption><\/figure>\n\n\n\n
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