{"id":43306,"date":"2025-05-28T19:19:08","date_gmt":"2025-05-28T10:19:08","guid":{"rendered":"https:\/\/designcompass.org\/?p=43306"},"modified":"2025-06-02T09:44:40","modified_gmt":"2025-06-02T00:44:40","slug":"bike-for-brain-health","status":"publish","type":"post","link":"https:\/\/designcompass.org\/en\/2025\/05\/28\/bike-for-brain-health\/","title":{"rendered":"Dementia Patient&#039;s Will to Overcome Confusion"},"content":{"rendered":"<p>Bike For Brain Health is an annual event that supports dementia research and patient care. It was recently reborn as a subtle yet powerful visual identity by designers Zo\u00eb Boudreau and Jesse Shaw, who won the Gold Award in the Cannes Lions Young Lions Design category for the project.<\/p>\n\n\n\n<p>The core graphic is a bicycle, distorted and changing in form. It visually symbolizes the state of confusion and cognitive changes experienced by dementia patients, while at the same time representing the strong will to move forward. It is a story not only for dementia patients, but also for their families and supporters.<\/p>\n\n\n\n<p>The phrase \u201cHelp us slow the race against dementia\u201d reinforces recognition through repetition and maintains a consistent brand identity.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Design: Zo\u00eb Boudreau<\/li>\n\n\n\n<li>Motion Design: Jesse Shaw<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"737\" src=\"https:\/\/designcompass.org\/wp-content\/uploads\/2025\/05\/5930c6b7-4907-42e5-8371-cdbef26cad8c_rw_1920-1024x737.gif\" alt=\"\" class=\"wp-image-43314\" srcset=\"https:\/\/designcompass.org\/wp-content\/uploads\/2025\/05\/5930c6b7-4907-42e5-8371-cdbef26cad8c_rw_1920-1024x737.gif 1024w, https:\/\/designcompass.org\/wp-content\/uploads\/2025\/05\/5930c6b7-4907-42e5-8371-cdbef26cad8c_rw_1920-300x216.gif 300w, https:\/\/designcompass.org\/wp-content\/uploads\/2025\/05\/5930c6b7-4907-42e5-8371-cdbef26cad8c_rw_1920-768x553.gif 768w, https:\/\/designcompass.org\/wp-content\/uploads\/2025\/05\/5930c6b7-4907-42e5-8371-cdbef26cad8c_rw_1920-18x12.gif 18w, https:\/\/designcompass.org\/wp-content\/uploads\/2025\/05\/5930c6b7-4907-42e5-8371-cdbef26cad8c_rw_1920-1320x950.gif 1320w, https:\/\/designcompass.org\/wp-content\/uploads\/2025\/05\/5930c6b7-4907-42e5-8371-cdbef26cad8c_rw_1920-600x432.gif 600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">Bike For Brain Health(C)Jesse Shaw<\/figcaption><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/designcompass.org\/wp-content\/uploads\/2025\/05\/c1d5810a-7883-4714-9d18-a9620702e7db-1024x576.jpg\" alt=\"\" class=\"wp-image-43312\" srcset=\"https:\/\/designcompass.org\/wp-content\/uploads\/2025\/05\/c1d5810a-7883-4714-9d18-a9620702e7db-1024x576.jpg 1024w, https:\/\/designcompass.org\/wp-content\/uploads\/2025\/05\/c1d5810a-7883-4714-9d18-a9620702e7db-300x169.jpg 300w, https:\/\/designcompass.org\/wp-content\/uploads\/2025\/05\/c1d5810a-7883-4714-9d18-a9620702e7db-768x432.jpg 768w, https:\/\/designcompass.org\/wp-content\/uploads\/2025\/05\/c1d5810a-7883-4714-9d18-a9620702e7db-1536x864.jpg 1536w, https:\/\/designcompass.org\/wp-content\/uploads\/2025\/05\/c1d5810a-7883-4714-9d18-a9620702e7db-2048x1152.jpg 2048w, https:\/\/designcompass.org\/wp-content\/uploads\/2025\/05\/c1d5810a-7883-4714-9d18-a9620702e7db-18x10.jpg 18w, https:\/\/designcompass.org\/wp-content\/uploads\/2025\/05\/c1d5810a-7883-4714-9d18-a9620702e7db-1320x743.jpg 1320w, https:\/\/designcompass.org\/wp-content\/uploads\/2025\/05\/c1d5810a-7883-4714-9d18-a9620702e7db-600x338.jpg 600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">Bike For Brain Health(C)Zo\u00eb Boudreau<\/figcaption><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/designcompass.org\/wp-content\/uploads\/2025\/05\/b9972848-13d0-4d73-9a9e-820536126be9-1024x576.jpg\" alt=\"\" class=\"wp-image-43311\" srcset=\"https:\/\/designcompass.org\/wp-content\/uploads\/2025\/05\/b9972848-13d0-4d73-9a9e-820536126be9-1024x576.jpg 1024w, https:\/\/designcompass.org\/wp-content\/uploads\/2025\/05\/b9972848-13d0-4d73-9a9e-820536126be9-300x169.jpg 300w, https:\/\/designcompass.org\/wp-content\/uploads\/2025\/05\/b9972848-13d0-4d73-9a9e-820536126be9-768x432.jpg 768w, https:\/\/designcompass.org\/wp-content\/uploads\/2025\/05\/b9972848-13d0-4d73-9a9e-820536126be9-1536x864.jpg 1536w, https:\/\/designcompass.org\/wp-content\/uploads\/2025\/05\/b9972848-13d0-4d73-9a9e-820536126be9-2048x1152.jpg 2048w, https:\/\/designcompass.org\/wp-content\/uploads\/2025\/05\/b9972848-13d0-4d73-9a9e-820536126be9-18x10.jpg 18w, https:\/\/designcompass.org\/wp-content\/uploads\/2025\/05\/b9972848-13d0-4d73-9a9e-820536126be9-1320x743.jpg 1320w, https:\/\/designcompass.org\/wp-content\/uploads\/2025\/05\/b9972848-13d0-4d73-9a9e-820536126be9-600x338.jpg 600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">Bike For Brain Health(C)Zo\u00eb Boudreau<\/figcaption><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/designcompass.org\/wp-content\/uploads\/2025\/05\/Bike-For-Brain-Health-3-1024x576.jpg\" alt=\"\" class=\"wp-image-43310\" srcset=\"https:\/\/designcompass.org\/wp-content\/uploads\/2025\/05\/Bike-For-Brain-Health-3-1024x576.jpg 1024w, https:\/\/designcompass.org\/wp-content\/uploads\/2025\/05\/Bike-For-Brain-Health-3-300x169.jpg 300w, https:\/\/designcompass.org\/wp-content\/uploads\/2025\/05\/Bike-For-Brain-Health-3-768x432.jpg 768w, https:\/\/designcompass.org\/wp-content\/uploads\/2025\/05\/Bike-For-Brain-Health-3-1536x864.jpg 1536w, https:\/\/designcompass.org\/wp-content\/uploads\/2025\/05\/Bike-For-Brain-Health-3-18x10.jpg 18w, https:\/\/designcompass.org\/wp-content\/uploads\/2025\/05\/Bike-For-Brain-Health-3-1320x743.jpg 1320w, https:\/\/designcompass.org\/wp-content\/uploads\/2025\/05\/Bike-For-Brain-Health-3-600x338.jpg 600w, https:\/\/designcompass.org\/wp-content\/uploads\/2025\/05\/Bike-For-Brain-Health-3.jpg 1600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">Bike For Brain Health(C)Zo\u00eb Boudreau<\/figcaption><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/designcompass.org\/wp-content\/uploads\/2025\/05\/Bike-For-Brain-Health-4-1-1024x576.jpg\" alt=\"\" class=\"wp-image-43313\" srcset=\"https:\/\/designcompass.org\/wp-content\/uploads\/2025\/05\/Bike-For-Brain-Health-4-1-1024x576.jpg 1024w, https:\/\/designcompass.org\/wp-content\/uploads\/2025\/05\/Bike-For-Brain-Health-4-1-300x169.jpg 300w, https:\/\/designcompass.org\/wp-content\/uploads\/2025\/05\/Bike-For-Brain-Health-4-1-768x432.jpg 768w, https:\/\/designcompass.org\/wp-content\/uploads\/2025\/05\/Bike-For-Brain-Health-4-1-1536x864.jpg 1536w, https:\/\/designcompass.org\/wp-content\/uploads\/2025\/05\/Bike-For-Brain-Health-4-1-18x10.jpg 18w, https:\/\/designcompass.org\/wp-content\/uploads\/2025\/05\/Bike-For-Brain-Health-4-1-1320x743.jpg 1320w, https:\/\/designcompass.org\/wp-content\/uploads\/2025\/05\/Bike-For-Brain-Health-4-1-600x338.jpg 600w, https:\/\/designcompass.org\/wp-content\/uploads\/2025\/05\/Bike-For-Brain-Health-4-1.jpg 1600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">Bike For Brain Health(C)Zo\u00eb Boudreau<\/figcaption><\/figure>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">More and Sources<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/boudreaudesigns.com\/bike-for-brain-health-design-system\">https:\/\/boudreaudesigns.com\/bike-for-brain-health-design-system<\/a><\/li>\n<\/ul>","protected":false},"excerpt":{"rendered":"<p>Bike For Brain Health\ub294 \uce58\ub9e4 \uc5f0\uad6c\uc640 \ud658\uc790 \ub3cc\ubd04\uc744 \uc9c0\uc6d0\ud558\uae30 \uc704\ud55c \uc5f0\ub840 \ud589\uc0ac\uc785\ub2c8\ub2e4. \ucd5c\uadfc \ub514\uc790\uc774\ub108 \uc870\uc774 \ubd80\ub4dc\ub85c(Zo\u00eb Boudreau)\uc640 \uc81c\uc2dc \uc1fc(Jesse Shaw)\uac00 \uc12c\uc138\ud558\uace0\ub3c4 \uac15\ub825\ud55c \ube44\uc8fc\uc5bc \uc544\uc774\ub374\ud2f0\ud2f0\ub85c \uc7ac\ud0c4\uc0dd\uc2dc\ucf30\uc2b5\ub2c8\ub2e4. \uc774\ub4e4\uc740 \uc774 \ud504\ub85c\uc81d\ud2b8\ub85c \uce78 \ub77c\uc774\uc5b8\uc988 \uc601 \ub77c\uc774\uc5b8\uc2a4 \ub514\uc790\uc778 \ubd80\ubb38 \uae08\uc0c1\uc744 \uc218\uc0c1\ud588\uc2b5\ub2c8\ub2e4. \ud575\uc2ec \uadf8\ub798\ud53d\uc740 \uc790\uc804\uac70\ub85c \ud615\ud0dc\uac00 \uc77c\uadf8\ub7ec\uc9c0\uace0 \ubcc0\ud654\ud558\ub294 \ud615\ud0dc\ub85c \ud45c\ud604\ub429\ub2c8\ub2e4. \uc774\ub294 \uce58\ub9e4 \ud658\uc790\uac00 \uacaa\ub294 \ud63c\ub780\uacfc \uc778\uc9c0 \ubcc0\ud654\uc758 \uc0c1\ud0dc\ub97c \uc2dc\uac01\uc801\uc73c\ub85c \uc0c1\uc9d5\ud558\uba74\uc11c \ub3d9\uc2dc\uc5d0 [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":43307,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[407,1766],"tags":[107,566,2236,2238],"class_list":["post-43306","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-archive","category-brand-archive","tag-107","tag-566","tag-2236","tag-2238"],"acf":[],"jetpack_featured_media_url":"https:\/\/designcompass.org\/wp-content\/uploads\/2025\/05\/Bike-For-Brain-Health-.jpg","publishpress_future_action":{"enabled":false,"date":"2026-05-18 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