{"id":41962,"date":"2025-05-02T18:00:00","date_gmt":"2025-05-02T09:00:00","guid":{"rendered":"https:\/\/designcompass.org\/?p=41962"},"modified":"2025-05-06T10:31:10","modified_gmt":"2025-05-06T01:31:10","slug":"marco-pasta-branding","status":"publish","type":"post","link":"https:\/\/designcompass.org\/en\/2025\/05\/02\/marco-pasta-branding\/","title":{"rendered":"Marco: Branding that makes pasta noodles pop up"},"content":{"rendered":"

Italian pasta brand Marco has rebranded in collaboration with Ben Xu and Wei Hou of Shanghai-based design studio B&W Graphic Lab.<\/p>\n\n\n\n

The new brand identity is based on a sophisticated and concise typography, with subtle playfulness and wit to reveal a youthful sensibility. The graphic elements centered around the initial 'M' resemble pasta and are utilized in various areas.<\/p>\n\n\n\n

The packaging design features vibrant illustrations and a harmonious color palette that helps you intuitively distinguish between each type of pasta.<\/p>\n\n\n\n

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(C)MARCO<\/figcaption><\/figure>\n\n\n\n
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(C)MARCO<\/figcaption><\/figure>\n\n\n\n
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(C)MARCO<\/figcaption><\/figure>\n\n\n\n
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(C)MARCO<\/figcaption><\/figure>\n\n\n\n
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(C)MARCO<\/figcaption><\/figure>\n\n\n\n
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More and Sources<\/h2>\n\n\n\n