{"id":41529,"date":"2025-04-24T11:46:38","date_gmt":"2025-04-24T02:46:38","guid":{"rendered":"https:\/\/designcompass.org\/?p=41529"},"modified":"2025-04-24T11:46:41","modified_gmt":"2025-04-24T02:46:41","slug":"tj-media-rebranding","status":"publish","type":"post","link":"https:\/\/designcompass.org\/en\/2025\/04\/24\/tj-media-rebranding\/","title":{"rendered":"TJ Media, New Logo Changed After 20 Years"},"content":{"rendered":"

TJ Media, the number one company in the domestic karaoke industry, has completely replaced its CI for the first time in 20 years to celebrate its 34th anniversary. The new CI is inspired by the musical symbol, the eighth note, and visually expresses the \u2018will to grow upward toward the goal.\u2019 The new brand color, \u2018Sky Blue,\u2019 which was also revealed, symbolizes TJ, which exists in each individual\u2019s space and emotions, wherever there is music, just like the sky that changes every moment.<\/p>\n\n\n\n

Through this renewal, TJ Media also introduced a dedicated font, \u2018TJ Singing Joy\u2019, to consistently convey the company\u2019s identity. As the name suggests, this font visually embodies the brand philosophy of \u2018singing joy\u2019 and will be applied to various customer touchpoints such as the company\u2019s karaoke machine UI and SNS content in the future. Anyone can download the font for free through the TJ homepage.<\/p>\n\n\n\n

The website has also been completely reorganized to complete the brand renewal. The composition and content storytelling have been completely reorganized, and the design and user experience have been improved to provide a sense of newness while remaining familiar. Through this, TJ is attempting to change from being recognized as a \u2018national karaoke brand\u2019 to a \u2018content platform with sophisticated sensibility and global sense.\u2019<\/p>\n\n\n\n

CEO Yoon Nara said, \u201cThis renewal is not a simple change in appearance, but a declaration that the TJ brand has reached a turning point,\u201d and expressed her ambition, saying, \u201cWe will grow into a brand that goes beyond karaoke rooms and accompanies people wherever there is music, leading the world\u2019s culture of free singing.\u201d<\/p>\n\n\n\n

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