{"id":40466,"date":"2025-04-02T18:00:00","date_gmt":"2025-04-02T09:00:00","guid":{"rendered":"https:\/\/designcompass.org\/?p=40466"},"modified":"2025-04-03T09:51:20","modified_gmt":"2025-04-03T00:51:20","slug":"uniqode","status":"publish","type":"post","link":"https:\/\/designcompass.org\/en\/2025\/04\/02\/uniqode\/","title":{"rendered":"UNIQODE expresses QR code with cross stitch"},"content":{"rendered":"

Uniqode has rebranded in collaboration with design studio koto. With the surge in demand for non-face-to-face solutions since the pandemic, and the advancement of QR code technology itself, QR codes have become more than just a means of conveying information and have become a core tool for business operations. In this trend, Uniqode (formerly Beaconstac) has rapidly grown as an enterprise-grade QR code platform and has reached a new turning point.<\/p>\n\n\n\n

This rebranding is a comprehensive reorganization project from brand strategy to identity system. The core keyword is 'Seamless Connection', and 'Stitching' was adopted as a metaphor to visualize it. This is a symbolic device that effectively conveys Uniqode's philosophy of connecting the physical world (IRL) and the digital world (URL) into one flow.<\/p>\n\n\n\n

We developed a custom typeface, 'Uniqode Sans', inspired by cross-stitch, and every design element, from the hand-stitched icons and illustrations to the details in the photos featuring real users, is closely linked to the brand's direction.<\/p>\n\n\n\n

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More and Sources<\/h2>\n\n\n\n