{"id":40279,"date":"2025-03-31T08:24:23","date_gmt":"2025-03-30T23:24:23","guid":{"rendered":"https:\/\/designcompass.org\/?p=40279"},"modified":"2025-03-31T08:24:25","modified_gmt":"2025-03-30T23:24:25","slug":"twix-new-logo","status":"publish","type":"post","link":"https:\/\/designcompass.org\/en\/2025\/03\/31\/twix-new-logo\/","title":{"rendered":"Twix&#039;s new logo, &#039;Two is better than one&#039;"},"content":{"rendered":"<p>Twix has collaborated with design studio JKR for a rebrand. The new logo retains the characteristics of the existing logo while adding a modern feel. The rounded &#039;T&#039; shape used from 1979 to 2010 gives it a retro feel. Some fans were disappointed when the &#039;pause&#039; icon on the &#039;i&#039; of the old logo was removed.<\/p>\n\n\n\n<p>Twix has launched a global campaign, \u201cTwo is more than one,\u201d along with a new brand identity. The company has shifted from the previous method of dividing the product into a left and right bar to a message of enjoying both.<\/p>\n\n\n\n<p>The campaign was inspired by the recognition that younger generations are tired of polarization. \u201cOur fans are looking for a more fulfilling life, and we\u2019ve reimagined Twix from a choice of one to one,\u201d says Rankin Carroll, Mars Snacking\u2019s chief brand officer.<\/p>\n\n\n\n<p>The featured video consists of a 60-second commercial that pays homage to a vintage car chase, visually expressing the brand message through two identical vehicles racing down a desert highway and eventually overlapping each other to form one vehicle.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/designcompass.org\/wp-content\/uploads\/2025\/03\/twix-rebranding-06-1024x576.jpg\" alt=\"\" class=\"wp-image-40280\" srcset=\"https:\/\/designcompass.org\/wp-content\/uploads\/2025\/03\/twix-rebranding-06-1024x576.jpg 1024w, https:\/\/designcompass.org\/wp-content\/uploads\/2025\/03\/twix-rebranding-06-300x169.jpg 300w, https:\/\/designcompass.org\/wp-content\/uploads\/2025\/03\/twix-rebranding-06-768x432.jpg 768w, https:\/\/designcompass.org\/wp-content\/uploads\/2025\/03\/twix-rebranding-06-1536x864.jpg 1536w, https:\/\/designcompass.org\/wp-content\/uploads\/2025\/03\/twix-rebranding-06-1320x743.jpg 1320w, https:\/\/designcompass.org\/wp-content\/uploads\/2025\/03\/twix-rebranding-06-600x338.jpg 600w, https:\/\/designcompass.org\/wp-content\/uploads\/2025\/03\/twix-rebranding-06.jpg 1600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">(C)Twix<\/figcaption><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/designcompass.org\/wp-content\/uploads\/2025\/03\/twix-rebranding-07-1024x576.jpg\" alt=\"\" class=\"wp-image-40281\" srcset=\"https:\/\/designcompass.org\/wp-content\/uploads\/2025\/03\/twix-rebranding-07-1024x576.jpg 1024w, https:\/\/designcompass.org\/wp-content\/uploads\/2025\/03\/twix-rebranding-07-300x169.jpg 300w, https:\/\/designcompass.org\/wp-content\/uploads\/2025\/03\/twix-rebranding-07-768x432.jpg 768w, https:\/\/designcompass.org\/wp-content\/uploads\/2025\/03\/twix-rebranding-07-1536x864.jpg 1536w, https:\/\/designcompass.org\/wp-content\/uploads\/2025\/03\/twix-rebranding-07-1320x743.jpg 1320w, https:\/\/designcompass.org\/wp-content\/uploads\/2025\/03\/twix-rebranding-07-600x338.jpg 600w, https:\/\/designcompass.org\/wp-content\/uploads\/2025\/03\/twix-rebranding-07.jpg 1600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">(C)Twix<\/figcaption><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/designcompass.org\/wp-content\/uploads\/2025\/03\/twix-rebranding-08-1024x576.jpg\" alt=\"\" class=\"wp-image-40282\" srcset=\"https:\/\/designcompass.org\/wp-content\/uploads\/2025\/03\/twix-rebranding-08-1024x576.jpg 1024w, https:\/\/designcompass.org\/wp-content\/uploads\/2025\/03\/twix-rebranding-08-300x169.jpg 300w, https:\/\/designcompass.org\/wp-content\/uploads\/2025\/03\/twix-rebranding-08-768x432.jpg 768w, https:\/\/designcompass.org\/wp-content\/uploads\/2025\/03\/twix-rebranding-08-1536x864.jpg 1536w, https:\/\/designcompass.org\/wp-content\/uploads\/2025\/03\/twix-rebranding-08-1320x743.jpg 1320w, https:\/\/designcompass.org\/wp-content\/uploads\/2025\/03\/twix-rebranding-08-600x338.jpg 600w, https:\/\/designcompass.org\/wp-content\/uploads\/2025\/03\/twix-rebranding-08.jpg 1600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">(C)Twix<\/figcaption><\/figure>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"Two Is More Than One\" width=\"800\" height=\"450\" src=\"https:\/\/www.youtube.com\/embed\/x7lBA5aX-iI?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">More and Sources<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.twix.com\/\">https:\/\/www.twix.com\/<\/a><\/li>\n<\/ul>","protected":false},"excerpt":{"rendered":"<p>\ud2b8\uc705\uc2a4\uac00 \ub514\uc790\uc778 \uc2a4\ud29c\ub514\uc624 JKR\uacfc \ud611\uc5c5\ud574 \ub9ac\ube0c\ub79c\ub529\ud588\uc2b5\ub2c8\ub2e4. \uae30\uc874 \ub85c\uace0\uc758 \ud2b9\uc9d5\uc744 \uc0b4\ub9ac\uba74\uc11c \ud604\ub300\uc801\uc778 \uac10\uac01\uc744 \ub354\ud55c \uc0c8\ub85c\uc6b4 \ub85c\uace0\ub97c \uc120\ubcf4\uc600\uc2b5\ub2c8\ub2e4. 1979\ub144\ubd80\ud130 2010\ub144\uae4c\uc9c0 \uc0ac\uc6a9\ub418\uc5c8\ub358 \ub465\uadfc \u2018T\u2019 \uc790 \ud615\ud0dc\uac00 \ubcf5\uace0\uc801\uc778 \ub290\ub08c\uc744 \uc90d\ub2c8\ub2e4. \uae30\uc874 \ub85c\uace0\uc758 i\uc5d0 \uc788\ub358 \u2018\uc77c\uc2dc \uc815\uc9c0\u2019 \uc544\uc774\ucf58\uc774 \uc9c0\uc6cc\uc838 \uc77c\ubd80 \ud32c\uc740 \uc544\uc26c\uc6cc\ud588\uc2b5\ub2c8\ub2e4. \ud2b8\uc705\uc2a4\ub294 \uc0c8\ub85c\uc6b4 \ube0c\ub79c\ub4dc \uc815\uccb4\uc131\uacfc \ud568\uaed8 \uae00\ub85c\ubc8c \ucea0\ud398\uc778 \u2018Two is more than one\u2019\uc744 \uc2dc\uc791\ud588\uc2b5\ub2c8\ub2e4. \uc774\uc804\uae4c\uc9c0 \uc88c\uc6b0 \ubc14\ub97c \ub098\ub204\uc5b4 \uc120\ud0dd\uc744 [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":40283,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[4,620],"tags":[97,632,2000,2001],"class_list":["post-40279","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","category-brand","tag-97","tag-632","tag-2000","tag-2001"],"acf":[],"jetpack_featured_media_url":"https:\/\/designcompass.org\/wp-content\/uploads\/2025\/03\/twix-rebranding-05.jpg","publishpress_future_action":{"enabled":false,"date":"2026-05-12 05:30:12","action":"change-status","newStatus":"draft","terms":[],"taxonomy":"category","extraData":[]},"publishpress_future_workflow_manual_trigger":{"enabledWorkflows":[]},"_links":{"self":[{"href":"https:\/\/designcompass.org\/en\/wp-json\/wp\/v2\/posts\/40279","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/designcompass.org\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/designcompass.org\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/designcompass.org\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/designcompass.org\/en\/wp-json\/wp\/v2\/comments?post=40279"}],"version-history":[{"count":0,"href":"https:\/\/designcompass.org\/en\/wp-json\/wp\/v2\/posts\/40279\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/designcompass.org\/en\/wp-json\/wp\/v2\/media\/40283"}],"wp:attachment":[{"href":"https:\/\/designcompass.org\/en\/wp-json\/wp\/v2\/media?parent=40279"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/designcompass.org\/en\/wp-json\/wp\/v2\/categories?post=40279"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/designcompass.org\/en\/wp-json\/wp\/v2\/tags?post=40279"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}