{"id":39427,"date":"2025-03-13T12:50:59","date_gmt":"2025-03-13T03:50:59","guid":{"rendered":"https:\/\/designcompass.org\/?p=39427"},"modified":"2025-03-13T12:51:03","modified_gmt":"2025-03-13T03:51:03","slug":"abc-logo-refresh","status":"publish","type":"post","link":"https:\/\/designcompass.org\/en\/2025\/03\/13\/abc-logo-refresh\/","title":{"rendered":"abc master brand logo expressed with 3 dots"},"content":{"rendered":"<p>abc has collaborated with Studiook, based in New York and Dublin, to refine its logo. Since its inception 60 years ago, the abc logo has become one of the world\u2019s most recognizable brands. Over the years, it has evolved into a variety of surface expressions to suit the needs of the times, but the need to address the logo\u2019s consistency and technical limitations has grown. These two considerations \u2013 the need to preserve the asset and improve functionality \u2013 formed the basis for the first substantial update to the ABC master brand logo since Paul Rand\u2019s original 1962 design.<\/p>\n\n\n\n<p>We pay homage to Paul Rand\u2019s designs by subtly simplifying and enhancing the iconic letterforms. We establish the motif of three identical circles as the basis for a comprehensive brand system that is instantly recognizable as abc while reinforcing its essence.<\/p>\n\n\n\n<p>By removing all decorative styles, we have made the logo usable on any platform. Increasing the space between the lettermark and the globe container improves overall integrity at smaller scales, and allows the fill and outline versions to coexist within the same footprint. This reduces inconsistencies and improves brand recognition.<\/p>\n\n\n\n<figure class=\"wp-block-embed aligncenter is-type-video is-provider-vimeo wp-block-embed-vimeo\"><div class=\"wp-block-embed__wrapper\">\n<iframe src=\"https:\/\/player.vimeo.com\/video\/582263626?dnt=1&amp;app_id=122963\" width=\"800\" height=\"450\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<figure class=\"wp-block-embed aligncenter is-type-video is-provider-vimeo wp-block-embed-vimeo\"><div class=\"wp-block-embed__wrapper\">\n<iframe src=\"https:\/\/player.vimeo.com\/video\/583117841?dnt=1&amp;app_id=122963\" width=\"800\" height=\"450\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<figure class=\"wp-block-embed aligncenter is-type-video is-provider-vimeo wp-block-embed-vimeo\"><div class=\"wp-block-embed__wrapper\">\n<iframe src=\"https:\/\/player.vimeo.com\/video\/582263626?dnt=1&amp;app_id=122963\" width=\"800\" height=\"450\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<figure class=\"wp-block-embed aligncenter is-type-video is-provider-vimeo wp-block-embed-vimeo\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"app_homescreen_3_4.mov\" src=\"https:\/\/player.vimeo.com\/video\/793676763?dnt=1&amp;app_id=122963\" width=\"750\" height=\"1000\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/designcompass.org\/wp-content\/uploads\/2025\/03\/abc-refresh-18-1024x576.png\" alt=\"\" class=\"wp-image-39435\" srcset=\"https:\/\/designcompass.org\/wp-content\/uploads\/2025\/03\/abc-refresh-18-1024x576.png 1024w, https:\/\/designcompass.org\/wp-content\/uploads\/2025\/03\/abc-refresh-18-300x169.png 300w, https:\/\/designcompass.org\/wp-content\/uploads\/2025\/03\/abc-refresh-18-768x432.png 768w, https:\/\/designcompass.org\/wp-content\/uploads\/2025\/03\/abc-refresh-18-1536x864.png 1536w, https:\/\/designcompass.org\/wp-content\/uploads\/2025\/03\/abc-refresh-18-1320x743.png 1320w, https:\/\/designcompass.org\/wp-content\/uploads\/2025\/03\/abc-refresh-18-600x338.png 600w, https:\/\/designcompass.org\/wp-content\/uploads\/2025\/03\/abc-refresh-18.png 1600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">(C)abc<\/figcaption><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/designcompass.org\/wp-content\/uploads\/2025\/03\/abc-refresh-19-1024x576.png\" alt=\"\" class=\"wp-image-39434\" srcset=\"https:\/\/designcompass.org\/wp-content\/uploads\/2025\/03\/abc-refresh-19-1024x576.png 1024w, https:\/\/designcompass.org\/wp-content\/uploads\/2025\/03\/abc-refresh-19-300x169.png 300w, https:\/\/designcompass.org\/wp-content\/uploads\/2025\/03\/abc-refresh-19-768x432.png 768w, https:\/\/designcompass.org\/wp-content\/uploads\/2025\/03\/abc-refresh-19-1536x864.png 1536w, https:\/\/designcompass.org\/wp-content\/uploads\/2025\/03\/abc-refresh-19-1320x743.png 1320w, https:\/\/designcompass.org\/wp-content\/uploads\/2025\/03\/abc-refresh-19-600x338.png 600w, https:\/\/designcompass.org\/wp-content\/uploads\/2025\/03\/abc-refresh-19.png 1600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">(C)abc<\/figcaption><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/designcompass.org\/wp-content\/uploads\/2025\/03\/abc-refresh-20-1024x576.png\" alt=\"\" class=\"wp-image-39436\" srcset=\"https:\/\/designcompass.org\/wp-content\/uploads\/2025\/03\/abc-refresh-20-1024x576.png 1024w, https:\/\/designcompass.org\/wp-content\/uploads\/2025\/03\/abc-refresh-20-300x169.png 300w, https:\/\/designcompass.org\/wp-content\/uploads\/2025\/03\/abc-refresh-20-768x432.png 768w, https:\/\/designcompass.org\/wp-content\/uploads\/2025\/03\/abc-refresh-20-1536x864.png 1536w, https:\/\/designcompass.org\/wp-content\/uploads\/2025\/03\/abc-refresh-20-1320x743.png 1320w, https:\/\/designcompass.org\/wp-content\/uploads\/2025\/03\/abc-refresh-20-600x338.png 600w, https:\/\/designcompass.org\/wp-content\/uploads\/2025\/03\/abc-refresh-20.png 1600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">(C)abc<\/figcaption><\/figure>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">More and Sources<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/studiok.co\/ABC\">https:\/\/studiok.co\/ABC<\/a><\/li>\n<\/ul>","protected":false},"excerpt":{"rendered":"<p>abc\uac00 \ub274\uc695\uacfc \ub354\ube14\ub9b0\uc744 \uae30\ubc18\uc73c\ub85c \ud65c\ub3d9\ud558\ub294 Studiook\uac00 \ud611\uc5c5\ud574 \ub85c\uace0\ub97c \ub2e4\ub4ec\uc5c8\uc2b5\ub2c8\ub2e4. 60\ub144 \uc804 \ucc98\uc74c \ub4f1\uc7a5\ud55c \uc774\ub798\ub85c abc \ub85c\uace0\ub294 \uc138\uacc4\uc5d0\uc11c \uac00\uc7a5 \uc798 \uc54c\ub824\uc9c4 \ube0c\ub79c\ub4dc \uc911 \ud558\ub098\uac00 \ub418\uc5c8\uc2b5\ub2c8\ub2e4. \uadf8\ub3d9\uc548 \ud2b8\ub80c\ub4dc\uc5d0 \ub530\ub77c \ub2e4\uc591\ud55c \ud45c\uba74 \ud45c\ud604\uc774 \ub4f1\uc7a5\ud588\uc9c0\ub9cc \ub85c\uace0\uc758 \uc77c\uad00\uc131 \ubb38\uc81c\uc640 \uae30\uc220\uc801 \ud55c\uacc4\ub97c \ud574\uacb0\ud574\uc57c \ud560 \ud544\uc694\uc131\uc774 \ucee4\uc84c\uc2b5\ub2c8\ub2e4. \uc790\uc0b0 \uc720\uc9c0\uc640 \uae30\ub2a5 \uac1c\uc120 \ud544\uc694\uc131\uc774\ub77c\ub294 \uc774\ub7ec\ud55c \ub450 \uac00\uc9c0 \uace0\ub824 \uc0ac\ud56d\uc740 \ud3f4 \ub79c\ub4dc\uc758 1962\ub144 \uc6d0\ub798 \ub514\uc790\uc778 [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":39439,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[4,620],"tags":[1230,1938,1939,1940],"class_list":["post-39427","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","category-brand","tag-1230","tag-abc","tag-1939","tag-1940"],"acf":[],"jetpack_featured_media_url":"https:\/\/designcompass.org\/wp-content\/uploads\/2025\/03\/abc-refresh-11.png","publishpress_future_action":{"enabled":false,"date":"2026-05-12 02:41:53","action":"change-status","newStatus":"draft","terms":[],"taxonomy":"category","extraData":[]},"publishpress_future_workflow_manual_trigger":{"enabledWorkflows":[]},"_links":{"self":[{"href":"https:\/\/designcompass.org\/en\/wp-json\/wp\/v2\/posts\/39427","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/designcompass.org\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/designcompass.org\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/designcompass.org\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/designcompass.org\/en\/wp-json\/wp\/v2\/comments?post=39427"}],"version-history":[{"count":0,"href":"https:\/\/designcompass.org\/en\/wp-json\/wp\/v2\/posts\/39427\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/designcompass.org\/en\/wp-json\/wp\/v2\/media\/39439"}],"wp:attachment":[{"href":"https:\/\/designcompass.org\/en\/wp-json\/wp\/v2\/media?parent=39427"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/designcompass.org\/en\/wp-json\/wp\/v2\/categories?post=39427"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/designcompass.org\/en\/wp-json\/wp\/v2\/tags?post=39427"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}