{"id":39324,"date":"2025-03-11T09:51:45","date_gmt":"2025-03-11T00:51:45","guid":{"rendered":"https:\/\/designcompass.org\/?p=39324"},"modified":"2025-03-11T09:51:47","modified_gmt":"2025-03-11T00:51:47","slug":"volvo-ai-ad","status":"publish","type":"post","link":"https:\/\/designcompass.org\/en\/2025\/03\/11\/volvo-ai-ad\/","title":{"rendered":"Volvo Unveils Ad Created All Using AI"},"content":{"rendered":"<p>Volvo has released a new advert for the Saudi Arabian market called \u2018Come Back Stronger\u2019. The advert does not show a single car and was created entirely using AI technology. It was created by Dubai-based ad agency Lion Creative for Volvo\u2019s EMEA region. It worked with Electromin, Volvo\u2019s distributor in Saudi Arabia, and produced the images with MidJourney and the video with Runway. The narration script was drafted by a human, but ChatGPT added emotional expression.<\/p>\n\n\n\n<p>The ad features runners running through the desert, women cheering, scenes in a swimming pool, a man wearing a red keffiyeh (traditional Arab headscarf), and no cars whatsoever.<\/p>\n\n\n\n<p>Volvo says its goal for the Saudi market was to tell a \u201chuman-centric story.\u201d \u201cWe were reluctant to include a car because we feared the message would be distracting,\u201d says Osama Saddiq, Lion Creative\u2019s chief creative officer.<\/p>\n\n\n\n<p>The ad is a strategic move by Volvo to re-establish its brand in the Saudi market. Volvo has been reducing its presence in the country in recent years, but is making a comeback with a lineup of electric and plug-in hybrid SUVs.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/designcompass.org\/wp-content\/uploads\/2025\/03\/volvo-ai-ad-06-1024x576.png\" alt=\"\" class=\"wp-image-39325\" srcset=\"https:\/\/designcompass.org\/wp-content\/uploads\/2025\/03\/volvo-ai-ad-06-1024x576.png 1024w, https:\/\/designcompass.org\/wp-content\/uploads\/2025\/03\/volvo-ai-ad-06-300x169.png 300w, https:\/\/designcompass.org\/wp-content\/uploads\/2025\/03\/volvo-ai-ad-06-768x432.png 768w, https:\/\/designcompass.org\/wp-content\/uploads\/2025\/03\/volvo-ai-ad-06-1536x864.png 1536w, https:\/\/designcompass.org\/wp-content\/uploads\/2025\/03\/volvo-ai-ad-06-1320x743.png 1320w, https:\/\/designcompass.org\/wp-content\/uploads\/2025\/03\/volvo-ai-ad-06-600x338.png 600w, https:\/\/designcompass.org\/wp-content\/uploads\/2025\/03\/volvo-ai-ad-06.png 1600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">(C)Volvo<\/figcaption><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/designcompass.org\/wp-content\/uploads\/2025\/03\/volvo-ai-ad-07-1024x576.png\" alt=\"\" class=\"wp-image-39326\" srcset=\"https:\/\/designcompass.org\/wp-content\/uploads\/2025\/03\/volvo-ai-ad-07-1024x576.png 1024w, https:\/\/designcompass.org\/wp-content\/uploads\/2025\/03\/volvo-ai-ad-07-300x169.png 300w, https:\/\/designcompass.org\/wp-content\/uploads\/2025\/03\/volvo-ai-ad-07-768x432.png 768w, https:\/\/designcompass.org\/wp-content\/uploads\/2025\/03\/volvo-ai-ad-07-1536x864.png 1536w, https:\/\/designcompass.org\/wp-content\/uploads\/2025\/03\/volvo-ai-ad-07-1320x743.png 1320w, https:\/\/designcompass.org\/wp-content\/uploads\/2025\/03\/volvo-ai-ad-07-600x338.png 600w, https:\/\/designcompass.org\/wp-content\/uploads\/2025\/03\/volvo-ai-ad-07.png 1600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">(C)Volvo<\/figcaption><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/designcompass.org\/wp-content\/uploads\/2025\/03\/volvo-ai-ad-08-1024x576.png\" alt=\"\" class=\"wp-image-39327\" srcset=\"https:\/\/designcompass.org\/wp-content\/uploads\/2025\/03\/volvo-ai-ad-08-1024x576.png 1024w, https:\/\/designcompass.org\/wp-content\/uploads\/2025\/03\/volvo-ai-ad-08-300x169.png 300w, https:\/\/designcompass.org\/wp-content\/uploads\/2025\/03\/volvo-ai-ad-08-768x432.png 768w, https:\/\/designcompass.org\/wp-content\/uploads\/2025\/03\/volvo-ai-ad-08-1536x864.png 1536w, https:\/\/designcompass.org\/wp-content\/uploads\/2025\/03\/volvo-ai-ad-08-1320x743.png 1320w, https:\/\/designcompass.org\/wp-content\/uploads\/2025\/03\/volvo-ai-ad-08-600x338.png 600w, https:\/\/designcompass.org\/wp-content\/uploads\/2025\/03\/volvo-ai-ad-08.png 1600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">(C)Volvo<\/figcaption><\/figure>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"Come back stronger\" width=\"800\" height=\"450\" src=\"https:\/\/www.youtube.com\/embed\/6q9_ze2gkiY?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">More and Sources<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.youtube.com\/watch?v=6q9_ze2gkiY\">https:\/\/www.youtube.com\/watch?v=6q9_ze2gkiY<\/a><\/li>\n<\/ul>","protected":false},"excerpt":{"rendered":"<p>\ubcfc\ubcf4\uac00 \uc0ac\uc6b0\ub514\uc544\ub77c\ube44\uc544 \uc2dc\uc7a5\uc744 \uaca8\ub0e5\ud55c \uc0c8\ub85c\uc6b4 \uad11\uace0 \u2018Come Back Stronger\u2019(\ub354 \uac15\ud558\uac8c \ub3cc\uc544\uc624\ub2e4)\ub97c \uacf5\uac1c\ud588\uc2b5\ub2c8\ub2e4. \uc774 \uad11\uace0\ub294 \uc790\ub3d9\ucc28\ub97c \ud55c \ubc88\ub3c4 \ubcf4\uc5ec\uc8fc\uc9c0 \uc54a\uc73c\uba70 AI \uae30\uc220\ub9cc\uc744 \ud65c\uc6a9\ud574 \uc644\uc131\ub418\uc5c8\uc2b5\ub2c8\ub2e4. \ub450\ubc14\uc774 \uae30\ubc18\uc758 \uad11\uace0 \ub300\ud589\uc0ac \ub77c\uc774\uc628 \ud06c\ub9ac\uc5d0\uc774\ud2f0\ube0c(Lion Creative\uac00 \ubcfc\ubcf4\uc758 \uc720\ub7fd, \uc911\ub3d9 \ubc0f \uc544\ud504\ub9ac\uce74(EMEA) \uc9c0\uc5ed\uc744 \uc704\ud574 \uc81c\uc791\ud588\uc2b5\ub2c8\ub2e4. \uc0ac\uc6b0\ub514 \ub0b4 \ubcfc\ubcf4 \uc720\ud1b5\uc0ac\uc778 \uc77c\ub809\ud2b8\ub85c\ubbfc(Electromin)\uacfc \ud611\ub825\ud588\uc73c\uba70, MidJourney\ub85c \uc774\ubbf8\uc9c0, Runway\ub85c \uc601\uc0c1\uc744 \uc81c\uc791\ud588\uc2b5\ub2c8\ub2e4. \ub0b4\ub808\uc774\uc158 \ub300\ubcf8\uc740 \uc0ac\ub78c\uc774 \ucd08\uc548\uc744 \uc791\uc131\ud588\uc9c0\ub9cc, ChatGPT\uac00 [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":39328,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[4,620],"tags":[613,1829,1931],"class_list":["post-39324","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","category-brand","tag-ai","tag-1829","tag-1931"],"acf":[],"jetpack_featured_media_url":"https:\/\/designcompass.org\/wp-content\/uploads\/2025\/03\/volvo-ai-ad-05-1.png","publishpress_future_action":{"enabled":false,"date":"2026-05-12 04:02:33","action":"change-status","newStatus":"draft","terms":[],"taxonomy":"category","extraData":[]},"publishpress_future_workflow_manual_trigger":{"enabledWorkflows":[]},"_links":{"self":[{"href":"https:\/\/designcompass.org\/en\/wp-json\/wp\/v2\/posts\/39324","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/designcompass.org\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/designcompass.org\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/designcompass.org\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/designcompass.org\/en\/wp-json\/wp\/v2\/comments?post=39324"}],"version-history":[{"count":0,"href":"https:\/\/designcompass.org\/en\/wp-json\/wp\/v2\/posts\/39324\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/designcompass.org\/en\/wp-json\/wp\/v2\/media\/39328"}],"wp:attachment":[{"href":"https:\/\/designcompass.org\/en\/wp-json\/wp\/v2\/media?parent=39324"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/designcompass.org\/en\/wp-json\/wp\/v2\/categories?post=39324"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/designcompass.org\/en\/wp-json\/wp\/v2\/tags?post=39324"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}