{"id":39151,"date":"2025-03-06T09:16:28","date_gmt":"2025-03-06T00:16:28","guid":{"rendered":"https:\/\/designcompass.org\/?p=39151"},"modified":"2025-03-06T09:16:30","modified_gmt":"2025-03-06T00:16:30","slug":"helsinki-new-visual-identity","status":"publish","type":"post","link":"https:\/\/designcompass.org\/en\/2025\/03\/06\/helsinki-new-visual-identity\/","title":{"rendered":"Helsinki's new urban visual identity"},"content":{"rendered":"

The Finnish capital Helsinki is getting a boost with a new place branding. Reflecting Finland\u2019s reputation as one of the world\u2019s happiest countries, the new brand identity highlights the city\u2019s open and welcoming atmosphere.<\/p>\n\n\n\n

Helsinki is known for its balanced work culture, rich natural environment and traditional sauna culture. However, it has been somewhat lacking in attracting international visitors and talent. Helsinki Partners worked with Kallan&Co\u2019s Helsinki Studio to integrate the city\u2019s business, talent and visitor strategies and to rebrand the city.<\/p>\n\n\n\n

The new place branding strategy is built around the vision of \u2018Welcome to Your Happy Place\u2019. As a city with a global reputation for sustainability, innovation and design, it is key to highlight the open and welcoming nature of Helsinki. Helsinki is also one of the first cities in the world to have appointed a Chief Design Officer.<\/p>\n\n\n\n

The brand\u2019s linguistic identity is built around friendly and relatable expressions. By avoiding exaggerated expressions and excluding common clich\u00e9s used to describe cities, we are able to communicate more directly with a variety of audiences.<\/p>\n\n\n\n

The visual identity has also been newly developed based on the existing brand. It reflects handwritten typography, warm and friendly colors, natural photo style, and simple yet cheerful illustration elements. A more concise design and dark mode color palette have been applied to business-related content.<\/p>\n\n\n\n

Kallan&Co also implemented the new brand identity across Helsinki\u2019s various digital platforms and social media. The MyHelsinki website was redesigned to become a unified platform for each of the key audiences: visitors, talent and businesses.<\/p>\n\n\n\n

The brand launch campaign was filmed on location in Helsinki and features scenes of nature and diverse people in the city, highlighting the city\u2019s \u201cimperfect but real\u201d appeal.<\/p>\n\n\n\n

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More and Sources<\/h2>\n\n\n\n