{"id":38801,"date":"2025-02-26T09:00:00","date_gmt":"2025-02-26T00:00:00","guid":{"rendered":"https:\/\/designcompass.org\/?p=38801"},"modified":"2025-02-26T07:54:11","modified_gmt":"2025-02-25T22:54:11","slug":"cass-new-logo","status":"publish","type":"post","link":"https:\/\/designcompass.org\/en\/2025\/02\/26\/cass-new-logo\/","title":{"rendered":"Cass&#039; new logo inspired by a waterfall"},"content":{"rendered":"<p>OB Beer has rebranded its beer brand &#039;Cass&#039;. The goal is to take a leap forward by emphasizing the value of freshness and innovation rather than resting on its position as the number one beer brand in the domestic market.<\/p>\n\n\n\n<p>A video heralding a new visual identity was released through the official SNS channel. The video features a cool waterfall highlighted in the brand color, deep blue, and a scene of refreshing water flowing.<\/p>\n\n\n\n<p>The new wordmark uses the blackletter style of the existing wordmark. The angle of the font leaning to the right has been increased and its width has been narrowed. The strokes have been cut to increase the stroke contrast. The impression of the typeface extending up and down has been strengthened, changing the flow of the line of sight flowing to the right. The &#039;Fresh&#039; located at the bottom of the logo has been changed from a cursive font to a sans-serif font.<\/p>\n\n\n\n<p>Perhaps to emphasize the sticker feel, &#039;CASS&#039; has a silver border and &#039;FRESH&#039; has a gray gradient applied.<\/p>\n\n\n\n<p>Cass plans to sequentially release packages with the new design, and it will be reflected in all Cass products and advertising videos starting in the second quarter of this year.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/designcompass.org\/wp-content\/uploads\/2025\/02\/Cass-05-1024x576.png\" alt=\"\" class=\"wp-image-38802\" srcset=\"https:\/\/designcompass.org\/wp-content\/uploads\/2025\/02\/Cass-05-1024x576.png 1024w, https:\/\/designcompass.org\/wp-content\/uploads\/2025\/02\/Cass-05-300x169.png 300w, https:\/\/designcompass.org\/wp-content\/uploads\/2025\/02\/Cass-05-768x432.png 768w, https:\/\/designcompass.org\/wp-content\/uploads\/2025\/02\/Cass-05-1536x864.png 1536w, https:\/\/designcompass.org\/wp-content\/uploads\/2025\/02\/Cass-05-1320x743.png 1320w, https:\/\/designcompass.org\/wp-content\/uploads\/2025\/02\/Cass-05-600x338.png 600w, https:\/\/designcompass.org\/wp-content\/uploads\/2025\/02\/Cass-05.png 1600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">(c)Cass<\/figcaption><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/designcompass.org\/wp-content\/uploads\/2025\/02\/Cass-06-1024x576.png\" alt=\"\" class=\"wp-image-38803\" srcset=\"https:\/\/designcompass.org\/wp-content\/uploads\/2025\/02\/Cass-06-1024x576.png 1024w, https:\/\/designcompass.org\/wp-content\/uploads\/2025\/02\/Cass-06-300x169.png 300w, https:\/\/designcompass.org\/wp-content\/uploads\/2025\/02\/Cass-06-768x432.png 768w, https:\/\/designcompass.org\/wp-content\/uploads\/2025\/02\/Cass-06-1536x864.png 1536w, https:\/\/designcompass.org\/wp-content\/uploads\/2025\/02\/Cass-06-1320x743.png 1320w, https:\/\/designcompass.org\/wp-content\/uploads\/2025\/02\/Cass-06-600x338.png 600w, https:\/\/designcompass.org\/wp-content\/uploads\/2025\/02\/Cass-06.png 1600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">(c)Cass<\/figcaption><\/figure>","protected":false},"excerpt":{"rendered":"<p>\uc624\ube44\ub9e5\uc8fc\uac00 \ub9e5\uc8fc \ube0c\ub79c\ub4dc \u2018\uce74\uc2a4\u2019\ub97c \ub9ac\ube0c\ub79c\ub529\ud588\uc2b5\ub2c8\ub2e4. \uad6d\ub0b4 \ub9e5\uc8fc \uc2dc\uc7a5 1\uc704 \uc790\ub9ac\uc5d0 \uc548\uc8fc\ud558\uc9c0 \uc54a\uace0 \uc2e0\uc120\ud568\uacfc \ud601\uc2e0\uc758 \uac00\uce58\ub97c \ub354\uc6b1 \uac15\uc870\ud558\uc5ec \ud55c \ub2e8\uacc4 \ub3c4\uc57d\ud558\ub294 \uac83\uc774 \ubaa9\uc801\uc774\ub77c\uace0 \ud569\ub2c8\ub2e4. \uacf5\uc2dd SNS \ucc44\ub110\uc744 \ud1b5\ud574 \uc0c8\ub85c\uc6b4 \uc2dc\uac01 \uc815\uccb4\uc131\uc744 \uc608\uace0\ud558\ub294 \uc601\uc0c1\uc744 \uacf5\uac1c\ud588\uc2b5\ub2c8\ub2e4. \uc601\uc0c1\uc5d0\ub294 \ube0c\ub79c\ub4dc \uceec\ub7ec\uc778 \uc9d9\uc740 \ud478\ub978\uc0c9\uc774 \uac15\uc870\ub41c \uc2dc\uc6d0\ud55c \ud3ed\ud3ec\uac00 \ub4f1\uc7a5\ud558\uba70 \uccad\ub7c9\ud55c \ubb3c\uc904\uae30\uac00 \ud750\ub974\ub294 \uc7a5\uba74\uc744 \uc5f0\ucd9c\ud588\uc2b5\ub2c8\ub2e4. \uc0c8 \uc6cc\ub4dc\ub9c8\ud06c\ub294 \uae30\uc874 \uc6cc\ub4dc\ub9c8\ud06c\uc758 \ube14\ub799\ub808\ud130 \uc2a4\ud0c0\uc77c\uc744 \uc0ac\uc6a9\ud569\ub2c8\ub2e4. \uc624\ub978\ucabd\uc73c\ub85c [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":38807,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[4,620],"tags":[1435,1696,1886,1887],"class_list":["post-38801","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","category-brand","tag-1435","tag-1696","tag-1886","tag-1887"],"acf":[],"jetpack_featured_media_url":"https:\/\/designcompass.org\/wp-content\/uploads\/2025\/02\/Cass-04-2.png","publishpress_future_action":{"enabled":false,"date":"2026-05-12 04:03:44","action":"change-status","newStatus":"draft","terms":[],"taxonomy":"category","extraData":[]},"publishpress_future_workflow_manual_trigger":{"enabledWorkflows":[]},"_links":{"self":[{"href":"https:\/\/designcompass.org\/en\/wp-json\/wp\/v2\/posts\/38801","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/designcompass.org\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/designcompass.org\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/designcompass.org\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/designcompass.org\/en\/wp-json\/wp\/v2\/comments?post=38801"}],"version-history":[{"count":0,"href":"https:\/\/designcompass.org\/en\/wp-json\/wp\/v2\/posts\/38801\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/designcompass.org\/en\/wp-json\/wp\/v2\/media\/38807"}],"wp:attachment":[{"href":"https:\/\/designcompass.org\/en\/wp-json\/wp\/v2\/media?parent=38801"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/designcompass.org\/en\/wp-json\/wp\/v2\/categories?post=38801"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/designcompass.org\/en\/wp-json\/wp\/v2\/tags?post=38801"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}