{"id":38382,"date":"2025-02-14T12:22:56","date_gmt":"2025-02-14T03:22:56","guid":{"rendered":"https:\/\/designcompass.org\/?p=38382"},"modified":"2025-02-14T12:22:58","modified_gmt":"2025-02-14T03:22:58","slug":"oliveyoung-logo-refresh","status":"publish","type":"post","link":"https:\/\/designcompass.org\/en\/2025\/02\/14\/oliveyoung-logo-refresh\/","title":{"rendered":"Olive Young logo refresh, olive symbol removed"},"content":{"rendered":"<p>CJ Olive Young announced on the 11th that it has renewed its brand logo in line with its global business expansion. This renewal focused on improving visibility and English readability by reflecting its global and omnichannel strategies.<\/p>\n\n\n\n<p>Since its brand launch in 1999, Olive Young has re-established its brand at every major business milestone, including the introduction of an omnichannel strategy in 2019. Previously, the logo included an olive symbol between text, but this time, the &#039;OLIVE YOUNG&#039; wordmark logo was used exclusively to strengthen brand visibility in both online and offline environments.<\/p>\n\n\n\n<p>This brand reorganization is a measure to strengthen overseas online and offline business and to consider the increase in global tourists visiting domestic stores. We provide an integrated online and offline experience by applying bold and concise fonts and vivid colors suitable for the mobile shopping environment.<\/p>\n\n\n\n<p>An Olive Young official stated that this brand reorganization will be a turning point for the brand\u2019s growth along with its global business expansion. They went on to say that they will do their best to expand the global K-beauty fan base so that people around the world will recognize Olive Young as a global K-beauty icon.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/designcompass.org\/wp-content\/uploads\/2025\/02\/oliveyoung-05-1024x576.png\" alt=\"\" class=\"wp-image-38384\" srcset=\"https:\/\/designcompass.org\/wp-content\/uploads\/2025\/02\/oliveyoung-05-1024x576.png 1024w, https:\/\/designcompass.org\/wp-content\/uploads\/2025\/02\/oliveyoung-05-300x169.png 300w, https:\/\/designcompass.org\/wp-content\/uploads\/2025\/02\/oliveyoung-05-768x432.png 768w, https:\/\/designcompass.org\/wp-content\/uploads\/2025\/02\/oliveyoung-05-1536x864.png 1536w, https:\/\/designcompass.org\/wp-content\/uploads\/2025\/02\/oliveyoung-05-1320x743.png 1320w, https:\/\/designcompass.org\/wp-content\/uploads\/2025\/02\/oliveyoung-05-600x338.png 600w, https:\/\/designcompass.org\/wp-content\/uploads\/2025\/02\/oliveyoung-05.png 1600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">\u00a9Olive Young<\/figcaption><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/designcompass.org\/wp-content\/uploads\/2025\/02\/oliveyoung-06-1024x576.png\" alt=\"\" class=\"wp-image-38385\" srcset=\"https:\/\/designcompass.org\/wp-content\/uploads\/2025\/02\/oliveyoung-06-1024x576.png 1024w, https:\/\/designcompass.org\/wp-content\/uploads\/2025\/02\/oliveyoung-06-300x169.png 300w, https:\/\/designcompass.org\/wp-content\/uploads\/2025\/02\/oliveyoung-06-768x432.png 768w, https:\/\/designcompass.org\/wp-content\/uploads\/2025\/02\/oliveyoung-06-1536x864.png 1536w, https:\/\/designcompass.org\/wp-content\/uploads\/2025\/02\/oliveyoung-06-1320x743.png 1320w, https:\/\/designcompass.org\/wp-content\/uploads\/2025\/02\/oliveyoung-06-600x338.png 600w, https:\/\/designcompass.org\/wp-content\/uploads\/2025\/02\/oliveyoung-06.png 1600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">\u00a9Olive Young<\/figcaption><\/figure>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">More and Sources<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/corp.oliveyoung.com\/ko\/news\/41?pg=1&amp;category=\">https:\/\/corp.oliveyoung.com\/ko\/news\/41?pg=1&amp;category=<\/a><\/li>\n<\/ul>","protected":false},"excerpt":{"rendered":"<p>CJ\uc62c\ub9ac\ube0c\uc601\uc740 \uae00\ub85c\ubc8c \uc0ac\uc5c5 \ud655\uc7a5 \uae30\uc870\uc5d0 \ub9de\ucdb0 \ube0c\ub79c\ub4dc \ub85c\uace0\ub97c \ub9ac\ub274\uc5bc\ud588\ub2e4\uace0 11\uc77c \ubc1d\ud614\uc2b5\ub2c8\ub2e4. \uc774\ubc88 \ub9ac\ub274\uc5bc\uc740 \uae00\ub85c\ubc8c \ubc0f \uc634\ub2c8\ucc44\ub110 \uc804\ub7b5\uc744 \ubc18\uc601\ud574 \uac00\uc2dc\uc131\uacfc \uc601\ubb38 \uac00\ub3c5\uc131\uc744 \ub192\uc774\ub294 \ub370 \uc911\uc810\uc744 \ub450\uc5c8\uc2b5\ub2c8\ub2e4. \uc62c\ub9ac\ube0c\uc601\uc740 1999\ub144 \ube0c\ub79c\ub4dc \ub860\uce6d \uc774\ud6c4 2019\ub144 \uc634\ub2c8\ucc44\ub110 \uc804\ub7b5 \ub3c4\uc785 \ub4f1 \uc8fc\uc694 \uc0ac\uc5c5 \ubd84\uae30\uc810\ub9c8\ub2e4 \ube0c\ub79c\ub4dc\ub97c \uc7ac\ub2e8\uc7a5\ud574\uc654\uc2b5\ub2c8\ub2e4. \uae30\uc874\uc5d0\ub294 \ud14d\uc2a4\ud2b8 \uc0ac\uc774\uc5d0 \uc62c\ub9ac\ube0c \uc2ec\ubcfc\uc744 \ud3ec\ud568\ud55c \ub85c\uace0\ub97c \uc0ac\uc6a9\ud588\uc73c\ub098 \uc774\ubc88\uc5d0\ub294 &#8216;OLIVE YOUNG&#8217; \uc6cc\ub4dc\ub9c8\ud06c\ud615 \ub85c\uace0\ub97c \ub2e8\ub3c5\uc73c\ub85c \uc0ac\uc6a9\ud574 [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":38383,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[4,620],"tags":[92,1397,1576],"class_list":["post-38382","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","category-brand","tag-92","tag-1397","tag-1576"],"acf":[],"jetpack_featured_media_url":"https:\/\/designcompass.org\/wp-content\/uploads\/2025\/02\/oliveyoung-04.png","publishpress_future_action":{"enabled":false,"date":"2026-05-11 20:39:17","action":"change-status","newStatus":"draft","terms":[],"taxonomy":"category","extraData":[]},"publishpress_future_workflow_manual_trigger":{"enabledWorkflows":[]},"_links":{"self":[{"href":"https:\/\/designcompass.org\/en\/wp-json\/wp\/v2\/posts\/38382","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/designcompass.org\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/designcompass.org\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/designcompass.org\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/designcompass.org\/en\/wp-json\/wp\/v2\/comments?post=38382"}],"version-history":[{"count":0,"href":"https:\/\/designcompass.org\/en\/wp-json\/wp\/v2\/posts\/38382\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/designcompass.org\/en\/wp-json\/wp\/v2\/media\/38383"}],"wp:attachment":[{"href":"https:\/\/designcompass.org\/en\/wp-json\/wp\/v2\/media?parent=38382"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/designcompass.org\/en\/wp-json\/wp\/v2\/categories?post=38382"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/designcompass.org\/en\/wp-json\/wp\/v2\/tags?post=38382"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}