{"id":34618,"date":"2024-12-12T12:00:00","date_gmt":"2024-12-12T03:00:00","guid":{"rendered":"https:\/\/designcompass.org\/?p=34618"},"modified":"2024-12-12T11:30:22","modified_gmt":"2024-12-12T02:30:22","slug":"k-heritage","status":"publish","type":"post","link":"https:\/\/designcompass.org\/en\/2024\/12\/12\/k-heritage\/","title":{"rendered":"K-Heritage: Hip Korean Traditional Goods"},"content":{"rendered":"

The National Heritage Promotion Agency has unveiled a new brand identity for its cultural product brand, 'K-Heritage.' It was created to promote the brand easily and create a differentiated image as interest in traditional cultural products increases.<\/p>\n\n\n\n

The new BI is shaped like the 'K' and 'H' of K Heritage, expressing the connection between people and the image of enjoying Korean culture together in various cultures. White was used as the main color to highlight the beauty of the blank space, and red, yellow, sulfur, and black among the five cardinal colors were used to express the beauty of Korean tradition. The font has a solid and modern design to enhance readability.<\/p>\n\n\n\n

In order to strengthen the connection with BI, the Promotion Agency changed the name of the online shopping mall for cultural products from \u2018KHmall\u2019 to \u2018K-Heritage store.\u2019<\/p>\n\n\n\n

To celebrate the brand renewal, the Promotion Agency will hold an event from December 16 to 18. A quiz event will be held on the K Heritage Instagram, and the K Heritage Store will provide cultural product gifts on a first-come, first-served basis to customers who make purchases of 200,000 won or more.<\/p>\n\n\n\n

The Director of the Craft Industry Promotion Division of the Promotion Agency stated that this BI is the culmination of the identity and future vision of K-cultural products, and that they will continue to develop cultural products that harmonize tradition and modernity to grow them into brands loved around the world.<\/p>\n\n\n\n

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\u00a9K-Heritage<\/figcaption><\/figure>\n\n\n\n
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\u00a9K-Heritage<\/figcaption><\/figure>\n\n\n\n
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\u00a9K-Heritage<\/figcaption><\/figure>\n\n\n\n
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\u00a9K-Heritage<\/figcaption><\/figure>\n\n\n\n
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\u00a9K-Heritage<\/figcaption><\/figure>\n\n\n\n
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\u00a9K-Heritage<\/figcaption><\/figure>\n\n\n\n
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\u00a9K-Heritage<\/figcaption><\/figure>\n\n\n\n
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More and Sources<\/h2>\n\n\n\n