{"id":34387,"date":"2024-12-09T19:00:00","date_gmt":"2024-12-09T10:00:00","guid":{"rendered":"https:\/\/designcompass.org\/?p=34387"},"modified":"2024-12-09T10:50:46","modified_gmt":"2024-12-09T01:50:46","slug":"hbr-rebranding","status":"publish","type":"post","link":"https:\/\/designcompass.org\/en\/2024\/12\/09\/hbr-rebranding\/","title":{"rendered":"Harvard Business Review Rebrands After 100 Years"},"content":{"rendered":"<p class=\"wp-block-paragraph\">Harvard Business Review (HBR), a management magazine with a 102-year history founded in 1922, has rebranded in collaboration with Wolf Ohlins.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cThe new logo is a symbol of clarity and confidence, sending a strong message that HBR is a trusted source of leadership strategy, content, and learning,\u201d John Korpix, HBR\u2019s executive creative director, said in a statement.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This logo provides a consistent visual language that unifies HBR\u2019s various products and platforms. It covers HBR\u2019s flagship magazine and website. <a href=\"http:\/\/hbr.org\/\">HBR.org<\/a>, books, podcasts, videos, social media, apps, events, and more. The new logo is a modern take on HBR\u2019s traditional signature shield shape.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cHBR has experienced remarkable growth over the past decade, driven by digital transformation and business expansion,\u201d HBR editor-in-chief Adi Ignatius said in a statement. \u201cThe new logo symbolizes this progress while also honoring our long-standing heritage.\u201d<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/designcompass.org\/wp-content\/uploads\/2024\/12\/Hbr-rebranding-03-1024x1024.png\" alt=\"\" class=\"wp-image-34388\" srcset=\"https:\/\/designcompass.org\/wp-content\/uploads\/2024\/12\/Hbr-rebranding-03-1024x1024.png 1024w, https:\/\/designcompass.org\/wp-content\/uploads\/2024\/12\/Hbr-rebranding-03-300x300.png 300w, https:\/\/designcompass.org\/wp-content\/uploads\/2024\/12\/Hbr-rebranding-03-150x150.png 150w, https:\/\/designcompass.org\/wp-content\/uploads\/2024\/12\/Hbr-rebranding-03-768x768.png 768w, https:\/\/designcompass.org\/wp-content\/uploads\/2024\/12\/Hbr-rebranding-03-1536x1536.png 1536w, https:\/\/designcompass.org\/wp-content\/uploads\/2024\/12\/Hbr-rebranding-03-12x12.png 12w, https:\/\/designcompass.org\/wp-content\/uploads\/2024\/12\/Hbr-rebranding-03-1320x1320.png 1320w, https:\/\/designcompass.org\/wp-content\/uploads\/2024\/12\/Hbr-rebranding-03-600x600.png 600w, https:\/\/designcompass.org\/wp-content\/uploads\/2024\/12\/Hbr-rebranding-03-100x100.png 100w, https:\/\/designcompass.org\/wp-content\/uploads\/2024\/12\/Hbr-rebranding-03.png 1600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">\u00a9Harvard Business Review<\/figcaption><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/designcompass.org\/wp-content\/uploads\/2024\/12\/Hbr-rebranding-05-1024x1024.png\" alt=\"\" class=\"wp-image-34389\" srcset=\"https:\/\/designcompass.org\/wp-content\/uploads\/2024\/12\/Hbr-rebranding-05-1024x1024.png 1024w, https:\/\/designcompass.org\/wp-content\/uploads\/2024\/12\/Hbr-rebranding-05-300x300.png 300w, https:\/\/designcompass.org\/wp-content\/uploads\/2024\/12\/Hbr-rebranding-05-150x150.png 150w, https:\/\/designcompass.org\/wp-content\/uploads\/2024\/12\/Hbr-rebranding-05-768x768.png 768w, https:\/\/designcompass.org\/wp-content\/uploads\/2024\/12\/Hbr-rebranding-05-1536x1536.png 1536w, https:\/\/designcompass.org\/wp-content\/uploads\/2024\/12\/Hbr-rebranding-05-12x12.png 12w, https:\/\/designcompass.org\/wp-content\/uploads\/2024\/12\/Hbr-rebranding-05-1320x1320.png 1320w, https:\/\/designcompass.org\/wp-content\/uploads\/2024\/12\/Hbr-rebranding-05-600x600.png 600w, https:\/\/designcompass.org\/wp-content\/uploads\/2024\/12\/Hbr-rebranding-05-100x100.png 100w, https:\/\/designcompass.org\/wp-content\/uploads\/2024\/12\/Hbr-rebranding-05.png 1600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">\u00a9Harvard Business Review<\/figcaption><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/designcompass.org\/wp-content\/uploads\/2024\/12\/Hbr-rebranding-04-1024x1024.png\" alt=\"\" class=\"wp-image-34390\" srcset=\"https:\/\/designcompass.org\/wp-content\/uploads\/2024\/12\/Hbr-rebranding-04-1024x1024.png 1024w, https:\/\/designcompass.org\/wp-content\/uploads\/2024\/12\/Hbr-rebranding-04-300x300.png 300w, https:\/\/designcompass.org\/wp-content\/uploads\/2024\/12\/Hbr-rebranding-04-150x150.png 150w, https:\/\/designcompass.org\/wp-content\/uploads\/2024\/12\/Hbr-rebranding-04-768x768.png 768w, https:\/\/designcompass.org\/wp-content\/uploads\/2024\/12\/Hbr-rebranding-04-1536x1536.png 1536w, https:\/\/designcompass.org\/wp-content\/uploads\/2024\/12\/Hbr-rebranding-04-12x12.png 12w, https:\/\/designcompass.org\/wp-content\/uploads\/2024\/12\/Hbr-rebranding-04-1320x1320.png 1320w, https:\/\/designcompass.org\/wp-content\/uploads\/2024\/12\/Hbr-rebranding-04-600x600.png 600w, https:\/\/designcompass.org\/wp-content\/uploads\/2024\/12\/Hbr-rebranding-04-100x100.png 100w, https:\/\/designcompass.org\/wp-content\/uploads\/2024\/12\/Hbr-rebranding-04.png 1600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">\u00a9Harvard Business Review<\/figcaption><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/designcompass.org\/wp-content\/uploads\/2024\/12\/Hbr-rebranding-06-1024x1024.png\" alt=\"\" class=\"wp-image-34391\" srcset=\"https:\/\/designcompass.org\/wp-content\/uploads\/2024\/12\/Hbr-rebranding-06-1024x1024.png 1024w, https:\/\/designcompass.org\/wp-content\/uploads\/2024\/12\/Hbr-rebranding-06-300x300.png 300w, https:\/\/designcompass.org\/wp-content\/uploads\/2024\/12\/Hbr-rebranding-06-150x150.png 150w, https:\/\/designcompass.org\/wp-content\/uploads\/2024\/12\/Hbr-rebranding-06-768x768.png 768w, https:\/\/designcompass.org\/wp-content\/uploads\/2024\/12\/Hbr-rebranding-06-1536x1536.png 1536w, https:\/\/designcompass.org\/wp-content\/uploads\/2024\/12\/Hbr-rebranding-06-12x12.png 12w, https:\/\/designcompass.org\/wp-content\/uploads\/2024\/12\/Hbr-rebranding-06-1320x1320.png 1320w, https:\/\/designcompass.org\/wp-content\/uploads\/2024\/12\/Hbr-rebranding-06-600x600.png 600w, https:\/\/designcompass.org\/wp-content\/uploads\/2024\/12\/Hbr-rebranding-06-100x100.png 100w, https:\/\/designcompass.org\/wp-content\/uploads\/2024\/12\/Hbr-rebranding-06.png 1600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">\u00a9Harvard Business Review<\/figcaption><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/designcompass.org\/wp-content\/uploads\/2024\/12\/Hbr-rebranding-07-1024x1024.png\" alt=\"\" class=\"wp-image-34392\" srcset=\"https:\/\/designcompass.org\/wp-content\/uploads\/2024\/12\/Hbr-rebranding-07-1024x1024.png 1024w, https:\/\/designcompass.org\/wp-content\/uploads\/2024\/12\/Hbr-rebranding-07-300x300.png 300w, https:\/\/designcompass.org\/wp-content\/uploads\/2024\/12\/Hbr-rebranding-07-150x150.png 150w, https:\/\/designcompass.org\/wp-content\/uploads\/2024\/12\/Hbr-rebranding-07-768x768.png 768w, https:\/\/designcompass.org\/wp-content\/uploads\/2024\/12\/Hbr-rebranding-07-1536x1536.png 1536w, https:\/\/designcompass.org\/wp-content\/uploads\/2024\/12\/Hbr-rebranding-07-12x12.png 12w, https:\/\/designcompass.org\/wp-content\/uploads\/2024\/12\/Hbr-rebranding-07-1320x1320.png 1320w, https:\/\/designcompass.org\/wp-content\/uploads\/2024\/12\/Hbr-rebranding-07-600x600.png 600w, https:\/\/designcompass.org\/wp-content\/uploads\/2024\/12\/Hbr-rebranding-07-100x100.png 100w, https:\/\/designcompass.org\/wp-content\/uploads\/2024\/12\/Hbr-rebranding-07.png 1600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">\u00a9Harvard Business Review<\/figcaption><\/figure>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">More and Sources<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/hbr.org\/\">https:\/\/hbr.org\/<\/a><\/li>\n<\/ul>","protected":false},"excerpt":{"rendered":"<p>1922\ub144\uc5d0 \ucc3d\uac04\ub41c 102\ub144 \uc5ed\uc0ac\uc758 \uacbd\uc601 \ub9e4\uac70\uc9c4 \ud558\ubc84\ub4dc \ube44\uc988\ub2c8\uc2a4 \ub9ac\ubdf0(Havard Buisness Review, \uc774\ud558 HBR)\uac00 \uc6b8\ud504 \uc62c\ub9b0\uc2a4\uc640 \ud611\uc5c5\ud574 \ub9ac\ube0c\ub79c\ub529\ud588\uc2b5\ub2c8\ub2e4. HBR\uc758 \uc804\ubb34 \ud06c\ub9ac\uc5d0\uc774\ud2f0\ube0c \ub514\ub809\ud130\uc778 \uc874 \ucf54\ub974\ud53d\uc2a4\ub294 \uc131\uba85\uc744 \ud1b5\ud574 &#8220;\uc0c8\ub85c\uc6b4 \ub85c\uace0\ub294 \uba85\ud655\uc131\uacfc \uc790\uc2e0\uac10\uc758 \uc0c1\uc9d5\uc785\ub2c8\ub2e4. HBR\uc774 \ub9ac\ub354\uc2ed \uc804\ub7b5, \ucf58\ud150\uce20 \ubc0f \ud559\uc2b5\uc758 \uc2e0\ub8b0\ud560 \uc218 \uc788\ub294 \ucd9c\ucc98\ub77c\ub294 \uba54\uc2dc\uc9c0\ub97c \uac15\ud558\uac8c \uc804\ub2ec\ud569\ub2c8\ub2e4&#8221;\ub77c\uace0 \ubc1d\ud614\uc2b5\ub2c8\ub2e4. \uc774\ubc88 \ub85c\uace0\ub294 HBR\uc758 \ub2e4\uc591\ud55c \uc81c\ud488\uacfc \ud50c\ub7ab\ud3fc\uc744 \ud1b5\ud569\ud558\ub294 \uc77c\uad00\ub41c \uc2dc\uac01\uc801 \uc5b8\uc5b4\ub97c \uc81c\uacf5\ud569\ub2c8\ub2e4. [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":34393,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[620,4],"tags":[97],"class_list":["post-34387","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-brand","category-news","tag-97"],"acf":[],"publishpress_future_action":{"enabled":false,"date":"2026-09-04 03:08:29","action":"change-status","newStatus":"draft","terms":[],"taxonomy":"category","extraData":[]},"publishpress_future_workflow_manual_trigger":{"enabledWorkflows":[]},"jetpack_featured_media_url":"https:\/\/designcompass.org\/wp-content\/uploads\/2024\/12\/Hbr-rebranding-01.png","_links":{"self":[{"href":"https:\/\/designcompass.org\/en\/wp-json\/wp\/v2\/posts\/34387","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/designcompass.org\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/designcompass.org\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/designcompass.org\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/designcompass.org\/en\/wp-json\/wp\/v2\/comments?post=34387"}],"version-history":[{"count":0,"href":"https:\/\/designcompass.org\/en\/wp-json\/wp\/v2\/posts\/34387\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/designcompass.org\/en\/wp-json\/wp\/v2\/media\/34393"}],"wp:attachment":[{"href":"https:\/\/designcompass.org\/en\/wp-json\/wp\/v2\/media?parent=34387"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/designcompass.org\/en\/wp-json\/wp\/v2\/categories?post=34387"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/designcompass.org\/en\/wp-json\/wp\/v2\/tags?post=34387"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}