{"id":31182,"date":"2024-10-02T09:39:22","date_gmt":"2024-10-02T00:39:22","guid":{"rendered":"https:\/\/designcompass.org\/?p=31182"},"modified":"2024-10-02T09:39:24","modified_gmt":"2024-10-02T00:39:24","slug":"brooklynmuseum","status":"publish","type":"post","link":"https:\/\/designcompass.org\/en\/2024\/10\/02\/brooklynmuseum\/","title":{"rendered":"Brooklyn Museum Rebrand: A Museum That\u2019s Still Hip After 200 Years"},"content":{"rendered":"

The Brooklyn Museum has rebranded to celebrate its 200th anniversary, working with Brooklyn-based graphic design studio Other Means. \u201cWe needed a new brand that would be relevant to today\u2019s needs, honor our rich history, and bring a tremendous amount of energy,\u201d says Anne Pasternak, the museum\u2019s Shelby White and Leon Levy Director.<\/p>\n\n\n\n

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\u00a9Brooklyn Museum<\/figcaption><\/figure>\n\n\n\n
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\u00a9Brooklyn Museum<\/figcaption><\/figure>\n\n\n\n

The Brooklyn Museum has always resisted convention, thinking about and changing what it means to be a museum for the community. It has grown from Brooklyn\u2019s first free library to an encyclopedic museum to the first feminist arts center.<\/p>\n\n\n\n

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\u00a9Brooklyn Museum<\/figcaption><\/figure>\n\n\n\n
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\u00a9Brooklyn Museum<\/figcaption><\/figure>\n\n\n\n

The new visual identity is inspired by the \u2018dots\u2019 placed on the fa\u00e7ade of the building to mark the names of ancient philosophers, playwrights and poets. It symbolizes the identity of the museum, which started as a library, but is combined with art.<\/p>\n\n\n\n

The intertwined O of \u201cBrooklyn\u201d and the exquisitely combined M and U of \u201cMuseum\u201d symbolize how the museum brings together the diverse voices of the community. It\u2019s so natural that you might not even notice the ligature until you read the description.<\/p>\n\n\n\n

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\u00a9Brooklyn Museum<\/figcaption><\/figure>\n\n\n\n

Unlike the classical impression of the architecture, the yellow color expresses the feeling of the museum that is popularly perceived as comfortable. The gray color is taken from the limestone wall of the building and is used with various bright and dark colors that symbolize the creativity and culture of Brooklyn.<\/p>\n\n\n\n

The goods are also attractive. In particular, the keychain with the two-dot motif that comes to life stands out. It is simple yet unique, so it is not boring. The clothing goods can easily look like employees, but they look like products from a fashion brand.<\/p>\n\n\n\n

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\u00a9Brooklyn Museum<\/figcaption><\/figure>\n\n\n\n
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