{"id":28877,"date":"2024-08-13T10:00:00","date_gmt":"2024-08-13T01:00:00","guid":{"rendered":"https:\/\/designcompass.org\/?p=28877"},"modified":"2024-08-12T14:27:05","modified_gmt":"2024-08-12T05:27:05","slug":"exkansei","status":"publish","type":"post","link":"https:\/\/designcompass.org\/en\/2024\/08\/13\/exkansei\/","title":{"rendered":"EX Emotion: Design, now with data, not feelings"},"content":{"rendered":"<p>Good design is difficult to judge. Until now, it had to be judged subjectively by one\u2019s sense. Konica Minolta, the parent company of Kinko\u2019s, used brain science and AI to analyze design as objective data. The EX Emotion program can confirm in specific numbers what kind of design people are attracted to and what areas they focus their eyes on.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/designcompass.org\/wp-content\/uploads\/2024\/08\/2-post-1024x1024.png\" alt=\"\" class=\"wp-image-28888\" srcset=\"\" sizes=\"(max-width: 1024px) 100vw, 1024px\" data-srcset=\"\" \/><\/figure>\n\n\n\n<p>EX Emotion can find out how customers see and think about a design in just a few minutes. The customer\u2019s mind, captured through objective data, becomes a powerful basis for creating better designs.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/designcompass.org\/wp-content\/uploads\/2024\/08\/exkansei-05-1024x1024.png\" alt=\"\" class=\"wp-image-28881\" srcset=\"https:\/\/designcompass.org\/wp-content\/uploads\/2024\/08\/exkansei-05-1024x1024.png 1024w, https:\/\/designcompass.org\/wp-content\/uploads\/2024\/08\/exkansei-05-300x300.png 300w, https:\/\/designcompass.org\/wp-content\/uploads\/2024\/08\/exkansei-05-150x150.png 150w, https:\/\/designcompass.org\/wp-content\/uploads\/2024\/08\/exkansei-05-768x768.png 768w, https:\/\/designcompass.org\/wp-content\/uploads\/2024\/08\/exkansei-05-1536x1536.png 1536w, https:\/\/designcompass.org\/wp-content\/uploads\/2024\/08\/exkansei-05-12x12.png 12w, https:\/\/designcompass.org\/wp-content\/uploads\/2024\/08\/exkansei-05-924x924.png 924w, https:\/\/designcompass.org\/wp-content\/uploads\/2024\/08\/exkansei-05-671x671.png 671w, https:\/\/designcompass.org\/wp-content\/uploads\/2024\/08\/exkansei-05-1320x1320.png 1320w, https:\/\/designcompass.org\/wp-content\/uploads\/2024\/08\/exkansei-05-600x600.png 600w, https:\/\/designcompass.org\/wp-content\/uploads\/2024\/08\/exkansei-05-100x100.png 100w, https:\/\/designcompass.org\/wp-content\/uploads\/2024\/08\/exkansei-05.png 1600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Accurately analyzes the gaze of customers looking at designs.* Expresses in numbers which design elements, such as text and images, customers focus on. It is also easy to understand intuitively by expressing the analysis results as images such as thermal imaging cameras. (*AUC evaluation 80% verified)<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/designcompass.org\/wp-content\/uploads\/2024\/08\/exkansei-06-1024x1024.png\" alt=\"\" class=\"wp-image-28883\" srcset=\"https:\/\/designcompass.org\/wp-content\/uploads\/2024\/08\/exkansei-06-1024x1024.png 1024w, https:\/\/designcompass.org\/wp-content\/uploads\/2024\/08\/exkansei-06-300x300.png 300w, https:\/\/designcompass.org\/wp-content\/uploads\/2024\/08\/exkansei-06-150x150.png 150w, https:\/\/designcompass.org\/wp-content\/uploads\/2024\/08\/exkansei-06-768x768.png 768w, https:\/\/designcompass.org\/wp-content\/uploads\/2024\/08\/exkansei-06-1536x1536.png 1536w, https:\/\/designcompass.org\/wp-content\/uploads\/2024\/08\/exkansei-06-12x12.png 12w, https:\/\/designcompass.org\/wp-content\/uploads\/2024\/08\/exkansei-06-924x924.png 924w, https:\/\/designcompass.org\/wp-content\/uploads\/2024\/08\/exkansei-06-671x671.png 671w, https:\/\/designcompass.org\/wp-content\/uploads\/2024\/08\/exkansei-06-1320x1320.png 1320w, https:\/\/designcompass.org\/wp-content\/uploads\/2024\/08\/exkansei-06-600x600.png 600w, https:\/\/designcompass.org\/wp-content\/uploads\/2024\/08\/exkansei-06-100x100.png 100w, https:\/\/designcompass.org\/wp-content\/uploads\/2024\/08\/exkansei-06.png 1600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>We also analyze the feeling that the colors used in the design give. Color is an element that has a great influence on customers, but it is difficult to understand what effect it has. The results of the analysis in words and numbers are very helpful in selecting colors that effectively convey the feeling that the designer intended. Design that can be explained in words is a unique characteristic of EmotionalEX that other companies do not have.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/designcompass.org\/wp-content\/uploads\/2024\/08\/exkansei-07-1024x1024.png\" alt=\"\" class=\"wp-image-28882\" srcset=\"https:\/\/designcompass.org\/wp-content\/uploads\/2024\/08\/exkansei-07-1024x1024.png 1024w, https:\/\/designcompass.org\/wp-content\/uploads\/2024\/08\/exkansei-07-300x300.png 300w, https:\/\/designcompass.org\/wp-content\/uploads\/2024\/08\/exkansei-07-150x150.png 150w, https:\/\/designcompass.org\/wp-content\/uploads\/2024\/08\/exkansei-07-768x768.png 768w, https:\/\/designcompass.org\/wp-content\/uploads\/2024\/08\/exkansei-07-1536x1536.png 1536w, https:\/\/designcompass.org\/wp-content\/uploads\/2024\/08\/exkansei-07-12x12.png 12w, https:\/\/designcompass.org\/wp-content\/uploads\/2024\/08\/exkansei-07-924x924.png 924w, https:\/\/designcompass.org\/wp-content\/uploads\/2024\/08\/exkansei-07-671x671.png 671w, https:\/\/designcompass.org\/wp-content\/uploads\/2024\/08\/exkansei-07-1320x1320.png 1320w, https:\/\/designcompass.org\/wp-content\/uploads\/2024\/08\/exkansei-07-600x600.png 600w, https:\/\/designcompass.org\/wp-content\/uploads\/2024\/08\/exkansei-07-100x100.png 100w, https:\/\/designcompass.org\/wp-content\/uploads\/2024\/08\/exkansei-07.png 1600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Create a positioning map to compare competitor designs. Use AI (artificial intelligence) technology to numerically express the characteristics of the design. You can also place designs from other companies to see their position in the market at a glance. It helps you understand the differences from competitor designs and strategize in which direction to attack the market.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/designcompass.org\/wp-content\/uploads\/2024\/08\/exkansei-08-1-1024x1024.png\" alt=\"\" class=\"wp-image-28886\" srcset=\"https:\/\/designcompass.org\/wp-content\/uploads\/2024\/08\/exkansei-08-1-1024x1024.png 1024w, https:\/\/designcompass.org\/wp-content\/uploads\/2024\/08\/exkansei-08-1-300x300.png 300w, https:\/\/designcompass.org\/wp-content\/uploads\/2024\/08\/exkansei-08-1-150x150.png 150w, https:\/\/designcompass.org\/wp-content\/uploads\/2024\/08\/exkansei-08-1-768x768.png 768w, https:\/\/designcompass.org\/wp-content\/uploads\/2024\/08\/exkansei-08-1-1536x1536.png 1536w, https:\/\/designcompass.org\/wp-content\/uploads\/2024\/08\/exkansei-08-1-12x12.png 12w, https:\/\/designcompass.org\/wp-content\/uploads\/2024\/08\/exkansei-08-1-924x924.png 924w, https:\/\/designcompass.org\/wp-content\/uploads\/2024\/08\/exkansei-08-1-671x671.png 671w, https:\/\/designcompass.org\/wp-content\/uploads\/2024\/08\/exkansei-08-1-1320x1320.png 1320w, https:\/\/designcompass.org\/wp-content\/uploads\/2024\/08\/exkansei-08-1-600x600.png 600w, https:\/\/designcompass.org\/wp-content\/uploads\/2024\/08\/exkansei-08-1-100x100.png 100w, https:\/\/designcompass.org\/wp-content\/uploads\/2024\/08\/exkansei-08-1-50x50.png 50w, https:\/\/designcompass.org\/wp-content\/uploads\/2024\/08\/exkansei-08-1.png 1600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>An event is currently underway on the official homepage ahead of the official launch of the Korean version of the EX Emotion Program in October. Visit the link below to pre-register and receive gifts and a chance to experience the EX Emotion Program for the first 100 people.<\/p>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-black-color has-white-background-color has-text-color has-background has-link-color wp-element-button\" href=\"https:\/\/ex.kinkos.co.kr\/contact\">Apply in advance<\/a><\/div>\n<\/div>\n\n\n\n<p><\/p>","protected":false},"excerpt":{"rendered":"<p>\uc88b\uc740 \ub514\uc790\uc778\uc740 \ud310\ub2e8\ud558\uae30 \uc5b4\ub835\uc2b5\ub2c8\ub2e4. \uc9c0\uae08\uae4c\uc9c0\ub294 \uac1c\uc778\uc758 \uac10\uac01\uc73c\ub85c \uc8fc\uad00\uc801\uc73c\ub85c \ud310\ub2e8\ud574\uc57c \ud588\uc8e0. \ud0a8\ucf54\uc2a4\uc758 \ubaa8\uae30\uc5c5 \ucf54\ub2c8\uce74\ubbf8\ub180\ud0c0\ub294 \ub1cc\uacfc\ud559\uacfc AI\ub97c \ud65c\uc6a9\ud558\uc5ec \ub514\uc790\uc778\uc744 \uac1d\uad00\uc801\uc778 \ub370\uc774\ud130\ub85c \ubd84\uc11d\ud574 \ub0c8\uc2b5\ub2c8\ub2e4. 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