{"id":28231,"date":"2024-08-02T08:49:55","date_gmt":"2024-08-01T23:49:55","guid":{"rendered":"https:\/\/designcompass.org\/?p=28231"},"modified":"2024-08-02T08:50:49","modified_gmt":"2024-08-01T23:50:49","slug":"nhn-rebranading-hara-kenya","status":"publish","type":"post","link":"https:\/\/designcompass.org\/en\/2024\/08\/02\/nhn-rebranading-hara-kenya\/","title":{"rendered":"NHN Rebranding: Design by Kenya Hara"},"content":{"rendered":"

NHN unveiled its new CI on the 1st, its anniversary. With the goal of becoming a global top-tier tech company, it collaborated with Muji's art director, Kenya Hara.<\/p>\n\n\n\n

NHN, established in 2000 through the merger of Naver and Hangame, changed its name to NHN Entertainment in 2013 and then changed its name back to NHN. Starting out as a web board game platform, it has expanded into various services such as the easy payment service Payco, the webtoon service Comico, and the cloud solution Toast Cloud.<\/p>\n\n\n\n

We created a new visual identity based on the slogan \u2018Weaving New Play\u2019 that was released in August last year.<\/p>\n\n\n\n

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The logo changed from an impression like a digital clock to a logo expressing physical properties. The keyword 'connection' expressed in a hyphen was inherited to express 'the direction of creating a new tomorrow through multidirectional connections.'<\/p>\n\n\n\n

The concept was origami, which creates infinite possibilities depending on the folding direction. The two Ns in NHN were expressed by folding long pieces of paper vertically. The H in the center was also expressed with a long piece of paper of the same thickness. For simplicity and clarity, it was expressed in achromatic colors.<\/p>\n\n\n\n

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More and Sources<\/h2>\n\n\n\n