{"id":28007,"date":"2024-07-30T09:29:33","date_gmt":"2024-07-30T00:29:33","guid":{"rendered":"https:\/\/designcompass.org\/?p=28007"},"modified":"2024-07-30T09:29:36","modified_gmt":"2024-07-30T00:29:36","slug":"paris-olympic-naver-kakao","status":"publish","type":"post","link":"https:\/\/designcompass.org\/en\/2024\/07\/30\/paris-olympic-naver-kakao\/","title":{"rendered":"Naver vs Kakao: Paris Olympics Special Page"},"content":{"rendered":"

The Paris Olympics fever is on fire. Recently, South Korea has been winning medals in events using guns, swords, and bows, creating a big buzz. In order to convey the Olympics, a festival for people all over the world, the two major portals, Naver and Kakao, have created pages dedicated to the Paris Olympics. What kind of experiences did Naver and Kakao focus on when designing them?<\/p>\n\n\n\n

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Naver Sports uses blue as its main color with low saturation and brightness. Instead of the difficult-to-read Paris sports pictograms, it uses self-created pictograms. The layout follows the existing sports page.<\/p>\n\n\n\n

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It is designed to be easy to view the matches by date and time. It focuses on the Olympic schedule of Korean athletes, regardless of whether they win medals or not. From the home screen, you can view today's match results in chronological order. In the schedule tab, you can check detailed information about the matches that Korean athletes participated in chronological order.<\/p>\n\n\n\n

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You can conveniently collect the wonderful images of the athletes. In the athlete tab, you can check the athlete profiles created for this Olympics. You can watch the highlight scenes as clip videos and see great photos. Naver is an official sponsor of the Korea Sports Council and provides pictorials and interview videos of the national team.<\/p>\n\n\n\n

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We operate 38 cheering rooms for each sport, including Open Talk's representative cheering room, archery, and swimming, to cheer on the athletes. In the 'PARIS NOW Korea cheering room', national team athletes, coaches, commentators, and sports reporters, such as archery commentator Jang Hye-jin and taekwondo player Kim Yu-jin, will deliver news from the scene in Paris.<\/p>\n\n\n\n

It is good for scanning visual information, but it is difficult to find information related to medals. The design focuses on exposing as much news and clips as possible. It is relatively difficult to get information related to finished or upcoming games by focusing on real-time events. It is unfortunate that sponsorship advertisements are placed in areas that are not related to the context, and that you have to go into Open Talk separately to see the conversation content.<\/p>\n\n\n\n

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Kakao's Next Sports uses a purple gradient as its main color. It emphasizes the rankings and medal information of South Korea. It is an independent structure that does not link to other sports pages.<\/p>\n\n\n\n

The first screen provides information on the main matches scheduled for the day. The 'Good Morning! Paris' area provides a summary of the news related to the matches that occurred during the night based on Korean time. It is a design that provides information that visitors may be curious about regarding the Olympics in a concise and organized manner.<\/p>\n\n\n\n

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You can communicate with fans through the 'Real-time cheering' tab at the bottom of the page. It is convenient to be able to check out fans' chats without having to log in. It also provides the 'Table' function of Daum Cafe. You can post articles like a small website for each sport.<\/p>\n\n\n\n

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You can see the main Olympic videos collected. It mainly exposes long-form videos from the three terrestrial broadcasters. You can select videos by event and broadcaster. If there are many articles and videos, it can be difficult to find which videos to watch, but by exposing videos from limited sources, the effort to think about what to watch has been reduced. Instead, it is difficult to look at the games from various perspectives.<\/p>\n\n\n\n

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You can cheer by clicking the button below the national team's profile. Cute Kakao Friends appear in a flowing animation. It matches well with the soft-toned palette. When you click on the player's name, you will be taken to the existing Daum search page. The player photos were collected from various sources, and the background color was used with a subtle yet eye-catching saturation to minimize the dissonance between different photos.<\/p>\n\n\n\n

It was disappointing that ads appeared from the very first video I saw. It was also disconcerting that a login request suddenly appeared when I was trying to do something light like cheering. The Daum Cafe 'Table' and 'Real-time Cheering' felt like redundancy from the perspective of visitors who leave cheering messages. It was difficult to immediately understand that they were divided into details by category.<\/p>\n\n\n\n

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More and Sources<\/h2>\n\n\n\n