{"id":22746,"date":"2024-01-18T09:00:00","date_gmt":"2024-01-18T00:00:00","guid":{"rendered":"https:\/\/designcompass.org\/?p=22746"},"modified":"2024-01-17T22:19:40","modified_gmt":"2024-01-17T13:19:40","slug":"apple-hongdae","status":"publish","type":"post","link":"https:\/\/designcompass.org\/en\/2024\/01\/18\/apple-hongdae\/","title":{"rendered":"Apple Hongdae: Finally in the heart of creative culture"},"content":{"rendered":"

The Apple Store opens in Hongdae on January 20th. This is the 7th Apple Store in Korea and the 100th Apple Store in Asia. Apple explained that it was a tribute to the streets of Hongdae, the center of youth culture.<\/p>\n\n\n\n

In collaboration with local artists in Hongdae, we expressed Apple's apple symbol with the word 'Hongdae' in the form of graffiti. The spray's unique dripping effect makes it look as if it has just been sprayed on a black wall. The freely moving shapes and colorful neon colors are typical of Hongdae.<\/p>\n\n\n\n

\"\"
Apple Hongdae Wallpaper \u00a9 Apple<\/figcaption><\/figure>\n\n\n\n
\"\"
\u00a9 Apple<\/figcaption><\/figure>\n\n\n\n
\"\"
\u00a9 Apple<\/figcaption><\/figure>\n\n\n\n
\"\"
\u00a9 Apple<\/figcaption><\/figure>\n\n\n\n

We collaborated with famous DJ Soulscape from Hongdae to compose the soundtrack included in the logo video. To commemorate the opening of Hongdae, we also shared a playlist, app, and video suitable for Hongdae. However, I feel it is a bit disappointing. Is it personalized or is it Office BGM and Pure Motivation... ? I think the video about Messi and the king of spy novels is also out of the blue. However, the Hongdae playlist provided separately by Apple Music will have you nodding your head as you scroll down.<\/p>\n\n\n\n

\"\"
Apple Music \u2013 Apple Hongdae<\/figcaption><\/figure>\n\n\n\n
\"\"
Apple Music \u2013 DJ Soulscape<\/figcaption><\/figure>\n\n\n\n
<\/div>\n\n\n\n

This Apple Store occupies the first floor of a tall building. It is expected to be exposed to the outside like the existing branches in Garosu-gil, the first branch in 2018, Myeong-dong, the third branch in 2022, and Gangnam, the fifth branch in 2023. I am curious about what kind of stories Apple will tell in Hongdae in the future, as it holds many events suited to the region while maintaining Apple's unique interior design grammar.<\/p>\n\n\n\n

\"\"
Apple Garosu-gil \u00a9 Apple<\/figcaption><\/figure>\n\n\n\n
\"\"
Apple Myeongdong \u00a9 Apple<\/figcaption><\/figure>\n\n\n\n
\"\"
Apple Gangnam \u00a9 Apple<\/figcaption><\/figure>\n\n\n\n
<\/div>\n\n\n\n

More and Sources<\/h2>\n\n\n\n