{"id":22588,"date":"2024-01-09T10:07:08","date_gmt":"2024-01-09T01:07:08","guid":{"rendered":"https:\/\/designcompass.org\/?p=22588"},"modified":"2024-01-09T10:07:10","modified_gmt":"2024-01-09T01:07:10","slug":"herman-miller-rebrand","status":"publish","type":"post","link":"https:\/\/designcompass.org\/en\/2024\/01\/09\/herman-miller-rebrand\/","title":{"rendered":"Herman Miller Rebranding: Back to Basics"},"content":{"rendered":"<p>Herman Miller has rebranded in collaboration with Brooklyn design agency Order. This is a change just one year after the 100th anniversary of Herman Miller.<\/p>\n\n\n\n<p>\u201cWhat we needed was a complete design system that allowed the brand to evolve and move fluidly from phone screens to physical spaces and anywhere in the world,\u201d said Kelsey Keith, brand creative director. He said.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/designcompass.org\/wp-content\/uploads\/2024\/01\/herman-miller-rebrand-03-1024x1024.png\" alt=\"\" class=\"wp-image-22598\" srcset=\"https:\/\/designcompass.org\/wp-content\/uploads\/2024\/01\/herman-miller-rebrand-03-1024x1024.png 1024w, https:\/\/designcompass.org\/wp-content\/uploads\/2024\/01\/herman-miller-rebrand-03-300x300.png 300w, https:\/\/designcompass.org\/wp-content\/uploads\/2024\/01\/herman-miller-rebrand-03-150x150.png 150w, https:\/\/designcompass.org\/wp-content\/uploads\/2024\/01\/herman-miller-rebrand-03-768x768.png 768w, https:\/\/designcompass.org\/wp-content\/uploads\/2024\/01\/herman-miller-rebrand-03-1536x1536.png 1536w, https:\/\/designcompass.org\/wp-content\/uploads\/2024\/01\/herman-miller-rebrand-03-924x924.png 924w, https:\/\/designcompass.org\/wp-content\/uploads\/2024\/01\/herman-miller-rebrand-03-671x671.png 671w, https:\/\/designcompass.org\/wp-content\/uploads\/2024\/01\/herman-miller-rebrand-03-600x600.png 600w, https:\/\/designcompass.org\/wp-content\/uploads\/2024\/01\/herman-miller-rebrand-03-100x100.png 100w, https:\/\/designcompass.org\/wp-content\/uploads\/2024\/01\/herman-miller-rebrand-03-1320x1320.png 1320w, https:\/\/designcompass.org\/wp-content\/uploads\/2024\/01\/herman-miller-rebrand-03.png 1600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>The typography changed from FF Meta, designed by Eric Spiekerman, to S\u00f6hne by Klim Type Foundry. Akzidenz-Grotesk and Helvetica come together to represent the atmosphere of the 1960s.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/designcompass.org\/wp-content\/uploads\/2024\/01\/herman-miller-rebrand-04-1024x1024.png\" alt=\"\" class=\"wp-image-22590\" srcset=\"https:\/\/designcompass.org\/wp-content\/uploads\/2024\/01\/herman-miller-rebrand-04-1024x1024.png 1024w, https:\/\/designcompass.org\/wp-content\/uploads\/2024\/01\/herman-miller-rebrand-04-300x300.png 300w, https:\/\/designcompass.org\/wp-content\/uploads\/2024\/01\/herman-miller-rebrand-04-150x150.png 150w, https:\/\/designcompass.org\/wp-content\/uploads\/2024\/01\/herman-miller-rebrand-04-768x768.png 768w, https:\/\/designcompass.org\/wp-content\/uploads\/2024\/01\/herman-miller-rebrand-04-1536x1536.png 1536w, https:\/\/designcompass.org\/wp-content\/uploads\/2024\/01\/herman-miller-rebrand-04-924x924.png 924w, https:\/\/designcompass.org\/wp-content\/uploads\/2024\/01\/herman-miller-rebrand-04-671x671.png 671w, https:\/\/designcompass.org\/wp-content\/uploads\/2024\/01\/herman-miller-rebrand-04-600x600.png 600w, https:\/\/designcompass.org\/wp-content\/uploads\/2024\/01\/herman-miller-rebrand-04-100x100.png 100w, https:\/\/designcompass.org\/wp-content\/uploads\/2024\/01\/herman-miller-rebrand-04-1320x1320.png 1320w, https:\/\/designcompass.org\/wp-content\/uploads\/2024\/01\/herman-miller-rebrand-04.png 1600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>The legendary M symbol designed by Irving Harper in 1946 was retained. The symbol, which Irving Harper, who had no design training, created for free in an instant because he had no photos to use for advertising, has been in use since 1946.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/designcompass.org\/wp-content\/uploads\/2024\/01\/herman-miller-rebrand-05-1-1024x1024.png\" alt=\"\" class=\"wp-image-22592\" srcset=\"https:\/\/designcompass.org\/wp-content\/uploads\/2024\/01\/herman-miller-rebrand-05-1-1024x1024.png 1024w, https:\/\/designcompass.org\/wp-content\/uploads\/2024\/01\/herman-miller-rebrand-05-1-300x300.png 300w, https:\/\/designcompass.org\/wp-content\/uploads\/2024\/01\/herman-miller-rebrand-05-1-150x150.png 150w, https:\/\/designcompass.org\/wp-content\/uploads\/2024\/01\/herman-miller-rebrand-05-1-768x768.png 768w, https:\/\/designcompass.org\/wp-content\/uploads\/2024\/01\/herman-miller-rebrand-05-1-1536x1536.png 1536w, https:\/\/designcompass.org\/wp-content\/uploads\/2024\/01\/herman-miller-rebrand-05-1-924x924.png 924w, https:\/\/designcompass.org\/wp-content\/uploads\/2024\/01\/herman-miller-rebrand-05-1-671x671.png 671w, https:\/\/designcompass.org\/wp-content\/uploads\/2024\/01\/herman-miller-rebrand-05-1-600x600.png 600w, https:\/\/designcompass.org\/wp-content\/uploads\/2024\/01\/herman-miller-rebrand-05-1-100x100.png 100w, https:\/\/designcompass.org\/wp-content\/uploads\/2024\/01\/herman-miller-rebrand-05-1-1320x1320.png 1320w, https:\/\/designcompass.org\/wp-content\/uploads\/2024\/01\/herman-miller-rebrand-05-1.png 1600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Herman Miller&#039;s Brand Standard website, which consists of 21 chapters, has also been released. From abstract concepts such as What we believe, Who we are, and What we do to concrete expressions such as Color, Typography, and Photography, it is carefully included.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/designcompass.org\/wp-content\/uploads\/2024\/01\/herman-miller-rebrand-06-1024x1024.png\" alt=\"\" class=\"wp-image-22593\" srcset=\"https:\/\/designcompass.org\/wp-content\/uploads\/2024\/01\/herman-miller-rebrand-06-1024x1024.png 1024w, https:\/\/designcompass.org\/wp-content\/uploads\/2024\/01\/herman-miller-rebrand-06-300x300.png 300w, https:\/\/designcompass.org\/wp-content\/uploads\/2024\/01\/herman-miller-rebrand-06-150x150.png 150w, https:\/\/designcompass.org\/wp-content\/uploads\/2024\/01\/herman-miller-rebrand-06-768x768.png 768w, https:\/\/designcompass.org\/wp-content\/uploads\/2024\/01\/herman-miller-rebrand-06-1536x1536.png 1536w, https:\/\/designcompass.org\/wp-content\/uploads\/2024\/01\/herman-miller-rebrand-06-924x924.png 924w, https:\/\/designcompass.org\/wp-content\/uploads\/2024\/01\/herman-miller-rebrand-06-671x671.png 671w, https:\/\/designcompass.org\/wp-content\/uploads\/2024\/01\/herman-miller-rebrand-06-600x600.png 600w, https:\/\/designcompass.org\/wp-content\/uploads\/2024\/01\/herman-miller-rebrand-06-100x100.png 100w, https:\/\/designcompass.org\/wp-content\/uploads\/2024\/01\/herman-miller-rebrand-06-1320x1320.png 1320w, https:\/\/designcompass.org\/wp-content\/uploads\/2024\/01\/herman-miller-rebrand-06.png 1600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/designcompass.org\/wp-content\/uploads\/2024\/01\/herman-miller-rebrand-09-1024x1024.png\" alt=\"\" class=\"wp-image-22596\" srcset=\"https:\/\/designcompass.org\/wp-content\/uploads\/2024\/01\/herman-miller-rebrand-09-1024x1024.png 1024w, https:\/\/designcompass.org\/wp-content\/uploads\/2024\/01\/herman-miller-rebrand-09-300x300.png 300w, https:\/\/designcompass.org\/wp-content\/uploads\/2024\/01\/herman-miller-rebrand-09-150x150.png 150w, https:\/\/designcompass.org\/wp-content\/uploads\/2024\/01\/herman-miller-rebrand-09-768x768.png 768w, https:\/\/designcompass.org\/wp-content\/uploads\/2024\/01\/herman-miller-rebrand-09-1536x1536.png 1536w, https:\/\/designcompass.org\/wp-content\/uploads\/2024\/01\/herman-miller-rebrand-09-924x924.png 924w, https:\/\/designcompass.org\/wp-content\/uploads\/2024\/01\/herman-miller-rebrand-09-671x671.png 671w, https:\/\/designcompass.org\/wp-content\/uploads\/2024\/01\/herman-miller-rebrand-09-600x600.png 600w, https:\/\/designcompass.org\/wp-content\/uploads\/2024\/01\/herman-miller-rebrand-09-100x100.png 100w, https:\/\/designcompass.org\/wp-content\/uploads\/2024\/01\/herman-miller-rebrand-09-1320x1320.png 1320w, https:\/\/designcompass.org\/wp-content\/uploads\/2024\/01\/herman-miller-rebrand-09.png 1600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/designcompass.org\/wp-content\/uploads\/2024\/01\/herman-miller-rebrand-07-1024x1024.png\" alt=\"\" class=\"wp-image-22594\" srcset=\"https:\/\/designcompass.org\/wp-content\/uploads\/2024\/01\/herman-miller-rebrand-07-1024x1024.png 1024w, https:\/\/designcompass.org\/wp-content\/uploads\/2024\/01\/herman-miller-rebrand-07-300x300.png 300w, https:\/\/designcompass.org\/wp-content\/uploads\/2024\/01\/herman-miller-rebrand-07-150x150.png 150w, https:\/\/designcompass.org\/wp-content\/uploads\/2024\/01\/herman-miller-rebrand-07-768x768.png 768w, https:\/\/designcompass.org\/wp-content\/uploads\/2024\/01\/herman-miller-rebrand-07-1536x1536.png 1536w, https:\/\/designcompass.org\/wp-content\/uploads\/2024\/01\/herman-miller-rebrand-07-924x924.png 924w, https:\/\/designcompass.org\/wp-content\/uploads\/2024\/01\/herman-miller-rebrand-07-671x671.png 671w, https:\/\/designcompass.org\/wp-content\/uploads\/2024\/01\/herman-miller-rebrand-07-600x600.png 600w, https:\/\/designcompass.org\/wp-content\/uploads\/2024\/01\/herman-miller-rebrand-07-100x100.png 100w, https:\/\/designcompass.org\/wp-content\/uploads\/2024\/01\/herman-miller-rebrand-07-1320x1320.png 1320w, https:\/\/designcompass.org\/wp-content\/uploads\/2024\/01\/herman-miller-rebrand-07.png 1600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>The textbook-like color scheme of white background, black letters, and red points, plus a font with a Helvetica impression, gives it a classic feel. Herman Miller&#039;s unique identity is refined and expressed through colorful furniture with a diverse palette.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/designcompass.org\/wp-content\/uploads\/2024\/01\/herman-miller-rebrand-08-1024x1024.png\" alt=\"\" class=\"wp-image-22595\" srcset=\"https:\/\/designcompass.org\/wp-content\/uploads\/2024\/01\/herman-miller-rebrand-08-1024x1024.png 1024w, https:\/\/designcompass.org\/wp-content\/uploads\/2024\/01\/herman-miller-rebrand-08-300x300.png 300w, https:\/\/designcompass.org\/wp-content\/uploads\/2024\/01\/herman-miller-rebrand-08-150x150.png 150w, https:\/\/designcompass.org\/wp-content\/uploads\/2024\/01\/herman-miller-rebrand-08-768x768.png 768w, https:\/\/designcompass.org\/wp-content\/uploads\/2024\/01\/herman-miller-rebrand-08-1536x1536.png 1536w, https:\/\/designcompass.org\/wp-content\/uploads\/2024\/01\/herman-miller-rebrand-08-924x924.png 924w, https:\/\/designcompass.org\/wp-content\/uploads\/2024\/01\/herman-miller-rebrand-08-671x671.png 671w, https:\/\/designcompass.org\/wp-content\/uploads\/2024\/01\/herman-miller-rebrand-08-600x600.png 600w, https:\/\/designcompass.org\/wp-content\/uploads\/2024\/01\/herman-miller-rebrand-08-100x100.png 100w, https:\/\/designcompass.org\/wp-content\/uploads\/2024\/01\/herman-miller-rebrand-08-1320x1320.png 1320w, https:\/\/designcompass.org\/wp-content\/uploads\/2024\/01\/herman-miller-rebrand-08.png 1600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/designcompass.org\/wp-content\/uploads\/2024\/01\/herman-miller-rebrand-10-1024x1024.png\" alt=\"\" class=\"wp-image-22597\" srcset=\"https:\/\/designcompass.org\/wp-content\/uploads\/2024\/01\/herman-miller-rebrand-10-1024x1024.png 1024w, https:\/\/designcompass.org\/wp-content\/uploads\/2024\/01\/herman-miller-rebrand-10-300x300.png 300w, https:\/\/designcompass.org\/wp-content\/uploads\/2024\/01\/herman-miller-rebrand-10-150x150.png 150w, https:\/\/designcompass.org\/wp-content\/uploads\/2024\/01\/herman-miller-rebrand-10-768x768.png 768w, https:\/\/designcompass.org\/wp-content\/uploads\/2024\/01\/herman-miller-rebrand-10-1536x1536.png 1536w, https:\/\/designcompass.org\/wp-content\/uploads\/2024\/01\/herman-miller-rebrand-10-924x924.png 924w, https:\/\/designcompass.org\/wp-content\/uploads\/2024\/01\/herman-miller-rebrand-10-671x671.png 671w, https:\/\/designcompass.org\/wp-content\/uploads\/2024\/01\/herman-miller-rebrand-10-600x600.png 600w, https:\/\/designcompass.org\/wp-content\/uploads\/2024\/01\/herman-miller-rebrand-10-100x100.png 100w, https:\/\/designcompass.org\/wp-content\/uploads\/2024\/01\/herman-miller-rebrand-10-1320x1320.png 1320w, https:\/\/designcompass.org\/wp-content\/uploads\/2024\/01\/herman-miller-rebrand-10.png 1600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>\u00a9Herman Miller<\/p>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">More and Sources<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/brandstandards.hermanmiller.com\/\">https:\/\/brandstandards.hermanmiller.com\/<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/klim.co.nz\/collections\/soehne\/\">https:\/\/klim.co.nz\/collections\/soehne\/<\/a><\/li>\n<\/ul>\n\n\n\n<p><\/p>","protected":false},"excerpt":{"rendered":"<p>\ud5c8\uba3c \ubc00\ub7ec\uac00 \ube0c\ub8e8\ud074\ub9b0 \ub514\uc790\uc778 \uc5d0\uc774\uc804\uc2dc Order\uc640 \ud611\uc5c5\ud574 \ub9ac\ube0c\ub79c\ub529\ud588\uc2b5\ub2c8\ub2e4. \ud5c8\uba3c \ubc00\ub7ec 100\uc8fc\ub144 \uc774\ud6c4 1\ub144\ub9cc\uc758 \ubcc0\ud654\uc785\ub2c8\ub2e4. \ube0c\ub79c\ub4dc \ud06c\ub9ac\uc5d0\uc774\ud2f0\ube0c \ub514\ub809\ud130 Kelsey Keith\ub294 \u201c\uc6b0\ub9ac\uc5d0\uac8c \ud544\uc694\ud55c \uac83\uc740 \ube0c\ub79c\ub4dc\uc758 \uc9c4\ud654\uc640 \ud734\ub300\ud3f0 \ud654\uba74\uc5d0\uc11c \ubb3c\ub9ac\uc801 \uacf5\uac04, \uadf8\ub9ac\uace0 \uc804 \uc138\uacc4 \uc5b4\ub514\ub4e0 \uc720\uc5f0\ud558\uac8c \uc6c0\uc9c1\uc774\ub294 \uc644\uc804\ud55c \ub514\uc790\uc778 \uc2dc\uc2a4\ud15c\uc774\uc5c8\uc2b5\ub2c8\ub2e4.\u201d \ub77c\uace0 \ub9d0\ud588\uc2b5\ub2c8\ub2e4. \ud0c0\uc774\ud3ec\uadf8\ub798\ud53c\ub294 \uc5d0\ub9ad \uc288\ud53c\ucee4\ub9cc\uc774 \ub514\uc790\uc778\ud55c FF Meta\uc5d0\uc11c Klim Type Foundry\uc758 S\u00f6hne\ub85c \ubc14\ub00c\uc5c8\uc2b5\ub2c8\ub2e4. Akzidenz-Grotesk \uc640 Helvetica\uac00 \ub9cc\ub098 1960\ub144\ub300\uc758 [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":22599,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[4,620],"tags":[40,69,97,156,159,171,758,763,770,776,777,778],"class_list":["post-22588","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","category-brand","tag-bx","tag-69","tag-97","tag-156","tag-159","tag-graphic","tag-758","tag-763","tag-770","tag-bi","tag-ci","tag-campaign"],"acf":[],"jetpack_featured_media_url":"https:\/\/designcompass.org\/wp-content\/uploads\/2024\/01\/herman-miller-rebrand-01.png","publishpress_future_action":{"enabled":false,"date":"2026-05-12 09:27:30","action":"change-status","newStatus":"draft","terms":[],"taxonomy":"category","extraData":[]},"publishpress_future_workflow_manual_trigger":{"enabledWorkflows":[]},"_links":{"self":[{"href":"https:\/\/designcompass.org\/en\/wp-json\/wp\/v2\/posts\/22588","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/designcompass.org\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/designcompass.org\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/designcompass.org\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/designcompass.org\/en\/wp-json\/wp\/v2\/comments?post=22588"}],"version-history":[{"count":0,"href":"https:\/\/designcompass.org\/en\/wp-json\/wp\/v2\/posts\/22588\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/designcompass.org\/en\/wp-json\/wp\/v2\/media\/22599"}],"wp:attachment":[{"href":"https:\/\/designcompass.org\/en\/wp-json\/wp\/v2\/media?parent=22588"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/designcompass.org\/en\/wp-json\/wp\/v2\/categories?post=22588"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/designcompass.org\/en\/wp-json\/wp\/v2\/tags?post=22588"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}