{"id":19983,"date":"2023-11-13T10:44:04","date_gmt":"2023-11-13T01:44:04","guid":{"rendered":"https:\/\/designcompass.org\/?p=19983"},"modified":"2023-11-13T21:23:13","modified_gmt":"2023-11-13T12:23:13","slug":"recatch","status":"publish","type":"post","link":"https:\/\/designcompass.org\/en\/2023\/11\/13\/recatch\/","title":{"rendered":"Re:catch: Brand strategy of the Korean service that ranked first in Product Hunt"},"content":{"rendered":"

Re:catch is a B2B CRM service created by the Business Canvas team in Korea. CRM stands for Customer Relationship Management and refers to a system that manages customers. Re:catch is a tool that makes numerous processes efficient before setting up a meeting with a customer.<\/p>\n\n\n\n

It became a hot topic after being recently selected as Product of the Day on Product Hunt, an American product introduction website known to anyone who makes products.<\/p>\n\n\n\n

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designer's eye<\/h3>\n\n\n\n

The angled R symbol and orange and blue colors on a dark background were used as the main identity. It is unique in that information of a similar hierarchy but different nature is expressed with strong saturation in the complementary color blue. The gradient that changes when you hover the mouse is impressive.<\/p>\n\n\n\n

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Korean and overseas brands are expressed differently. The symbols and wordmarks are also completely different in style. The symbol changed from a ball balancing on a disc to an angled R shape. The word mark has changed the way R and a are expressed. Comparing the overall tone, it feels like Korea is easy to approach, while abroad it feels like professional technical service.<\/p>\n\n\n\n

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Re:catch allows you to manage your customers efficiently. Introducing a combination of Google Forms and Calendarly.<\/p>\n\n\n\n

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First, you can freely create the questions you want to ask your customers. You can create links to input forms and even embed them into your website. You can also manage the collected data separately.<\/p>\n\n\n\n

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It suggests the desired time on the calendar and automatically creates an email to be sent. You can also personalize your booking page to show your personality or need-to-know information. You can also automate who will respond and how to prioritize based on customer segments.<\/p>\n\n\n\n

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It's a great product that no one can believe will be effective. Ranking #1 on Product Hunt is every product manufacturer's dream, and the number of Korean services that make this dream come true is increasing. In this era where language barriers are disappearing in an instant, I feel that regional limitations are gradually disappearing. I have a feeling that an era in which culture will surpass language will soon come.<\/p>\n\n\n\n

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More and Sources<\/h2>\n\n\n\n