{"id":19429,"date":"2023-11-03T09:48:21","date_gmt":"2023-11-03T00:48:21","guid":{"rendered":"https:\/\/designcompass.org\/?p=19429"},"modified":"2023-11-03T09:52:47","modified_gmt":"2023-11-03T00:52:47","slug":"samyang-roundsquare","status":"publish","type":"post","link":"https:\/\/designcompass.org\/en\/2023\/11\/03\/samyang-roundsquare\/","title":{"rendered":"Samyang Round Square: Ramen dreaming of the future through science"},"content":{"rendered":"<p class=\"wp-block-paragraph\">Samyang has rebranded. Samyang created Korea&#039;s first ramen, &#039;Samyang Ramyun&#039;, and pioneered foods such as cup ramen and scoopable yogurt. The representative brand, \u2018Fildak Bokkeum Ramen\u2019, is so famous that people all over the world know it.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In collaboration with global design agency Pentagram, the group name of Samyang Food Group and the CI of its holding company, Samyang Naturals, were changed to \u2018Samyang Round Square.\u2019 This is a strategy to strengthen our identity as a company pioneering the field that combines food and science. It contains 60 years of heritage and a vision for moving forward for the next 100 years.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"A new beginning for Samyang Food Group, Samyang Round Square (feat. John Park)\" width=\"800\" height=\"450\" src=\"https:\/\/www.youtube.com\/embed\/wAnd5Uf-FO0?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">\ud83d\udc41\ufe0f Designer Eye<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">In 2012, our identity changed significantly for the first time in 50 years. At that time, the calligraphy and Delicious Orange color, which expressed the shape of people and nature in harmony in a wide grassland, changed to a closer look to modernity.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/designcompass.org\/wp-content\/uploads\/2023\/11\/samyang-04-1024x1024.png\" alt=\"\" class=\"wp-image-19432\" srcset=\"https:\/\/designcompass.org\/wp-content\/uploads\/2023\/11\/samyang-04-1024x1024.png 1024w, https:\/\/designcompass.org\/wp-content\/uploads\/2023\/11\/samyang-04-300x300.png 300w, https:\/\/designcompass.org\/wp-content\/uploads\/2023\/11\/samyang-04-150x150.png 150w, https:\/\/designcompass.org\/wp-content\/uploads\/2023\/11\/samyang-04-768x768.png 768w, https:\/\/designcompass.org\/wp-content\/uploads\/2023\/11\/samyang-04-1536x1536.png 1536w, https:\/\/designcompass.org\/wp-content\/uploads\/2023\/11\/samyang-04-12x12.png 12w, https:\/\/designcompass.org\/wp-content\/uploads\/2023\/11\/samyang-04-600x600.png 600w, https:\/\/designcompass.org\/wp-content\/uploads\/2023\/11\/samyang-04-924x924.png 924w, https:\/\/designcompass.org\/wp-content\/uploads\/2023\/11\/samyang-04-671x671.png 671w, https:\/\/designcompass.org\/wp-content\/uploads\/2023\/11\/samyang-04-1320x1320.png 1320w, https:\/\/designcompass.org\/wp-content\/uploads\/2023\/11\/samyang-04-100x100.png 100w, https:\/\/designcompass.org\/wp-content\/uploads\/2023\/11\/samyang-04.png 1600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">\u00a9Samyang<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">The symbol of Samyang Round Square adopts Leonardo da Vinci&#039;s &#039;Vitruvian Man&#039; as a motif and uses squares and circles to express the golden ratio. It is said that the circle represents science that squares culture. Samyang, the corporate philosophy, is a combination of a circle, which fills the hunger of the mind and body and connects people, and a square, which stands for science that improves life through innovation and order.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/designcompass.org\/wp-content\/uploads\/2023\/11\/image-1024x1024.png\" alt=\"\" class=\"wp-image-19434\" srcset=\"https:\/\/designcompass.org\/wp-content\/uploads\/2023\/11\/image-1024x1024.png 1024w, https:\/\/designcompass.org\/wp-content\/uploads\/2023\/11\/image-300x300.png 300w, https:\/\/designcompass.org\/wp-content\/uploads\/2023\/11\/image-150x150.png 150w, https:\/\/designcompass.org\/wp-content\/uploads\/2023\/11\/image-768x768.png 768w, https:\/\/designcompass.org\/wp-content\/uploads\/2023\/11\/image-12x12.png 12w, https:\/\/designcompass.org\/wp-content\/uploads\/2023\/11\/image-600x600.png 600w, https:\/\/designcompass.org\/wp-content\/uploads\/2023\/11\/image-924x924.png 924w, https:\/\/designcompass.org\/wp-content\/uploads\/2023\/11\/image-671x671.png 671w, https:\/\/designcompass.org\/wp-content\/uploads\/2023\/11\/image-100x100.png 100w, https:\/\/designcompass.org\/wp-content\/uploads\/2023\/11\/image.png 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">\u00a9Samyang<\/figcaption><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/designcompass.org\/wp-content\/uploads\/2023\/11\/samyang-05-1024x1024.png\" alt=\"\" class=\"wp-image-19433\" srcset=\"https:\/\/designcompass.org\/wp-content\/uploads\/2023\/11\/samyang-05-1024x1024.png 1024w, https:\/\/designcompass.org\/wp-content\/uploads\/2023\/11\/samyang-05-300x300.png 300w, https:\/\/designcompass.org\/wp-content\/uploads\/2023\/11\/samyang-05-150x150.png 150w, https:\/\/designcompass.org\/wp-content\/uploads\/2023\/11\/samyang-05-768x768.png 768w, https:\/\/designcompass.org\/wp-content\/uploads\/2023\/11\/samyang-05-1536x1536.png 1536w, https:\/\/designcompass.org\/wp-content\/uploads\/2023\/11\/samyang-05-12x12.png 12w, https:\/\/designcompass.org\/wp-content\/uploads\/2023\/11\/samyang-05-600x600.png 600w, https:\/\/designcompass.org\/wp-content\/uploads\/2023\/11\/samyang-05-924x924.png 924w, https:\/\/designcompass.org\/wp-content\/uploads\/2023\/11\/samyang-05-671x671.png 671w, https:\/\/designcompass.org\/wp-content\/uploads\/2023\/11\/samyang-05-1320x1320.png 1320w, https:\/\/designcompass.org\/wp-content\/uploads\/2023\/11\/samyang-05-100x100.png 100w, https:\/\/designcompass.org\/wp-content\/uploads\/2023\/11\/samyang-05.png 1600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">\u00a9Samyang<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">The wordmark is quite unique. Samyang has a horizontal line at the top and a mix of right angles and rounds. I&#039;m confused about where to hold the Roundsquare horizontally, above or below. Hangul is also a mix of right angles and curves. This impression is most noticeable in the \u2018\u3139\u2019 of \u2018la\u2019. I feel that it is more appropriate when used on a product than when used as two lines in a group name. It&#039;s great for identifying CI on product packaging that uses a variety of eye-catching and complex visual techniques. However, the phrase \u2018geometric form is technology\u2019 seems to be frequently used recently when expressing the visual identity of many brands, but it does not seem that geometric shapes symbolize technological trust.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/designcompass.org\/wp-content\/uploads\/2023\/11\/samyang-09-1024x1024.png\" alt=\"\" class=\"wp-image-19435\" srcset=\"https:\/\/designcompass.org\/wp-content\/uploads\/2023\/11\/samyang-09-1024x1024.png 1024w, https:\/\/designcompass.org\/wp-content\/uploads\/2023\/11\/samyang-09-300x300.png 300w, https:\/\/designcompass.org\/wp-content\/uploads\/2023\/11\/samyang-09-150x150.png 150w, https:\/\/designcompass.org\/wp-content\/uploads\/2023\/11\/samyang-09-768x768.png 768w, https:\/\/designcompass.org\/wp-content\/uploads\/2023\/11\/samyang-09-1536x1536.png 1536w, https:\/\/designcompass.org\/wp-content\/uploads\/2023\/11\/samyang-09-12x12.png 12w, https:\/\/designcompass.org\/wp-content\/uploads\/2023\/11\/samyang-09-600x600.png 600w, https:\/\/designcompass.org\/wp-content\/uploads\/2023\/11\/samyang-09-924x924.png 924w, https:\/\/designcompass.org\/wp-content\/uploads\/2023\/11\/samyang-09-671x671.png 671w, https:\/\/designcompass.org\/wp-content\/uploads\/2023\/11\/samyang-09-1320x1320.png 1320w, https:\/\/designcompass.org\/wp-content\/uploads\/2023\/11\/samyang-09-100x100.png 100w, https:\/\/designcompass.org\/wp-content\/uploads\/2023\/11\/samyang-09.png 1600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">\u00a9Samyang<\/figcaption><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/designcompass.org\/wp-content\/uploads\/2023\/11\/samyang-10-1024x1024.png\" alt=\"\" class=\"wp-image-19436\" srcset=\"https:\/\/designcompass.org\/wp-content\/uploads\/2023\/11\/samyang-10-1024x1024.png 1024w, https:\/\/designcompass.org\/wp-content\/uploads\/2023\/11\/samyang-10-300x300.png 300w, https:\/\/designcompass.org\/wp-content\/uploads\/2023\/11\/samyang-10-150x150.png 150w, https:\/\/designcompass.org\/wp-content\/uploads\/2023\/11\/samyang-10-768x768.png 768w, https:\/\/designcompass.org\/wp-content\/uploads\/2023\/11\/samyang-10-1536x1536.png 1536w, https:\/\/designcompass.org\/wp-content\/uploads\/2023\/11\/samyang-10-12x12.png 12w, https:\/\/designcompass.org\/wp-content\/uploads\/2023\/11\/samyang-10-600x600.png 600w, https:\/\/designcompass.org\/wp-content\/uploads\/2023\/11\/samyang-10-924x924.png 924w, https:\/\/designcompass.org\/wp-content\/uploads\/2023\/11\/samyang-10-671x671.png 671w, https:\/\/designcompass.org\/wp-content\/uploads\/2023\/11\/samyang-10-1320x1320.png 1320w, https:\/\/designcompass.org\/wp-content\/uploads\/2023\/11\/samyang-10-100x100.png 100w, https:\/\/designcompass.org\/wp-content\/uploads\/2023\/11\/samyang-10.png 1600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">\u00a9Samyang<\/figcaption><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/designcompass.org\/wp-content\/uploads\/2023\/11\/samyang-11-1024x1024.png\" alt=\"\" class=\"wp-image-19437\" srcset=\"https:\/\/designcompass.org\/wp-content\/uploads\/2023\/11\/samyang-11-1024x1024.png 1024w, https:\/\/designcompass.org\/wp-content\/uploads\/2023\/11\/samyang-11-300x300.png 300w, https:\/\/designcompass.org\/wp-content\/uploads\/2023\/11\/samyang-11-150x150.png 150w, https:\/\/designcompass.org\/wp-content\/uploads\/2023\/11\/samyang-11-768x768.png 768w, https:\/\/designcompass.org\/wp-content\/uploads\/2023\/11\/samyang-11-1536x1536.png 1536w, https:\/\/designcompass.org\/wp-content\/uploads\/2023\/11\/samyang-11-12x12.png 12w, https:\/\/designcompass.org\/wp-content\/uploads\/2023\/11\/samyang-11-600x600.png 600w, https:\/\/designcompass.org\/wp-content\/uploads\/2023\/11\/samyang-11-924x924.png 924w, https:\/\/designcompass.org\/wp-content\/uploads\/2023\/11\/samyang-11-671x671.png 671w, https:\/\/designcompass.org\/wp-content\/uploads\/2023\/11\/samyang-11-1320x1320.png 1320w, https:\/\/designcompass.org\/wp-content\/uploads\/2023\/11\/samyang-11-100x100.png 100w, https:\/\/designcompass.org\/wp-content\/uploads\/2023\/11\/samyang-11.png 1600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">\u00a9Samyang<\/figcaption><\/figure>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">More and Sources<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/roundsquare.ai\/\">https:\/\/roundsquare.ai\/<\/a><\/li>\n<\/ul>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<script async=\"\" src=\"https:\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js?client=ca-pub-4130900524608986\" crossorigin=\"anonymous\"><\/script>\n<ins class=\"adsbygoogle\" style=\"display:block\" data-ad-format=\"autorelaxed\" data-ad-client=\"ca-pub-4130900524608986\" data-ad-slot=\"2908097030\"><\/ins>\n<script>\n     (adsbygoogle = window.adsbygoogle || []).push({});\n<\/script>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Similar posts<\/h2>\n\n\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">recent posts<\/h2>","protected":false},"excerpt":{"rendered":"<p>\uc0bc\uc591\uc774 \ub9ac\ube0c\ub79c\ub529\ud588\uc2b5\ub2c8\ub2e4. \uc0bc\uc591\uc740 \ub300\ud55c\ubbfc\uad6d \ucd5c\ucd08\uc758 \ub77c\uba74 \u2018\uc0bc\uc591\ub77c\uba74\u2019\uc744 \ub9cc\ub4e4\uc5c8\uc73c\uba70 \ucef5\ub77c\uba74, \ub5a0\uba39\ub294 \uc694\uad6c\ub974\ud2b8 \ub4f1\uc758 \uc2dd\ud488\uc744 \uc120\ub3c4\ud588\uc2b5\ub2c8\ub2e4. \ub300\ud45c \ube0c\ub79c\ub4dc\uc778 \u2018\ubd88\ub2ed\ubcf6\uc74c\uba74\u2019\uc740 \uc804 \uc138\uacc4 \uc0ac\ub78c\ub4e4\uc774 \uc54c \uc815\ub3c4\ub85c \uc720\uba85\ud569\ub2c8\ub2e4. \uae00\ub85c\ubc8c \ub514\uc790\uc778 \uc5d0\uc774\uc804\uc2dc \ud39c\ud0c0\uadf8\ub7a8\uacfc \ud611\uc5c5\ud574 \uc0bc\uc591\uc2dd\ud488\uadf8\ub8f9\uc758 \uadf8\ub8f9\uba85\uacfc \uc9c0\uc8fc\uc0ac \uc0bc\uc591\ub0b4\uce04\ub7f4\uc2a4\uc758 CI\ub97c \u2018\uc0bc\uc591\ub77c\uc6b4\ub4dc\uc2a4\ud018\uc5b4\u2019\ub85c \ubc14\uafb8\uc5c8\uc2b5\ub2c8\ub2e4. \uc2dd\ud488\uacfc \uacfc\ud559\uc774 \uacb0\ud569\ub41c \uc601\uc5ed\uc744 \uac1c\ucc99\ud558\ub294 \uae30\uc5c5\uc73c\ub85c \uc815\uccb4\uc131\uc744 \uac15\ud654\ud558\ub294 \uc804\ub7b5\uc785\ub2c8\ub2e4. 60\ub144\uc758 \ud5e4\ub9ac\ud2f0\uc9c0\ub97c \ub2f4\uc73c\uba70 \ubbf8\ub798 100\ub144\uc744 \ub098\uc544\uac00\ub294 \ube44\uc804\uc744 \ub2f4\uc558\uc2b5\ub2c8\ub2e4. \ud83d\udc41\ufe0f&nbsp;\ub514\uc790\uc774\ub108\uc758 \ub208 \uc9c0\ub09c [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":19431,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[4,620],"tags":[40,69,97,156,159,171,758,763,770,776,777,778],"class_list":["post-19429","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","category-brand","tag-bx","tag-69","tag-97","tag-156","tag-159","tag-graphic","tag-758","tag-763","tag-770","tag-bi","tag-ci","tag-campaign"],"acf":[],"publishpress_future_action":{"enabled":false,"date":"2026-08-29 14:20:03","action":"change-status","newStatus":"draft","terms":[],"taxonomy":"category","extraData":[]},"publishpress_future_workflow_manual_trigger":{"enabledWorkflows":[]},"jetpack_featured_media_url":"https:\/\/designcompass.org\/wp-content\/uploads\/2023\/11\/samyang-01.png","_links":{"self":[{"href":"https:\/\/designcompass.org\/en\/wp-json\/wp\/v2\/posts\/19429","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/designcompass.org\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/designcompass.org\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/designcompass.org\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/designcompass.org\/en\/wp-json\/wp\/v2\/comments?post=19429"}],"version-history":[{"count":0,"href":"https:\/\/designcompass.org\/en\/wp-json\/wp\/v2\/posts\/19429\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/designcompass.org\/en\/wp-json\/wp\/v2\/media\/19431"}],"wp:attachment":[{"href":"https:\/\/designcompass.org\/en\/wp-json\/wp\/v2\/media?parent=19429"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/designcompass.org\/en\/wp-json\/wp\/v2\/categories?post=19429"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/designcompass.org\/en\/wp-json\/wp\/v2\/tags?post=19429"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}