{"id":18890,"date":"2023-10-11T09:30:59","date_gmt":"2023-10-11T00:30:59","guid":{"rendered":"https:\/\/designcompass.org\/?p=18890"},"modified":"2023-10-11T09:31:03","modified_gmt":"2023-10-11T00:31:03","slug":"wolff-olins-rebrand","status":"publish","type":"post","link":"https:\/\/designcompass.org\/en\/2023\/10\/11\/wolff-olins-rebrand\/","title":{"rendered":"Wolff Olins rebranding: a spoonful of pleasure to rigor."},"content":{"rendered":"\n<p>\uc6b8\ud504 \uc62c\ub9b0\uc2a4 Wolff Olins\uac00 \ub9ac\ube0c\ub79c\ub529\ud588\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<p>\ub514\uc790\uc774\ub108 Michael Wolff\uc640 \uad11\uace0 \uacbd\uc601\uc790 Wally Olins\uac00 1965\ub144 \ub7f0\ub358\uc5d0\uc11c \uc124\ub9bd\ud588\uc2b5\ub2c8\ub2e4. \uc5ed\uc0ac\uc801\uc73c\ub85c \uc758\ubbf8 \uc788\ub294 \ube44\ud2c0\uc988\uc758 \uc560\ud50c \ub808\ucf54\uc988, \uc874\uc2a8 \uc564 \uc874\uc2a8, \uad6c\uae00, \uc5d0\uc5b4\ube44\uc564\ube44 \ub4f1 \uc0c1\uc9d5\uc801\uc778 \ube0c\ub79c\ub4dc\ub97c \uc124\uacc4\ud558\ub294 \ub370 \uae30\uc5ec\ud588\uc73c\uba70 \ucd5c\uadfc\uc5d0\ub294 \ub9ac\uc6c0 \ubc15\ubb3c\uad00, LG, \uc778\uc2a4\ud0c0\uce74\ud2b8, \uc6b0\ubc84\uc758 \ube0c\ub79c\ub4dc\ub97c \ub514\uc790\uc778\ud588\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<p>\uc6b8\ud504 \uc62c\ub9b0\uc2a4\ub294 LA\uc5d0 \uc0c8\ub85c\uc6b4 \uc785\uc9c0\ub97c \ud655\ubcf4\ud558\uace0 \uc11c\ubd80 \ud574\uc548\uc73c\ub85c \ud655\uc7a5\ud558\uba70 \uc0c8\ub85c\uc6b4 \uc2dc\ub3c4\ub97c \ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \ub3c4\uc804\uc5d0 \ubc1c \ub9de\ucdb0 \uc0c8\ub85c\uc6b4 \uac00\uce58\uac00 \uc798 \uc804\ub2ec\ub420 \uc218 \uc788\ub3c4\ub85d \uc0c8\ub85c\uc6b4 \uc2dc\uac01 \uc815\uccb4\uc131, \uc6cc\ub4dc\ub9c8\ud06c, \uc6f9\uc0ac\uc774\ud2b8 \ub4f1\uc744 \uc18c\uac1c\ud588\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/designcompass.org\/wp-content\/uploads\/2023\/10\/wolff-olins-03-1024x1024.png\" alt=\"\" class=\"wp-image-18892\" srcset=\"https:\/\/designcompass.org\/wp-content\/uploads\/2023\/10\/wolff-olins-03-1024x1024.png 1024w, https:\/\/designcompass.org\/wp-content\/uploads\/2023\/10\/wolff-olins-03-300x300.png 300w, https:\/\/designcompass.org\/wp-content\/uploads\/2023\/10\/wolff-olins-03-150x150.png 150w, https:\/\/designcompass.org\/wp-content\/uploads\/2023\/10\/wolff-olins-03-768x768.png 768w, https:\/\/designcompass.org\/wp-content\/uploads\/2023\/10\/wolff-olins-03-1536x1536.png 1536w, https:\/\/designcompass.org\/wp-content\/uploads\/2023\/10\/wolff-olins-03-12x12.png 12w, https:\/\/designcompass.org\/wp-content\/uploads\/2023\/10\/wolff-olins-03-600x600.png 600w, https:\/\/designcompass.org\/wp-content\/uploads\/2023\/10\/wolff-olins-03-924x924.png 924w, https:\/\/designcompass.org\/wp-content\/uploads\/2023\/10\/wolff-olins-03-671x671.png 671w, https:\/\/designcompass.org\/wp-content\/uploads\/2023\/10\/wolff-olins-03-1320x1320.png 1320w, https:\/\/designcompass.org\/wp-content\/uploads\/2023\/10\/wolff-olins-03-100x100.png 100w, https:\/\/designcompass.org\/wp-content\/uploads\/2023\/10\/wolff-olins-03.png 1600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">\u00a9wolffolins<\/figcaption><\/figure>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">\ud83d\udc41\ufe0f&nbsp;\ub514\uc790\uc774\ub108\uc758 \ub208<\/h3>\n\n\n\n<p>\ucd5c\uadfc \uae30\uc220 \ud68c\uc0ac\ub4e4\uc774 \uc815\ub3c8\ub41c \uc778\uc0c1\uc744 \uc8fc\ub294 \uc0b0 \uc138\ub9ac\ud504 \uc6cc\ub4dc\ub9c8\ud06c\ub85c \ubc14\uafb8\ub294 \ub9ac\ube0c\ub79c\ub529\uc774 \ub9ce\uc558\uc2b5\ub2c8\ub2e4. \ub9c8\uce58 \ud328\uc158 \ud68c\uc0ac\ub4e4\uc774 \uc77c\uc81c\ud788 \ube44\uc2b7\ud55c \ubaa8\uc591\uc758 \uc6cc\ub4dc\ub9c8\ud06c\ub85c \ubc14\ub00c\uc5c8\ub358 \ub54c\uc640 \ube44\uc2b7\ud55c \ud604\uc0c1\uc774\uc5c8\uc2b5\ub2c8\ub2e4. \uc0ac\ub78c\ub4e4\uc758 \ub9c8\uc74c\uc5d0 \uc990\uac70\uc6c0\uc744 \ubd88\ub7ec\uc77c\uc73c\ud0a4\ub294 \ucc3d\uc758\uc801\uc778 \ud68c\uc0ac\ub294 \uc9c0\ub8e8\ud574\uc838\uc120 \uc548 \ub418\uc8e0. \uc6b8\ud504 \uc62c\ub9b0\uc2a4\ub294 \ub2e8\uc21c\ud558\uc9c0\ub9cc \uc6b0\uc544\ud55c \ubc29\uc2dd\uc73c\ub85c \uade0\ud615\uc744 \uc7a1\uc558\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<p>\uac00\uc7a5 \ud070 \ubcc0\ud654\ub294 \uc6cc\ub4dc\ub9c8\ud06c\uc785\ub2c8\ub2e4. \ud2b9\uc815 \ubd84\uc57c\uc5d0\ub9cc \uad6d\ud55c\ub418\uc9c0 \uc54a\ub294 \uc5d0\uc774\uc804\uc2dc \ud2b9\uc131\uc0c1 \uac1c\uc131\uc774 \ub108\ubb34 \uac15\ud558\uac8c \ub4dc\ub7ec\ub098\uc9c0 \uc54a\uc73c\uba74\uc11c \ucc3d\uc758\uc131\uc744 \ud45c\ud604\ud574\uc57c \ud558\uc8e0. \uc6b8\ud504 \uc62c\ub9b0\uc2a4\ub294 \uc881\uace0 \ub192\uc740 \ub2e8\uc815 \uc11c\uccb4\ub85c \uc804\ubb38\uc801\uc774\uace0 \uc911\ub9bd\uc801\uc778 \ub290\ub08c\uc744 \ud45c\ud604\ud588\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<figure class=\"wp-block-video\"><video autoplay loop muted src=\"https:\/\/designcompass.org\/wp-content\/uploads\/2023\/10\/3_WolffOlins_Logo_Motion_16X9.mp4\" playsinline><\/video><figcaption class=\"wp-element-caption\">\u00a9wolffolins<\/figcaption><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/designcompass.org\/wp-content\/uploads\/2023\/10\/wolff-olins-10-1024x1024.png\" alt=\"\" class=\"wp-image-18893\" srcset=\"https:\/\/designcompass.org\/wp-content\/uploads\/2023\/10\/wolff-olins-10-1024x1024.png 1024w, https:\/\/designcompass.org\/wp-content\/uploads\/2023\/10\/wolff-olins-10-300x300.png 300w, https:\/\/designcompass.org\/wp-content\/uploads\/2023\/10\/wolff-olins-10-150x150.png 150w, https:\/\/designcompass.org\/wp-content\/uploads\/2023\/10\/wolff-olins-10-768x768.png 768w, https:\/\/designcompass.org\/wp-content\/uploads\/2023\/10\/wolff-olins-10-1536x1536.png 1536w, https:\/\/designcompass.org\/wp-content\/uploads\/2023\/10\/wolff-olins-10-12x12.png 12w, https:\/\/designcompass.org\/wp-content\/uploads\/2023\/10\/wolff-olins-10-600x600.png 600w, https:\/\/designcompass.org\/wp-content\/uploads\/2023\/10\/wolff-olins-10-924x924.png 924w, https:\/\/designcompass.org\/wp-content\/uploads\/2023\/10\/wolff-olins-10-671x671.png 671w, https:\/\/designcompass.org\/wp-content\/uploads\/2023\/10\/wolff-olins-10-1320x1320.png 1320w, https:\/\/designcompass.org\/wp-content\/uploads\/2023\/10\/wolff-olins-10-100x100.png 100w, https:\/\/designcompass.org\/wp-content\/uploads\/2023\/10\/wolff-olins-10.png 1600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">\u00a9wolffolins<\/figcaption><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/designcompass.org\/wp-content\/uploads\/2023\/10\/wolff-olins-11-1024x1024.png\" alt=\"\" class=\"wp-image-18894\" srcset=\"https:\/\/designcompass.org\/wp-content\/uploads\/2023\/10\/wolff-olins-11-1024x1024.png 1024w, https:\/\/designcompass.org\/wp-content\/uploads\/2023\/10\/wolff-olins-11-300x300.png 300w, https:\/\/designcompass.org\/wp-content\/uploads\/2023\/10\/wolff-olins-11-150x150.png 150w, https:\/\/designcompass.org\/wp-content\/uploads\/2023\/10\/wolff-olins-11-768x768.png 768w, https:\/\/designcompass.org\/wp-content\/uploads\/2023\/10\/wolff-olins-11-1536x1536.png 1536w, https:\/\/designcompass.org\/wp-content\/uploads\/2023\/10\/wolff-olins-11-12x12.png 12w, https:\/\/designcompass.org\/wp-content\/uploads\/2023\/10\/wolff-olins-11-600x600.png 600w, https:\/\/designcompass.org\/wp-content\/uploads\/2023\/10\/wolff-olins-11-924x924.png 924w, https:\/\/designcompass.org\/wp-content\/uploads\/2023\/10\/wolff-olins-11-671x671.png 671w, https:\/\/designcompass.org\/wp-content\/uploads\/2023\/10\/wolff-olins-11-1320x1320.png 1320w, https:\/\/designcompass.org\/wp-content\/uploads\/2023\/10\/wolff-olins-11-100x100.png 100w, https:\/\/designcompass.org\/wp-content\/uploads\/2023\/10\/wolff-olins-11.png 1600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">\u00a9wolffolins<\/figcaption><\/figure>\n\n\n\n<p>\uc6b8\ud504 \uc62c\ub9b0\uc2a4\ub294 Wolff Olins\uc758 \uc55e \uae00\uc790\uc778 W\uc640 O\uac00 \uc790\uc0ac\uc758 \ub9c8\ubc95\uacfc \uc218\ud559\uc744 \ud45c\ud604\ud55c\ub2e4\uace0 \ud588\uc2b5\ub2c8\ub2e4. W\ub294 \uc990\uac70\uc6c0\uacfc \ube44\uc120\ud615\uc758 \uc5ec\uc815\uc744 \ud45c\ud604\ud558\uba70 O\ub294 \uc804\ub7b5\uc801 \uc5c4\uaca9\ud568\uacfc \uc815\ud655\ud568\uc744 \ud45c\ud604\ud569\ub2c8\ub2e4.<\/p>\n\n\n\n<p>W\ub294 \ubc40\ucc98\ub7fc \uad6c\ubd88\uac70\ub9ac\ub294 \ubaa8\uc591\uc785\ub2c8\ub2e4. \uace1\uc120\uacfc \uac01\ub3c4\uac00 \uae30\ud558\ud559\uc801\uc774\uc9c0 \uc54a\uc544 \ub354 \uc790\uc720\ub85c\uc6cc\ubcf4\uc785\ub2c8\ub2e4. \uadf8\ub807\ub2e4\uace0 \uc190\uc73c\ub85c \uadf8\ub9b0 \uac83\ucc98\ub7fc \uc608\uce21 \ubd88\uac00\ub2a5\ud558\uc9c4 \uc54a\uc2b5\ub2c8\ub2e4. W\uc758 \uc624\ub978\ucabd \uae30\ub465\uc744 \uc218\uc9c1\uc73c\ub85c \uc138\uc6cc \ub098\uba38\uc9c0 \uc6cc\ub4dc\uc5d0 \uc790\uc5f0\uc2a4\ub7fd\uac8c \ub179\uc544\ub4ed\ub2c8\ub2e4.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/designcompass.org\/wp-content\/uploads\/2023\/10\/wolff-olins-07-1024x1024.png\" alt=\"\" class=\"wp-image-18899\" srcset=\"https:\/\/designcompass.org\/wp-content\/uploads\/2023\/10\/wolff-olins-07-1024x1024.png 1024w, https:\/\/designcompass.org\/wp-content\/uploads\/2023\/10\/wolff-olins-07-300x300.png 300w, https:\/\/designcompass.org\/wp-content\/uploads\/2023\/10\/wolff-olins-07-150x150.png 150w, https:\/\/designcompass.org\/wp-content\/uploads\/2023\/10\/wolff-olins-07-768x768.png 768w, https:\/\/designcompass.org\/wp-content\/uploads\/2023\/10\/wolff-olins-07-1536x1536.png 1536w, https:\/\/designcompass.org\/wp-content\/uploads\/2023\/10\/wolff-olins-07-12x12.png 12w, https:\/\/designcompass.org\/wp-content\/uploads\/2023\/10\/wolff-olins-07-600x600.png 600w, https:\/\/designcompass.org\/wp-content\/uploads\/2023\/10\/wolff-olins-07-924x924.png 924w, https:\/\/designcompass.org\/wp-content\/uploads\/2023\/10\/wolff-olins-07-671x671.png 671w, https:\/\/designcompass.org\/wp-content\/uploads\/2023\/10\/wolff-olins-07-1320x1320.png 1320w, https:\/\/designcompass.org\/wp-content\/uploads\/2023\/10\/wolff-olins-07-100x100.png 100w, https:\/\/designcompass.org\/wp-content\/uploads\/2023\/10\/wolff-olins-07.png 1600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">\u00a9wolffolins<\/figcaption><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/designcompass.org\/wp-content\/uploads\/2023\/10\/wolff-olins-08-1024x1024.png\" alt=\"\" class=\"wp-image-18900\" srcset=\"https:\/\/designcompass.org\/wp-content\/uploads\/2023\/10\/wolff-olins-08-1024x1024.png 1024w, https:\/\/designcompass.org\/wp-content\/uploads\/2023\/10\/wolff-olins-08-300x300.png 300w, https:\/\/designcompass.org\/wp-content\/uploads\/2023\/10\/wolff-olins-08-150x150.png 150w, https:\/\/designcompass.org\/wp-content\/uploads\/2023\/10\/wolff-olins-08-768x768.png 768w, https:\/\/designcompass.org\/wp-content\/uploads\/2023\/10\/wolff-olins-08-1536x1536.png 1536w, https:\/\/designcompass.org\/wp-content\/uploads\/2023\/10\/wolff-olins-08-12x12.png 12w, https:\/\/designcompass.org\/wp-content\/uploads\/2023\/10\/wolff-olins-08-600x600.png 600w, https:\/\/designcompass.org\/wp-content\/uploads\/2023\/10\/wolff-olins-08-924x924.png 924w, https:\/\/designcompass.org\/wp-content\/uploads\/2023\/10\/wolff-olins-08-671x671.png 671w, https:\/\/designcompass.org\/wp-content\/uploads\/2023\/10\/wolff-olins-08-1320x1320.png 1320w, https:\/\/designcompass.org\/wp-content\/uploads\/2023\/10\/wolff-olins-08-100x100.png 100w, https:\/\/designcompass.org\/wp-content\/uploads\/2023\/10\/wolff-olins-08.png 1600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">\u00a9wolffolins<\/figcaption><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/designcompass.org\/wp-content\/uploads\/2023\/10\/wolff-olins-09-1024x1024.png\" alt=\"\" class=\"wp-image-18901\" srcset=\"https:\/\/designcompass.org\/wp-content\/uploads\/2023\/10\/wolff-olins-09-1024x1024.png 1024w, https:\/\/designcompass.org\/wp-content\/uploads\/2023\/10\/wolff-olins-09-300x300.png 300w, https:\/\/designcompass.org\/wp-content\/uploads\/2023\/10\/wolff-olins-09-150x150.png 150w, https:\/\/designcompass.org\/wp-content\/uploads\/2023\/10\/wolff-olins-09-768x768.png 768w, https:\/\/designcompass.org\/wp-content\/uploads\/2023\/10\/wolff-olins-09-1536x1536.png 1536w, https:\/\/designcompass.org\/wp-content\/uploads\/2023\/10\/wolff-olins-09-12x12.png 12w, https:\/\/designcompass.org\/wp-content\/uploads\/2023\/10\/wolff-olins-09-600x600.png 600w, https:\/\/designcompass.org\/wp-content\/uploads\/2023\/10\/wolff-olins-09-924x924.png 924w, https:\/\/designcompass.org\/wp-content\/uploads\/2023\/10\/wolff-olins-09-671x671.png 671w, https:\/\/designcompass.org\/wp-content\/uploads\/2023\/10\/wolff-olins-09-1320x1320.png 1320w, https:\/\/designcompass.org\/wp-content\/uploads\/2023\/10\/wolff-olins-09-100x100.png 100w, https:\/\/designcompass.org\/wp-content\/uploads\/2023\/10\/wolff-olins-09.png 1600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">\u00a9wolffolins<\/figcaption><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/designcompass.org\/wp-content\/uploads\/2023\/10\/wolff-olins-04-1024x1024.png\" alt=\"\" class=\"wp-image-18895\" srcset=\"https:\/\/designcompass.org\/wp-content\/uploads\/2023\/10\/wolff-olins-04-1024x1024.png 1024w, https:\/\/designcompass.org\/wp-content\/uploads\/2023\/10\/wolff-olins-04-300x300.png 300w, https:\/\/designcompass.org\/wp-content\/uploads\/2023\/10\/wolff-olins-04-150x150.png 150w, https:\/\/designcompass.org\/wp-content\/uploads\/2023\/10\/wolff-olins-04-768x768.png 768w, https:\/\/designcompass.org\/wp-content\/uploads\/2023\/10\/wolff-olins-04-1536x1536.png 1536w, https:\/\/designcompass.org\/wp-content\/uploads\/2023\/10\/wolff-olins-04-12x12.png 12w, https:\/\/designcompass.org\/wp-content\/uploads\/2023\/10\/wolff-olins-04-600x600.png 600w, https:\/\/designcompass.org\/wp-content\/uploads\/2023\/10\/wolff-olins-04-924x924.png 924w, https:\/\/designcompass.org\/wp-content\/uploads\/2023\/10\/wolff-olins-04-671x671.png 671w, https:\/\/designcompass.org\/wp-content\/uploads\/2023\/10\/wolff-olins-04-1320x1320.png 1320w, https:\/\/designcompass.org\/wp-content\/uploads\/2023\/10\/wolff-olins-04-100x100.png 100w, https:\/\/designcompass.org\/wp-content\/uploads\/2023\/10\/wolff-olins-04.png 1600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">\u00a9wolffolins<\/figcaption><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/designcompass.org\/wp-content\/uploads\/2023\/10\/wolff-olins-05-1024x1024.png\" alt=\"\" class=\"wp-image-18896\" srcset=\"https:\/\/designcompass.org\/wp-content\/uploads\/2023\/10\/wolff-olins-05-1024x1024.png 1024w, https:\/\/designcompass.org\/wp-content\/uploads\/2023\/10\/wolff-olins-05-300x300.png 300w, https:\/\/designcompass.org\/wp-content\/uploads\/2023\/10\/wolff-olins-05-150x150.png 150w, https:\/\/designcompass.org\/wp-content\/uploads\/2023\/10\/wolff-olins-05-768x768.png 768w, https:\/\/designcompass.org\/wp-content\/uploads\/2023\/10\/wolff-olins-05-1536x1536.png 1536w, https:\/\/designcompass.org\/wp-content\/uploads\/2023\/10\/wolff-olins-05-12x12.png 12w, https:\/\/designcompass.org\/wp-content\/uploads\/2023\/10\/wolff-olins-05-600x600.png 600w, https:\/\/designcompass.org\/wp-content\/uploads\/2023\/10\/wolff-olins-05-924x924.png 924w, https:\/\/designcompass.org\/wp-content\/uploads\/2023\/10\/wolff-olins-05-671x671.png 671w, https:\/\/designcompass.org\/wp-content\/uploads\/2023\/10\/wolff-olins-05-1320x1320.png 1320w, https:\/\/designcompass.org\/wp-content\/uploads\/2023\/10\/wolff-olins-05-100x100.png 100w, https:\/\/designcompass.org\/wp-content\/uploads\/2023\/10\/wolff-olins-05.png 1600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">\u00a9wolffolins<\/figcaption><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/designcompass.org\/wp-content\/uploads\/2023\/10\/wolff-olins-06-1024x1024.png\" alt=\"\" class=\"wp-image-18897\" srcset=\"https:\/\/designcompass.org\/wp-content\/uploads\/2023\/10\/wolff-olins-06-1024x1024.png 1024w, https:\/\/designcompass.org\/wp-content\/uploads\/2023\/10\/wolff-olins-06-300x300.png 300w, https:\/\/designcompass.org\/wp-content\/uploads\/2023\/10\/wolff-olins-06-150x150.png 150w, https:\/\/designcompass.org\/wp-content\/uploads\/2023\/10\/wolff-olins-06-768x768.png 768w, https:\/\/designcompass.org\/wp-content\/uploads\/2023\/10\/wolff-olins-06-1536x1536.png 1536w, https:\/\/designcompass.org\/wp-content\/uploads\/2023\/10\/wolff-olins-06-12x12.png 12w, https:\/\/designcompass.org\/wp-content\/uploads\/2023\/10\/wolff-olins-06-600x600.png 600w, https:\/\/designcompass.org\/wp-content\/uploads\/2023\/10\/wolff-olins-06-924x924.png 924w, https:\/\/designcompass.org\/wp-content\/uploads\/2023\/10\/wolff-olins-06-671x671.png 671w, https:\/\/designcompass.org\/wp-content\/uploads\/2023\/10\/wolff-olins-06-1320x1320.png 1320w, https:\/\/designcompass.org\/wp-content\/uploads\/2023\/10\/wolff-olins-06-100x100.png 100w, https:\/\/designcompass.org\/wp-content\/uploads\/2023\/10\/wolff-olins-06.png 1600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">\u00a9wolffolins<\/figcaption><\/figure>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">\ud83d\udcd5&nbsp;\uc5d0\ub514\ud130 \ub178\ud2b8<\/h3>\n\n\n\n<p>\uac1c\uc778\uc801\uc73c\ub85c \uc2dc\uac01 \uae30\ubc95\uc744 \ucd5c\ub300\ud55c \uc4f0\uc9c0 \uc54a\uace0 \uc6d0\ud558\ub294 \ud6a8\uacfc\ub97c \ub0b4\ub294 \ub514\uc790\uc778\uc744 \uc88b\uc544\ud569\ub2c8\ub2e4. \uad73\uc774 \uae38\uac8c \ub9d0\ud558\uc9c0 \uc54a\uace0 \uc0c1\ub300\ubc29\uc744 \uc124\ub4dd\ud558\ub294 \ub290\ub08c\uc774\uc8e0. \uc0c9\uc774\ub098 \uc2ec\ubcfc\uc744 \uacfc\ud558\uac8c \ub4dc\ub7ec\ub0b4\uc9c0 \uc54a\uc73c\uba74\uc11c \uc5d0\uc774\uc804\uc2dc\ub85c\uc11c \uc790\uc2e0\uc758 \uc815\uccb4\uc131\uc744 \ud45c\ud604\ud55c \uac83\uc774 \ub9e4\ub825\uc801\uc785\ub2c8\ub2e4. \uc11c\uccb4\uc758 \uc0c1\ubc18\ub41c \ud45c\ud604\uc744 \ub9e4\ub044\ub7fd\uac8c \uc11e\uc740 \uac83\ub3c4 \uba4b\uc9d1\ub2c8\ub2e4. \uc138\ub9ac\ud504\uc5d0\uc11c \uc0b0 \uc138\ub9ac\ud504\ub85c \ubcc0\ud558\ub294 \uae30\ubc95\uc740 \ub9ce\uc774 \ubcf4\uc558\uc9c0\ub9cc \uc774\uc74c\uc0c8\uac00 \ud2b9\ud788 \uae54\ub054\ud569\ub2c8\ub2e4.<\/p>\n\n\n\n<p>\ub7f0\ub358 \uc62c\ub9bc\ud53d\uc73c\ub85c \uc720\uba85\ud574\uc84c\ub358 \uc6b8\ud504 \uc62c\ub9b0\uc2a4\ub294 \uc5b4\ub290\uc0c8 \ub3d9\uc2dc\ub300 \ub514\uc790\uc778\uc758 \ub9ac\ub354\ub85c \uc131\uc7a5\ud588\uc2b5\ub2c8\ub2e4. \uc774\ubc88\uc5d0 \uacf5\uac1c\ud55c \uc601\uc0c1\uc744 \ubcf4\ub2c8 \uc9c0\ub09c \uc2dc\uac04 \uc5bc\ub9c8\ub098 \ub9ce\uc740 \ub178\ub825\uc744 \ud588\ub294\uc9c0 \uc0c1\uc0c1\ub418\ub124\uc694.<\/p>\n\n\n\n<p>\uc6f9\uc0ac\uc774\ud2b8\ub97c \ubc29\ubb38\ud574 \uc544\uc774\ucf54\ub2c9\ud55c \uc6b8\ud504 \uc62c\ub9b0\uc2a4\uc758 \uc791\uc5c5\uc744 \uc601\uc0c1\uc73c\ub85c \ud655\uc778\ud574\ubcf4\uc138\uc694.<\/p>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">\ub354 \ubcf4\uae30 \ubc0f \ucd9c\ucc98<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/wolffolins.com\/\">https:\/\/wolffolins.com\/<\/a><\/li>\n<\/ul>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n  \n  \n  <div class=\"\n    mailpoet_form_popup_overlay\n      \"><\/div>\n  <div\n    id=\"mailpoet_form_1\"\n    class=\"\n      mailpoet_form\n      mailpoet_form_html\n      mailpoet_form_position_\n      mailpoet_form_animation_\n    \"\n      >\n\n    <style type=\"text\/css\">\n     #mailpoet_form_1 .mailpoet_form {  }\n#mailpoet_form_1 form { margin-bottom: 0; }\n#mailpoet_form_1 h1.mailpoet-heading { margin: 0px 0px 16px 0px; }\n#mailpoet_form_1 .mailpoet_form .mailpoet-has-font-size { margin: 0px 0px 16px 0px !important; }\n#mailpoet_form_1 p.mailpoet_form_paragraph.last { margin-bottom: 5px; }\n#mailpoet_form_1 .mailpoet_column_with_background { padding: 10px; }\n#mailpoet_form_1 .mailpoet_form_column:not(:first-child) { margin-left: 20px; }\n#mailpoet_form_1 .mailpoet_paragraph { font-size: 12px; line-height: 16px; color: #afafaf; }\n#mailpoet_form_1 .mailpoet_form .mailpoet_paragraph { margin-bottom: 12px; }\n#mailpoet_form_1 .mailpoet_segment_label, #mailpoet_form_1 .mailpoet_text_label, #mailpoet_form_1 .mailpoet_textarea_label, #mailpoet_form_1 .mailpoet_select_label, #mailpoet_form_1 .mailpoet_radio_label, #mailpoet_form_1 .mailpoet_checkbox_label, #mailpoet_form_1 .mailpoet_list_label, #mailpoet_form_1 .mailpoet_date_label { display: block; font-weight: normal; }\n#mailpoet_form_1 .mailpoet_text, #mailpoet_form_1 .mailpoet_textarea, #mailpoet_form_1 .mailpoet_select, #mailpoet_form_1 .mailpoet_date_month, #mailpoet_form_1 .mailpoet_date_day, #mailpoet_form_1 .mailpoet_date_year, #mailpoet_form_1 .mailpoet_date { display: block; }\n#mailpoet_form_1 .mailpoet_text, #mailpoet_form_1 .mailpoet_textarea { width: 200px; }\n#mailpoet_form_1 .mailpoet_checkbox { vertical-align: middle; }\n#mailpoet_form_1 .mailpoet_submit { background-color: white !important; color: black !important; }\n#mailpoet_form_1 .mailpoet_divider {  }\n#mailpoet_form_1 .mailpoet_message {  }\n#mailpoet_form_1 .mailpoet_form_loading { width: 30px; text-align: center; line-height: normal; }\n#mailpoet_form_1 .mailpoet_form_loading > span { width: 5px; height: 5px; background-color: #5b5b5b; }\n#mailpoet_form_1 .mailpoet_form_html a, #mailpoet_form_1 .mailpoet_form_iframe a { background-color: transparent; color: #ff6262; cursor: pointer; -webkit-text-decoration-skip-ink: all; text-decoration-skip-ink: all; text-decoration-thickness: 1px; text-underline-offset: 3px; }\n#mailpoet_form_1 #mailpoet_form_1 .mailpoet_checkbox { width: 16px; height: 16px; position: relative; top: 4px; }#mailpoet_form_1{border: 1px solid #54595f;border-radius: 16px;background: #1a1a1c;color: #ffffff;text-align: left;}#mailpoet_form_1 form.mailpoet_form {padding: 24px;}#mailpoet_form_1{width: 100%;}#mailpoet_form_1 .mailpoet_message {margin: 0; padding: 0 20px;}\n        #mailpoet_form_1 .mailpoet_validate_success {color: #00d084}\n        #mailpoet_form_1 input.parsley-success {color: #00d084}\n        #mailpoet_form_1 select.parsley-success {color: #00d084}\n        #mailpoet_form_1 textarea.parsley-success {color: #00d084}\n      \n        #mailpoet_form_1 .mailpoet_validate_error {color: #ff6900}\n        #mailpoet_form_1 input.parsley-error {color: #ff6900}\n        #mailpoet_form_1 select.parsley-error {color: #ff6900}\n        #mailpoet_form_1 textarea.textarea.parsley-error {color: #ff6900}\n        #mailpoet_form_1 .parsley-errors-list {color: #ff6900}\n        #mailpoet_form_1 .parsley-required {color: #ff6900}\n        #mailpoet_form_1 .parsley-custom-error-message {color: #ff6900}\n      #mailpoet_form_1 .mailpoet_paragraph.last {margin-bottom: 0} @media (max-width: 500px) {#mailpoet_form_1 {background: #1a1a1c;}} @media (min-width: 500px) {#mailpoet_form_1 .last .mailpoet_paragraph:last-child {margin-bottom: 0}}  @media (max-width: 500px) {#mailpoet_form_1 .mailpoet_form_column:last-child .mailpoet_paragraph:last-child {margin-bottom: 0}} \n    <\/style>\n\n    <form\n      target=\"_self\"\n      method=\"post\"\n      action=\"https:\/\/designcompass.org\/wp-admin\/admin-post.php?action=mailpoet_subscription_form\"\n      class=\"mailpoet_form mailpoet_form_form mailpoet_form_html\"\n      novalidate\n      data-delay=\"\"\n      data-exit-intent-enabled=\"\"\n      data-trigger-mode=\"\"\n      data-click-trigger-selector=\"\"\n      data-font-family=\"\"\n      data-cookie-expiration-time=\"\"\n    >\n      <input type=\"hidden\" name=\"data[form_id]\" value=\"1\" \/>\n      <input type=\"hidden\" name=\"token\" value=\"dd416c77de\" \/>\n      <input type=\"hidden\" name=\"api_version\" value=\"v1\" \/>\n      <input type=\"hidden\" name=\"endpoint\" value=\"subscribers\" \/>\n      <input type=\"hidden\" name=\"mailpoet_method\" value=\"subscribe\" \/>\n\n      <label class=\"mailpoet_hp_email_label\" style=\"display: none !important;\">Please leave this field empty<input type=\"email\" name=\"data[email]\"\/><\/label><h2 class=\"mailpoet-heading  mailpoet-has-font-size\" style=\"text-align: left; color: #ffffff; font-size: 24px; line-height: 1.4\"><span style=\"font-family:\" data-font=\"\" class=\"mailpoet-has-font\"><strong>\ub514\uc790\uc778 \ub098\uce68\ubc18 \ub274\uc2a4\ub808\ud130<\/strong><\/span><\/h2>\n<div class=\"mailpoet_paragraph \"><style>input[name=\"data[form_field_MjZhN2MxMDVmNmI2X2VtYWls]\"]::placeholder{color:#ffffff;opacity: 1;}<\/style><input type=\"email\" autocomplete=\"email\" class=\"mailpoet_text\" id=\"form_email_1\" name=\"data[form_field_MjZhN2MxMDVmNmI2X2VtYWls]\" title=\"\uc774\uba54\uc77c \uc8fc\uc18c\" value=\"\" style=\"width:100%;box-sizing:border-box;background-color:#212123;border-style:solid;border-radius:8px !important;border-width:1px;border-color:#3d3d41;padding:12px;margin: 0 auto 0 0;font-size:13px;line-height:1.5;height:auto;color:#ffffff;\" data-automation-id=\"form_email\"  placeholder=\"\uc774\uba54\uc77c \uc8fc\uc18c *\" aria-label=\"\uc774\uba54\uc77c \uc8fc\uc18c *\" data-parsley-errors-container=\".mailpoet_error_1h7qi\" data-parsley-required=\"true\" required aria-required=\"true\" data-parsley-minlength=\"6\" data-parsley-maxlength=\"150\" data-parsley-type-message=\"This value should be a valid email.\" data-parsley-required-message=\"This field is required.\"\/><span class=\"mailpoet_error_1h7qi\"><\/span><\/div>\n<div class=\"mailpoet_paragraph \"><fieldset><input type=\"hidden\" value=\"1\"  name=\"data[cf_1]\" \/><label class=\"mailpoet_checkbox_label\" for=\"mailpoet_checkbox_1\" style=\"font-size: 13px;line-height: 1.2;\"><input type=\"checkbox\" class=\"mailpoet_checkbox\" id=\"mailpoet_checkbox_1\" name=\"data[cf_1]\" value=\"1\" data-parsley-errors-container=\".mailpoet_error_1tkq1\" data-parsley-required=\"true\" required aria-required=\"true\" data-parsley-required-message=\"This field is required.\" data-parsley-group=\"custom_field_1\" \/> (\ud544\uc218)\uc774\uc6a9\uc57d\uad00, \uac1c\uc778\uc815\ubcf4\ucc98\ub9ac\ubc29\uce68\uc5d0 \ub3d9\uc758\ud569\ub2c8\ub2e4.<\/label><\/fieldset><span class=\"mailpoet_error_1tkq1\"><\/span><\/div>\n<div class=\"mailpoet_paragraph \"><fieldset><input type=\"hidden\" value=\"1\"  name=\"data[cf_2]\" \/><label class=\"mailpoet_checkbox_label\" for=\"mailpoet_checkbox_2\" style=\"font-size: 13px;line-height: 1.2;\"><input type=\"checkbox\" class=\"mailpoet_checkbox\" id=\"mailpoet_checkbox_2\" name=\"data[cf_2]\" value=\"1\" data-parsley-errors-container=\".mailpoet_error_ry1wr\" data-parsley-required=\"true\" required aria-required=\"true\" data-parsley-required-message=\"This field is required.\" data-parsley-group=\"custom_field_2\" \/> (\ud544\uc218)\uad11\uace0\uc131 \uc815\ubcf4 \uc218\uc2e0\uc5d0 \ub3d9\uc758\ud569\ub2c8\ub2e4<\/label><\/fieldset><span class=\"mailpoet_error_ry1wr\"><\/span><\/div>\n<div class=\"mailpoet_paragraph \" style=\"font-size: 13px;line-height: 1.2;\"><a style=\"font-size:12px;color: #afafaf;text-decoration:underline\" href=\"https:\/\/designcompass.org\/terms-of-service\">\uc774\uc6a9\uc57d\uad00<\/a>  <a style=\"font-size:12px;color: #afafaf;text-decoration:underline\" href=\"https:\/\/designcompass.org\/privacy-policy\">\uac1c\uc778\uc815\ubcf4\ucc98\ub9ac\ubc29\uce68<\/a>   <a style=\"font-size:12px;color: #afafaf;text-decoration:underline\" href=\"https:\/\/designcompass.org\/marketing-agreement\">\ub9c8\ucf00\ud305\uc218\uc2e0\ub3d9\uc758<\/a><\/div>\n<div class=\"mailpoet_paragraph \"><input type=\"submit\" class=\"mailpoet_submit\" value=\"\ub274\uc2a4\ub808\ud130 \uad6c\ub3c5\" data-automation-id=\"subscribe-submit-button\" style=\"width:100%;box-sizing:border-box;background-color:#000000;border-style:solid;border-radius:40px !important;border-width:0px;border-color:#313131;padding:16px;margin: 0 auto 0 0;font-size:NaN;line-height:1.5;height:auto;color:#ffffff;font-weight:bold;\" \/><span class=\"mailpoet_form_loading\"><span class=\"mailpoet_bounce1\"><\/span><span class=\"mailpoet_bounce2\"><\/span><span class=\"mailpoet_bounce3\"><\/span><\/span><\/div>\n\n      <div class=\"mailpoet_message\">\n        <p class=\"mailpoet_validate_success\"\n                style=\"display:none;\"\n                >\uc815\uc0c1\uc801\uc778 \uc8fc\uc18c\uc778\uc9c0 \ud655\uc778\ud558\ub294 \uc774\uba54\uc77c\uc744 \ubcf4\ub0c8\uc2b5\ub2c8\ub2e4. \ubc1b\uc740 \uc774\uba54\uc77c\uc5d0\uc11c &#039;\ud65c\uc131\ud654&#039; \ubc84\ud2bc\uc744 \ub20c\ub7ec\uc8fc\uc138\uc694.\n        <\/p>\n        <p class=\"mailpoet_validate_error\"\n                style=\"display:none;\"\n                >        <\/p>\n      <\/div>\n    <\/form>\n\n      <\/div>\n\n  \n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<script async=\"\" src=\"https:\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js?client=ca-pub-4130900524608986\" crossorigin=\"anonymous\"><\/script>\n<ins class=\"adsbygoogle\" style=\"display:block\" data-ad-format=\"autorelaxed\" data-ad-client=\"ca-pub-4130900524608986\" data-ad-slot=\"2908097030\"><\/ins>\n<script>\n     (adsbygoogle = window.adsbygoogle || []).push({});\n<\/script>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">\ube44\uc2b7\ud55c \uae00<\/h2>\n\n\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">\ucd5c\uadfc \uae00<\/h2>\n\n\n","protected":false},"excerpt":{"rendered":"<p>\uc6b8\ud504 \uc62c\ub9b0\uc2a4 Wolff Olins\uac00 \ub9ac\ube0c\ub79c\ub529\ud588\uc2b5\ub2c8\ub2e4. \ub514\uc790\uc774\ub108 Michael Wolff\uc640 \uad11\uace0 \uacbd\uc601\uc790 Wally Olins\uac00 1965\ub144 \ub7f0\ub358\uc5d0\uc11c \uc124\ub9bd\ud588\uc2b5\ub2c8\ub2e4. \uc5ed\uc0ac\uc801\uc73c\ub85c \uc758\ubbf8 \uc788\ub294 \ube44\ud2c0\uc988\uc758 \uc560\ud50c \ub808\ucf54\uc988, \uc874\uc2a8 \uc564 \uc874\uc2a8, \uad6c\uae00, \uc5d0\uc5b4\ube44\uc564\ube44 \ub4f1 \uc0c1\uc9d5\uc801\uc778 \ube0c\ub79c\ub4dc\ub97c \uc124\uacc4\ud558\ub294 \ub370 \uae30\uc5ec\ud588\uc73c\uba70 \ucd5c\uadfc\uc5d0\ub294 \ub9ac\uc6c0 \ubc15\ubb3c\uad00, LG, \uc778\uc2a4\ud0c0\uce74\ud2b8, \uc6b0\ubc84\uc758 \ube0c\ub79c\ub4dc\ub97c \ub514\uc790\uc778\ud588\uc2b5\ub2c8\ub2e4. \uc6b8\ud504 \uc62c\ub9b0\uc2a4\ub294 LA\uc5d0 \uc0c8\ub85c\uc6b4 \uc785\uc9c0\ub97c \ud655\ubcf4\ud558\uace0 \uc11c\ubd80 \ud574\uc548\uc73c\ub85c \ud655\uc7a5\ud558\uba70 \uc0c8\ub85c\uc6b4 \uc2dc\ub3c4\ub97c \ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \ub3c4\uc804\uc5d0 \ubc1c [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":18891,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[4,620],"tags":[40,69,97,156,159,171,758,763,770,776,777,778],"class_list":["post-18890","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","category-brand","tag-bx","tag-69","tag-97","tag-156","tag-159","tag-graphic","tag-758","tag-763","tag-770","tag-bi","tag-ci","tag-campaign"],"acf":[],"jetpack_featured_media_url":"https:\/\/designcompass.org\/wp-content\/uploads\/2023\/10\/wolff-olins-01.png","publishpress_future_action":{"enabled":false,"date":"2026-05-12 12:35:26","action":"change-status","newStatus":"draft","terms":[],"taxonomy":"category","extraData":[]},"publishpress_future_workflow_manual_trigger":{"enabledWorkflows":[]},"_links":{"self":[{"href":"https:\/\/designcompass.org\/en\/wp-json\/wp\/v2\/posts\/18890","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/designcompass.org\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/designcompass.org\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/designcompass.org\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/designcompass.org\/en\/wp-json\/wp\/v2\/comments?post=18890"}],"version-history":[{"count":0,"href":"https:\/\/designcompass.org\/en\/wp-json\/wp\/v2\/posts\/18890\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/designcompass.org\/en\/wp-json\/wp\/v2\/media\/18891"}],"wp:attachment":[{"href":"https:\/\/designcompass.org\/en\/wp-json\/wp\/v2\/media?parent=18890"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/designcompass.org\/en\/wp-json\/wp\/v2\/categories?post=18890"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/designcompass.org\/en\/wp-json\/wp\/v2\/tags?post=18890"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}