{"id":17846,"date":"2023-08-21T08:03:59","date_gmt":"2023-08-20T23:03:59","guid":{"rendered":"https:\/\/designcompass.org\/?p=17846"},"modified":"2023-08-21T08:04:02","modified_gmt":"2023-08-20T23:04:02","slug":"29cm-seongsu","status":"publish","type":"post","link":"https:\/\/designcompass.org\/en\/2023\/08\/21\/29cm-seongsu\/","title":{"rendered":"29cm Seongsu Branding: What Changes and What Doesn't"},"content":{"rendered":"

29CM, together with CFC, designed the brand identity of '29CM Seongsu', the first offline showroom.<\/p>\n\n\n\n

29CM has created a two-story showroom in Seongsu to reinforce its brand identity as a guide for better choices. The 1st floor is a showroom and exhibition hall, and the 2nd floor is a multi-purpose space for each season. Called 'Lee Sung-soo', this space curates seasonal items like a magazine.<\/p>\n\n\n\n

Ha Tae-hee, head of 29CM's branding team, said, "It is a space where people with their own tastes can gather and an area with infinite possibilities, so we decided that it was appropriate to introduce 29CM's first flagship store."<\/p>\n\n\n\n

PT (online presentation) continues offline. PT is a media channel that deals deeply with one brand, and the first PT of Lee Sung-soo, an offline space, is 'New Balance'.<\/p>\n\n\n\n

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29CM SEONGSU \u00a9CFC<\/figcaption><\/figure>\n\n\n\n
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\ud83d\udc41\ufe0f Designer Eye<\/h3>\n\n\n\n

The theme of Lee Sung-soo is 'changing and unchanging'. The old and the new coexist, and '29CM', a bowl that holds the brand in a brand-like manner, was emphasized.<\/p>\n\n\n\n

It is difficult to graphically represent what does not change and what does change. Emphasizing the unchanging weakens the changing, and emphasizing the changing weakens the unchanging. CFC solved the unchanging graphic elements extremely concisely but convincingly and made attractive variations on the changing graphic elements.<\/p>\n\n\n\n

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29CM SEONGSU \u00a9CFC<\/figcaption><\/figure>\n\n\n\n