{"id":16819,"date":"2023-07-26T08:53:52","date_gmt":"2023-07-25T23:53:52","guid":{"rendered":"https:\/\/designcompass.org\/?p=16819"},"modified":"2023-07-26T21:30:05","modified_gmt":"2023-07-26T12:30:05","slug":"nhm","status":"publish","type":"post","link":"https:\/\/designcompass.org\/en\/2023\/07\/26\/nhm\/","title":{"rendered":"London Natural History Museum rebranding: designing a brand that embraces nature in style"},"content":{"rendered":"<p class=\"wp-block-paragraph\">The London Nature History Museum, a popular British museum, has been rebranded in celebration of its 150th anniversary. We collaborated with Pentagram, Nomad Studio, and Heavenly.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This rebranding focused on expressing the universal connection of everything between Earth and nature. \u201cIt symbolizes the connection between the earth and everything in nature and expresses the energy that reflects the museum\u2019s mission to become an agent of change,\u201d he said.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-vimeo wp-block-embed-vimeo\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"NHM_Case_Study_Film_Odesza_v005_1080\" src=\"https:\/\/player.vimeo.com\/video\/845959497?dnt=1&amp;app_id=122963\" width=\"800\" height=\"450\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/designcompass.org\/wp-content\/uploads\/2023\/07\/nhm-07-1024x1024.png\" alt=\"\" class=\"wp-image-16827\" srcset=\"https:\/\/designcompass.org\/wp-content\/uploads\/2023\/07\/nhm-07-1024x1024.png 1024w, https:\/\/designcompass.org\/wp-content\/uploads\/2023\/07\/nhm-07-300x300.png 300w, https:\/\/designcompass.org\/wp-content\/uploads\/2023\/07\/nhm-07-150x150.png 150w, https:\/\/designcompass.org\/wp-content\/uploads\/2023\/07\/nhm-07-768x768.png 768w, https:\/\/designcompass.org\/wp-content\/uploads\/2023\/07\/nhm-07-1536x1536.png 1536w, https:\/\/designcompass.org\/wp-content\/uploads\/2023\/07\/nhm-07-12x12.png 12w, https:\/\/designcompass.org\/wp-content\/uploads\/2023\/07\/nhm-07-600x600.png 600w, https:\/\/designcompass.org\/wp-content\/uploads\/2023\/07\/nhm-07-924x924.png 924w, https:\/\/designcompass.org\/wp-content\/uploads\/2023\/07\/nhm-07-671x671.png 671w, https:\/\/designcompass.org\/wp-content\/uploads\/2023\/07\/nhm-07-1320x1320.png 1320w, https:\/\/designcompass.org\/wp-content\/uploads\/2023\/07\/nhm-07-100x100.png 100w, https:\/\/designcompass.org\/wp-content\/uploads\/2023\/07\/nhm-07.png 1600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">\u00a9Nature History Museum<\/figcaption><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/designcompass.org\/wp-content\/uploads\/2023\/07\/nhm-09-1024x1024.png\" alt=\"\" class=\"wp-image-16828\" srcset=\"https:\/\/designcompass.org\/wp-content\/uploads\/2023\/07\/nhm-09-1024x1024.png 1024w, https:\/\/designcompass.org\/wp-content\/uploads\/2023\/07\/nhm-09-300x300.png 300w, https:\/\/designcompass.org\/wp-content\/uploads\/2023\/07\/nhm-09-150x150.png 150w, https:\/\/designcompass.org\/wp-content\/uploads\/2023\/07\/nhm-09-768x768.png 768w, https:\/\/designcompass.org\/wp-content\/uploads\/2023\/07\/nhm-09-1536x1536.png 1536w, https:\/\/designcompass.org\/wp-content\/uploads\/2023\/07\/nhm-09-12x12.png 12w, https:\/\/designcompass.org\/wp-content\/uploads\/2023\/07\/nhm-09-600x600.png 600w, https:\/\/designcompass.org\/wp-content\/uploads\/2023\/07\/nhm-09-924x924.png 924w, https:\/\/designcompass.org\/wp-content\/uploads\/2023\/07\/nhm-09-671x671.png 671w, https:\/\/designcompass.org\/wp-content\/uploads\/2023\/07\/nhm-09-1320x1320.png 1320w, https:\/\/designcompass.org\/wp-content\/uploads\/2023\/07\/nhm-09-100x100.png 100w, https:\/\/designcompass.org\/wp-content\/uploads\/2023\/07\/nhm-09.png 1600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">\u00a9Nature History Museum<\/p>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">\ud83d\udc41\ufe0f Designer Eye<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">As a natural history museum, it was expressed based on inspiration from nature. The pulsation of the earth, the sounds of animals, the tracks of birds, and other symbolic changes in nature are wonderfully captured in one visual expression.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/designcompass.org\/wp-content\/uploads\/2023\/07\/nhm-04-1024x1024.png\" alt=\"\" class=\"wp-image-16824\" srcset=\"https:\/\/designcompass.org\/wp-content\/uploads\/2023\/07\/nhm-04-1024x1024.png 1024w, https:\/\/designcompass.org\/wp-content\/uploads\/2023\/07\/nhm-04-300x300.png 300w, https:\/\/designcompass.org\/wp-content\/uploads\/2023\/07\/nhm-04-150x150.png 150w, https:\/\/designcompass.org\/wp-content\/uploads\/2023\/07\/nhm-04-768x768.png 768w, https:\/\/designcompass.org\/wp-content\/uploads\/2023\/07\/nhm-04-1536x1536.png 1536w, https:\/\/designcompass.org\/wp-content\/uploads\/2023\/07\/nhm-04-12x12.png 12w, https:\/\/designcompass.org\/wp-content\/uploads\/2023\/07\/nhm-04-600x600.png 600w, https:\/\/designcompass.org\/wp-content\/uploads\/2023\/07\/nhm-04-924x924.png 924w, https:\/\/designcompass.org\/wp-content\/uploads\/2023\/07\/nhm-04-671x671.png 671w, https:\/\/designcompass.org\/wp-content\/uploads\/2023\/07\/nhm-04-1320x1320.png 1320w, https:\/\/designcompass.org\/wp-content\/uploads\/2023\/07\/nhm-04-100x100.png 100w, https:\/\/designcompass.org\/wp-content\/uploads\/2023\/07\/nhm-04.png 1600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">\u00a9Nature History Museum<\/figcaption><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/designcompass.org\/wp-content\/uploads\/2023\/07\/nhm-05-1024x1024.png\" alt=\"\" class=\"wp-image-16825\" srcset=\"https:\/\/designcompass.org\/wp-content\/uploads\/2023\/07\/nhm-05-1024x1024.png 1024w, https:\/\/designcompass.org\/wp-content\/uploads\/2023\/07\/nhm-05-300x300.png 300w, https:\/\/designcompass.org\/wp-content\/uploads\/2023\/07\/nhm-05-150x150.png 150w, https:\/\/designcompass.org\/wp-content\/uploads\/2023\/07\/nhm-05-768x768.png 768w, https:\/\/designcompass.org\/wp-content\/uploads\/2023\/07\/nhm-05-1536x1536.png 1536w, https:\/\/designcompass.org\/wp-content\/uploads\/2023\/07\/nhm-05-12x12.png 12w, https:\/\/designcompass.org\/wp-content\/uploads\/2023\/07\/nhm-05-600x600.png 600w, https:\/\/designcompass.org\/wp-content\/uploads\/2023\/07\/nhm-05-924x924.png 924w, https:\/\/designcompass.org\/wp-content\/uploads\/2023\/07\/nhm-05-671x671.png 671w, https:\/\/designcompass.org\/wp-content\/uploads\/2023\/07\/nhm-05-1320x1320.png 1320w, https:\/\/designcompass.org\/wp-content\/uploads\/2023\/07\/nhm-05-100x100.png 100w, https:\/\/designcompass.org\/wp-content\/uploads\/2023\/07\/nhm-05.png 1600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">\u00a9Nature History Museum<\/figcaption><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/designcompass.org\/wp-content\/uploads\/2023\/07\/nhm-06-1024x1024.png\" alt=\"\" class=\"wp-image-16826\" srcset=\"https:\/\/designcompass.org\/wp-content\/uploads\/2023\/07\/nhm-06-1024x1024.png 1024w, https:\/\/designcompass.org\/wp-content\/uploads\/2023\/07\/nhm-06-300x300.png 300w, https:\/\/designcompass.org\/wp-content\/uploads\/2023\/07\/nhm-06-150x150.png 150w, https:\/\/designcompass.org\/wp-content\/uploads\/2023\/07\/nhm-06-768x768.png 768w, https:\/\/designcompass.org\/wp-content\/uploads\/2023\/07\/nhm-06-1536x1536.png 1536w, https:\/\/designcompass.org\/wp-content\/uploads\/2023\/07\/nhm-06-12x12.png 12w, https:\/\/designcompass.org\/wp-content\/uploads\/2023\/07\/nhm-06-600x600.png 600w, https:\/\/designcompass.org\/wp-content\/uploads\/2023\/07\/nhm-06-924x924.png 924w, https:\/\/designcompass.org\/wp-content\/uploads\/2023\/07\/nhm-06-671x671.png 671w, https:\/\/designcompass.org\/wp-content\/uploads\/2023\/07\/nhm-06-1320x1320.png 1320w, https:\/\/designcompass.org\/wp-content\/uploads\/2023\/07\/nhm-06-100x100.png 100w, https:\/\/designcompass.org\/wp-content\/uploads\/2023\/07\/nhm-06.png 1600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">\u00a9Nature History Museum<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">The triple ring image created using three alphabets looks like sunlight extending out. It expresses literally &#039;natural&#039; movements such as Ripple, Growth, Pulsate, and Orbit. Designers can flexibly create motions that can be used in a variety of environments with dedicated creation tools.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/designcompass.org\/wp-content\/uploads\/2023\/07\/nhm-03-1024x1024.png\" alt=\"\" class=\"wp-image-16822\" srcset=\"https:\/\/designcompass.org\/wp-content\/uploads\/2023\/07\/nhm-03-1024x1024.png 1024w, https:\/\/designcompass.org\/wp-content\/uploads\/2023\/07\/nhm-03-300x300.png 300w, https:\/\/designcompass.org\/wp-content\/uploads\/2023\/07\/nhm-03-150x150.png 150w, https:\/\/designcompass.org\/wp-content\/uploads\/2023\/07\/nhm-03-768x768.png 768w, https:\/\/designcompass.org\/wp-content\/uploads\/2023\/07\/nhm-03-1536x1536.png 1536w, https:\/\/designcompass.org\/wp-content\/uploads\/2023\/07\/nhm-03-12x12.png 12w, https:\/\/designcompass.org\/wp-content\/uploads\/2023\/07\/nhm-03-600x600.png 600w, https:\/\/designcompass.org\/wp-content\/uploads\/2023\/07\/nhm-03-924x924.png 924w, https:\/\/designcompass.org\/wp-content\/uploads\/2023\/07\/nhm-03-671x671.png 671w, https:\/\/designcompass.org\/wp-content\/uploads\/2023\/07\/nhm-03-1320x1320.png 1320w, https:\/\/designcompass.org\/wp-content\/uploads\/2023\/07\/nhm-03-100x100.png 100w, https:\/\/designcompass.org\/wp-content\/uploads\/2023\/07\/nhm-03.png 1600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">\u00a9Nature History Museum<\/figcaption><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/designcompass.org\/wp-content\/uploads\/2023\/07\/nhm-02-1024x1024.png\" alt=\"\" class=\"wp-image-16821\" srcset=\"https:\/\/designcompass.org\/wp-content\/uploads\/2023\/07\/nhm-02-1024x1024.png 1024w, https:\/\/designcompass.org\/wp-content\/uploads\/2023\/07\/nhm-02-300x300.png 300w, https:\/\/designcompass.org\/wp-content\/uploads\/2023\/07\/nhm-02-150x150.png 150w, https:\/\/designcompass.org\/wp-content\/uploads\/2023\/07\/nhm-02-768x768.png 768w, https:\/\/designcompass.org\/wp-content\/uploads\/2023\/07\/nhm-02-1536x1536.png 1536w, https:\/\/designcompass.org\/wp-content\/uploads\/2023\/07\/nhm-02-12x12.png 12w, https:\/\/designcompass.org\/wp-content\/uploads\/2023\/07\/nhm-02-600x600.png 600w, https:\/\/designcompass.org\/wp-content\/uploads\/2023\/07\/nhm-02-924x924.png 924w, https:\/\/designcompass.org\/wp-content\/uploads\/2023\/07\/nhm-02-671x671.png 671w, https:\/\/designcompass.org\/wp-content\/uploads\/2023\/07\/nhm-02-1320x1320.png 1320w, https:\/\/designcompass.org\/wp-content\/uploads\/2023\/07\/nhm-02-100x100.png 100w, https:\/\/designcompass.org\/wp-content\/uploads\/2023\/07\/nhm-02.png 1600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">\u00a9Nature History Museum<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">The font is Display Type Foundry&#039;s NHM Wallop, which has been transformed to express a unique identity. We have selected a typeface that is timeless and does not follow trends. It is a modern and familiar typeface for everyone, and it is used in uppercase and lowercase letters for wordmarks, titles, and body text.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/designcompass.org\/wp-content\/uploads\/2023\/07\/nhm-08-1024x1024.png\" alt=\"\" class=\"wp-image-16823\" srcset=\"https:\/\/designcompass.org\/wp-content\/uploads\/2023\/07\/nhm-08-1024x1024.png 1024w, https:\/\/designcompass.org\/wp-content\/uploads\/2023\/07\/nhm-08-300x300.png 300w, https:\/\/designcompass.org\/wp-content\/uploads\/2023\/07\/nhm-08-150x150.png 150w, https:\/\/designcompass.org\/wp-content\/uploads\/2023\/07\/nhm-08-768x768.png 768w, https:\/\/designcompass.org\/wp-content\/uploads\/2023\/07\/nhm-08-1536x1536.png 1536w, https:\/\/designcompass.org\/wp-content\/uploads\/2023\/07\/nhm-08-12x12.png 12w, https:\/\/designcompass.org\/wp-content\/uploads\/2023\/07\/nhm-08-600x600.png 600w, https:\/\/designcompass.org\/wp-content\/uploads\/2023\/07\/nhm-08-924x924.png 924w, https:\/\/designcompass.org\/wp-content\/uploads\/2023\/07\/nhm-08-671x671.png 671w, https:\/\/designcompass.org\/wp-content\/uploads\/2023\/07\/nhm-08-1320x1320.png 1320w, https:\/\/designcompass.org\/wp-content\/uploads\/2023\/07\/nhm-08-100x100.png 100w, https:\/\/designcompass.org\/wp-content\/uploads\/2023\/07\/nhm-08.png 1600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">\u00a9Nature History Museum<\/figcaption><\/figure>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">\ud83d\udcd5 Editor&#039;s Notes<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">It is a wonderful branding that can express the main subject, the natural history museum, while revealing the important subject of nature through photographic images. The contrast between concrete photographic images and abstract graphics gives the impression that it is different from other museums as it reveals each other more intensely.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">You might think something for everyone is boring, but it seems like a great example of design. It is a good attempt to increase interest in nature, which was once treated as &#039;a boring job that has nothing to do with me&#039;. I hope that there will be more designs that change this perception in the future.<\/p>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">More and Sources<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.nhm.ac.uk\/\">https:\/\/www.nhm.ac.uk\/<\/a><\/li>\n\n\n\n<li><a rel=\"noreferrer noopener\" href=\"https:\/\/www.pentagram.com\/work\/natural-history-museum\" target=\"_blank\">https:\/\/www.pentagram.com\/work\/natural-history-museum<\/a><\/li>\n<\/ul>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<script async=\"\" src=\"https:\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js?client=ca-pub-4130900524608986\" crossorigin=\"anonymous\"><\/script>\n<ins class=\"adsbygoogle\" style=\"display:block\" data-ad-format=\"autorelaxed\" data-ad-client=\"ca-pub-4130900524608986\" data-ad-slot=\"2908097030\"><\/ins>\n<script>\n     (adsbygoogle = window.adsbygoogle || []).push({});\n<\/script>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Similar posts<\/h2>\n\n\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">recent posts<\/h2>","protected":false},"excerpt":{"rendered":"<p>\uc601\uad6d\uc758 \uc778\uae30 \uc788\ub294 \ubc15\ubb3c\uad00\uc778 \ub7f0\ub358 \uc790\uc5f0\uc0ac \ubc15\ubb3c\uad00(Nature History Museum)\uc774 150\uc8fc\ub144\uc744 \uae30\ub150\ud558\uba70 \ub9ac\ube0c\ub79c\ub529\ud588\uc2b5\ub2c8\ub2e4. \ud39c\ud0c0\uadf8\ub7a8(Pentagram), \ub178\ub9c8\ub4dc \uc2a4\ud29c\ub514\uc624 (Nomad Studio), \ud5e4\ube10\ub9ac(Heavenly)\uc640 \ud611\uc5c5\ud588\uc2b5\ub2c8\ub2e4. \uc774\ubc88 \ub9ac\ube0c\ub79c\ub529\uc740 \uc9c0\uad6c\uc640 \uc790\uc5f0 \uc0ac\uc774\uc758 \ubaa8\ub4e0 \uac83\uc758 \ubcf4\ud3b8\uc801 \uc5f0\uacb0\uc744 \ud45c\ud604\ud558\ub294 \ub370 \uc9d1\uc911\ud588\uc2b5\ub2c8\ub2e4. \u201c\uc9c0\uad6c\uc640 \uc790\uc5f0 \uc18d \ubaa8\ub4e0 \uac83\uc758 \uc5f0\uacb0\uc744 \uc0c1\uc9d5\ud558\uace0 \ubcc0\ud654\uc758 \uc8fc\uccb4\uac00 \ub418\ub824\ub294 \ubc15\ubb3c\uad00\uc758 \uc0ac\uba85\uc744 \ubc18\uc601\ud558\ub294 \uc5d0\ub108\uc9c0\ub97c \ud45c\ud604\ud588\ub2e4\u201d\uace0 \ubc1d\ud614\uc2b5\ub2c8\ub2e4. \u00a9Nature History Museum \ud83d\udc41\ufe0f&nbsp;\ub514\uc790\uc774\ub108\uc758 \ub208 \uc790\uc5f0\uc0ac \ubc15\ubb3c\uad00\ub2f5\uac8c \uc790\uc5f0\uc5d0\uc11c [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":16820,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[4,620],"tags":[40,69,97,156,159,171,758,763,770,776,777,778],"class_list":["post-16819","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","category-brand","tag-bx","tag-69","tag-97","tag-156","tag-159","tag-graphic","tag-758","tag-763","tag-770","tag-bi","tag-ci","tag-campaign"],"acf":[],"publishpress_future_action":{"enabled":false,"date":"2026-08-29 13:50:18","action":"change-status","newStatus":"draft","terms":[],"taxonomy":"category","extraData":[]},"publishpress_future_workflow_manual_trigger":{"enabledWorkflows":[]},"jetpack_featured_media_url":"https:\/\/designcompass.org\/wp-content\/uploads\/2023\/07\/nhm-11.png","_links":{"self":[{"href":"https:\/\/designcompass.org\/en\/wp-json\/wp\/v2\/posts\/16819","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/designcompass.org\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/designcompass.org\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/designcompass.org\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/designcompass.org\/en\/wp-json\/wp\/v2\/comments?post=16819"}],"version-history":[{"count":0,"href":"https:\/\/designcompass.org\/en\/wp-json\/wp\/v2\/posts\/16819\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/designcompass.org\/en\/wp-json\/wp\/v2\/media\/16820"}],"wp:attachment":[{"href":"https:\/\/designcompass.org\/en\/wp-json\/wp\/v2\/media?parent=16819"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/designcompass.org\/en\/wp-json\/wp\/v2\/categories?post=16819"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/designcompass.org\/en\/wp-json\/wp\/v2\/tags?post=16819"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}