{"id":16819,"date":"2023-07-26T08:53:52","date_gmt":"2023-07-25T23:53:52","guid":{"rendered":"https:\/\/designcompass.org\/?p=16819"},"modified":"2023-07-26T21:30:05","modified_gmt":"2023-07-26T12:30:05","slug":"nhm","status":"publish","type":"post","link":"https:\/\/designcompass.org\/en\/2023\/07\/26\/nhm\/","title":{"rendered":"London Natural History Museum rebranding: designing a brand that embraces nature in style"},"content":{"rendered":"\n<p>\uc601\uad6d\uc758 \uc778\uae30 \uc788\ub294 \ubc15\ubb3c\uad00\uc778 \ub7f0\ub358 \uc790\uc5f0\uc0ac \ubc15\ubb3c\uad00(Nature History Museum)\uc774 150\uc8fc\ub144\uc744 \uae30\ub150\ud558\uba70 \ub9ac\ube0c\ub79c\ub529\ud588\uc2b5\ub2c8\ub2e4. \ud39c\ud0c0\uadf8\ub7a8(Pentagram), \ub178\ub9c8\ub4dc \uc2a4\ud29c\ub514\uc624 (Nomad Studio), \ud5e4\ube10\ub9ac(Heavenly)\uc640 \ud611\uc5c5\ud588\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<p>\uc774\ubc88 \ub9ac\ube0c\ub79c\ub529\uc740 \uc9c0\uad6c\uc640 \uc790\uc5f0 \uc0ac\uc774\uc758 \ubaa8\ub4e0 \uac83\uc758 \ubcf4\ud3b8\uc801 \uc5f0\uacb0\uc744 \ud45c\ud604\ud558\ub294 \ub370 \uc9d1\uc911\ud588\uc2b5\ub2c8\ub2e4. \u201c\uc9c0\uad6c\uc640 \uc790\uc5f0 \uc18d \ubaa8\ub4e0 \uac83\uc758 \uc5f0\uacb0\uc744 \uc0c1\uc9d5\ud558\uace0 \ubcc0\ud654\uc758 \uc8fc\uccb4\uac00 \ub418\ub824\ub294 \ubc15\ubb3c\uad00\uc758 \uc0ac\uba85\uc744 \ubc18\uc601\ud558\ub294 \uc5d0\ub108\uc9c0\ub97c \ud45c\ud604\ud588\ub2e4\u201d\uace0 \ubc1d\ud614\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-vimeo wp-block-embed-vimeo\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"NHM_Case_Study_Film_Odesza_v005_1080\" src=\"https:\/\/player.vimeo.com\/video\/845959497?dnt=1&amp;app_id=122963\" width=\"800\" height=\"450\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/designcompass.org\/wp-content\/uploads\/2023\/07\/nhm-07-1024x1024.png\" alt=\"\" class=\"wp-image-16827\" srcset=\"https:\/\/designcompass.org\/wp-content\/uploads\/2023\/07\/nhm-07-1024x1024.png 1024w, https:\/\/designcompass.org\/wp-content\/uploads\/2023\/07\/nhm-07-300x300.png 300w, https:\/\/designcompass.org\/wp-content\/uploads\/2023\/07\/nhm-07-150x150.png 150w, https:\/\/designcompass.org\/wp-content\/uploads\/2023\/07\/nhm-07-768x768.png 768w, https:\/\/designcompass.org\/wp-content\/uploads\/2023\/07\/nhm-07-1536x1536.png 1536w, https:\/\/designcompass.org\/wp-content\/uploads\/2023\/07\/nhm-07-12x12.png 12w, https:\/\/designcompass.org\/wp-content\/uploads\/2023\/07\/nhm-07-600x600.png 600w, https:\/\/designcompass.org\/wp-content\/uploads\/2023\/07\/nhm-07-924x924.png 924w, https:\/\/designcompass.org\/wp-content\/uploads\/2023\/07\/nhm-07-671x671.png 671w, https:\/\/designcompass.org\/wp-content\/uploads\/2023\/07\/nhm-07-1320x1320.png 1320w, https:\/\/designcompass.org\/wp-content\/uploads\/2023\/07\/nhm-07-100x100.png 100w, https:\/\/designcompass.org\/wp-content\/uploads\/2023\/07\/nhm-07.png 1600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">\u00a9Nature History Museum<\/figcaption><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/designcompass.org\/wp-content\/uploads\/2023\/07\/nhm-09-1024x1024.png\" alt=\"\" class=\"wp-image-16828\" srcset=\"https:\/\/designcompass.org\/wp-content\/uploads\/2023\/07\/nhm-09-1024x1024.png 1024w, https:\/\/designcompass.org\/wp-content\/uploads\/2023\/07\/nhm-09-300x300.png 300w, https:\/\/designcompass.org\/wp-content\/uploads\/2023\/07\/nhm-09-150x150.png 150w, https:\/\/designcompass.org\/wp-content\/uploads\/2023\/07\/nhm-09-768x768.png 768w, https:\/\/designcompass.org\/wp-content\/uploads\/2023\/07\/nhm-09-1536x1536.png 1536w, https:\/\/designcompass.org\/wp-content\/uploads\/2023\/07\/nhm-09-12x12.png 12w, https:\/\/designcompass.org\/wp-content\/uploads\/2023\/07\/nhm-09-600x600.png 600w, https:\/\/designcompass.org\/wp-content\/uploads\/2023\/07\/nhm-09-924x924.png 924w, https:\/\/designcompass.org\/wp-content\/uploads\/2023\/07\/nhm-09-671x671.png 671w, https:\/\/designcompass.org\/wp-content\/uploads\/2023\/07\/nhm-09-1320x1320.png 1320w, https:\/\/designcompass.org\/wp-content\/uploads\/2023\/07\/nhm-09-100x100.png 100w, https:\/\/designcompass.org\/wp-content\/uploads\/2023\/07\/nhm-09.png 1600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>\u00a9Nature History Museum<\/p>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">\ud83d\udc41\ufe0f&nbsp;\ub514\uc790\uc774\ub108\uc758 \ub208<\/h3>\n\n\n\n<p>\uc790\uc5f0\uc0ac \ubc15\ubb3c\uad00\ub2f5\uac8c \uc790\uc5f0\uc5d0\uc11c \uc5bb\uc740 \uc601\uac10\uc744 \ubc14\ud0d5\uc73c\ub85c \ud45c\ud604\ud588\uc2b5\ub2c8\ub2e4. \uc9c0\uad6c\uc758 \ub9e5\ub3d9, \ub3d9\ubb3c\uc758 \uc18c\ub9ac, \uc0c8\uc758 \uada4\ub3c4 \ub4f1 \uc790\uc5f0\uc744 \uc0c1\uc9d5\ud558\ub294 \ubcc0\ud654\ub97c \ud558\ub098\uc758 \uc2dc\uac01 \ud45c\ud604\uc5d0 \uba4b\uc9c0\uac8c \ub2f4\uacbc\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/designcompass.org\/wp-content\/uploads\/2023\/07\/nhm-04-1024x1024.png\" alt=\"\" class=\"wp-image-16824\" srcset=\"https:\/\/designcompass.org\/wp-content\/uploads\/2023\/07\/nhm-04-1024x1024.png 1024w, https:\/\/designcompass.org\/wp-content\/uploads\/2023\/07\/nhm-04-300x300.png 300w, https:\/\/designcompass.org\/wp-content\/uploads\/2023\/07\/nhm-04-150x150.png 150w, https:\/\/designcompass.org\/wp-content\/uploads\/2023\/07\/nhm-04-768x768.png 768w, https:\/\/designcompass.org\/wp-content\/uploads\/2023\/07\/nhm-04-1536x1536.png 1536w, https:\/\/designcompass.org\/wp-content\/uploads\/2023\/07\/nhm-04-12x12.png 12w, https:\/\/designcompass.org\/wp-content\/uploads\/2023\/07\/nhm-04-600x600.png 600w, https:\/\/designcompass.org\/wp-content\/uploads\/2023\/07\/nhm-04-924x924.png 924w, https:\/\/designcompass.org\/wp-content\/uploads\/2023\/07\/nhm-04-671x671.png 671w, https:\/\/designcompass.org\/wp-content\/uploads\/2023\/07\/nhm-04-1320x1320.png 1320w, https:\/\/designcompass.org\/wp-content\/uploads\/2023\/07\/nhm-04-100x100.png 100w, https:\/\/designcompass.org\/wp-content\/uploads\/2023\/07\/nhm-04.png 1600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">\u00a9Nature History Museum<\/figcaption><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/designcompass.org\/wp-content\/uploads\/2023\/07\/nhm-05-1024x1024.png\" alt=\"\" class=\"wp-image-16825\" srcset=\"https:\/\/designcompass.org\/wp-content\/uploads\/2023\/07\/nhm-05-1024x1024.png 1024w, https:\/\/designcompass.org\/wp-content\/uploads\/2023\/07\/nhm-05-300x300.png 300w, https:\/\/designcompass.org\/wp-content\/uploads\/2023\/07\/nhm-05-150x150.png 150w, https:\/\/designcompass.org\/wp-content\/uploads\/2023\/07\/nhm-05-768x768.png 768w, https:\/\/designcompass.org\/wp-content\/uploads\/2023\/07\/nhm-05-1536x1536.png 1536w, https:\/\/designcompass.org\/wp-content\/uploads\/2023\/07\/nhm-05-12x12.png 12w, https:\/\/designcompass.org\/wp-content\/uploads\/2023\/07\/nhm-05-600x600.png 600w, https:\/\/designcompass.org\/wp-content\/uploads\/2023\/07\/nhm-05-924x924.png 924w, https:\/\/designcompass.org\/wp-content\/uploads\/2023\/07\/nhm-05-671x671.png 671w, https:\/\/designcompass.org\/wp-content\/uploads\/2023\/07\/nhm-05-1320x1320.png 1320w, https:\/\/designcompass.org\/wp-content\/uploads\/2023\/07\/nhm-05-100x100.png 100w, https:\/\/designcompass.org\/wp-content\/uploads\/2023\/07\/nhm-05.png 1600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">\u00a9Nature History Museum<\/figcaption><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/designcompass.org\/wp-content\/uploads\/2023\/07\/nhm-06-1024x1024.png\" alt=\"\" class=\"wp-image-16826\" srcset=\"https:\/\/designcompass.org\/wp-content\/uploads\/2023\/07\/nhm-06-1024x1024.png 1024w, https:\/\/designcompass.org\/wp-content\/uploads\/2023\/07\/nhm-06-300x300.png 300w, https:\/\/designcompass.org\/wp-content\/uploads\/2023\/07\/nhm-06-150x150.png 150w, https:\/\/designcompass.org\/wp-content\/uploads\/2023\/07\/nhm-06-768x768.png 768w, https:\/\/designcompass.org\/wp-content\/uploads\/2023\/07\/nhm-06-1536x1536.png 1536w, https:\/\/designcompass.org\/wp-content\/uploads\/2023\/07\/nhm-06-12x12.png 12w, https:\/\/designcompass.org\/wp-content\/uploads\/2023\/07\/nhm-06-600x600.png 600w, https:\/\/designcompass.org\/wp-content\/uploads\/2023\/07\/nhm-06-924x924.png 924w, https:\/\/designcompass.org\/wp-content\/uploads\/2023\/07\/nhm-06-671x671.png 671w, https:\/\/designcompass.org\/wp-content\/uploads\/2023\/07\/nhm-06-1320x1320.png 1320w, https:\/\/designcompass.org\/wp-content\/uploads\/2023\/07\/nhm-06-100x100.png 100w, https:\/\/designcompass.org\/wp-content\/uploads\/2023\/07\/nhm-06.png 1600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">\u00a9Nature History Museum<\/figcaption><\/figure>\n\n\n\n<p>3\uac1c\uc758 \uc54c\ud30c\ubcb3\uc744 \uc774\uc6a9\ud574 \ub9cc\ub4e0 3\uc911 \uace0\ub9ac \uc774\ubbf8\uc9c0\ub294 \ub9c8\uce58 \ud0dc\uc591\ube5b\uc774 \ubed7\uc5b4\ub098\uac00\ub294 \uac83 \uac19\uc2b5\ub2c8\ub2e4. \ubb3c\uacb0(Ripple), \uc131\uc7a5(Grow), \ub9e5\ub3d9(Pulsate), \uada4\ub3c4(Orbit) \uacfc \uac19\uc740 \ub9d0 \uadf8\ub300\ub85c \u2018\uc790\uc5f0\uc2a4\ub7ec\uc6b4\u2019 \uc6c0\uc9c1\uc784\uc744 \ud45c\ud604\ud588\uc2b5\ub2c8\ub2e4. \ub514\uc790\uc774\ub108\ub294 \uc804\uc6a9 \uc0dd\uc131 \ub3c4\uad6c\ub85c \ub2e4\uc591\ud55c \ud658\uacbd\uc5d0 \uc4f8 \uc218 \uc788\ub294 \ubaa8\uc158\uc744 \uc720\uc5f0\ud558\uac8c \ub9cc\ub4e4 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/designcompass.org\/wp-content\/uploads\/2023\/07\/nhm-03-1024x1024.png\" alt=\"\" class=\"wp-image-16822\" srcset=\"https:\/\/designcompass.org\/wp-content\/uploads\/2023\/07\/nhm-03-1024x1024.png 1024w, https:\/\/designcompass.org\/wp-content\/uploads\/2023\/07\/nhm-03-300x300.png 300w, https:\/\/designcompass.org\/wp-content\/uploads\/2023\/07\/nhm-03-150x150.png 150w, https:\/\/designcompass.org\/wp-content\/uploads\/2023\/07\/nhm-03-768x768.png 768w, https:\/\/designcompass.org\/wp-content\/uploads\/2023\/07\/nhm-03-1536x1536.png 1536w, https:\/\/designcompass.org\/wp-content\/uploads\/2023\/07\/nhm-03-12x12.png 12w, https:\/\/designcompass.org\/wp-content\/uploads\/2023\/07\/nhm-03-600x600.png 600w, https:\/\/designcompass.org\/wp-content\/uploads\/2023\/07\/nhm-03-924x924.png 924w, https:\/\/designcompass.org\/wp-content\/uploads\/2023\/07\/nhm-03-671x671.png 671w, https:\/\/designcompass.org\/wp-content\/uploads\/2023\/07\/nhm-03-1320x1320.png 1320w, https:\/\/designcompass.org\/wp-content\/uploads\/2023\/07\/nhm-03-100x100.png 100w, https:\/\/designcompass.org\/wp-content\/uploads\/2023\/07\/nhm-03.png 1600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">\u00a9Nature History Museum<\/figcaption><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/designcompass.org\/wp-content\/uploads\/2023\/07\/nhm-02-1024x1024.png\" alt=\"\" class=\"wp-image-16821\" srcset=\"https:\/\/designcompass.org\/wp-content\/uploads\/2023\/07\/nhm-02-1024x1024.png 1024w, https:\/\/designcompass.org\/wp-content\/uploads\/2023\/07\/nhm-02-300x300.png 300w, https:\/\/designcompass.org\/wp-content\/uploads\/2023\/07\/nhm-02-150x150.png 150w, https:\/\/designcompass.org\/wp-content\/uploads\/2023\/07\/nhm-02-768x768.png 768w, https:\/\/designcompass.org\/wp-content\/uploads\/2023\/07\/nhm-02-1536x1536.png 1536w, https:\/\/designcompass.org\/wp-content\/uploads\/2023\/07\/nhm-02-12x12.png 12w, https:\/\/designcompass.org\/wp-content\/uploads\/2023\/07\/nhm-02-600x600.png 600w, https:\/\/designcompass.org\/wp-content\/uploads\/2023\/07\/nhm-02-924x924.png 924w, https:\/\/designcompass.org\/wp-content\/uploads\/2023\/07\/nhm-02-671x671.png 671w, https:\/\/designcompass.org\/wp-content\/uploads\/2023\/07\/nhm-02-1320x1320.png 1320w, https:\/\/designcompass.org\/wp-content\/uploads\/2023\/07\/nhm-02-100x100.png 100w, https:\/\/designcompass.org\/wp-content\/uploads\/2023\/07\/nhm-02.png 1600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">\u00a9Nature History Museum<\/figcaption><\/figure>\n\n\n\n<p>\uae00\uaf34\uc740 \ub3c5\ud2b9\ud55c \uc815\uccb4\uc131\uc744 \ud45c\ud604\ud558\uae30 \uc704\ud574 \ubcc0\ud615\ub41c Display Type Foundry\uc758 NHM Wallop\uc785\ub2c8\ub2e4. \uc2dc\ub300\ub97c \ucd08\uc6d4\ud574 \uc720\ud589\uc744 \ub530\ub974\uc9c0 \uc54a\ub294 \uc11c\uccb4\ub97c \uc120\uc815\ud588\uc2b5\ub2c8\ub2e4. \ubaa8\ub450\uc5d0\uac8c \ud604\ub300\uc801\uc774\uba74\uc11c \uce5c\uadfc\ud55c \uc11c\uccb4\ub85c \uc6cc\ub4dc\ub9c8\ud06c\uc758 \ub300\ubb38\uc790, \uc81c\ubaa9, \ubcf8\ubb38 \ub4f1\uc5d0 \ub300\uc18c\ubb38\uc790\ub97c \ud63c\uc6a9\ud574\uc11c \uc4f0\uc600\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/designcompass.org\/wp-content\/uploads\/2023\/07\/nhm-08-1024x1024.png\" alt=\"\" class=\"wp-image-16823\" srcset=\"https:\/\/designcompass.org\/wp-content\/uploads\/2023\/07\/nhm-08-1024x1024.png 1024w, https:\/\/designcompass.org\/wp-content\/uploads\/2023\/07\/nhm-08-300x300.png 300w, https:\/\/designcompass.org\/wp-content\/uploads\/2023\/07\/nhm-08-150x150.png 150w, https:\/\/designcompass.org\/wp-content\/uploads\/2023\/07\/nhm-08-768x768.png 768w, https:\/\/designcompass.org\/wp-content\/uploads\/2023\/07\/nhm-08-1536x1536.png 1536w, https:\/\/designcompass.org\/wp-content\/uploads\/2023\/07\/nhm-08-12x12.png 12w, https:\/\/designcompass.org\/wp-content\/uploads\/2023\/07\/nhm-08-600x600.png 600w, https:\/\/designcompass.org\/wp-content\/uploads\/2023\/07\/nhm-08-924x924.png 924w, https:\/\/designcompass.org\/wp-content\/uploads\/2023\/07\/nhm-08-671x671.png 671w, https:\/\/designcompass.org\/wp-content\/uploads\/2023\/07\/nhm-08-1320x1320.png 1320w, https:\/\/designcompass.org\/wp-content\/uploads\/2023\/07\/nhm-08-100x100.png 100w, https:\/\/designcompass.org\/wp-content\/uploads\/2023\/07\/nhm-08.png 1600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">\u00a9Nature History Museum<\/figcaption><\/figure>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">\ud83d\udcd5&nbsp;\uc5d0\ub514\ud130 \ub178\ud2b8<\/h3>\n\n\n\n<p>\uc911\uc694\ud55c \ub300\uc0c1\uc778 \uc790\uc5f0\uc744 \uc0ac\uc9c4 \uc774\ubbf8\uc9c0\ub85c \ub4dc\ub7ec\ub0b4\uba74\uc11c \uc8fc\uccb4\uc778 \uc790\uc5f0\uc0ac \ubc15\ubb3c\uad00\ub3c4 \ud45c\ud604\ud560 \uc218 \uc788\ub294 \uba4b\uc9c4 \ube0c\ub79c\ub529\uc785\ub2c8\ub2e4. \uad6c\uccb4\uc801\uc778 \uc0ac\uc9c4 \uc774\ubbf8\uc9c0\uc640 \ucd94\uc0c1\uc801\uc778 \uadf8\ub798\ud53d\uc758 \ub300\ube44\uac00 \uc11c\ub85c\ub97c \ub354 \uac15\ub82c\ud558\uac8c \ub4dc\ub7ec\ub0b4\uba74\uc11c \ub2e4\ub978 \ubc15\ubb3c\uad00\uacfc \ub2e4\ub974\ub2e4\ub294 \uc778\uc0c1\uc774 \ub4ed\ub2c8\ub2e4.<\/p>\n\n\n\n<p>\ubaa8\ub450\ub97c \uc704\ud55c \uac83\uc740 \uace7 \ub530\ubd84\ud558\ub2e4\uace0 \uc0dd\uac01\ud560 \uc218\ub3c4 \uc788\ub294\ub370 \ub514\uc790\uc778\uc73c\ub85c \uba4b\uc9c0\uac8c \ud574\uacb0\ud55c \uc0ac\ub840 \uac19\uc2b5\ub2c8\ub2e4. \ud55c \ub54c\ub294 \u2018\ub098\ub791 \uc0c1\uad00 \uc5c6\ub294 \ub530\ubd84\ud55c \uc77c\u2019\uc774\ub77c \ucde8\uae09\ubc1b\ub358 \uc790\uc5f0\uc5d0 \ub300\ud55c \uad00\uc2ec\uc744 \ub192\uc77c \uc218 \uc788\ub294 \uc88b\uc740 \uc2dc\ub3c4\uc785\ub2c8\ub2e4. \uc55e\uc73c\ub85c\ub3c4 \uc774\ub7ec\ud55c \uc778\uc2dd\uc758 \ubcc0\ud654\ub97c \ub9cc\ub4dc\ub294 \ub514\uc790\uc778\uc774 \ub298\uc5b4\ub098\uba74 \uc88b\uaca0\ub124\uc694.<\/p>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">\ub354 \ubcf4\uae30 \ubc0f \ucd9c\ucc98<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.nhm.ac.uk\/\">https:\/\/www.nhm.ac.uk\/<\/a><\/li>\n\n\n\n<li><a rel=\"noreferrer noopener\" href=\"https:\/\/www.pentagram.com\/work\/natural-history-museum\" target=\"_blank\">https:\/\/www.pentagram.com\/work\/natural-history-museum<\/a><\/li>\n<\/ul>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n  \n  \n  <div class=\"\n    mailpoet_form_popup_overlay\n      \"><\/div>\n  <div\n    id=\"mailpoet_form_1\"\n    class=\"\n      mailpoet_form\n      mailpoet_form_html\n      mailpoet_form_position_\n      mailpoet_form_animation_\n    \"\n      >\n\n    <style type=\"text\/css\">\n     #mailpoet_form_1 .mailpoet_form {  }\n#mailpoet_form_1 form { margin-bottom: 0; }\n#mailpoet_form_1 h1.mailpoet-heading { margin: 0px 0px 16px 0px; }\n#mailpoet_form_1 .mailpoet_form .mailpoet-has-font-size { margin: 0px 0px 16px 0px !important; }\n#mailpoet_form_1 p.mailpoet_form_paragraph.last { margin-bottom: 5px; }\n#mailpoet_form_1 .mailpoet_column_with_background { padding: 10px; }\n#mailpoet_form_1 .mailpoet_form_column:not(:first-child) { margin-left: 20px; }\n#mailpoet_form_1 .mailpoet_paragraph { font-size: 12px; line-height: 16px; color: #afafaf; }\n#mailpoet_form_1 .mailpoet_form .mailpoet_paragraph { margin-bottom: 12px; }\n#mailpoet_form_1 .mailpoet_segment_label, #mailpoet_form_1 .mailpoet_text_label, #mailpoet_form_1 .mailpoet_textarea_label, #mailpoet_form_1 .mailpoet_select_label, #mailpoet_form_1 .mailpoet_radio_label, #mailpoet_form_1 .mailpoet_checkbox_label, #mailpoet_form_1 .mailpoet_list_label, #mailpoet_form_1 .mailpoet_date_label { display: block; font-weight: normal; }\n#mailpoet_form_1 .mailpoet_text, #mailpoet_form_1 .mailpoet_textarea, #mailpoet_form_1 .mailpoet_select, #mailpoet_form_1 .mailpoet_date_month, #mailpoet_form_1 .mailpoet_date_day, #mailpoet_form_1 .mailpoet_date_year, #mailpoet_form_1 .mailpoet_date { display: block; }\n#mailpoet_form_1 .mailpoet_text, #mailpoet_form_1 .mailpoet_textarea { width: 200px; }\n#mailpoet_form_1 .mailpoet_checkbox { vertical-align: middle; }\n#mailpoet_form_1 .mailpoet_submit { background-color: white !important; color: black !important; }\n#mailpoet_form_1 .mailpoet_divider {  }\n#mailpoet_form_1 .mailpoet_message {  }\n#mailpoet_form_1 .mailpoet_form_loading { width: 30px; text-align: center; line-height: normal; }\n#mailpoet_form_1 .mailpoet_form_loading > span { width: 5px; height: 5px; background-color: #5b5b5b; }\n#mailpoet_form_1 .mailpoet_form_html a, #mailpoet_form_1 .mailpoet_form_iframe a { background-color: transparent; color: #ff6262; cursor: pointer; -webkit-text-decoration-skip-ink: all; text-decoration-skip-ink: all; text-decoration-thickness: 1px; text-underline-offset: 3px; }\n#mailpoet_form_1 #mailpoet_form_1 .mailpoet_checkbox { width: 16px; height: 16px; position: relative; top: 4px; }#mailpoet_form_1{border: 1px solid #54595f;border-radius: 16px;background: #1a1a1c;color: #ffffff;text-align: left;}#mailpoet_form_1 form.mailpoet_form {padding: 24px;}#mailpoet_form_1{width: 100%;}#mailpoet_form_1 .mailpoet_message {margin: 0; padding: 0 20px;}\n        #mailpoet_form_1 .mailpoet_validate_success {color: #00d084}\n        #mailpoet_form_1 input.parsley-success {color: #00d084}\n        #mailpoet_form_1 select.parsley-success {color: #00d084}\n        #mailpoet_form_1 textarea.parsley-success {color: #00d084}\n      \n        #mailpoet_form_1 .mailpoet_validate_error {color: #ff6900}\n        #mailpoet_form_1 input.parsley-error {color: #ff6900}\n        #mailpoet_form_1 select.parsley-error {color: #ff6900}\n        #mailpoet_form_1 textarea.textarea.parsley-error {color: #ff6900}\n        #mailpoet_form_1 .parsley-errors-list {color: #ff6900}\n        #mailpoet_form_1 .parsley-required {color: #ff6900}\n        #mailpoet_form_1 .parsley-custom-error-message {color: #ff6900}\n      #mailpoet_form_1 .mailpoet_paragraph.last {margin-bottom: 0} @media (max-width: 500px) {#mailpoet_form_1 {background: #1a1a1c;}} @media (min-width: 500px) {#mailpoet_form_1 .last .mailpoet_paragraph:last-child {margin-bottom: 0}}  @media (max-width: 500px) {#mailpoet_form_1 .mailpoet_form_column:last-child .mailpoet_paragraph:last-child {margin-bottom: 0}} \n    <\/style>\n\n    <form\n      target=\"_self\"\n      method=\"post\"\n      action=\"https:\/\/designcompass.org\/wp-admin\/admin-post.php?action=mailpoet_subscription_form\"\n      class=\"mailpoet_form mailpoet_form_form mailpoet_form_html\"\n      novalidate\n      data-delay=\"\"\n      data-exit-intent-enabled=\"\"\n      data-trigger-mode=\"\"\n      data-click-trigger-selector=\"\"\n      data-font-family=\"\"\n      data-cookie-expiration-time=\"\"\n    >\n      <input type=\"hidden\" name=\"data[form_id]\" value=\"1\" \/>\n      <input type=\"hidden\" name=\"token\" value=\"dd416c77de\" \/>\n      <input type=\"hidden\" name=\"api_version\" value=\"v1\" \/>\n      <input type=\"hidden\" name=\"endpoint\" value=\"subscribers\" \/>\n      <input type=\"hidden\" name=\"mailpoet_method\" value=\"subscribe\" \/>\n\n      <label class=\"mailpoet_hp_email_label\" style=\"display: none !important;\">Please leave this field empty<input type=\"email\" name=\"data[email]\"\/><\/label><h2 class=\"mailpoet-heading  mailpoet-has-font-size\" style=\"text-align: left; color: #ffffff; font-size: 24px; line-height: 1.4\"><span style=\"font-family:\" data-font=\"\" class=\"mailpoet-has-font\"><strong>\ub514\uc790\uc778 \ub098\uce68\ubc18 \ub274\uc2a4\ub808\ud130<\/strong><\/span><\/h2>\n<div class=\"mailpoet_paragraph \"><style>input[name=\"data[form_field_MjZhN2MxMDVmNmI2X2VtYWls]\"]::placeholder{color:#ffffff;opacity: 1;}<\/style><input type=\"email\" autocomplete=\"email\" class=\"mailpoet_text\" id=\"form_email_1\" name=\"data[form_field_MjZhN2MxMDVmNmI2X2VtYWls]\" title=\"\uc774\uba54\uc77c \uc8fc\uc18c\" value=\"\" style=\"width:100%;box-sizing:border-box;background-color:#212123;border-style:solid;border-radius:8px !important;border-width:1px;border-color:#3d3d41;padding:12px;margin: 0 auto 0 0;font-size:13px;line-height:1.5;height:auto;color:#ffffff;\" data-automation-id=\"form_email\"  placeholder=\"\uc774\uba54\uc77c \uc8fc\uc18c *\" aria-label=\"\uc774\uba54\uc77c \uc8fc\uc18c *\" data-parsley-errors-container=\".mailpoet_error_102yd\" data-parsley-required=\"true\" required aria-required=\"true\" data-parsley-minlength=\"6\" data-parsley-maxlength=\"150\" data-parsley-type-message=\"This value should be a valid email.\" data-parsley-required-message=\"This field is required.\"\/><span class=\"mailpoet_error_102yd\"><\/span><\/div>\n<div class=\"mailpoet_paragraph \"><fieldset><input type=\"hidden\" value=\"1\"  name=\"data[cf_1]\" \/><label class=\"mailpoet_checkbox_label\" for=\"mailpoet_checkbox_1\" style=\"font-size: 13px;line-height: 1.2;\"><input type=\"checkbox\" class=\"mailpoet_checkbox\" id=\"mailpoet_checkbox_1\" name=\"data[cf_1]\" value=\"1\" data-parsley-errors-container=\".mailpoet_error_18isu\" data-parsley-required=\"true\" required aria-required=\"true\" data-parsley-required-message=\"This field is required.\" data-parsley-group=\"custom_field_1\" \/> (\ud544\uc218)\uc774\uc6a9\uc57d\uad00, \uac1c\uc778\uc815\ubcf4\ucc98\ub9ac\ubc29\uce68\uc5d0 \ub3d9\uc758\ud569\ub2c8\ub2e4.<\/label><\/fieldset><span class=\"mailpoet_error_18isu\"><\/span><\/div>\n<div class=\"mailpoet_paragraph \"><fieldset><input type=\"hidden\" value=\"1\"  name=\"data[cf_2]\" \/><label class=\"mailpoet_checkbox_label\" for=\"mailpoet_checkbox_2\" style=\"font-size: 13px;line-height: 1.2;\"><input type=\"checkbox\" class=\"mailpoet_checkbox\" id=\"mailpoet_checkbox_2\" name=\"data[cf_2]\" value=\"1\" data-parsley-errors-container=\".mailpoet_error_1eidw\" data-parsley-required=\"true\" required aria-required=\"true\" data-parsley-required-message=\"This field is required.\" data-parsley-group=\"custom_field_2\" \/> (\ud544\uc218)\uad11\uace0\uc131 \uc815\ubcf4 \uc218\uc2e0\uc5d0 \ub3d9\uc758\ud569\ub2c8\ub2e4<\/label><\/fieldset><span class=\"mailpoet_error_1eidw\"><\/span><\/div>\n<div class=\"mailpoet_paragraph \" style=\"font-size: 13px;line-height: 1.2;\"><a style=\"font-size:12px;color: #afafaf;text-decoration:underline\" href=\"https:\/\/designcompass.org\/terms-of-service\">\uc774\uc6a9\uc57d\uad00<\/a>  <a style=\"font-size:12px;color: #afafaf;text-decoration:underline\" href=\"https:\/\/designcompass.org\/privacy-policy\">\uac1c\uc778\uc815\ubcf4\ucc98\ub9ac\ubc29\uce68<\/a>   <a style=\"font-size:12px;color: #afafaf;text-decoration:underline\" href=\"https:\/\/designcompass.org\/marketing-agreement\">\ub9c8\ucf00\ud305\uc218\uc2e0\ub3d9\uc758<\/a><\/div>\n<div class=\"mailpoet_paragraph \"><input type=\"submit\" class=\"mailpoet_submit\" value=\"\ub274\uc2a4\ub808\ud130 \uad6c\ub3c5\" data-automation-id=\"subscribe-submit-button\" style=\"width:100%;box-sizing:border-box;background-color:#000000;border-style:solid;border-radius:40px !important;border-width:0px;border-color:#313131;padding:16px;margin: 0 auto 0 0;font-size:NaN;line-height:1.5;height:auto;color:#ffffff;font-weight:bold;\" \/><span class=\"mailpoet_form_loading\"><span class=\"mailpoet_bounce1\"><\/span><span class=\"mailpoet_bounce2\"><\/span><span class=\"mailpoet_bounce3\"><\/span><\/span><\/div>\n\n      <div class=\"mailpoet_message\">\n        <p class=\"mailpoet_validate_success\"\n                style=\"display:none;\"\n                >\uc815\uc0c1\uc801\uc778 \uc8fc\uc18c\uc778\uc9c0 \ud655\uc778\ud558\ub294 \uc774\uba54\uc77c\uc744 \ubcf4\ub0c8\uc2b5\ub2c8\ub2e4. \ubc1b\uc740 \uc774\uba54\uc77c\uc5d0\uc11c &#039;\ud65c\uc131\ud654&#039; \ubc84\ud2bc\uc744 \ub20c\ub7ec\uc8fc\uc138\uc694.\n        <\/p>\n        <p class=\"mailpoet_validate_error\"\n                style=\"display:none;\"\n                >        <\/p>\n      <\/div>\n    <\/form>\n\n      <\/div>\n\n  \n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<script async=\"\" src=\"https:\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js?client=ca-pub-4130900524608986\" crossorigin=\"anonymous\"><\/script>\n<ins class=\"adsbygoogle\" style=\"display:block\" data-ad-format=\"autorelaxed\" data-ad-client=\"ca-pub-4130900524608986\" data-ad-slot=\"2908097030\"><\/ins>\n<script>\n     (adsbygoogle = window.adsbygoogle || []).push({});\n<\/script>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">\ube44\uc2b7\ud55c \uae00<\/h2>\n\n\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">\ucd5c\uadfc \uae00<\/h2>\n\n\n","protected":false},"excerpt":{"rendered":"<p>\uc601\uad6d\uc758 \uc778\uae30 \uc788\ub294 \ubc15\ubb3c\uad00\uc778 \ub7f0\ub358 \uc790\uc5f0\uc0ac \ubc15\ubb3c\uad00(Nature History Museum)\uc774 150\uc8fc\ub144\uc744 \uae30\ub150\ud558\uba70 \ub9ac\ube0c\ub79c\ub529\ud588\uc2b5\ub2c8\ub2e4. \ud39c\ud0c0\uadf8\ub7a8(Pentagram), \ub178\ub9c8\ub4dc \uc2a4\ud29c\ub514\uc624 (Nomad Studio), \ud5e4\ube10\ub9ac(Heavenly)\uc640 \ud611\uc5c5\ud588\uc2b5\ub2c8\ub2e4. \uc774\ubc88 \ub9ac\ube0c\ub79c\ub529\uc740 \uc9c0\uad6c\uc640 \uc790\uc5f0 \uc0ac\uc774\uc758 \ubaa8\ub4e0 \uac83\uc758 \ubcf4\ud3b8\uc801 \uc5f0\uacb0\uc744 \ud45c\ud604\ud558\ub294 \ub370 \uc9d1\uc911\ud588\uc2b5\ub2c8\ub2e4. \u201c\uc9c0\uad6c\uc640 \uc790\uc5f0 \uc18d \ubaa8\ub4e0 \uac83\uc758 \uc5f0\uacb0\uc744 \uc0c1\uc9d5\ud558\uace0 \ubcc0\ud654\uc758 \uc8fc\uccb4\uac00 \ub418\ub824\ub294 \ubc15\ubb3c\uad00\uc758 \uc0ac\uba85\uc744 \ubc18\uc601\ud558\ub294 \uc5d0\ub108\uc9c0\ub97c \ud45c\ud604\ud588\ub2e4\u201d\uace0 \ubc1d\ud614\uc2b5\ub2c8\ub2e4. \u00a9Nature History Museum \ud83d\udc41\ufe0f&nbsp;\ub514\uc790\uc774\ub108\uc758 \ub208 \uc790\uc5f0\uc0ac \ubc15\ubb3c\uad00\ub2f5\uac8c \uc790\uc5f0\uc5d0\uc11c [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":16820,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[4,620],"tags":[40,69,97,156,159,171,758,763,770,776,777,778],"class_list":["post-16819","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","category-brand","tag-bx","tag-69","tag-97","tag-156","tag-159","tag-graphic","tag-758","tag-763","tag-770","tag-bi","tag-ci","tag-campaign"],"acf":[],"jetpack_featured_media_url":"https:\/\/designcompass.org\/wp-content\/uploads\/2023\/07\/nhm-11.png","publishpress_future_action":{"enabled":false,"date":"2026-05-12 15:22:13","action":"change-status","newStatus":"draft","terms":[],"taxonomy":"category","extraData":[]},"publishpress_future_workflow_manual_trigger":{"enabledWorkflows":[]},"_links":{"self":[{"href":"https:\/\/designcompass.org\/en\/wp-json\/wp\/v2\/posts\/16819","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/designcompass.org\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/designcompass.org\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/designcompass.org\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/designcompass.org\/en\/wp-json\/wp\/v2\/comments?post=16819"}],"version-history":[{"count":0,"href":"https:\/\/designcompass.org\/en\/wp-json\/wp\/v2\/posts\/16819\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/designcompass.org\/en\/wp-json\/wp\/v2\/media\/16820"}],"wp:attachment":[{"href":"https:\/\/designcompass.org\/en\/wp-json\/wp\/v2\/media?parent=16819"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/designcompass.org\/en\/wp-json\/wp\/v2\/categories?post=16819"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/designcompass.org\/en\/wp-json\/wp\/v2\/tags?post=16819"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}