{"id":16677,"date":"2023-07-19T08:42:40","date_gmt":"2023-07-18T23:42:40","guid":{"rendered":"https:\/\/designcompass.org\/?p=16677"},"modified":"2023-07-19T08:42:42","modified_gmt":"2023-07-18T23:42:42","slug":"glassdoor-rebrand","status":"publish","type":"post","link":"https:\/\/designcompass.org\/en\/2023\/07\/19\/glassdoor-rebrand\/","title":{"rendered":"Glassdoor rebranding: becoming a bulletin board talking about 'work'"},"content":{"rendered":"

Job search site Glassdoor has rebranded with London-based design studio Koto. The company completely changed its language and visual identity and rebranded its mobile app and website. Emphasizes our mission to \u201ccreate healthier and more transparent work communities for all\u201d.<\/p>\n\n\n\n

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\ud83d\udc41\ufe0f Designer Eye<\/h3>\n\n\n\n

Glassdoor has set out to be a platform for authentic conversations around its tagline, \u201cWhere work talk gets real.\u201d We aim to discuss important topics like wages, workplace diversity and life after work.<\/p>\n\n\n\n

\u201cOur logo, typography, illustration, icons and unique brand tone reflect Glassdoor\u2019s commitment to creating a healthier and more transparent workplace community,\u201d says Koto Creative Director Deanna Gorman.<\/p>\n\n\n\n

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The new logo uses quotation marks as quotation marks at either end of the wordmark to express 'conversation'. Created Glassdoor Sans with Giulia Boggio. Tell new infographics and storytelling with motions that mimic typing and scrolling.<\/p>\n\n\n\n

To visualize conversation and collaboration, I created a library of line illustrations with Josep Puy to use in product and marketing. The icon system intentionally leaves out pixels to express transparency and openness called 'Staying Open'. We also provide personalized emoticons that you can use in your interactions.<\/p>\n\n\n\n

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\ud83d\udcd5 Editor's Notes<\/h3>\n\n\n\n

The transformation of a website looking for a job into a forum for conversation is unique. We challenge the change from a job search service to a service for conversation about work. There are a lot of work-related stories on platforms such as Blind and LinkedIn. I wonder what features Glassdoor will have in the future. After using the product, it still seems like a work version of Reddit or Twitter.<\/p>\n\n\n\n

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More and Sources<\/h2>\n\n\n\n