{"id":16459,"date":"2023-07-03T08:55:36","date_gmt":"2023-07-02T23:55:36","guid":{"rendered":"https:\/\/designcompass.org\/?p=16459"},"modified":"2023-07-03T08:55:40","modified_gmt":"2023-07-02T23:55:40","slug":"infiniti-rebrand","status":"publish","type":"post","link":"https:\/\/designcompass.org\/en\/2023\/07\/03\/infiniti-rebrand\/","title":{"rendered":"Infinity Rebranding: Toward New Horizons Beyond"},"content":{"rendered":"

Nissan Nissan's luxury vehicle brand Infiniti has been rebranded in collaboration with Bruce Mau Design. recent Changes in other car brands such as JLR<\/a>There were many, but Infinity has changed especially more subtlely. Infinity's logo has changed 4 times in 30 years. This time, it's closer to the logo first unveiled in 1989.<\/p>\n\n\n\n

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\u00a9Infiniti<\/figcaption><\/figure>\n\n\n\n
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\ud83d\udc41\ufe0f Designer Eye<\/h3>\n\n\n\n

The biggest change is the Intiite Road symbol that symbolizes Infinity. The vanishing point, which looked confusing like Mt. Fuji extending from the vanishing point, was expressed as the horizon.<\/p>\n\n\n\n

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\u00a9Infiniti<\/figcaption><\/figure>\n\n\n\n
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\u00a9Infiniti<\/figcaption><\/figure>\n\n\n\n

The overall logo has become thinner and wider. The previous symbol had the impression of a triangle piercing through an oval, but a sense of space is felt beyond the broken symbol. Negative space is recognized rather than black expression, and it feels like entering a certain alley. The text of the word mark has been flattened and the space between letters has been widened horizontally to emphasize the horizontal horizon.<\/p>\n\n\n\n

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\u00a9Infiniti<\/figcaption><\/figure>\n\n\n\n

To emphasize the horizon, the Dynamic Horizon graphic is used as the background of the logo. Gradation is expressed with the theme of Gold and Blue, which expresses day and night, which often uses scenes of the rising sun when expressing Japan.<\/p>\n\n\n\n

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