{"id":14175,"date":"2023-05-17T09:00:00","date_gmt":"2023-05-17T00:00:00","guid":{"rendered":"https:\/\/designcompass.org\/?p=14175"},"modified":"2023-05-17T09:35:23","modified_gmt":"2023-05-17T00:35:23","slug":"mirinda-rebrand","status":"publish","type":"post","link":"https:\/\/designcompass.org\/en\/2023\/05-1tp-3tea\/17\/mirinda-rebrand\/","title":{"rendered":"Mirinda rebranding: I just misspelled Miranda."},"content":{"rendered":"<p>Could this be the year of beverage brands? Pepsi and Coca-Cola are competing to release rebrands. Numerous beverages have been rebranded, including Fanta, 7Up, Minute Maid, and Pepsi. This time Mirinda collaborated with creative agency Buck and design agency Bulletproof creative duo Estudio Santa Rita.<\/p>\n\n\n\n<p>This rebranding is aimed at the future leaders, Generation Z. Centered on #NoFlavourLikeYourFlavour, we focus on protecting our individuality while respecting diversity.<\/p>\n\n\n\n<figure class=\"wp-block-video\"><video controls src=\"https:\/\/designcompass.org\/wp-content\/uploads\/2023\/05\/main.mp4\"><\/video><figcaption class=\"wp-element-caption\">Mirinda \u00a9PepsiCo, Inc.<\/figcaption><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/designcompass.org\/wp-content\/uploads\/2023\/05\/mirinda-9-1024x1024.webp\" alt=\"\" class=\"wp-image-14176\" srcset=\"https:\/\/designcompass.org\/wp-content\/uploads\/2023\/05\/mirinda-9-1024x1024.webp 1024w, https:\/\/designcompass.org\/wp-content\/uploads\/2023\/05\/mirinda-9-300x300.webp 300w, https:\/\/designcompass.org\/wp-content\/uploads\/2023\/05\/mirinda-9-scaled-100x100.webp 100w, https:\/\/designcompass.org\/wp-content\/uploads\/2023\/05\/mirinda-9-600x600.webp 600w, https:\/\/designcompass.org\/wp-content\/uploads\/2023\/05\/mirinda-9-150x150.webp 150w, https:\/\/designcompass.org\/wp-content\/uploads\/2023\/05\/mirinda-9-768x768.webp 768w, https:\/\/designcompass.org\/wp-content\/uploads\/2023\/05\/mirinda-9-1536x1536.webp 1536w, https:\/\/designcompass.org\/wp-content\/uploads\/2023\/05\/mirinda-9-2048x2048.webp 2048w, https:\/\/designcompass.org\/wp-content\/uploads\/2023\/05\/mirinda-9-924x924.webp 924w, https:\/\/designcompass.org\/wp-content\/uploads\/2023\/05\/mirinda-9-671x671.webp 671w, https:\/\/designcompass.org\/wp-content\/uploads\/2023\/05\/mirinda-9-1320x1320.webp 1320w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">Mirinda \u00a9PepsiCo, Inc.<\/figcaption><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/designcompass.org\/wp-content\/uploads\/2023\/05\/mirinda-10-1024x1024.webp\" alt=\"\" class=\"wp-image-14179\" srcset=\"https:\/\/designcompass.org\/wp-content\/uploads\/2023\/05\/mirinda-10-1024x1024.webp 1024w, https:\/\/designcompass.org\/wp-content\/uploads\/2023\/05\/mirinda-10-300x300.webp 300w, https:\/\/designcompass.org\/wp-content\/uploads\/2023\/05\/mirinda-10-scaled-100x100.webp 100w, https:\/\/designcompass.org\/wp-content\/uploads\/2023\/05\/mirinda-10-600x600.webp 600w, https:\/\/designcompass.org\/wp-content\/uploads\/2023\/05\/mirinda-10-150x150.webp 150w, https:\/\/designcompass.org\/wp-content\/uploads\/2023\/05\/mirinda-10-768x768.webp 768w, https:\/\/designcompass.org\/wp-content\/uploads\/2023\/05\/mirinda-10-1536x1536.webp 1536w, https:\/\/designcompass.org\/wp-content\/uploads\/2023\/05\/mirinda-10-2048x2048.webp 2048w, https:\/\/designcompass.org\/wp-content\/uploads\/2023\/05\/mirinda-10-924x924.webp 924w, https:\/\/designcompass.org\/wp-content\/uploads\/2023\/05\/mirinda-10-671x671.webp 671w, https:\/\/designcompass.org\/wp-content\/uploads\/2023\/05\/mirinda-10-1320x1320.webp 1320w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">Mirinda \u00a9PepsiCo, Inc.<\/figcaption><\/figure>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading\">\ud83d\udc41\ufe0f Designer Eye<\/h4>\n\n\n\n<p>The corners of the logo have been sharpened and the green color has been lightened. We have prepared a palette that boldly expresses the taste of each country in fluorescent colors.<\/p>\n\n\n\n<p>Contrary to the usual way of describing a soft drink, Mirinda distinctively emphasized the word &#039;M&#039;. The &#039;M&#039; is emphasized in various ways at online and offline points of contact such as typography and motion, and it is called &#039;M-Pact&#039;. It is said that the brand will be applied from Vietnam and will be expanded to the whole world starting from Southeast Asia.<\/p>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading\">\ud83d\udcd5 Editor&#039;s Notes<\/h4>\n\n\n\n<p>Many beverage brands are branded, but I think that each of them has their own style. Especially this time, Miranda seems to be working on a strategy that emphasizes the simple symbol of M. There are many rebrandings of Y2K-style fluorescent colors targeting Generation Z or dull colors from the paint era. How will these numerous brands be remembered in our minds?<\/p>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/designcompass.org\/wp-content\/uploads\/2023\/05\/mirinda-6-1024x1024.webp\" alt=\"\" class=\"wp-image-14177\" srcset=\"https:\/\/designcompass.org\/wp-content\/uploads\/2023\/05\/mirinda-6-1024x1024.webp 1024w, https:\/\/designcompass.org\/wp-content\/uploads\/2023\/05\/mirinda-6-300x300.webp 300w, https:\/\/designcompass.org\/wp-content\/uploads\/2023\/05\/mirinda-6-scaled-100x100.webp 100w, https:\/\/designcompass.org\/wp-content\/uploads\/2023\/05\/mirinda-6-600x600.webp 600w, https:\/\/designcompass.org\/wp-content\/uploads\/2023\/05\/mirinda-6-150x150.webp 150w, https:\/\/designcompass.org\/wp-content\/uploads\/2023\/05\/mirinda-6-768x768.webp 768w, https:\/\/designcompass.org\/wp-content\/uploads\/2023\/05\/mirinda-6-1536x1536.webp 1536w, https:\/\/designcompass.org\/wp-content\/uploads\/2023\/05\/mirinda-6-2048x2048.webp 2048w, https:\/\/designcompass.org\/wp-content\/uploads\/2023\/05\/mirinda-6-924x924.webp 924w, https:\/\/designcompass.org\/wp-content\/uploads\/2023\/05\/mirinda-6-671x671.webp 671w, https:\/\/designcompass.org\/wp-content\/uploads\/2023\/05\/mirinda-6-1320x1320.webp 1320w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">Mirinda \u00a9PepsiCo, Inc.<\/figcaption><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/designcompass.org\/wp-content\/uploads\/2023\/05\/mirinda-1-1024x1024.webp\" alt=\"\" class=\"wp-image-14180\" srcset=\"https:\/\/designcompass.org\/wp-content\/uploads\/2023\/05\/mirinda-1-1024x1024.webp 1024w, https:\/\/designcompass.org\/wp-content\/uploads\/2023\/05\/mirinda-1-300x300.webp 300w, https:\/\/designcompass.org\/wp-content\/uploads\/2023\/05\/mirinda-1-scaled-100x100.webp 100w, https:\/\/designcompass.org\/wp-content\/uploads\/2023\/05\/mirinda-1-600x600.webp 600w, https:\/\/designcompass.org\/wp-content\/uploads\/2023\/05\/mirinda-1-150x150.webp 150w, https:\/\/designcompass.org\/wp-content\/uploads\/2023\/05\/mirinda-1-768x768.webp 768w, https:\/\/designcompass.org\/wp-content\/uploads\/2023\/05\/mirinda-1-1536x1536.webp 1536w, https:\/\/designcompass.org\/wp-content\/uploads\/2023\/05\/mirinda-1-2048x2048.webp 2048w, https:\/\/designcompass.org\/wp-content\/uploads\/2023\/05\/mirinda-1-924x924.webp 924w, https:\/\/designcompass.org\/wp-content\/uploads\/2023\/05\/mirinda-1-671x671.webp 671w, https:\/\/designcompass.org\/wp-content\/uploads\/2023\/05\/mirinda-1-1320x1320.webp 1320w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">Mirinda \u00a9PepsiCo, Inc.<\/figcaption><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1022\" src=\"https:\/\/designcompass.org\/wp-content\/uploads\/2023\/05\/mirinda-0.jpg\" alt=\"\" class=\"wp-image-14181\" srcset=\"https:\/\/designcompass.org\/wp-content\/uploads\/2023\/05\/mirinda-0.jpg 1024w, https:\/\/designcompass.org\/wp-content\/uploads\/2023\/05\/mirinda-0-300x300.jpg 300w, https:\/\/designcompass.org\/wp-content\/uploads\/2023\/05\/mirinda-0-100x100.jpg 100w, https:\/\/designcompass.org\/wp-content\/uploads\/2023\/05\/mirinda-0-600x600.jpg 600w, https:\/\/designcompass.org\/wp-content\/uploads\/2023\/05\/mirinda-0-150x150.jpg 150w, https:\/\/designcompass.org\/wp-content\/uploads\/2023\/05\/mirinda-0-768x767.jpg 768w, https:\/\/designcompass.org\/wp-content\/uploads\/2023\/05\/mirinda-0-924x922.jpg 924w, https:\/\/designcompass.org\/wp-content\/uploads\/2023\/05\/mirinda-0-671x670.jpg 671w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">Mirinda \u00a9PepsiCo, Inc.<\/figcaption><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/designcompass.org\/wp-content\/uploads\/2023\/05\/mirinda-5-1024x1024.webp\" alt=\"\" class=\"wp-image-14182\" srcset=\"https:\/\/designcompass.org\/wp-content\/uploads\/2023\/05\/mirinda-5-1024x1024.webp 1024w, https:\/\/designcompass.org\/wp-content\/uploads\/2023\/05\/mirinda-5-300x300.webp 300w, https:\/\/designcompass.org\/wp-content\/uploads\/2023\/05\/mirinda-5-scaled-100x100.webp 100w, https:\/\/designcompass.org\/wp-content\/uploads\/2023\/05\/mirinda-5-600x600.webp 600w, https:\/\/designcompass.org\/wp-content\/uploads\/2023\/05\/mirinda-5-150x150.webp 150w, https:\/\/designcompass.org\/wp-content\/uploads\/2023\/05\/mirinda-5-768x768.webp 768w, https:\/\/designcompass.org\/wp-content\/uploads\/2023\/05\/mirinda-5-1536x1536.webp 1536w, https:\/\/designcompass.org\/wp-content\/uploads\/2023\/05\/mirinda-5-2048x2048.webp 2048w, https:\/\/designcompass.org\/wp-content\/uploads\/2023\/05\/mirinda-5-924x924.webp 924w, https:\/\/designcompass.org\/wp-content\/uploads\/2023\/05\/mirinda-5-671x671.webp 671w, https:\/\/designcompass.org\/wp-content\/uploads\/2023\/05\/mirinda-5-1320x1320.webp 1320w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">Mirinda \u00a9PepsiCo, Inc.<\/figcaption><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/designcompass.org\/wp-content\/uploads\/2023\/05\/mirinda-2-1024x1024.webp\" alt=\"\" class=\"wp-image-14183\" srcset=\"https:\/\/designcompass.org\/wp-content\/uploads\/2023\/05\/mirinda-2-1024x1024.webp 1024w, https:\/\/designcompass.org\/wp-content\/uploads\/2023\/05\/mirinda-2-300x300.webp 300w, https:\/\/designcompass.org\/wp-content\/uploads\/2023\/05\/mirinda-2-scaled-100x100.webp 100w, https:\/\/designcompass.org\/wp-content\/uploads\/2023\/05\/mirinda-2-600x600.webp 600w, https:\/\/designcompass.org\/wp-content\/uploads\/2023\/05\/mirinda-2-150x150.webp 150w, https:\/\/designcompass.org\/wp-content\/uploads\/2023\/05\/mirinda-2-768x768.webp 768w, https:\/\/designcompass.org\/wp-content\/uploads\/2023\/05\/mirinda-2-1536x1536.webp 1536w, https:\/\/designcompass.org\/wp-content\/uploads\/2023\/05\/mirinda-2-2048x2048.webp 2048w, https:\/\/designcompass.org\/wp-content\/uploads\/2023\/05\/mirinda-2-924x924.webp 924w, https:\/\/designcompass.org\/wp-content\/uploads\/2023\/05\/mirinda-2-671x671.webp 671w, https:\/\/designcompass.org\/wp-content\/uploads\/2023\/05\/mirinda-2-1320x1320.webp 1320w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">Mirinda \u00a9PepsiCo, Inc.<\/figcaption><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/designcompass.org\/wp-content\/uploads\/2023\/05\/mirinda-4-1024x1024.webp\" alt=\"\" class=\"wp-image-14178\" srcset=\"https:\/\/designcompass.org\/wp-content\/uploads\/2023\/05\/mirinda-4-1024x1024.webp 1024w, https:\/\/designcompass.org\/wp-content\/uploads\/2023\/05\/mirinda-4-300x300.webp 300w, https:\/\/designcompass.org\/wp-content\/uploads\/2023\/05\/mirinda-4-100x100.webp 100w, https:\/\/designcompass.org\/wp-content\/uploads\/2023\/05\/mirinda-4-600x600.webp 600w, https:\/\/designcompass.org\/wp-content\/uploads\/2023\/05\/mirinda-4-150x150.webp 150w, https:\/\/designcompass.org\/wp-content\/uploads\/2023\/05\/mirinda-4-768x768.webp 768w, https:\/\/designcompass.org\/wp-content\/uploads\/2023\/05\/mirinda-4-1536x1536.webp 1536w, https:\/\/designcompass.org\/wp-content\/uploads\/2023\/05\/mirinda-4-2048x2048.webp 2048w, https:\/\/designcompass.org\/wp-content\/uploads\/2023\/05\/mirinda-4-924x924.webp 924w, https:\/\/designcompass.org\/wp-content\/uploads\/2023\/05\/mirinda-4-671x671.webp 671w, https:\/\/designcompass.org\/wp-content\/uploads\/2023\/05\/mirinda-4-1320x1320.webp 1320w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">Mirinda \u00a9PepsiCo, Inc.<\/figcaption><\/figure>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"Mirinda Ngon Xo\u1eafn L\u01b0\u1ee1i, Vui L\u00ean Nha!\" width=\"800\" height=\"450\" src=\"https:\/\/www.youtube.com\/embed\/180Wrwm2zKI?start=30&#038;feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">More and Sources<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.pepsico.com\/our-stories\/press-release\/mirinda-unveils-vibrant-new-visual-identity--mpactful-global-brand-platform-to-i05092023\" target=\"_blank\" rel=\"noreferrer noopener\">https:\/\/www.pepsico.com\/our-stories\/press-release\/mirinda-unveils-vibrant-new-visual-identity&#8211;mpactful-global-brand-platform-to-i05092023<\/a><\/li>\n<\/ul>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<script async=\"\" src=\"https:\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js?client=ca-pub-4130900524608986\" crossorigin=\"anonymous\"><\/script>\n<ins class=\"adsbygoogle\" style=\"display:block\" data-ad-format=\"autorelaxed\" data-ad-client=\"ca-pub-4130900524608986\" data-ad-slot=\"2908097030\"><\/ins>\n<script>\n     (adsbygoogle = window.adsbygoogle || []).push({});\n<\/script>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Similar posts<\/h2>\n\n\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">recent posts<\/h2>","protected":false},"excerpt":{"rendered":"<p>\uc62c\ud574\ub294 \uc74c\ub8cc \ube0c\ub79c\ub4dc\uc758 \ud574\uc77c\uae4c\uc694? \ud3a9\uc2dc\uc640 \ucf54\uce74\ucf5c\ub77c\uac00 \uacbd\uc7c1\uc801\uc73c\ub85c \ub9ac\ube0c\ub79c\ub4dc\ub97c \uacf5\uac1c\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \ud658\ud0c0, \uc138\ube10\uc5c5, \ubbf8\ub2db\uba54\uc774\ub4dc, \ud3a9\uc2dc \ub4f1 \uc218\ub9ce\uc740 \uc74c\ub8cc\uac00 \ub9ac\ube0c\ub79c\ub529\ud588\uc2b5\ub2c8\ub2e4. \uc774\ubc88 \ubbf8\ub9b0\ub2e4\ub294 \ud06c\ub9ac\uc5d0\uc774\ud2f0\ube0c \uc5d0\uc774\uc804\uc2dc Buck\uacfc \ub514\uc790\uc778 \uc5d0\uc774\uc804\uc2dc Bulletproof \ud06c\ub9ac\uc5d0\uc774\ud2f0\ube0c \ub4c0\uc624 Estudio Santa Rita\uc640 \ud611\uc5c5\ud588\uc2b5\ub2c8\ub2e4. \uc774\ubc88 \ub9ac\ube0c\ub79c\ub529\uc740 \ubbf8\ub798\uc758 \uc8fc\uc5ed\uc778 Z \uc138\ub300\ub97c \uaca8\ub0e5\ud588\uc2b5\ub2c8\ub2e4. #NoFlavourLikeYourFlavour\ub97c \uc911\uc2ec\uc73c\ub85c \ub2e4\uc591\uc131\uc744 \uc874\uc911\ud558\uba74\uc11c \uc790\uc2e0\ub9cc\uc758 \uac1c\uc131\uc744 \uc9c0\ud0ac \uc218 \uc788\ub294\ub370 \uc9d1\uc911\ud569\ub2c8\ub2e4. \ud83d\udc41\ufe0f&nbsp;\ub514\uc790\uc774\ub108\uc758 \ub208 \ub85c\uace0\uc758 \ubaa8\uc11c\ub9ac\uac00 \ub0a0\uce74\ub86d\uac8c \ubc14\ub00c\uc5c8\uace0 [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":14189,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[4,620],"tags":[40,69,97,156,159,171,758,763,770,776,777,778],"class_list":["post-14175","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","category-brand","tag-bx","tag-69","tag-97","tag-156","tag-159","tag-graphic","tag-758","tag-763","tag-770","tag-bi","tag-ci","tag-campaign"],"acf":[],"jetpack_featured_media_url":"https:\/\/designcompass.org\/wp-content\/uploads\/2023\/05\/mirinda-7.png","publishpress_future_action":{"enabled":false,"date":"2026-05-12 16:52:54","action":"change-status","newStatus":"draft","terms":[],"taxonomy":"category","extraData":[]},"publishpress_future_workflow_manual_trigger":{"enabledWorkflows":[]},"_links":{"self":[{"href":"https:\/\/designcompass.org\/en\/wp-json\/wp\/v2\/posts\/14175","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/designcompass.org\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/designcompass.org\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/designcompass.org\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/designcompass.org\/en\/wp-json\/wp\/v2\/comments?post=14175"}],"version-history":[{"count":0,"href":"https:\/\/designcompass.org\/en\/wp-json\/wp\/v2\/posts\/14175\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/designcompass.org\/en\/wp-json\/wp\/v2\/media\/14189"}],"wp:attachment":[{"href":"https:\/\/designcompass.org\/en\/wp-json\/wp\/v2\/media?parent=14175"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/designcompass.org\/en\/wp-json\/wp\/v2\/categories?post=14175"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/designcompass.org\/en\/wp-json\/wp\/v2\/tags?post=14175"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}