{"id":12373,"date":"2023-04-20T10:02:22","date_gmt":"2023-04-20T01:02:22","guid":{"rendered":"https:\/\/designcompass.org\/?p=12373"},"modified":"2023-04-20T10:06:08","modified_gmt":"2023-04-20T01:06:08","slug":"seoul-new-slogan","status":"publish","type":"post","link":"https:\/\/designcompass.org\/en\/2023\/04\/20\/seoul-new-slogan\/","title":{"rendered":"Seoul, My Soul: What will be the new Seoul slogan?"},"content":{"rendered":"<p>A slogan preference survey was conducted from December 28 last year to January 31, 2023. Overall, &#039;Seoul, my soul&#039; took the first place, but the gap with the second place &#039;Seoul for you&#039; was only 2.41 TP3T, so the final vote was conducted recently. As a result, &#039;Seoul, my soul&#039; seems definitive with 63.1% votes.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/designcompass.org\/wp-content\/uploads\/2023\/04\/seoul-slogan-04-1024x1024.png\" alt=\"\" class=\"wp-image-12376\" srcset=\"https:\/\/designcompass.org\/wp-content\/uploads\/2023\/04\/seoul-slogan-04-1024x1024.png 1024w, https:\/\/designcompass.org\/wp-content\/uploads\/2023\/04\/seoul-slogan-04-300x300.png 300w, https:\/\/designcompass.org\/wp-content\/uploads\/2023\/04\/seoul-slogan-04-100x100.png 100w, https:\/\/designcompass.org\/wp-content\/uploads\/2023\/04\/seoul-slogan-04-600x600.png 600w, https:\/\/designcompass.org\/wp-content\/uploads\/2023\/04\/seoul-slogan-04-150x150.png 150w, https:\/\/designcompass.org\/wp-content\/uploads\/2023\/04\/seoul-slogan-04-768x768.png 768w, https:\/\/designcompass.org\/wp-content\/uploads\/2023\/04\/seoul-slogan-04-1536x1536.png 1536w, https:\/\/designcompass.org\/wp-content\/uploads\/2023\/04\/seoul-slogan-04-924x924.png 924w, https:\/\/designcompass.org\/wp-content\/uploads\/2023\/04\/seoul-slogan-04-671x671.png 671w, https:\/\/designcompass.org\/wp-content\/uploads\/2023\/04\/seoul-slogan-04-1320x1320.png 1320w, https:\/\/designcompass.org\/wp-content\/uploads\/2023\/04\/seoul-slogan-04.png 1600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">Seoul city slogan history<\/figcaption><\/figure>\n\n\n\n<p>MY SOUL SEOUL communication design produced by Brenden Design Studio, an early version of SEOUL my soul, won the 2023 iF Design Award. This design was created over the past 22 years and has been used in various fields from SNS, video, media to offline.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/designcompass.org\/wp-content\/uploads\/2023\/04\/seoul-slogan-03-1024x1024.png\" alt=\"\" class=\"wp-image-12375\" srcset=\"https:\/\/designcompass.org\/wp-content\/uploads\/2023\/04\/seoul-slogan-03-1024x1024.png 1024w, https:\/\/designcompass.org\/wp-content\/uploads\/2023\/04\/seoul-slogan-03-300x300.png 300w, https:\/\/designcompass.org\/wp-content\/uploads\/2023\/04\/seoul-slogan-03-100x100.png 100w, https:\/\/designcompass.org\/wp-content\/uploads\/2023\/04\/seoul-slogan-03-600x600.png 600w, https:\/\/designcompass.org\/wp-content\/uploads\/2023\/04\/seoul-slogan-03-150x150.png 150w, https:\/\/designcompass.org\/wp-content\/uploads\/2023\/04\/seoul-slogan-03-768x768.png 768w, https:\/\/designcompass.org\/wp-content\/uploads\/2023\/04\/seoul-slogan-03-1536x1536.png 1536w, https:\/\/designcompass.org\/wp-content\/uploads\/2023\/04\/seoul-slogan-03-924x924.png 924w, https:\/\/designcompass.org\/wp-content\/uploads\/2023\/04\/seoul-slogan-03-671x671.png 671w, https:\/\/designcompass.org\/wp-content\/uploads\/2023\/04\/seoul-slogan-03-1320x1320.png 1320w, https:\/\/designcompass.org\/wp-content\/uploads\/2023\/04\/seoul-slogan-03.png 1600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">Seoul \u00a9Brenden Design Studio<\/figcaption><\/figure>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"Fill up your SOUL in sleepless SEOUL\" width=\"800\" height=\"450\" src=\"https:\/\/www.youtube.com\/embed\/EkDZX_bLFus?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"Seoul&#039;s New Tourism brand &#039;My Soul Seoul&#039; (Feat. Food)\" width=\"800\" height=\"450\" src=\"https:\/\/www.youtube.com\/embed\/9J5w3hkv1W0?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading\">\ud83d\udc40 <strong>Eye of Design<\/strong><\/h4>\n\n\n\n<p>City branding tends to emphasize a relationship with a city or emphasize the character of a city. The recently changed legendary I \u2764 NY in New York, USA, and I AM STERDAM in Amsterdam, the Netherlands created by Kesselz Kramer in 2004, are representative slogans expressing relationships. Tile by Tile in Porto, Portugal, and Citiy of Melbourne in Melbourne, Australia are representative slogans that emphasize the character of the city.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/designcompass.org\/wp-content\/uploads\/2023\/04\/seoul-slogan-05-1024x1024.png\" alt=\"\" class=\"wp-image-12377\" srcset=\"https:\/\/designcompass.org\/wp-content\/uploads\/2023\/04\/seoul-slogan-05-1024x1024.png 1024w, https:\/\/designcompass.org\/wp-content\/uploads\/2023\/04\/seoul-slogan-05-300x300.png 300w, https:\/\/designcompass.org\/wp-content\/uploads\/2023\/04\/seoul-slogan-05-100x100.png 100w, https:\/\/designcompass.org\/wp-content\/uploads\/2023\/04\/seoul-slogan-05-600x600.png 600w, https:\/\/designcompass.org\/wp-content\/uploads\/2023\/04\/seoul-slogan-05-150x150.png 150w, https:\/\/designcompass.org\/wp-content\/uploads\/2023\/04\/seoul-slogan-05-768x768.png 768w, https:\/\/designcompass.org\/wp-content\/uploads\/2023\/04\/seoul-slogan-05-1536x1536.png 1536w, https:\/\/designcompass.org\/wp-content\/uploads\/2023\/04\/seoul-slogan-05-924x924.png 924w, https:\/\/designcompass.org\/wp-content\/uploads\/2023\/04\/seoul-slogan-05-671x671.png 671w, https:\/\/designcompass.org\/wp-content\/uploads\/2023\/04\/seoul-slogan-05-1320x1320.png 1320w, https:\/\/designcompass.org\/wp-content\/uploads\/2023\/04\/seoul-slogan-05.png 1600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">New York and Amsterdam slogan design<\/figcaption><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/designcompass.org\/wp-content\/uploads\/2023\/04\/seoul-slogan-06-1024x1024.png\" alt=\"\" class=\"wp-image-12378\" srcset=\"https:\/\/designcompass.org\/wp-content\/uploads\/2023\/04\/seoul-slogan-06-1024x1024.png 1024w, https:\/\/designcompass.org\/wp-content\/uploads\/2023\/04\/seoul-slogan-06-300x300.png 300w, https:\/\/designcompass.org\/wp-content\/uploads\/2023\/04\/seoul-slogan-06-100x100.png 100w, https:\/\/designcompass.org\/wp-content\/uploads\/2023\/04\/seoul-slogan-06-600x600.png 600w, https:\/\/designcompass.org\/wp-content\/uploads\/2023\/04\/seoul-slogan-06-150x150.png 150w, https:\/\/designcompass.org\/wp-content\/uploads\/2023\/04\/seoul-slogan-06-768x768.png 768w, https:\/\/designcompass.org\/wp-content\/uploads\/2023\/04\/seoul-slogan-06-1536x1536.png 1536w, https:\/\/designcompass.org\/wp-content\/uploads\/2023\/04\/seoul-slogan-06-924x924.png 924w, https:\/\/designcompass.org\/wp-content\/uploads\/2023\/04\/seoul-slogan-06-671x671.png 671w, https:\/\/designcompass.org\/wp-content\/uploads\/2023\/04\/seoul-slogan-06-1320x1320.png 1320w, https:\/\/designcompass.org\/wp-content\/uploads\/2023\/04\/seoul-slogan-06.png 1600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">City branding of Porto and Melbourne<\/figcaption><\/figure>\n\n\n\n<p>When branding a city, we try to make it easily understandable and positive for people of all ages. The previous slogan &#039;I Seoul you&#039; was met with considerable criticism. There were also memes such as &#039;I will raise your rent&#039; and &#039;I will make you work overtime&#039;. This time, &#039;Seoul, my soul&#039; has the effect of recognizing Seoul as a special city with the concept of &#039;Soul&#039; while expressing relationships.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading\">\ud83d\udcdd <strong>Editor&#039;s Note<\/strong><\/h4>\n\n\n\n<p>It is a common reaction that foreigners think of Seoul when they see Seoul. I think it is a slogan that considers the reaction of the viewers. City branding is intended to be remembered favorably by both those who live in the city and those who visit it. I hope that the slogan that reflects the character of Seoul will last for a long time and be remembered in the minds of people around the world.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/designcompass.org\/wp-content\/uploads\/2023\/04\/seoul-slogan-07-1024x1024.png\" alt=\"\" class=\"wp-image-12379\" srcset=\"https:\/\/designcompass.org\/wp-content\/uploads\/2023\/04\/seoul-slogan-07-1024x1024.png 1024w, https:\/\/designcompass.org\/wp-content\/uploads\/2023\/04\/seoul-slogan-07-300x300.png 300w, https:\/\/designcompass.org\/wp-content\/uploads\/2023\/04\/seoul-slogan-07-100x100.png 100w, https:\/\/designcompass.org\/wp-content\/uploads\/2023\/04\/seoul-slogan-07-600x600.png 600w, https:\/\/designcompass.org\/wp-content\/uploads\/2023\/04\/seoul-slogan-07-150x150.png 150w, https:\/\/designcompass.org\/wp-content\/uploads\/2023\/04\/seoul-slogan-07-768x768.png 768w, https:\/\/designcompass.org\/wp-content\/uploads\/2023\/04\/seoul-slogan-07-1536x1536.png 1536w, https:\/\/designcompass.org\/wp-content\/uploads\/2023\/04\/seoul-slogan-07-924x924.png 924w, https:\/\/designcompass.org\/wp-content\/uploads\/2023\/04\/seoul-slogan-07-671x671.png 671w, https:\/\/designcompass.org\/wp-content\/uploads\/2023\/04\/seoul-slogan-07-1320x1320.png 1320w, https:\/\/designcompass.org\/wp-content\/uploads\/2023\/04\/seoul-slogan-07.png 1600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">I SEOUL U will disappear into history<\/figcaption><\/figure>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">More and Sources<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/brandvote.seoul.go.kr\/\" target=\"_blank\" rel=\"noreferrer noopener\">https:\/\/brandvote.seoul.go.kr\/<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/brenden.kr\/\" target=\"_blank\" rel=\"noreferrer noopener\">https:\/\/brenden.kr\/<\/a><\/li>\n<\/ul>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<script async=\"\" src=\"https:\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js?client=ca-pub-4130900524608986\" crossorigin=\"anonymous\"><\/script>\n<ins class=\"adsbygoogle\" style=\"display:block\" data-ad-format=\"autorelaxed\" data-ad-client=\"ca-pub-4130900524608986\" data-ad-slot=\"2908097030\"><\/ins>\n<script>\n     (adsbygoogle = window.adsbygoogle || []).push({});\n<\/script>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Similar posts<\/h2>\n\n\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">recent posts<\/h2>","protected":false},"excerpt":{"rendered":"<p>\uc9c0\ub09c\ud574 12\uc6d4 28\uc77c\ubd80\ud130 2023\ub144 1\uc6d4 31\uc77c\uae4c\uc9c0 \uc2ac\ub85c\uac74 \uc120\ud638\ub3c4 \uc870\uc0ac\ub97c \ud588\uc2b5\ub2c8\ub2e4. \uc804\uccb4 1\uc704\ub294 \u2018Seoul, my soul\u2019\uc774 \ucc28\uc9c0\ud588\uc73c\ub098 2\uc704\uc778 \u2018Seoul for you\u2019\uc640 \ucc28\uc774\uac00 2.4%\ub85c \uadfc\uc18c\ud574 \ucd5c\uadfc \ucd5c\uc885 \ud22c\ud45c\ub97c \uc9c4\ud589\ud588\uc2b5\ub2c8\ub2e4. \uadf8 \uacb0\uacfc \u2018Seoul, my soul\u2019\uc774 63.1%\ub97c \ub4dd\ud45c\ud574 \ud655\uc815\uc801\uc73c\ub85c \ubcf4\uc785\ub2c8\ub2e4. SEOUL my soul\uc758 \ucd08\uae30 \ubc84\uc804\uc774\ub77c \ubcfc \uc218 \uc788\ub294 Brenden \ub514\uc790\uc778 \uc2a4\ud29c\ub514\uc624\uac00 \uc81c\uc791\ud55c MY SOUL SEOUL \ucee4\ubba4\ub2c8\ucf00\uc774\uc158 \ub514\uc790\uc778\uc774 2023 iF [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":12383,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[4,620],"tags":[40,69,97,156,159,171,758,763,770,776,777,778,845],"class_list":["post-12373","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","category-brand","tag-bx","tag-69","tag-97","tag-156","tag-159","tag-graphic","tag-758","tag-763","tag-770","tag-bi","tag-ci","tag-campaign","tag-845"],"acf":[],"jetpack_featured_media_url":"https:\/\/designcompass.org\/wp-content\/uploads\/2023\/04\/seoul-slogan-thumb.jpg","publishpress_future_action":{"enabled":false,"date":"2026-05-12 15:28:23","action":"change-status","newStatus":"draft","terms":[],"taxonomy":"category","extraData":[]},"publishpress_future_workflow_manual_trigger":{"enabledWorkflows":[]},"_links":{"self":[{"href":"https:\/\/designcompass.org\/en\/wp-json\/wp\/v2\/posts\/12373","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/designcompass.org\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/designcompass.org\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/designcompass.org\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/designcompass.org\/en\/wp-json\/wp\/v2\/comments?post=12373"}],"version-history":[{"count":0,"href":"https:\/\/designcompass.org\/en\/wp-json\/wp\/v2\/posts\/12373\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/designcompass.org\/en\/wp-json\/wp\/v2\/media\/12383"}],"wp:attachment":[{"href":"https:\/\/designcompass.org\/en\/wp-json\/wp\/v2\/media?parent=12373"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/designcompass.org\/en\/wp-json\/wp\/v2\/categories?post=12373"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/designcompass.org\/en\/wp-json\/wp\/v2\/tags?post=12373"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}