{"id":12273,"date":"2023-04-17T09:00:00","date_gmt":"2023-04-17T00:00:00","guid":{"rendered":"https:\/\/designcompass.org\/?p=12273"},"modified":"2023-12-26T17:38:50","modified_gmt":"2023-12-26T08:38:50","slug":"lg-rebrand","status":"publish","type":"post","link":"https:\/\/designcompass.org\/en\/2023\/04\/17\/lg-rebrand\/","title":{"rendered":"LG Rebranding: The legendary water chestnut symbol has become cute."},"content":{"rendered":"<p>LG has unveiled a new brand identity that does 8 movements with animation. We shared a new brand direction and visual identity to reveal the value of Life is Good.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"540\" height=\"540\" src=\"https:\/\/designcompass.org\/wp-content\/uploads\/2023\/04\/New-Brand-Identity_GIF-min.gif\" alt=\"\" class=\"wp-image-12286\"\/><figcaption class=\"wp-element-caption\">\u00a9LG<\/figcaption><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p>Embracing LG&#039;s core values, such as &#039;human-centered innovation&#039; and &#039;warmth that creates a smile&#039;, we take on new challenges to be loved beyond Gen-Z and beyond. We reinterpreted the value of togetherness with the warmth of the existing brand. The human face symbol composed of &#039;L&#039; and &#039;G&#039; shows various witty expressions.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/designcompass.org\/wp-content\/uploads\/2023\/04\/lg-03-tiny-1024x1024.png\" alt=\"\" class=\"wp-image-12282\" srcset=\"https:\/\/designcompass.org\/wp-content\/uploads\/2023\/04\/lg-03-tiny-1024x1024.png 1024w, https:\/\/designcompass.org\/wp-content\/uploads\/2023\/04\/lg-03-tiny-300x300.png 300w, https:\/\/designcompass.org\/wp-content\/uploads\/2023\/04\/lg-03-tiny-100x100.png 100w, https:\/\/designcompass.org\/wp-content\/uploads\/2023\/04\/lg-03-tiny-600x600.png 600w, https:\/\/designcompass.org\/wp-content\/uploads\/2023\/04\/lg-03-tiny-150x150.png 150w, https:\/\/designcompass.org\/wp-content\/uploads\/2023\/04\/lg-03-tiny-768x768.png 768w, https:\/\/designcompass.org\/wp-content\/uploads\/2023\/04\/lg-03-tiny-1536x1536.png 1536w, https:\/\/designcompass.org\/wp-content\/uploads\/2023\/04\/lg-03-tiny-924x924.png 924w, https:\/\/designcompass.org\/wp-content\/uploads\/2023\/04\/lg-03-tiny-671x671.png 671w, https:\/\/designcompass.org\/wp-content\/uploads\/2023\/04\/lg-03-tiny-1320x1320.png 1320w, https:\/\/designcompass.org\/wp-content\/uploads\/2023\/04\/lg-03-tiny.png 1600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">\u00a9LG<\/figcaption><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p>In addition to the serious feeling of &#039;LG Red&#039; that has represented LG so far, &#039;LG Active Red&#039; full of energy will also be applied. We also designed a new typeface worthy of the Life&#039;s Good slogan.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/designcompass.org\/wp-content\/uploads\/2023\/04\/lg-04-1024x1024.png\" alt=\"\" class=\"wp-image-12276\" srcset=\"https:\/\/designcompass.org\/wp-content\/uploads\/2023\/04\/lg-04-1024x1024.png 1024w, https:\/\/designcompass.org\/wp-content\/uploads\/2023\/04\/lg-04-300x300.png 300w, https:\/\/designcompass.org\/wp-content\/uploads\/2023\/04\/lg-04-100x100.png 100w, https:\/\/designcompass.org\/wp-content\/uploads\/2023\/04\/lg-04-600x600.png 600w, https:\/\/designcompass.org\/wp-content\/uploads\/2023\/04\/lg-04-150x150.png 150w, https:\/\/designcompass.org\/wp-content\/uploads\/2023\/04\/lg-04-768x768.png 768w, https:\/\/designcompass.org\/wp-content\/uploads\/2023\/04\/lg-04-1536x1536.png 1536w, https:\/\/designcompass.org\/wp-content\/uploads\/2023\/04\/lg-04-924x924.png 924w, https:\/\/designcompass.org\/wp-content\/uploads\/2023\/04\/lg-04-671x671.png 671w, https:\/\/designcompass.org\/wp-content\/uploads\/2023\/04\/lg-04-1320x1320.png 1320w, https:\/\/designcompass.org\/wp-content\/uploads\/2023\/04\/lg-04.png 1600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">\u00a9LG<\/figcaption><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/designcompass.org\/wp-content\/uploads\/2023\/04\/lg-05-1024x1024.png\" alt=\"\" class=\"wp-image-12277\" srcset=\"https:\/\/designcompass.org\/wp-content\/uploads\/2023\/04\/lg-05-1024x1024.png 1024w, https:\/\/designcompass.org\/wp-content\/uploads\/2023\/04\/lg-05-300x300.png 300w, https:\/\/designcompass.org\/wp-content\/uploads\/2023\/04\/lg-05-100x100.png 100w, https:\/\/designcompass.org\/wp-content\/uploads\/2023\/04\/lg-05-600x600.png 600w, https:\/\/designcompass.org\/wp-content\/uploads\/2023\/04\/lg-05-150x150.png 150w, https:\/\/designcompass.org\/wp-content\/uploads\/2023\/04\/lg-05-768x768.png 768w, https:\/\/designcompass.org\/wp-content\/uploads\/2023\/04\/lg-05-1536x1536.png 1536w, https:\/\/designcompass.org\/wp-content\/uploads\/2023\/04\/lg-05-924x924.png 924w, https:\/\/designcompass.org\/wp-content\/uploads\/2023\/04\/lg-05-671x671.png 671w, https:\/\/designcompass.org\/wp-content\/uploads\/2023\/04\/lg-05-1320x1320.png 1320w, https:\/\/designcompass.org\/wp-content\/uploads\/2023\/04\/lg-05.png 1600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">\u00a9LG<\/figcaption><\/figure>\n\n\n\n<p>Joyful animations remind me of the lively animations from It&#039;s Nice That. The traditional symbol has become flat. Some people say why they keep the emoticon-like concept, but it is cool to collaborate with Lando Associates to protect the legendary &#039;Face of the Future&#039;, which is inspired by Silla&#039;s Sumaksae.<\/p>\n\n\n\n<p>However, the new colors and fonts are very different from Heritage. The main color is closer to a deep orange than purple. As for the typeface, rather than a serious and solid impression typeface, a decorative typeface that would only be used in a sophisticated magazine is used. It&#039;s a somewhat challenging expression, but if you propose a more &#039;fun&#039; experience than before to customers in the future, it can be appropriate.<\/p>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">More and Sources<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"http:\/\/www.lgnewsroom.com\/2023\/04\/lg-smiles-back-to-the-world-with-its-new-brand-identity\/?\" target=\"_blank\" rel=\"noreferrer noopener\">LG Newsroom<\/a><\/li>\n<\/ul>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<script async=\"\" src=\"https:\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js?client=ca-pub-4130900524608986\" crossorigin=\"anonymous\"><\/script>\n<ins class=\"adsbygoogle\" style=\"display:block\" data-ad-format=\"autorelaxed\" data-ad-client=\"ca-pub-4130900524608986\" data-ad-slot=\"2908097030\"><\/ins>\n<script>\n     (adsbygoogle = window.adsbygoogle || []).push({});\n<\/script>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Similar posts<\/h2>\n\n\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">recent posts<\/h2>","protected":false},"excerpt":{"rendered":"<p>LG has unveiled a new brand identity that does 8 movements with animation. We shared a new brand direction and visual identity to reveal the value of Life is Good.<\/p>","protected":false},"author":1,"featured_media":12283,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[4,620],"tags":[40,69,97,156,159,171,758,763,770,776,777,778,951],"class_list":["post-12273","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","category-brand","tag-bx","tag-69","tag-97","tag-156","tag-159","tag-graphic","tag-758","tag-763","tag-770","tag-bi","tag-ci","tag-campaign","tag-2023-bx-best"],"acf":[],"jetpack_featured_media_url":"https:\/\/designcompass.org\/wp-content\/uploads\/2023\/04\/lg-02-thumb.png","publishpress_future_action":{"enabled":false,"date":"2026-05-12 18:37:18","action":"change-status","newStatus":"draft","terms":[],"taxonomy":"category","extraData":[]},"publishpress_future_workflow_manual_trigger":{"enabledWorkflows":[]},"_links":{"self":[{"href":"https:\/\/designcompass.org\/en\/wp-json\/wp\/v2\/posts\/12273","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/designcompass.org\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/designcompass.org\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/designcompass.org\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/designcompass.org\/en\/wp-json\/wp\/v2\/comments?post=12273"}],"version-history":[{"count":0,"href":"https:\/\/designcompass.org\/en\/wp-json\/wp\/v2\/posts\/12273\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/designcompass.org\/en\/wp-json\/wp\/v2\/media\/12283"}],"wp:attachment":[{"href":"https:\/\/designcompass.org\/en\/wp-json\/wp\/v2\/media?parent=12273"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/designcompass.org\/en\/wp-json\/wp\/v2\/categories?post=12273"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/designcompass.org\/en\/wp-json\/wp\/v2\/tags?post=12273"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}