{"id":12164,"date":"2023-04-14T09:00:00","date_gmt":"2023-04-14T00:00:00","guid":{"rendered":"https:\/\/designcompass.org\/?p=12164"},"modified":"2023-04-15T12:11:52","modified_gmt":"2023-04-15T03:11:52","slug":"fifa-rebrand","status":"publish","type":"post","link":"https:\/\/designcompass.org\/en\/2023\/04\/14\/fifa-rebrand\/","title":{"rendered":"FIFA Rebranding: The Triangle Deep in Football&#039;s DNA"},"content":{"rendered":"<p>EA Sports has teamed up with Uncommon Creative Studio to rebrand the best-selling FIFA series as EA Sports FC. It has announced that it will become an EA SPORTS platform that creates, innovates, and grows new soccer experiences through console, mobile, and online platforms.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-vimeo wp-block-embed-vimeo wp-embed-aspect-1-1 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"EA Sports FC | Logo reveal\" src=\"https:\/\/player.vimeo.com\/video\/816575294?h=22bd975fc4&amp;dnt=1&amp;app_id=122963\" width=\"800\" height=\"800\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/designcompass.org\/wp-content\/uploads\/2023\/04\/uncommouncommon-crea1tive-studio.format-webp.width-2880_cQFa5nq8vya9zUgE-1024x576.webp\" alt=\"\" class=\"wp-image-12170\" srcset=\"https:\/\/designcompass.org\/wp-content\/uploads\/2023\/04\/uncommouncommon-crea1tive-studio.format-webp.width-2880_cQFa5nq8vya9zUgE-1024x576.webp 1024w, https:\/\/designcompass.org\/wp-content\/uploads\/2023\/04\/uncommouncommon-crea1tive-studio.format-webp.width-2880_cQFa5nq8vya9zUgE-600x338.webp 600w, https:\/\/designcompass.org\/wp-content\/uploads\/2023\/04\/uncommouncommon-crea1tive-studio.format-webp.width-2880_cQFa5nq8vya9zUgE-300x169.webp 300w, https:\/\/designcompass.org\/wp-content\/uploads\/2023\/04\/uncommouncommon-crea1tive-studio.format-webp.width-2880_cQFa5nq8vya9zUgE-768x432.webp 768w, https:\/\/designcompass.org\/wp-content\/uploads\/2023\/04\/uncommouncommon-crea1tive-studio.format-webp.width-2880_cQFa5nq8vya9zUgE-1536x864.webp 1536w, https:\/\/designcompass.org\/wp-content\/uploads\/2023\/04\/uncommouncommon-crea1tive-studio.format-webp.width-2880_cQFa5nq8vya9zUgE-2048x1152.webp 2048w, https:\/\/designcompass.org\/wp-content\/uploads\/2023\/04\/uncommouncommon-crea1tive-studio.format-webp.width-2880_cQFa5nq8vya9zUgE-924x520.webp 924w, https:\/\/designcompass.org\/wp-content\/uploads\/2023\/04\/uncommouncommon-crea1tive-studio.format-webp.width-2880_cQFa5nq8vya9zUgE-671x377.webp 671w, https:\/\/designcompass.org\/wp-content\/uploads\/2023\/04\/uncommouncommon-crea1tive-studio.format-webp.width-2880_cQFa5nq8vya9zUgE-1320x743.webp 1320w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">EA Sports FC \u00a9 Uncommon<\/figcaption><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/designcompass.org\/wp-content\/uploads\/2023\/04\/2.-Logo-design-1024x576.gif\" alt=\"\" class=\"wp-image-12168\" srcset=\"https:\/\/designcompass.org\/wp-content\/uploads\/2023\/04\/2.-Logo-design-1024x576.gif 1024w, https:\/\/designcompass.org\/wp-content\/uploads\/2023\/04\/2.-Logo-design-600x337.gif 600w, https:\/\/designcompass.org\/wp-content\/uploads\/2023\/04\/2.-Logo-design-300x169.gif 300w, https:\/\/designcompass.org\/wp-content\/uploads\/2023\/04\/2.-Logo-design-768x432.gif 768w, https:\/\/designcompass.org\/wp-content\/uploads\/2023\/04\/2.-Logo-design-924x519.gif 924w, https:\/\/designcompass.org\/wp-content\/uploads\/2023\/04\/2.-Logo-design-671x377.gif 671w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">EA Sports FC \u00a9 Uncommon<\/figcaption><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/designcompass.org\/wp-content\/uploads\/2023\/04\/1_QMHqlnodzYBSA_LE8TUPog-1024x576.webp\" alt=\"\" class=\"wp-image-12169\" srcset=\"https:\/\/designcompass.org\/wp-content\/uploads\/2023\/04\/1_QMHqlnodzYBSA_LE8TUPog-1024x576.webp 1024w, https:\/\/designcompass.org\/wp-content\/uploads\/2023\/04\/1_QMHqlnodzYBSA_LE8TUPog-600x338.webp 600w, https:\/\/designcompass.org\/wp-content\/uploads\/2023\/04\/1_QMHqlnodzYBSA_LE8TUPog-300x169.webp 300w, https:\/\/designcompass.org\/wp-content\/uploads\/2023\/04\/1_QMHqlnodzYBSA_LE8TUPog-768x432.webp 768w, https:\/\/designcompass.org\/wp-content\/uploads\/2023\/04\/1_QMHqlnodzYBSA_LE8TUPog-924x520.webp 924w, https:\/\/designcompass.org\/wp-content\/uploads\/2023\/04\/1_QMHqlnodzYBSA_LE8TUPog-671x378.webp 671w, https:\/\/designcompass.org\/wp-content\/uploads\/2023\/04\/1_QMHqlnodzYBSA_LE8TUPog-1320x743.webp 1320w, https:\/\/designcompass.org\/wp-content\/uploads\/2023\/04\/1_QMHqlnodzYBSA_LE8TUPog.webp 1400w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">EA Sports FC \u00a9 Uncommon<\/figcaption><\/figure>\n\n\n\n<p>From the triangular passing technique or set play to the top triangle that marks the player character in the game. The new brand takes the motif of a triangle that has had a huge impact on football in general. Short videos combined with various team color patterns are cool. In collaboration with BUCK, we also created a motion design system inspired by the movement of the game itself. Triangular grids have been incorporated into all graphic languages.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"960\" height=\"540\" src=\"https:\/\/designcompass.org\/wp-content\/uploads\/2023\/04\/1_ENYoRkc8pN-BqDagM6gm_g.gif\" alt=\"\" class=\"wp-image-12166\"\/><figcaption class=\"wp-element-caption\">EA Sports FC \u00a9 Uncommon<\/figcaption><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"573\" src=\"https:\/\/designcompass.org\/wp-content\/uploads\/2023\/04\/1_YNx3-3qu4xCL2clicwAS2A-1024x573.webp\" alt=\"\" class=\"wp-image-12167\" srcset=\"https:\/\/designcompass.org\/wp-content\/uploads\/2023\/04\/1_YNx3-3qu4xCL2clicwAS2A-1024x573.webp 1024w, https:\/\/designcompass.org\/wp-content\/uploads\/2023\/04\/1_YNx3-3qu4xCL2clicwAS2A-600x336.webp 600w, https:\/\/designcompass.org\/wp-content\/uploads\/2023\/04\/1_YNx3-3qu4xCL2clicwAS2A-300x168.webp 300w, https:\/\/designcompass.org\/wp-content\/uploads\/2023\/04\/1_YNx3-3qu4xCL2clicwAS2A-768x430.webp 768w, https:\/\/designcompass.org\/wp-content\/uploads\/2023\/04\/1_YNx3-3qu4xCL2clicwAS2A-924x517.webp 924w, https:\/\/designcompass.org\/wp-content\/uploads\/2023\/04\/1_YNx3-3qu4xCL2clicwAS2A-671x376.webp 671w, https:\/\/designcompass.org\/wp-content\/uploads\/2023\/04\/1_YNx3-3qu4xCL2clicwAS2A-1320x739.webp 1320w, https:\/\/designcompass.org\/wp-content\/uploads\/2023\/04\/1_YNx3-3qu4xCL2clicwAS2A.webp 1400w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">EA Sports FC \u00a9 Uncommon<\/figcaption><\/figure>\n\n\n\n<p>I created two custom typefaces. One features ink traps that follow a triangular grid system, inspired by Cruyff turns, one of football techniques. Another typeface is a simple and attractive display typeface inspired by the style of Brazilian player Marta. It is said to support multiple language-specific scripts, from Latin to Arabic.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/designcompass.org\/wp-content\/uploads\/2023\/04\/1.-EA-SPORTS-FC-x-New-logo-1024x576.webp\" alt=\"\" class=\"wp-image-12172\" srcset=\"https:\/\/designcompass.org\/wp-content\/uploads\/2023\/04\/1.-EA-SPORTS-FC-x-New-logo-1024x576.webp 1024w, https:\/\/designcompass.org\/wp-content\/uploads\/2023\/04\/1.-EA-SPORTS-FC-x-New-logo-600x337.webp 600w, https:\/\/designcompass.org\/wp-content\/uploads\/2023\/04\/1.-EA-SPORTS-FC-x-New-logo-300x169.webp 300w, https:\/\/designcompass.org\/wp-content\/uploads\/2023\/04\/1.-EA-SPORTS-FC-x-New-logo-768x432.webp 768w, https:\/\/designcompass.org\/wp-content\/uploads\/2023\/04\/1.-EA-SPORTS-FC-x-New-logo-924x520.webp 924w, https:\/\/designcompass.org\/wp-content\/uploads\/2023\/04\/1.-EA-SPORTS-FC-x-New-logo-671x377.webp 671w, https:\/\/designcompass.org\/wp-content\/uploads\/2023\/04\/1.-EA-SPORTS-FC-x-New-logo-1320x742.webp 1320w, https:\/\/designcompass.org\/wp-content\/uploads\/2023\/04\/1.-EA-SPORTS-FC-x-New-logo.webp 1380w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">EA Sports FC \u00a9 Uncommon<\/figcaption><\/figure>\n\n\n\n<p>It is creative in that it connects the elements that have had a great influence on football to the characteristics of our game. It is attractive that it is applied to various environments using a triangular grid. However, the attempt to somehow attach EA Sports to FC, which is firmly formed in a triangle, feels a bit awkward. I only remembered FIFA as a game, but I&#039;m looking forward to expanding it to a wider area with this opportunity.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"682\" src=\"https:\/\/designcompass.org\/wp-content\/uploads\/2023\/04\/1_oTdFA-wBXtjwVmihbJRtOw-1024x682.webp\" alt=\"\" class=\"wp-image-12171\" srcset=\"https:\/\/designcompass.org\/wp-content\/uploads\/2023\/04\/1_oTdFA-wBXtjwVmihbJRtOw-1024x682.webp 1024w, https:\/\/designcompass.org\/wp-content\/uploads\/2023\/04\/1_oTdFA-wBXtjwVmihbJRtOw-600x400.webp 600w, https:\/\/designcompass.org\/wp-content\/uploads\/2023\/04\/1_oTdFA-wBXtjwVmihbJRtOw-300x200.webp 300w, https:\/\/designcompass.org\/wp-content\/uploads\/2023\/04\/1_oTdFA-wBXtjwVmihbJRtOw-768x512.webp 768w, https:\/\/designcompass.org\/wp-content\/uploads\/2023\/04\/1_oTdFA-wBXtjwVmihbJRtOw-1200x800.webp 1200w, https:\/\/designcompass.org\/wp-content\/uploads\/2023\/04\/1_oTdFA-wBXtjwVmihbJRtOw-924x616.webp 924w, https:\/\/designcompass.org\/wp-content\/uploads\/2023\/04\/1_oTdFA-wBXtjwVmihbJRtOw-671x447.webp 671w, https:\/\/designcompass.org\/wp-content\/uploads\/2023\/04\/1_oTdFA-wBXtjwVmihbJRtOw-1320x880.webp 1320w, https:\/\/designcompass.org\/wp-content\/uploads\/2023\/04\/1_oTdFA-wBXtjwVmihbJRtOw.webp 1400w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">EA Sports FC \u00a9 Uncommon<\/figcaption><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"819\" height=\"1024\" src=\"https:\/\/designcompass.org\/wp-content\/uploads\/2023\/04\/1_Ss-wI8wEiMMCfjHV-0Ivww-819x1024.gif\" alt=\"\" class=\"wp-image-12174\" srcset=\"https:\/\/designcompass.org\/wp-content\/uploads\/2023\/04\/1_Ss-wI8wEiMMCfjHV-0Ivww-819x1024.gif 819w, https:\/\/designcompass.org\/wp-content\/uploads\/2023\/04\/1_Ss-wI8wEiMMCfjHV-0Ivww-scaled-600x750.gif 600w, https:\/\/designcompass.org\/wp-content\/uploads\/2023\/04\/1_Ss-wI8wEiMMCfjHV-0Ivww-240x300.gif 240w, https:\/\/designcompass.org\/wp-content\/uploads\/2023\/04\/1_Ss-wI8wEiMMCfjHV-0Ivww-768x960.gif 768w, https:\/\/designcompass.org\/wp-content\/uploads\/2023\/04\/1_Ss-wI8wEiMMCfjHV-0Ivww-1229x1536.gif 1229w, https:\/\/designcompass.org\/wp-content\/uploads\/2023\/04\/1_Ss-wI8wEiMMCfjHV-0Ivww-1638x2048.gif 1638w, https:\/\/designcompass.org\/wp-content\/uploads\/2023\/04\/1_Ss-wI8wEiMMCfjHV-0Ivww-924x1155.gif 924w, https:\/\/designcompass.org\/wp-content\/uploads\/2023\/04\/1_Ss-wI8wEiMMCfjHV-0Ivww-671x839.gif 671w, https:\/\/designcompass.org\/wp-content\/uploads\/2023\/04\/1_Ss-wI8wEiMMCfjHV-0Ivww-1320x1650.gif 1320w\" sizes=\"(max-width: 819px) 100vw, 819px\" \/><figcaption class=\"wp-element-caption\">EA Sports FC \u00a9 Uncommon<\/figcaption><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">More and Sources<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.ea.com\/games\/ea-sports-fc\" target=\"_blank\" rel=\"noreferrer noopener\">https:\/\/www.ea.com\/games\/ea-sports-fc<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.uncommon.london\/\" target=\"_blank\" rel=\"noreferrer noopener\">https:\/\/www.uncommon.london\/<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/buck.co\/\" target=\"_blank\" rel=\"noreferrer noopener\">https:\/\/buck.co\/<\/a><\/li>\n<\/ul>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<script async=\"\" src=\"https:\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js?client=ca-pub-4130900524608986\" crossorigin=\"anonymous\"><\/script>\n<ins class=\"adsbygoogle\" style=\"display:block\" data-ad-format=\"autorelaxed\" data-ad-client=\"ca-pub-4130900524608986\" data-ad-slot=\"2908097030\"><\/ins>\n<script>\n     (adsbygoogle = window.adsbygoogle || []).push({});\n<\/script>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Similar posts<\/h2>\n\n\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">recent posts<\/h2>","protected":false},"excerpt":{"rendered":"<p>EA Sports has teamed up with Uncommon Creative Studio to rebrand the best-selling FIFA series as EA Sports FC. It has announced that it will become an EA SPORTS platform that creates, innovates, and grows new soccer experiences through console, mobile, and online platforms.<\/p>\n<p>From the triangular passing technique or set play to the top triangle that marks the player character in the game. The new brand takes the motif of a triangle that has had a huge impact on football in general. Short videos combined with various team color patterns are cool. In collaboration with BUCK, we also created a motion design system inspired by the movement of the game itself. Triangular grids have been incorporated into all graphic languages.<\/p>","protected":false},"author":1,"featured_media":12176,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[4,620],"tags":[40,69,97,156,159,171,758,763,770,776,777,778],"class_list":["post-12164","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","category-brand","tag-bx","tag-69","tag-97","tag-156","tag-159","tag-graphic","tag-758","tag-763","tag-770","tag-bi","tag-ci","tag-campaign"],"acf":[],"jetpack_featured_media_url":"https:\/\/designcompass.org\/wp-content\/uploads\/2023\/04\/fifa-02.png","publishpress_future_action":{"enabled":false,"date":"2026-05-12 18:27:27","action":"change-status","newStatus":"draft","terms":[],"taxonomy":"category","extraData":[]},"publishpress_future_workflow_manual_trigger":{"enabledWorkflows":[]},"_links":{"self":[{"href":"https:\/\/designcompass.org\/en\/wp-json\/wp\/v2\/posts\/12164","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/designcompass.org\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/designcompass.org\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/designcompass.org\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/designcompass.org\/en\/wp-json\/wp\/v2\/comments?post=12164"}],"version-history":[{"count":0,"href":"https:\/\/designcompass.org\/en\/wp-json\/wp\/v2\/posts\/12164\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/designcompass.org\/en\/wp-json\/wp\/v2\/media\/12176"}],"wp:attachment":[{"href":"https:\/\/designcompass.org\/en\/wp-json\/wp\/v2\/media?parent=12164"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/designcompass.org\/en\/wp-json\/wp\/v2\/categories?post=12164"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/designcompass.org\/en\/wp-json\/wp\/v2\/tags?post=12164"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}