{"id":11960,"date":"2023-04-07T09:37:51","date_gmt":"2023-04-07T00:37:51","guid":{"rendered":"https:\/\/designcompass.org\/?p=11960"},"modified":"2023-04-07T09:37:53","modified_gmt":"2023-04-07T00:37:53","slug":"kakao-story-branding","status":"publish","type":"post","link":"https:\/\/designcompass.org\/en\/2023\/04\/07\/kakao-story-branding\/","title":{"rendered":"Kakao 'Story' Branding: Combining Brunch, Kakao Story, and Ti Story?"},"content":{"rendered":"

Kakao created a new brand and service with the keyword 'story'. We launched 'Story Home', where you can see Brunch Story, Kakao Story, and T Story together.<\/p>\n\n\n\n

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story home<\/figcaption><\/figure>\n\n\n\n

Brunch Story is positioned as a space for writers with refined stories of a different level, Kakao Story, which contains precious moments of everyday life, is positioned as an SNS, and T-Story, which is linked to information and profits, is positioned as a blog.<\/p>\n\n\n\n

Existing symbols now have an underline of the same weight at the bottom. Brunch has a story at the end, and all three services have a top line in the word mark.<\/p>\n\n\n\n

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Story Home, Brunch, T Story, Kakao Story word mark<\/figcaption><\/figure>\n\n\n\n
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Brunch, T-story, Kakao Story symbol<\/figcaption><\/figure>\n\n\n\n

There is not a strong connection from each service to the story home. I thought that the purpose of being able to check various contents on the story home was greater. From a writing standpoint, the more exposure the better, but I thought the intention was to increase exposure by tying together several links.<\/p>\n\n\n\n

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Introduction to each service<\/figcaption><\/figure>\n\n\n\n
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Each service main introduction text<\/figcaption><\/figure>\n\n\n\n
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each service home<\/figcaption><\/figure>\n\n\n\n

There are also concerns about this branding. Some say that in an attempt to elevate Kakao Story and T Story, starting with brunch, each unique brand was forcibly merged and both meaning and form became ambiguous. Being able to write on brunch had a premium called 'writer' that money couldn't buy, but there is an opinion that this combination can dilute this sense.<\/p>\n\n\n\n

The answer to the question, What is change for? does not immediately come to mind. As for the changes that occurred from the point of view of using each service, 'exposure will increase' and 'those who have subscribed to all three will be comfortable' come to mind, but I wondered why they changed the symbol and name of each brand under the name 'Story'. It is a change that makes me wonder if Kakao has a bigger plan centered on 'story' or for management efficiency.<\/p>\n\n\n\n

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More and Sources<\/h2>\n\n\n\n