{"id":11453,"date":"2023-03-24T09:00:00","date_gmt":"2023-03-24T00:00:00","guid":{"rendered":"https:\/\/designcompass.org\/?p=11453"},"modified":"2023-03-29T14:58:09","modified_gmt":"2023-03-29T05:58:09","slug":"clean-cult","status":"publish","type":"post","link":"https:\/\/designcompass.org\/en\/2023\/03\/24\/clean-cult\/","title":{"rendered":"Cleancult: Enthusiasm for cleanliness"},"content":{"rendered":"<p>Clean Cult has rebranded with Robot Food. Clean Cult is an eco-friendly startup based in Massachusetts founded in 2016. This is an eco-friendly household cleaning refill product brand that uses FSC-certified, fully recyclable paper and is free from harmful chemicals.<\/p>\n\n\n\n<p>The company made a name for itself through crowdfunding and grew by focusing on direct-to-consumer sales. Now is the time to change into new clothes for greater growth.<\/p>\n\n\n\n<p>The word mark combines sleek lettering and a star shape to express something sparkling cleanly with a soft touch. Combined with various playful expressions, it also conveys a playful feeling without being overly solemn. We created an icon to emphasize that it is refillable and highlighted it on the package. Nazare font was used for the product name and Brandon font was used for the body text.<\/p>\n\n\n\n<p>Clean Cult&#039;s identity is &#039;Cult of Clean&#039;. It&#039;s a project that brilliantly fulfilled its mission of being functional, striking, and expressing a certain &#039;cult&#039; about cleanliness. They said they wanted to get rid of the impression that eco-friendliness is boring, and this rebranding seems to have been a success.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/designcompass.org\/wp-content\/uploads\/2023\/03\/cleancult-10-1024x1024.png\" alt=\"\" class=\"wp-image-11471\" srcset=\"https:\/\/designcompass.org\/wp-content\/uploads\/2023\/03\/cleancult-10-1024x1024.png 1024w, https:\/\/designcompass.org\/wp-content\/uploads\/2023\/03\/cleancult-10-300x300.png 300w, https:\/\/designcompass.org\/wp-content\/uploads\/2023\/03\/cleancult-10-100x100.png 100w, https:\/\/designcompass.org\/wp-content\/uploads\/2023\/03\/cleancult-10-600x600.png 600w, https:\/\/designcompass.org\/wp-content\/uploads\/2023\/03\/cleancult-10-150x150.png 150w, https:\/\/designcompass.org\/wp-content\/uploads\/2023\/03\/cleancult-10-768x768.png 768w, https:\/\/designcompass.org\/wp-content\/uploads\/2023\/03\/cleancult-10-1536x1536.png 1536w, https:\/\/designcompass.org\/wp-content\/uploads\/2023\/03\/cleancult-10-924x924.png 924w, https:\/\/designcompass.org\/wp-content\/uploads\/2023\/03\/cleancult-10-671x671.png 671w, https:\/\/designcompass.org\/wp-content\/uploads\/2023\/03\/cleancult-10-1320x1320.png 1320w, https:\/\/designcompass.org\/wp-content\/uploads\/2023\/03\/cleancult-10.png 1600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption>\u00a9Cleancult<\/figcaption><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/designcompass.org\/wp-content\/uploads\/2023\/03\/cleancult-04-1024x1024.png\" alt=\"\" class=\"wp-image-11469\" srcset=\"https:\/\/designcompass.org\/wp-content\/uploads\/2023\/03\/cleancult-04-1024x1024.png 1024w, https:\/\/designcompass.org\/wp-content\/uploads\/2023\/03\/cleancult-04-300x300.png 300w, https:\/\/designcompass.org\/wp-content\/uploads\/2023\/03\/cleancult-04-100x100.png 100w, https:\/\/designcompass.org\/wp-content\/uploads\/2023\/03\/cleancult-04-600x600.png 600w, https:\/\/designcompass.org\/wp-content\/uploads\/2023\/03\/cleancult-04-150x150.png 150w, https:\/\/designcompass.org\/wp-content\/uploads\/2023\/03\/cleancult-04-768x768.png 768w, https:\/\/designcompass.org\/wp-content\/uploads\/2023\/03\/cleancult-04-1536x1536.png 1536w, https:\/\/designcompass.org\/wp-content\/uploads\/2023\/03\/cleancult-04-924x924.png 924w, https:\/\/designcompass.org\/wp-content\/uploads\/2023\/03\/cleancult-04-671x671.png 671w, https:\/\/designcompass.org\/wp-content\/uploads\/2023\/03\/cleancult-04-1320x1320.png 1320w, https:\/\/designcompass.org\/wp-content\/uploads\/2023\/03\/cleancult-04.png 1600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption>\u00a9Cleancult<\/figcaption><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/designcompass.org\/wp-content\/uploads\/2023\/03\/cleancult-05-1024x1024.png\" alt=\"\" class=\"wp-image-11470\" srcset=\"https:\/\/designcompass.org\/wp-content\/uploads\/2023\/03\/cleancult-05-1024x1024.png 1024w, https:\/\/designcompass.org\/wp-content\/uploads\/2023\/03\/cleancult-05-300x300.png 300w, https:\/\/designcompass.org\/wp-content\/uploads\/2023\/03\/cleancult-05-100x100.png 100w, https:\/\/designcompass.org\/wp-content\/uploads\/2023\/03\/cleancult-05-600x600.png 600w, https:\/\/designcompass.org\/wp-content\/uploads\/2023\/03\/cleancult-05-150x150.png 150w, https:\/\/designcompass.org\/wp-content\/uploads\/2023\/03\/cleancult-05-768x768.png 768w, https:\/\/designcompass.org\/wp-content\/uploads\/2023\/03\/cleancult-05-1536x1536.png 1536w, https:\/\/designcompass.org\/wp-content\/uploads\/2023\/03\/cleancult-05-924x924.png 924w, https:\/\/designcompass.org\/wp-content\/uploads\/2023\/03\/cleancult-05-671x671.png 671w, https:\/\/designcompass.org\/wp-content\/uploads\/2023\/03\/cleancult-05-1320x1320.png 1320w, https:\/\/designcompass.org\/wp-content\/uploads\/2023\/03\/cleancult-05.png 1600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption>\u00a9Cleancult<\/figcaption><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/designcompass.org\/wp-content\/uploads\/2023\/03\/cleancult-08-1024x1024.png\" alt=\"\" class=\"wp-image-11472\" srcset=\"https:\/\/designcompass.org\/wp-content\/uploads\/2023\/03\/cleancult-08-1024x1024.png 1024w, https:\/\/designcompass.org\/wp-content\/uploads\/2023\/03\/cleancult-08-300x300.png 300w, https:\/\/designcompass.org\/wp-content\/uploads\/2023\/03\/cleancult-08-100x100.png 100w, https:\/\/designcompass.org\/wp-content\/uploads\/2023\/03\/cleancult-08-600x600.png 600w, https:\/\/designcompass.org\/wp-content\/uploads\/2023\/03\/cleancult-08-150x150.png 150w, https:\/\/designcompass.org\/wp-content\/uploads\/2023\/03\/cleancult-08-768x768.png 768w, https:\/\/designcompass.org\/wp-content\/uploads\/2023\/03\/cleancult-08-1536x1536.png 1536w, https:\/\/designcompass.org\/wp-content\/uploads\/2023\/03\/cleancult-08-924x924.png 924w, https:\/\/designcompass.org\/wp-content\/uploads\/2023\/03\/cleancult-08-671x671.png 671w, https:\/\/designcompass.org\/wp-content\/uploads\/2023\/03\/cleancult-08-1320x1320.png 1320w, https:\/\/designcompass.org\/wp-content\/uploads\/2023\/03\/cleancult-08.png 1600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption>\u00a9Cleancult<\/figcaption><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/designcompass.org\/wp-content\/uploads\/2023\/03\/cleancult-07-1024x1024.png\" alt=\"\" class=\"wp-image-11473\" srcset=\"https:\/\/designcompass.org\/wp-content\/uploads\/2023\/03\/cleancult-07-1024x1024.png 1024w, https:\/\/designcompass.org\/wp-content\/uploads\/2023\/03\/cleancult-07-300x300.png 300w, https:\/\/designcompass.org\/wp-content\/uploads\/2023\/03\/cleancult-07-100x100.png 100w, https:\/\/designcompass.org\/wp-content\/uploads\/2023\/03\/cleancult-07-600x600.png 600w, https:\/\/designcompass.org\/wp-content\/uploads\/2023\/03\/cleancult-07-150x150.png 150w, https:\/\/designcompass.org\/wp-content\/uploads\/2023\/03\/cleancult-07-768x768.png 768w, https:\/\/designcompass.org\/wp-content\/uploads\/2023\/03\/cleancult-07-1536x1536.png 1536w, https:\/\/designcompass.org\/wp-content\/uploads\/2023\/03\/cleancult-07-924x924.png 924w, https:\/\/designcompass.org\/wp-content\/uploads\/2023\/03\/cleancult-07-671x671.png 671w, https:\/\/designcompass.org\/wp-content\/uploads\/2023\/03\/cleancult-07-1320x1320.png 1320w, https:\/\/designcompass.org\/wp-content\/uploads\/2023\/03\/cleancult-07.png 1600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption>\u00a9Cleancult<\/figcaption><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/designcompass.org\/wp-content\/uploads\/2023\/03\/cleancult-09-1024x1024.png\" alt=\"\" class=\"wp-image-11474\" srcset=\"https:\/\/designcompass.org\/wp-content\/uploads\/2023\/03\/cleancult-09-1024x1024.png 1024w, https:\/\/designcompass.org\/wp-content\/uploads\/2023\/03\/cleancult-09-300x300.png 300w, https:\/\/designcompass.org\/wp-content\/uploads\/2023\/03\/cleancult-09-100x100.png 100w, https:\/\/designcompass.org\/wp-content\/uploads\/2023\/03\/cleancult-09-600x600.png 600w, https:\/\/designcompass.org\/wp-content\/uploads\/2023\/03\/cleancult-09-150x150.png 150w, https:\/\/designcompass.org\/wp-content\/uploads\/2023\/03\/cleancult-09-768x768.png 768w, https:\/\/designcompass.org\/wp-content\/uploads\/2023\/03\/cleancult-09-1536x1536.png 1536w, https:\/\/designcompass.org\/wp-content\/uploads\/2023\/03\/cleancult-09-924x924.png 924w, https:\/\/designcompass.org\/wp-content\/uploads\/2023\/03\/cleancult-09-671x671.png 671w, https:\/\/designcompass.org\/wp-content\/uploads\/2023\/03\/cleancult-09-1320x1320.png 1320w, https:\/\/designcompass.org\/wp-content\/uploads\/2023\/03\/cleancult-09.png 1600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption>\u00a9Cleancult<\/figcaption><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/designcompass.org\/wp-content\/uploads\/2023\/03\/cleancult-06-1024x1024.png\" alt=\"\" class=\"wp-image-11475\" srcset=\"https:\/\/designcompass.org\/wp-content\/uploads\/2023\/03\/cleancult-06-1024x1024.png 1024w, https:\/\/designcompass.org\/wp-content\/uploads\/2023\/03\/cleancult-06-300x300.png 300w, https:\/\/designcompass.org\/wp-content\/uploads\/2023\/03\/cleancult-06-100x100.png 100w, https:\/\/designcompass.org\/wp-content\/uploads\/2023\/03\/cleancult-06-600x600.png 600w, https:\/\/designcompass.org\/wp-content\/uploads\/2023\/03\/cleancult-06-150x150.png 150w, https:\/\/designcompass.org\/wp-content\/uploads\/2023\/03\/cleancult-06-768x768.png 768w, https:\/\/designcompass.org\/wp-content\/uploads\/2023\/03\/cleancult-06-1536x1536.png 1536w, https:\/\/designcompass.org\/wp-content\/uploads\/2023\/03\/cleancult-06-924x924.png 924w, https:\/\/designcompass.org\/wp-content\/uploads\/2023\/03\/cleancult-06-671x671.png 671w, https:\/\/designcompass.org\/wp-content\/uploads\/2023\/03\/cleancult-06-1320x1320.png 1320w, https:\/\/designcompass.org\/wp-content\/uploads\/2023\/03\/cleancult-06.png 1600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption>\u00a9Cleancult<\/figcaption><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/designcompass.org\/wp-content\/uploads\/2023\/03\/cleancult-03-1024x1024.png\" alt=\"\" class=\"wp-image-11476\" srcset=\"https:\/\/designcompass.org\/wp-content\/uploads\/2023\/03\/cleancult-03-1024x1024.png 1024w, https:\/\/designcompass.org\/wp-content\/uploads\/2023\/03\/cleancult-03-300x300.png 300w, https:\/\/designcompass.org\/wp-content\/uploads\/2023\/03\/cleancult-03-100x100.png 100w, https:\/\/designcompass.org\/wp-content\/uploads\/2023\/03\/cleancult-03-600x600.png 600w, https:\/\/designcompass.org\/wp-content\/uploads\/2023\/03\/cleancult-03-150x150.png 150w, https:\/\/designcompass.org\/wp-content\/uploads\/2023\/03\/cleancult-03-768x768.png 768w, https:\/\/designcompass.org\/wp-content\/uploads\/2023\/03\/cleancult-03-1536x1536.png 1536w, https:\/\/designcompass.org\/wp-content\/uploads\/2023\/03\/cleancult-03-924x924.png 924w, https:\/\/designcompass.org\/wp-content\/uploads\/2023\/03\/cleancult-03-671x671.png 671w, https:\/\/designcompass.org\/wp-content\/uploads\/2023\/03\/cleancult-03-1320x1320.png 1320w, https:\/\/designcompass.org\/wp-content\/uploads\/2023\/03\/cleancult-03.png 1600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption>\u00a9Cleancult<\/figcaption><\/figure>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">More and Sources<\/h2>\n\n\n\n<ul class=\"wp-block-list\"><li><a href=\"https:\/\/www.cleancult.com\/\">https:\/\/www.cleancult.com\/<\/a><\/li><\/ul>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<script async=\"\" src=\"https:\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js?client=ca-pub-4130900524608986\" crossorigin=\"anonymous\"><\/script>\n<ins class=\"adsbygoogle\" style=\"display:block\" data-ad-format=\"autorelaxed\" data-ad-client=\"ca-pub-4130900524608986\" data-ad-slot=\"2908097030\"><\/ins>\n<script>\n     (adsbygoogle = window.adsbygoogle || []).push({});\n<\/script>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Similar posts<\/h2>\n\n\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">recent posts<\/h2>","protected":false},"excerpt":{"rendered":"<p>\ud074\ub9b0\uceec\ud2b8\uac00 Robot Food\uc640 \ud568\uaed8 \ub9ac\ube0c\ub79c\ub529\uc744 \uc9c4\ud589\ud588\uc2b5\ub2c8\ub2e4. \ud074\ub9b0\uceec\ud2b8\ub294 2016\ub144 \uba54\uc0ac\ucd94\uc138\uce20\uc5d0 \uae30\ubc18\uc744 \ub454 \uce5c\ud658\uacbd \uc2a4\ud0c0\ud2b8\uc5c5\uc785\ub2c8\ub2e4. FSC \uc778\uc99d\uc744 \ubc1b\uc740 \uc644\uc804\ud788 \uc7ac\ud65c\uc6a9 \uac00\ub2a5\ud55c \uc885\uc774\ub97c \uc37c\uace0 \ubab8\uc5d0 \ud574\ub85c\uc6b4 \ud654\ud559\ubb3c\uc9c8\uc774 \uc5c6\ub294 \uce5c\ud658\uacbd \uac00\uc815\uc6a9 \uccad\uc18c \ub9ac\ud544 \uc81c\ud488 \ube0c\ub79c\ub4dc\uc785\ub2c8\ub2e4. \ud06c\ub77c\uc6b0\ub4dc\ud380\ub529\uc73c\ub85c \uc774\ub984\uc744 \uc54c\ub9ac\uace0 \uc18c\ube44\uc790 \uc9c1\uc811 \ud310\ub9e4 \uc911\uc2ec\uc73c\ub85c \uc131\uc7a5\ud588\uc2b5\ub2c8\ub2e4. \uc774\uc81c \ub354 \ud070 \uc131\uc7a5\uc744 \uc704\ud574 \uc0c8\ub85c\uc6b4 \uc637\uc744 \uac08\uc544\uc785\uc5b4\uc57c \ud560 \ud0c0\uc774\ubc0d\uc774 \ub41c \uac83\uc774\uc8e0. \uc6cc\ub4dc\ub9c8\ud06c\ub294 \ub9e4\ub048\ud55c \ub808\ud130\ub9c1\uacfc \ubcc4 [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":11477,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[4,620],"tags":[40,69,97,156,159,171,758,763,770,776,777,778],"class_list":["post-11453","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","category-brand","tag-bx","tag-69","tag-97","tag-156","tag-159","tag-graphic","tag-758","tag-763","tag-770","tag-bi","tag-ci","tag-campaign"],"acf":[],"jetpack_featured_media_url":"https:\/\/designcompass.org\/wp-content\/uploads\/2023\/03\/cleancult-02.png","publishpress_future_action":{"enabled":false,"date":"2026-05-12 19:38:47","action":"change-status","newStatus":"draft","terms":[],"taxonomy":"category","extraData":[]},"publishpress_future_workflow_manual_trigger":{"enabledWorkflows":[]},"_links":{"self":[{"href":"https:\/\/designcompass.org\/en\/wp-json\/wp\/v2\/posts\/11453","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/designcompass.org\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/designcompass.org\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/designcompass.org\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/designcompass.org\/en\/wp-json\/wp\/v2\/comments?post=11453"}],"version-history":[{"count":0,"href":"https:\/\/designcompass.org\/en\/wp-json\/wp\/v2\/posts\/11453\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/designcompass.org\/en\/wp-json\/wp\/v2\/media\/11477"}],"wp:attachment":[{"href":"https:\/\/designcompass.org\/en\/wp-json\/wp\/v2\/media?parent=11453"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/designcompass.org\/en\/wp-json\/wp\/v2\/categories?post=11453"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/designcompass.org\/en\/wp-json\/wp\/v2\/tags?post=11453"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}