{"id":11214,"date":"2023-03-08T08:40:00","date_gmt":"2023-03-07T23:40:00","guid":{"rendered":"https:\/\/designcompass.org\/?p=11214"},"modified":"2023-03-08T10:47:52","modified_gmt":"2023-03-08T01:47:52","slug":"wise-rebranding","status":"publish","type":"post","link":"https:\/\/designcompass.org\/en\/2023\/03\/08\/wise-rebranding\/","title":{"rendered":"Wise Rebranding: This is a truly global design"},"content":{"rendered":"<p>Wise is a British company that provides international remittance and transfer services. Previously known as \u2018TransferWise\u2019, it was recently rebranded as \u2018Wise\u2019 in collaboration with design studio Ragged Edge.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/designcompass.org\/wp-content\/uploads\/2023\/03\/wise-03-1024x1024.png\" alt=\"\" class=\"wp-image-11216\" srcset=\"https:\/\/designcompass.org\/wp-content\/uploads\/2023\/03\/wise-03-1024x1024.png 1024w, https:\/\/designcompass.org\/wp-content\/uploads\/2023\/03\/wise-03-300x300.png 300w, https:\/\/designcompass.org\/wp-content\/uploads\/2023\/03\/wise-03-100x100.png 100w, https:\/\/designcompass.org\/wp-content\/uploads\/2023\/03\/wise-03-600x600.png 600w, https:\/\/designcompass.org\/wp-content\/uploads\/2023\/03\/wise-03-150x150.png 150w, https:\/\/designcompass.org\/wp-content\/uploads\/2023\/03\/wise-03-768x768.png 768w, https:\/\/designcompass.org\/wp-content\/uploads\/2023\/03\/wise-03-1536x1536.png 1536w, https:\/\/designcompass.org\/wp-content\/uploads\/2023\/03\/wise-03-924x924.png 924w, https:\/\/designcompass.org\/wp-content\/uploads\/2023\/03\/wise-03-671x671.png 671w, https:\/\/designcompass.org\/wp-content\/uploads\/2023\/03\/wise-03-1320x1320.png 1320w, https:\/\/designcompass.org\/wp-content\/uploads\/2023\/03\/wise-03.png 1600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption>\u00a9Wise<\/figcaption><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/designcompass.org\/wp-content\/uploads\/2023\/03\/wise-04-1024x1024.png\" alt=\"\" class=\"wp-image-11221\" srcset=\"https:\/\/designcompass.org\/wp-content\/uploads\/2023\/03\/wise-04-1024x1024.png 1024w, https:\/\/designcompass.org\/wp-content\/uploads\/2023\/03\/wise-04-300x300.png 300w, https:\/\/designcompass.org\/wp-content\/uploads\/2023\/03\/wise-04-100x100.png 100w, https:\/\/designcompass.org\/wp-content\/uploads\/2023\/03\/wise-04-600x600.png 600w, https:\/\/designcompass.org\/wp-content\/uploads\/2023\/03\/wise-04-150x150.png 150w, https:\/\/designcompass.org\/wp-content\/uploads\/2023\/03\/wise-04-768x768.png 768w, https:\/\/designcompass.org\/wp-content\/uploads\/2023\/03\/wise-04-1536x1536.png 1536w, https:\/\/designcompass.org\/wp-content\/uploads\/2023\/03\/wise-04-924x924.png 924w, https:\/\/designcompass.org\/wp-content\/uploads\/2023\/03\/wise-04-671x671.png 671w, https:\/\/designcompass.org\/wp-content\/uploads\/2023\/03\/wise-04-1320x1320.png 1320w, https:\/\/designcompass.org\/wp-content\/uploads\/2023\/03\/wise-04.png 1600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption>\u00a9Wise<\/figcaption><\/figure>\n\n\n\n<p>It is global, beautiful, and bold branding. I think this is a model answer to the question of what branding is for services regardless of nationality. It was designed in a way that anyone around the world can understand with just visual images while providing a fresh expression that breaks the existing boredom.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/designcompass.org\/wp-content\/uploads\/2023\/03\/wise-09-2-1024x1024.png\" alt=\"\" class=\"wp-image-11229\" width=\"840\" height=\"840\" srcset=\"https:\/\/designcompass.org\/wp-content\/uploads\/2023\/03\/wise-09-2-1024x1024.png 1024w, https:\/\/designcompass.org\/wp-content\/uploads\/2023\/03\/wise-09-2-300x300.png 300w, https:\/\/designcompass.org\/wp-content\/uploads\/2023\/03\/wise-09-2-100x100.png 100w, https:\/\/designcompass.org\/wp-content\/uploads\/2023\/03\/wise-09-2-600x600.png 600w, https:\/\/designcompass.org\/wp-content\/uploads\/2023\/03\/wise-09-2-150x150.png 150w, https:\/\/designcompass.org\/wp-content\/uploads\/2023\/03\/wise-09-2-768x768.png 768w, https:\/\/designcompass.org\/wp-content\/uploads\/2023\/03\/wise-09-2-1536x1536.png 1536w, https:\/\/designcompass.org\/wp-content\/uploads\/2023\/03\/wise-09-2-924x924.png 924w, https:\/\/designcompass.org\/wp-content\/uploads\/2023\/03\/wise-09-2-671x671.png 671w, https:\/\/designcompass.org\/wp-content\/uploads\/2023\/03\/wise-09-2-1320x1320.png 1320w, https:\/\/designcompass.org\/wp-content\/uploads\/2023\/03\/wise-09-2.png 1600w\" sizes=\"(max-width: 840px) 100vw, 840px\" \/><figcaption>Before &amp; After \u00a9Wise<\/figcaption><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/designcompass.org\/wp-content\/uploads\/2023\/03\/wise-06-1024x1024.png\" alt=\"\" class=\"wp-image-11217\" srcset=\"https:\/\/designcompass.org\/wp-content\/uploads\/2023\/03\/wise-06-1024x1024.png 1024w, https:\/\/designcompass.org\/wp-content\/uploads\/2023\/03\/wise-06-300x300.png 300w, https:\/\/designcompass.org\/wp-content\/uploads\/2023\/03\/wise-06-100x100.png 100w, https:\/\/designcompass.org\/wp-content\/uploads\/2023\/03\/wise-06-600x600.png 600w, https:\/\/designcompass.org\/wp-content\/uploads\/2023\/03\/wise-06-150x150.png 150w, https:\/\/designcompass.org\/wp-content\/uploads\/2023\/03\/wise-06-768x768.png 768w, https:\/\/designcompass.org\/wp-content\/uploads\/2023\/03\/wise-06-1536x1536.png 1536w, https:\/\/designcompass.org\/wp-content\/uploads\/2023\/03\/wise-06-924x924.png 924w, https:\/\/designcompass.org\/wp-content\/uploads\/2023\/03\/wise-06-671x671.png 671w, https:\/\/designcompass.org\/wp-content\/uploads\/2023\/03\/wise-06-1320x1320.png 1320w, https:\/\/designcompass.org\/wp-content\/uploads\/2023\/03\/wise-06.png 1600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption>\u00a9Wise<\/figcaption><\/figure>\n\n\n\n<p>What stands out most is its stunning green color. We moved away from the boring blue color that represents fintech and expressed trust with a diverse palette centered on green. Rooted in the idea of &#039;The World&#039;s Money&#039;, we have improved the readability of the Fast Flag symbol.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/designcompass.org\/wp-content\/uploads\/2023\/03\/wise-07-1024x1024.png\" alt=\"\" class=\"wp-image-11218\" srcset=\"https:\/\/designcompass.org\/wp-content\/uploads\/2023\/03\/wise-07-1024x1024.png 1024w, https:\/\/designcompass.org\/wp-content\/uploads\/2023\/03\/wise-07-300x300.png 300w, https:\/\/designcompass.org\/wp-content\/uploads\/2023\/03\/wise-07-100x100.png 100w, https:\/\/designcompass.org\/wp-content\/uploads\/2023\/03\/wise-07-600x600.png 600w, https:\/\/designcompass.org\/wp-content\/uploads\/2023\/03\/wise-07-150x150.png 150w, https:\/\/designcompass.org\/wp-content\/uploads\/2023\/03\/wise-07-768x768.png 768w, https:\/\/designcompass.org\/wp-content\/uploads\/2023\/03\/wise-07-1536x1536.png 1536w, https:\/\/designcompass.org\/wp-content\/uploads\/2023\/03\/wise-07-924x924.png 924w, https:\/\/designcompass.org\/wp-content\/uploads\/2023\/03\/wise-07-671x671.png 671w, https:\/\/designcompass.org\/wp-content\/uploads\/2023\/03\/wise-07-1320x1320.png 1320w, https:\/\/designcompass.org\/wp-content\/uploads\/2023\/03\/wise-07.png 1600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption>\u00a9Wise<\/figcaption><\/figure>\n\n\n\n<p>The texture of money from around the world was referenced and used in the graphic tapestry. Unique stories from various cultures mix naturally. This is a unique piece of artwork that is rarely seen anywhere else.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/designcompass.org\/wp-content\/uploads\/2023\/03\/wise-08-1024x1024.png\" alt=\"\" class=\"wp-image-11219\" srcset=\"https:\/\/designcompass.org\/wp-content\/uploads\/2023\/03\/wise-08-1024x1024.png 1024w, https:\/\/designcompass.org\/wp-content\/uploads\/2023\/03\/wise-08-300x300.png 300w, https:\/\/designcompass.org\/wp-content\/uploads\/2023\/03\/wise-08-100x100.png 100w, https:\/\/designcompass.org\/wp-content\/uploads\/2023\/03\/wise-08-600x600.png 600w, https:\/\/designcompass.org\/wp-content\/uploads\/2023\/03\/wise-08-150x150.png 150w, https:\/\/designcompass.org\/wp-content\/uploads\/2023\/03\/wise-08-768x768.png 768w, https:\/\/designcompass.org\/wp-content\/uploads\/2023\/03\/wise-08-1536x1536.png 1536w, https:\/\/designcompass.org\/wp-content\/uploads\/2023\/03\/wise-08-924x924.png 924w, https:\/\/designcompass.org\/wp-content\/uploads\/2023\/03\/wise-08-671x671.png 671w, https:\/\/designcompass.org\/wp-content\/uploads\/2023\/03\/wise-08-1320x1320.png 1320w, https:\/\/designcompass.org\/wp-content\/uploads\/2023\/03\/wise-08.png 1600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption>\u00a9Wise<\/figcaption><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p>We also developed a custom typeface, Wise Sans. It supports over 146 languages and all design decisions meet WCAG 3.0 requirements. Meanwhile, Wise&#039;s graphics and illustration library has been built from scratch and thoroughly tested to ensure it can be understood around the world.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/designcompass.org\/wp-content\/uploads\/2023\/03\/wise-09-1024x1024.png\" alt=\"\" class=\"wp-image-11220\" srcset=\"https:\/\/designcompass.org\/wp-content\/uploads\/2023\/03\/wise-09-1024x1024.png 1024w, https:\/\/designcompass.org\/wp-content\/uploads\/2023\/03\/wise-09-300x300.png 300w, https:\/\/designcompass.org\/wp-content\/uploads\/2023\/03\/wise-09-100x100.png 100w, https:\/\/designcompass.org\/wp-content\/uploads\/2023\/03\/wise-09-600x600.png 600w, https:\/\/designcompass.org\/wp-content\/uploads\/2023\/03\/wise-09-150x150.png 150w, https:\/\/designcompass.org\/wp-content\/uploads\/2023\/03\/wise-09-768x768.png 768w, https:\/\/designcompass.org\/wp-content\/uploads\/2023\/03\/wise-09-1536x1536.png 1536w, https:\/\/designcompass.org\/wp-content\/uploads\/2023\/03\/wise-09-924x924.png 924w, https:\/\/designcompass.org\/wp-content\/uploads\/2023\/03\/wise-09-671x671.png 671w, https:\/\/designcompass.org\/wp-content\/uploads\/2023\/03\/wise-09-1320x1320.png 1320w, https:\/\/designcompass.org\/wp-content\/uploads\/2023\/03\/wise-09.png 1600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption>\u00a9Wise<\/figcaption><\/figure>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">More and Sources<\/h2>\n\n\n\n<ul class=\"wp-block-list\"><li><a href=\"https:\/\/wise.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">https:\/\/wise.com\/<\/a><\/li><li><a href=\"https:\/\/wise.design\/\" target=\"_blank\" rel=\"noreferrer noopener\">https:\/\/wise.design\/<\/a><\/li><li><a href=\"https:\/\/raggededge.com\/work\/wise\/\" target=\"_blank\" rel=\"noreferrer noopener\">https:\/\/raggededge.com\/work\/wise\/<\/a><\/li><\/ul>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<script async=\"\" src=\"https:\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js?client=ca-pub-4130900524608986\" crossorigin=\"anonymous\"><\/script>\n<ins class=\"adsbygoogle\" style=\"display:block\" data-ad-format=\"autorelaxed\" data-ad-client=\"ca-pub-4130900524608986\" data-ad-slot=\"2908097030\"><\/ins>\n<script>\n     (adsbygoogle = window.adsbygoogle || []).push({});\n<\/script>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Similar posts<\/h2>\n\n\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">recent posts<\/h2>","protected":false},"excerpt":{"rendered":"<p>Wise\ub294 \uad6d\uc81c \uc1a1\uae08,\uc774\uccb4 \uc11c\ube44\uc2a4\ub97c \uc81c\uacf5\ud558\ub294 \uc601\uad6d \uae30\uc5c5\uc785\ub2c8\ub2e4. \uc774\uc804\uc5d0\ub294 \u2018TransferWise\u2019\ub77c\ub294 \uc774\ub984\uc73c\ub85c \uc54c\ub824\uc84c\uc73c\uba70 \ucd5c\uadfc \ub514\uc790\uc778 \uc2a4\ud29c\ub514\uc624 Ragged Edge\uc640 \ud568\uaed8 \ud611\uc5c5\ud574 \u2018Wise\u2019\ub85c \ub9ac\ube0c\ub79c\ub529\ud588\uc2b5\ub2c8\ub2e4. \ubc94\uc138\uacc4\uc801\uc774\uba74\uc11c \uc544\ub984\ub2f5\uace0 \ub2f4\ub300\ud55c \ube0c\ub79c\ub529\uc785\ub2c8\ub2e4. \uad6d\uc801\uacfc \uc0c1\uad00 \uc5c6\ub294 \uc11c\ube44\uc2a4\uc758 \ube0c\ub79c\ub529\uc774\ub780 \ubb34\uc5c7\uc778\uc9c0\uc5d0 \ub300\ud55c \ubaa8\ubc94 \ub2f5\uc548\uc774\ub77c\ub294 \uc0dd\uac01\uc774 \ub4ed\ub2c8\ub2e4. \uae30\uc874\uc758 \uc9c0\ub8e8\ud568\uc744 \uae68\ub728\ub9ac\ub294 \uc2e0\uc120\ud55c \ud45c\ud604\uc744 \ud558\uba74\uc11c\ub3c4 \uc804 \uc138\uacc4 \uc5b4\ub290 \ub204\uad6c\ub098 \uc2dc\uac01 \uc774\ubbf8\uc9c0\ub9cc\uc73c\ub85c\ub3c4 \uc774\ud574\ud560 \uc218 \uc788\uac8c \ub514\uc790\uc778\ud588\uc2b5\ub2c8\ub2e4. \uac00\uc7a5 \ub208\uc5d0 \ub744\ub294 \uac83\uc740 [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":11223,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[4,620],"tags":[40,69,97,156,159,171,758,763,770,776,777,778],"class_list":["post-11214","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","category-brand","tag-bx","tag-69","tag-97","tag-156","tag-159","tag-graphic","tag-758","tag-763","tag-770","tag-bi","tag-ci","tag-campaign"],"acf":[],"jetpack_featured_media_url":"https:\/\/designcompass.org\/wp-content\/uploads\/2023\/03\/wise-02.png","publishpress_future_action":{"enabled":false,"date":"2026-05-12 19:36:53","action":"change-status","newStatus":"draft","terms":[],"taxonomy":"category","extraData":[]},"publishpress_future_workflow_manual_trigger":{"enabledWorkflows":[]},"_links":{"self":[{"href":"https:\/\/designcompass.org\/en\/wp-json\/wp\/v2\/posts\/11214","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/designcompass.org\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/designcompass.org\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/designcompass.org\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/designcompass.org\/en\/wp-json\/wp\/v2\/comments?post=11214"}],"version-history":[{"count":0,"href":"https:\/\/designcompass.org\/en\/wp-json\/wp\/v2\/posts\/11214\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/designcompass.org\/en\/wp-json\/wp\/v2\/media\/11223"}],"wp:attachment":[{"href":"https:\/\/designcompass.org\/en\/wp-json\/wp\/v2\/media?parent=11214"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/designcompass.org\/en\/wp-json\/wp\/v2\/categories?post=11214"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/designcompass.org\/en\/wp-json\/wp\/v2\/tags?post=11214"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}