{"id":11194,"date":"2023-03-07T08:32:03","date_gmt":"2023-03-06T23:32:03","guid":{"rendered":"https:\/\/designcompass.org\/?p=11194"},"modified":"2023-03-07T09:02:34","modified_gmt":"2023-03-07T00:02:34","slug":"hyundai-happiness-sans","status":"publish","type":"post","link":"https:\/\/designcompass.org\/en\/2023\/03\/07\/hyundai-happiness-sans\/","title":{"rendered":"Hyundai Happiness Sans: The Graceful Voice of Happiness"},"content":{"rendered":"<p>Hyundai Happiness Sans is the exclusive typeface for Hyundai Department Store. It was created to share the value of happiness in everyday life with the world, and anyone can use it for free.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"THE HYUNDAI\uff5cHyundai Department Store typeface\uff5cHappiness Sans\" width=\"800\" height=\"450\" src=\"https:\/\/www.youtube.com\/embed\/XGdVkLGayPo?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/designcompass.org\/wp-content\/uploads\/2023\/03\/hapiness-sans-03-1024x1024.png\" alt=\"\" class=\"wp-image-11199\" srcset=\"https:\/\/designcompass.org\/wp-content\/uploads\/2023\/03\/hapiness-sans-03-1024x1024.png 1024w, https:\/\/designcompass.org\/wp-content\/uploads\/2023\/03\/hapiness-sans-03-300x300.png 300w, https:\/\/designcompass.org\/wp-content\/uploads\/2023\/03\/hapiness-sans-03-100x100.png 100w, https:\/\/designcompass.org\/wp-content\/uploads\/2023\/03\/hapiness-sans-03-600x600.png 600w, https:\/\/designcompass.org\/wp-content\/uploads\/2023\/03\/hapiness-sans-03-150x150.png 150w, https:\/\/designcompass.org\/wp-content\/uploads\/2023\/03\/hapiness-sans-03-768x768.png 768w, https:\/\/designcompass.org\/wp-content\/uploads\/2023\/03\/hapiness-sans-03-1536x1536.png 1536w, https:\/\/designcompass.org\/wp-content\/uploads\/2023\/03\/hapiness-sans-03-924x924.png 924w, https:\/\/designcompass.org\/wp-content\/uploads\/2023\/03\/hapiness-sans-03-671x671.png 671w, https:\/\/designcompass.org\/wp-content\/uploads\/2023\/03\/hapiness-sans-03-1320x1320.png 1320w, https:\/\/designcompass.org\/wp-content\/uploads\/2023\/03\/hapiness-sans-03.png 1600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption>\u00a9Hyundai<\/figcaption><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/designcompass.org\/wp-content\/uploads\/2023\/03\/hapiness-sans-04-1024x1024.png\" alt=\"\" class=\"wp-image-11203\" srcset=\"https:\/\/designcompass.org\/wp-content\/uploads\/2023\/03\/hapiness-sans-04-1024x1024.png 1024w, https:\/\/designcompass.org\/wp-content\/uploads\/2023\/03\/hapiness-sans-04-300x300.png 300w, https:\/\/designcompass.org\/wp-content\/uploads\/2023\/03\/hapiness-sans-04-100x100.png 100w, https:\/\/designcompass.org\/wp-content\/uploads\/2023\/03\/hapiness-sans-04-600x600.png 600w, https:\/\/designcompass.org\/wp-content\/uploads\/2023\/03\/hapiness-sans-04-150x150.png 150w, https:\/\/designcompass.org\/wp-content\/uploads\/2023\/03\/hapiness-sans-04-768x768.png 768w, https:\/\/designcompass.org\/wp-content\/uploads\/2023\/03\/hapiness-sans-04-1536x1536.png 1536w, https:\/\/designcompass.org\/wp-content\/uploads\/2023\/03\/hapiness-sans-04-924x924.png 924w, https:\/\/designcompass.org\/wp-content\/uploads\/2023\/03\/hapiness-sans-04-671x671.png 671w, https:\/\/designcompass.org\/wp-content\/uploads\/2023\/03\/hapiness-sans-04-1320x1320.png 1320w, https:\/\/designcompass.org\/wp-content\/uploads\/2023\/03\/hapiness-sans-04.png 1600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption>\u00a9Hyundai<\/figcaption><\/figure>\n\n\n\n<p>It is a nice typeface, befitting a modern department store that is sincere in its design. The playful and cheerful form gives a light accent when reading the letters, giving a feeling of humming. The modern gray and bright color palette are exquisitely matched. When expressing happiness, the shape can be simplified, but it is wonderful that it contains a happy impression while preserving the modern brand image. I think it is an outstanding result that only a company that clearly knows how it wants to be remembered by customers.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/designcompass.org\/wp-content\/uploads\/2023\/03\/hapiness-sans-05-1024x1024.png\" alt=\"\" class=\"wp-image-11200\" srcset=\"https:\/\/designcompass.org\/wp-content\/uploads\/2023\/03\/hapiness-sans-05-1024x1024.png 1024w, https:\/\/designcompass.org\/wp-content\/uploads\/2023\/03\/hapiness-sans-05-300x300.png 300w, https:\/\/designcompass.org\/wp-content\/uploads\/2023\/03\/hapiness-sans-05-100x100.png 100w, https:\/\/designcompass.org\/wp-content\/uploads\/2023\/03\/hapiness-sans-05-600x600.png 600w, https:\/\/designcompass.org\/wp-content\/uploads\/2023\/03\/hapiness-sans-05-150x150.png 150w, https:\/\/designcompass.org\/wp-content\/uploads\/2023\/03\/hapiness-sans-05-768x768.png 768w, https:\/\/designcompass.org\/wp-content\/uploads\/2023\/03\/hapiness-sans-05-1536x1536.png 1536w, https:\/\/designcompass.org\/wp-content\/uploads\/2023\/03\/hapiness-sans-05-924x924.png 924w, https:\/\/designcompass.org\/wp-content\/uploads\/2023\/03\/hapiness-sans-05-671x671.png 671w, https:\/\/designcompass.org\/wp-content\/uploads\/2023\/03\/hapiness-sans-05-1320x1320.png 1320w, https:\/\/designcompass.org\/wp-content\/uploads\/2023\/03\/hapiness-sans-05.png 1600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption>\u00a9Hyundai<\/figcaption><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/designcompass.org\/wp-content\/uploads\/2023\/03\/hapiness-sans-06-1024x1024.png\" alt=\"\" class=\"wp-image-11204\" srcset=\"https:\/\/designcompass.org\/wp-content\/uploads\/2023\/03\/hapiness-sans-06-1024x1024.png 1024w, https:\/\/designcompass.org\/wp-content\/uploads\/2023\/03\/hapiness-sans-06-300x300.png 300w, https:\/\/designcompass.org\/wp-content\/uploads\/2023\/03\/hapiness-sans-06-100x100.png 100w, https:\/\/designcompass.org\/wp-content\/uploads\/2023\/03\/hapiness-sans-06-600x600.png 600w, https:\/\/designcompass.org\/wp-content\/uploads\/2023\/03\/hapiness-sans-06-150x150.png 150w, https:\/\/designcompass.org\/wp-content\/uploads\/2023\/03\/hapiness-sans-06-768x768.png 768w, https:\/\/designcompass.org\/wp-content\/uploads\/2023\/03\/hapiness-sans-06-1536x1536.png 1536w, https:\/\/designcompass.org\/wp-content\/uploads\/2023\/03\/hapiness-sans-06-924x924.png 924w, https:\/\/designcompass.org\/wp-content\/uploads\/2023\/03\/hapiness-sans-06-671x671.png 671w, https:\/\/designcompass.org\/wp-content\/uploads\/2023\/03\/hapiness-sans-06-1320x1320.png 1320w, https:\/\/designcompass.org\/wp-content\/uploads\/2023\/03\/hapiness-sans-06.png 1600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption>\u00a9Hyundai<\/figcaption><\/figure>\n\n\n\n<p>The topknot that stretches upwards as if written by hand gives off a light feeling. Title, bold, regular, and variable fonts support multiple weights and widths to give the same impression in any environment.<\/p>\n\n\n\n<p>You can try writing fonts right away with Write Card on the website. You can write a short card consisting of a title and body against the background of six attractive illustrations. Personally, I like the color of the golf course illustration.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/designcompass.org\/wp-content\/uploads\/2023\/03\/hapiness-sans-07-1024x1024.png\" alt=\"\" class=\"wp-image-11201\" srcset=\"https:\/\/designcompass.org\/wp-content\/uploads\/2023\/03\/hapiness-sans-07-1024x1024.png 1024w, https:\/\/designcompass.org\/wp-content\/uploads\/2023\/03\/hapiness-sans-07-300x300.png 300w, https:\/\/designcompass.org\/wp-content\/uploads\/2023\/03\/hapiness-sans-07-100x100.png 100w, https:\/\/designcompass.org\/wp-content\/uploads\/2023\/03\/hapiness-sans-07-600x600.png 600w, https:\/\/designcompass.org\/wp-content\/uploads\/2023\/03\/hapiness-sans-07-150x150.png 150w, https:\/\/designcompass.org\/wp-content\/uploads\/2023\/03\/hapiness-sans-07-768x768.png 768w, https:\/\/designcompass.org\/wp-content\/uploads\/2023\/03\/hapiness-sans-07-1536x1536.png 1536w, https:\/\/designcompass.org\/wp-content\/uploads\/2023\/03\/hapiness-sans-07-924x924.png 924w, https:\/\/designcompass.org\/wp-content\/uploads\/2023\/03\/hapiness-sans-07-671x671.png 671w, https:\/\/designcompass.org\/wp-content\/uploads\/2023\/03\/hapiness-sans-07-1320x1320.png 1320w, https:\/\/designcompass.org\/wp-content\/uploads\/2023\/03\/hapiness-sans-07.png 1600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption>\u00a9Hyundai<\/figcaption><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/designcompass.org\/wp-content\/uploads\/2023\/03\/hapiness-sans-08-1024x1024.png\" alt=\"\" class=\"wp-image-11202\" srcset=\"https:\/\/designcompass.org\/wp-content\/uploads\/2023\/03\/hapiness-sans-08-1024x1024.png 1024w, https:\/\/designcompass.org\/wp-content\/uploads\/2023\/03\/hapiness-sans-08-300x300.png 300w, https:\/\/designcompass.org\/wp-content\/uploads\/2023\/03\/hapiness-sans-08-100x100.png 100w, https:\/\/designcompass.org\/wp-content\/uploads\/2023\/03\/hapiness-sans-08-600x600.png 600w, https:\/\/designcompass.org\/wp-content\/uploads\/2023\/03\/hapiness-sans-08-150x150.png 150w, https:\/\/designcompass.org\/wp-content\/uploads\/2023\/03\/hapiness-sans-08-768x768.png 768w, https:\/\/designcompass.org\/wp-content\/uploads\/2023\/03\/hapiness-sans-08-1536x1536.png 1536w, https:\/\/designcompass.org\/wp-content\/uploads\/2023\/03\/hapiness-sans-08-924x924.png 924w, https:\/\/designcompass.org\/wp-content\/uploads\/2023\/03\/hapiness-sans-08-671x671.png 671w, https:\/\/designcompass.org\/wp-content\/uploads\/2023\/03\/hapiness-sans-08-1320x1320.png 1320w, https:\/\/designcompass.org\/wp-content\/uploads\/2023\/03\/hapiness-sans-08.png 1600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption>\u00a9Hyundai<\/figcaption><\/figure>\n\n\n\n<p>Happiness Sans was produced by Angraphics. It is said that starting from the Latin lo-ol Type Foundry, the early grotesque style was reinterpreted and connected to the curvilinear aesthetics of Hangeul. The stunning visual graphics were created by Seoul-based artist and designer Son Ah-yong.<\/p>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">More and Sources<\/h2>\n\n\n\n<ul class=\"wp-block-list\"><li><a href=\"https:\/\/thehyundaifont.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">https:\/\/thehyundaifont.com\/<\/a><\/li><li><a href=\"https:\/\/agfont.com\/project-fonts\/Happiness-Sans\" target=\"_blank\" rel=\"noreferrer noopener\">https:\/\/agfont.com\/project-fonts\/Happiness-Sans<\/a><\/li><li><a href=\"https:\/\/sonayong.com\/kr\" target=\"_blank\" rel=\"noreferrer noopener\">https:\/\/sonayong.com\/kr<\/a><\/li><\/ul>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<script async=\"\" src=\"https:\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js?client=ca-pub-4130900524608986\" crossorigin=\"anonymous\"><\/script>\n<ins class=\"adsbygoogle\" style=\"display:block\" data-ad-format=\"autorelaxed\" data-ad-client=\"ca-pub-4130900524608986\" data-ad-slot=\"2908097030\"><\/ins>\n<script>\n     (adsbygoogle = window.adsbygoogle || []).push({});\n<\/script>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Similar posts<\/h2>\n\n\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">recent posts<\/h2>","protected":false},"excerpt":{"rendered":"<p>\ud604\ub300 \ud574\ud53c\ub2c8\uc2a4 \uc0b0\uc2a4\ub294 \ud604\ub300\ubc31\ud654\uc810\uc758 \uc804\uc6a9 \uc11c\uccb4\uc785\ub2c8\ub2e4. \uc77c\uc0c1 \uc18d \ud589\ubcf5\uc758 \uac00\uce58\ub97c \uc138\uc0c1\uc5d0 \ub098\ub204\uae30 \uc704\ud574 \ub9cc\ub4e4\uc5b4 \ub204\uad6c\ub098 \uc790\uc720\ub86d\uac8c \ubb34\ub8cc\ub85c \uc0ac\uc6a9\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \ub514\uc790\uc778\uc5d0 \uc9c4\uc2ec\uc778 \ud604\ub300 \ubc31\ud654\uc810\ub2f5\uac8c \uba4b\uc9c4 \uc11c\uccb4\uc785\ub2c8\ub2e4. \uc7a5\ub09c\uc2a4\ub7fd\uc9c0 \uc54a\uc73c\uba74\uc11c \uacbd\ucf8c\ud55c \ud615\ud0dc\uac00 \uae00\uc790\ub97c \uc77d\uc744 \ub54c \uac00\ubccd\uac8c \uc545\uc13c\ud2b8\ub97c \uc8fc\uba70 \ud765\uc5bc\uac70\ub9ac\ub294 \ub290\ub08c\uc774 \ub4ed\ub2c8\ub2e4. \ud604\ub300\uac00 \ub5a0\uc624\ub974\ub294 \ud68c\uc0c9\uacfc \ubc1d\uc740 \uc0c9\uac10\uc758 \ud314\ub808\ud2b8\uac00 \uc808\ubb18\ud558\uac8c \uc5b4\uc6b8\ub9bd\ub2c8\ub2e4. \ud589\ubcf5\uc744 \ud45c\ud604\ud558\ub2e4 \ubcf4\uba74 \ud615\ud0dc\uac00 \ub2e8\uc21c\ud574\uc9c8 \uc218 \uc788\ub294\ub370 \ud604\ub300\uc758 [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":11198,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[4,620],"tags":[40,69,97,156,159,171,758,763,770,776,777,778],"class_list":["post-11194","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","category-brand","tag-bx","tag-69","tag-97","tag-156","tag-159","tag-graphic","tag-758","tag-763","tag-770","tag-bi","tag-ci","tag-campaign"],"acf":[],"jetpack_featured_media_url":"https:\/\/designcompass.org\/wp-content\/uploads\/2023\/03\/hapiness-sans-02.png","publishpress_future_action":{"enabled":false,"date":"2026-05-12 19:36:58","action":"change-status","newStatus":"draft","terms":[],"taxonomy":"category","extraData":[]},"publishpress_future_workflow_manual_trigger":{"enabledWorkflows":[]},"_links":{"self":[{"href":"https:\/\/designcompass.org\/en\/wp-json\/wp\/v2\/posts\/11194","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/designcompass.org\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/designcompass.org\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/designcompass.org\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/designcompass.org\/en\/wp-json\/wp\/v2\/comments?post=11194"}],"version-history":[{"count":0,"href":"https:\/\/designcompass.org\/en\/wp-json\/wp\/v2\/posts\/11194\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/designcompass.org\/en\/wp-json\/wp\/v2\/media\/11198"}],"wp:attachment":[{"href":"https:\/\/designcompass.org\/en\/wp-json\/wp\/v2\/media?parent=11194"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/designcompass.org\/en\/wp-json\/wp\/v2\/categories?post=11194"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/designcompass.org\/en\/wp-json\/wp\/v2\/tags?post=11194"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}