{"id":10535,"date":"2023-01-31T09:00:00","date_gmt":"2023-01-31T00:00:00","guid":{"rendered":"https:\/\/designcompass.org\/?p=10535"},"modified":"2023-01-26T09:32:15","modified_gmt":"2023-01-26T00:32:15","slug":"eurostar-rebranding","status":"publish","type":"post","link":"https:\/\/designcompass.org\/en\/2023\/01\/31\/eurostar-rebranding\/","title":{"rendered":"Eurostar rebranding: an attractive symbol transforming space"},"content":{"rendered":"<p>Global brand agency DesignStudio created the Eurostar Group&#039;s brand and design system. Brand new logos, symbols, palettes, photos, illustrations and sounds.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-vimeo wp-block-embed-vimeo wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"01_Eurostar symbol\" src=\"https:\/\/player.vimeo.com\/video\/792165922?dnt=1&amp;app_id=122963\" width=\"800\" height=\"450\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>In 2022, when French-Belgian railway operators Thalys and Eurostar merged into a single brand, a new identity was needed. Julien Queyrane, Creative Director of DesignStudio, embodies Eurostar Group&#039;s vision of transporting 30 million passengers a year by 2030 while maintaining a brand close to 30 years old.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-vimeo wp-block-embed-vimeo wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"6 System Flex\" src=\"https:\/\/player.vimeo.com\/video\/792037086?dnt=1&amp;app_id=122963\" width=\"800\" height=\"450\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>Combining the Eurostar &#039;E&#039; with a star, the new brand symbol is named &#039;The Spark&#039;. It is an impressive and memorable symbol that can be used at various touchpoints, from train decoration to digital platforms. Dynamically moving in multiple dimensions, Spark expresses a compass guiding the traveler&#039;s path.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1000\" height=\"563\" src=\"https:\/\/designcompass.org\/wp-content\/uploads\/2023\/01\/C9dCMozMBSjrZhmuhRAPdT-1200-80.jpg.webp\" alt=\"\" class=\"wp-image-10536\" srcset=\"https:\/\/designcompass.org\/wp-content\/uploads\/2023\/01\/C9dCMozMBSjrZhmuhRAPdT-1200-80.jpg.webp 1000w, https:\/\/designcompass.org\/wp-content\/uploads\/2023\/01\/C9dCMozMBSjrZhmuhRAPdT-1200-80.jpg-600x338.webp 600w, https:\/\/designcompass.org\/wp-content\/uploads\/2023\/01\/C9dCMozMBSjrZhmuhRAPdT-1200-80.jpg-300x169.webp 300w, https:\/\/designcompass.org\/wp-content\/uploads\/2023\/01\/C9dCMozMBSjrZhmuhRAPdT-1200-80.jpg-768x432.webp 768w, https:\/\/designcompass.org\/wp-content\/uploads\/2023\/01\/C9dCMozMBSjrZhmuhRAPdT-1200-80.jpg-924x520.webp 924w, https:\/\/designcompass.org\/wp-content\/uploads\/2023\/01\/C9dCMozMBSjrZhmuhRAPdT-1200-80.jpg-671x378.webp 671w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><figcaption>\u00a9eurostar<\/figcaption><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/designcompass.org\/wp-content\/uploads\/2023\/01\/2-Eurostar_trainvis-1024x576.png\" alt=\"\" class=\"wp-image-10540\" srcset=\"https:\/\/designcompass.org\/wp-content\/uploads\/2023\/01\/2-Eurostar_trainvis-1024x576.png 1024w, https:\/\/designcompass.org\/wp-content\/uploads\/2023\/01\/2-Eurostar_trainvis-600x338.png 600w, https:\/\/designcompass.org\/wp-content\/uploads\/2023\/01\/2-Eurostar_trainvis-300x169.png 300w, https:\/\/designcompass.org\/wp-content\/uploads\/2023\/01\/2-Eurostar_trainvis-768x432.png 768w, https:\/\/designcompass.org\/wp-content\/uploads\/2023\/01\/2-Eurostar_trainvis-1536x864.png 1536w, https:\/\/designcompass.org\/wp-content\/uploads\/2023\/01\/2-Eurostar_trainvis-924x520.png 924w, https:\/\/designcompass.org\/wp-content\/uploads\/2023\/01\/2-Eurostar_trainvis-671x377.png 671w, https:\/\/designcompass.org\/wp-content\/uploads\/2023\/01\/2-Eurostar_trainvis-1320x743.png 1320w, https:\/\/designcompass.org\/wp-content\/uploads\/2023\/01\/2-Eurostar_trainvis.png 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption>\u00a9eurostar<\/figcaption><\/figure>\n\n\n\n<p>For the headline typography, we chose La Pontaise, reminiscent of the 1994 Eurostar logo. The high-contrast characters give a unique, elegant, and warm feeling. The main colors, punch blue and deep navy, convey a modern feel. Six continent-inspired secondary palettes add a forward-looking identity. <\/p>\n\n\n\n<p><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/designcompass.org\/wp-content\/uploads\/2023\/01\/5-Eurostar_ooh-1024x576.png\" alt=\"\" class=\"wp-image-10537\" srcset=\"https:\/\/designcompass.org\/wp-content\/uploads\/2023\/01\/5-Eurostar_ooh-1024x576.png 1024w, https:\/\/designcompass.org\/wp-content\/uploads\/2023\/01\/5-Eurostar_ooh-600x338.png 600w, https:\/\/designcompass.org\/wp-content\/uploads\/2023\/01\/5-Eurostar_ooh-300x169.png 300w, https:\/\/designcompass.org\/wp-content\/uploads\/2023\/01\/5-Eurostar_ooh-768x432.png 768w, https:\/\/designcompass.org\/wp-content\/uploads\/2023\/01\/5-Eurostar_ooh-1536x864.png 1536w, https:\/\/designcompass.org\/wp-content\/uploads\/2023\/01\/5-Eurostar_ooh-924x520.png 924w, https:\/\/designcompass.org\/wp-content\/uploads\/2023\/01\/5-Eurostar_ooh-671x377.png 671w, https:\/\/designcompass.org\/wp-content\/uploads\/2023\/01\/5-Eurostar_ooh-1320x743.png 1320w, https:\/\/designcompass.org\/wp-content\/uploads\/2023\/01\/5-Eurostar_ooh.png 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption>\u00a9eurostar<\/figcaption><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/designcompass.org\/wp-content\/uploads\/2023\/01\/13-Eurostar_ooh2-1024x576.png\" alt=\"\" class=\"wp-image-10538\" srcset=\"https:\/\/designcompass.org\/wp-content\/uploads\/2023\/01\/13-Eurostar_ooh2-1024x576.png 1024w, https:\/\/designcompass.org\/wp-content\/uploads\/2023\/01\/13-Eurostar_ooh2-600x338.png 600w, https:\/\/designcompass.org\/wp-content\/uploads\/2023\/01\/13-Eurostar_ooh2-300x169.png 300w, https:\/\/designcompass.org\/wp-content\/uploads\/2023\/01\/13-Eurostar_ooh2-768x432.png 768w, https:\/\/designcompass.org\/wp-content\/uploads\/2023\/01\/13-Eurostar_ooh2-1536x864.png 1536w, https:\/\/designcompass.org\/wp-content\/uploads\/2023\/01\/13-Eurostar_ooh2-924x520.png 924w, https:\/\/designcompass.org\/wp-content\/uploads\/2023\/01\/13-Eurostar_ooh2-671x377.png 671w, https:\/\/designcompass.org\/wp-content\/uploads\/2023\/01\/13-Eurostar_ooh2-1320x743.png 1320w, https:\/\/designcompass.org\/wp-content\/uploads\/2023\/01\/13-Eurostar_ooh2.png 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption>\u00a9eurostar<\/figcaption><\/figure>\n\n\n\n<p>Working with seven illustrators from five countries in the Eurostar Group, we created a set of artworks that aim to capture the uniqueness of different destinations. It is completed with photos by John Adrian and acoustic branding created in collaboration with Zelig Sound.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-vimeo wp-block-embed-vimeo wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"7 Digital Experience\" src=\"https:\/\/player.vimeo.com\/video\/790857216?dnt=1&amp;app_id=122963\" width=\"800\" height=\"450\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">More and Sources<\/h2>\n\n\n\n<ul class=\"wp-block-list\"><li><a href=\"https:\/\/design.studio\/work\/eurostar-group\" target=\"_blank\" rel=\"noreferrer noopener\">eurostar rebranding \u2013 DesignStudio<\/a><\/li><\/ul>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<script async=\"\" src=\"https:\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js?client=ca-pub-4130900524608986\" crossorigin=\"anonymous\"><\/script>\n<ins class=\"adsbygoogle\" style=\"display:block\" data-ad-format=\"autorelaxed\" data-ad-client=\"ca-pub-4130900524608986\" data-ad-slot=\"2908097030\"><\/ins>\n<script>\n     (adsbygoogle = window.adsbygoogle || []).push({});\n<\/script>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Similar posts<\/h2>\n\n\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">recent posts<\/h2>","protected":false},"excerpt":{"rendered":"<p>\uae00\ub85c\ubc8c \ube0c\ub79c\ub4dc \uc5d0\uc774\uc804\uc2dc DesignStudio\uac00 Eurostar Group\uc758 \ube0c\ub79c\ub4dc\uc640 \ub514\uc790\uc778 \uc2dc\uc2a4\ud15c\uc744 \ub9cc\ub4e4\uc5c8\uc2b5\ub2c8\ub2e4. \uc0c8\ub85c\uc6b4 \ub85c\uace0, \uc2ec\ubcfc, \ud314\ub808\ud2b8, \uc0ac\uc9c4, \uc77c\ub7ec\uc2a4\ud2b8\ub808\uc774\uc158, \uc74c\ud5a5\uc744 \ube0c\ub79c\ub529\ud588\uc2b5\ub2c8\ub2e4. 2022\ub144 \ud504\ub791\uc2a4 \ubca8\uae30\uc5d0\uc758 \ucca0\ub3c4 \uc6b4\uc601\uc0ac Thalys\uc640 Eurostar\uac00 \ub2e8\uc77c \ube0c\ub79c\ub4dc\ub85c \ud1b5\ud569\ub418\uba74\uc11c \uc0c8\ub85c\uc6b4 \uc544\uc774\ub374\ud2f0\ud2f0\uac00 \ud544\uc694\ud588\uc2b5\ub2c8\ub2e4. DesignStudio\uc758 \ud06c\ub9ac\uc5d0\uc774\ud2f0\ube0c \ub514\ub809\ud130\uc778 Julien Queyrane\uc740 30\ub144\uc5d0 \uac00\uae4c\uc6b4 \ube0c\ub79c\ub4dc\ub97c \uc720\uc9c0\ud558\uba74\uc11c 2030\ub144\uae4c\uc9c0 \uc5f0\uac04 3\ucc9c\ub9cc \uba85\uc758 \uc2b9\uac1d\uc744 \uc218\uc1a1\ud55c\ub2e4\ub294 Eurostar Group\uc758 \ube44\uc804\uc744 \ub2f4\uc558\uc2b5\ub2c8\ub2e4. Eurostar \u2018E\u2019\uc640 \ubcc4\uc744 \uc870\ud569\ud55c \uc0c8\ub85c\uc6b4 [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":10544,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[4,620],"tags":[147,156,159,181,510,743,764],"class_list":["post-10535","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","category-brand","tag-147","tag-156","tag-159","tag-181","tag-510","tag-743","tag-764"],"acf":[],"jetpack_featured_media_url":"https:\/\/designcompass.org\/wp-content\/uploads\/2023\/01\/eurostar-01.png","publishpress_future_action":{"enabled":false,"date":"2026-05-17 17:22:43","action":"change-status","newStatus":"draft","terms":[],"taxonomy":"category","extraData":[]},"publishpress_future_workflow_manual_trigger":{"enabledWorkflows":[]},"_links":{"self":[{"href":"https:\/\/designcompass.org\/en\/wp-json\/wp\/v2\/posts\/10535","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/designcompass.org\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/designcompass.org\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/designcompass.org\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/designcompass.org\/en\/wp-json\/wp\/v2\/comments?post=10535"}],"version-history":[{"count":0,"href":"https:\/\/designcompass.org\/en\/wp-json\/wp\/v2\/posts\/10535\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/designcompass.org\/en\/wp-json\/wp\/v2\/media\/10544"}],"wp:attachment":[{"href":"https:\/\/designcompass.org\/en\/wp-json\/wp\/v2\/media?parent=10535"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/designcompass.org\/en\/wp-json\/wp\/v2\/categories?post=10535"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/designcompass.org\/en\/wp-json\/wp\/v2\/tags?post=10535"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}