{"id":10528,"date":"2023-01-26T09:00:00","date_gmt":"2023-01-26T00:00:00","guid":{"rendered":"https:\/\/designcompass.org\/?p=10528"},"modified":"2023-01-25T10:32:31","modified_gmt":"2023-01-25T01:32:31","slug":"bolt-rebranding","status":"publish","type":"post","link":"https:\/\/designcompass.org\/en\/2023\/01\/26\/bolt-rebranding\/","title":{"rendered":"Bolt rebranding: when you want to have keywords that are hard to monopolize"},"content":{"rendered":"

Bolt has unveiled a new identity in collaboration with Koto Studio. Bolt was founded in 2014 and launched a service that provides one-click payments called Bolt in 2016. In the past 22 years, we have attracted $ 355 million in Series D funding and won DecaCon.<\/p>\n\n\n\n

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\u00a9Bolt<\/figcaption><\/figure>\n\n\n\n
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\u00a9Bolt<\/figcaption><\/figure>\n\n\n\n
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why did you change it?<\/strong><\/h3>\n\n\n\n

Originally, the bolt logo was a combination of a blue lightning bolt and a sans serif typeface. Koto's creative director, Arthur Foliard, thought that a bland wordmark and blue color didn't necessarily convey trust.<\/p>\n\n\n\n

Koto intuitively designed visual elements with energy and speed as keywords. The tingling sensation of electricity is expressed through a fluorescent color palette and exaggerated photography and illustration. Rather than a quiet and blunt typeface, we used a dedicated typeface that was lively and not too playful. We utilized a memorable lightning bolt signature.<\/p>\n\n\n\n

As simple as the name Bolt is, it has plenty of contenders to occupy it. There is a taxi service of the same name, Bolt, and there is also a sports broadcaster called Bolt TV. From the name to the service called Volt, I think it is a creative strategy to occupy the keyword 'electricity'.<\/p>\n\n\n\n

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\u00a9Bolt<\/figcaption><\/figure>\n\n\n\n
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\u00a9Bolt<\/figcaption><\/figure>\n\n\n\n
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\u00a9Bolt<\/figcaption><\/figure>\n\n\n\n
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More and Sources<\/h2>\n\n\n\n