Brand design that imprints in one second<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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If a brand's inner essence isn't conveyed to customers, it's as good as nonexistent. Design is the means by which a brand connects with people. Design embodies the abstract brand spirit in concrete form.<\/p>

Brands are exposed through various media. Among them, visual identity is the fastest, most universal, and most powerful form of communication, where design exerts its greatest power. By combining visual elements like points, lines, surfaces, colors, text, icons, illustrations, and photographs, a brand must create its own unique identity and establish an identity that is instantly recognizable, regardless of the viewing location.<\/p>

This webinar explores how visual design builds a brand's identity. We'll analyze how visual design influences customer perception and emotions, and discuss principles to follow when translating a brand's personality and strategy into visual language. We'll provide practical insights into how to strike a balance between simplicity and originality, how small elements can transform the overall impression, and how to establish principles for strong brand recognition among numerous brands.<\/p>

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Someone who would like to hear it<\/h3>

• Entrepreneurs looking to start a new brand<\/li>
• Designers and marketers who design brand experiences<\/li>
• Companies and teams considering rebranding<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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  teacher<\/h3>\n

  Jongmin Park<\/strong><\/h4>\nA design leader who has achieved results at every stage of a startup from start to finish.<\/strong>
  \nFrom being the first designer at a startup to directing the design of a team of 200, I've created design impact at every stage. My goal is to help people experience the world through design in a richer and more engaging way, and to create a design language that everyone can understand.\n
  
  \nMy first startup was co-founding Lineable, an IoT-based startup that uses Bluetooth location technology to prevent lost children. Later, I designed products and brands for Our Table, a service that provides special recipes for special occasions. Later, I joined the travel startup My Real Trip as a product designer and led the design team there. I also served as Head of Design at Healing Paper, which provides services for Gangnam Unnies. I currently run the design media company "Design Compass.".\n

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  • Current) Design Compass CEO<\/li>\n \t
  • Former Gangnam Unnie Head of Design<\/li>\n \t
  • Former) My Real Trip Design Team Leader<\/li>\n \t
  • Former UI\/UX designer at Our Table<\/li>\n \t
  • Former) Linearble UX Designer<\/li>\n<\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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    index<\/h3>

    • introduction<\/li>
    • visual identity
      • Logo, the face of the brand<\/li>
      • Color, the expression of the brand<\/li>
      • Font, the voice of the brand<\/li>
      • Image, brand clothes<\/li><\/ul><\/li>
      • Q&A<\/li><\/ul>

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        guide<\/h3>

        • We will send you an email with the URL and password on the day of the lecture.<\/li>
        • You can check the ZOOM link and password at the link below on the day of the lecture.<\/li>
        • If the minimum number of participants is not met, the class will be postponed or cancelled with a refund.<\/li>
        • Before midnight the day before the lecture: Full refund<\/li>
        • On the day of the lecture: No refunds<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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          • \n\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\tWednesday, December 10, 2025, 8:00 PM<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t
          • \n\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\tZoom Online<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t
          • \n\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t1 hour to 1 hour and 30 minutes<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t
          • \n\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\tAll levels<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t
          • \n\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\tRegular price: 30,000 won<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t
          • \n\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\tMembership price: 20,000 won<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"

            If a brand's inner essence isn't conveyed to customers, it's as good as nonexistent. Design is the means by which a brand connects with people. Design embodies the abstract brand spirit in concrete form.<\/p>","protected":false},"author":1,"featured_media":59852,"template":"","course-category":[2767,2834,3122],"course-tag":[],"class_list":["post-55491","courses","type-courses","status-publish","has-post-thumbnail","hentry","course-category-2767","course-category-2834","course-category-3122"],"acf":[],"publishpress_future_workflow_manual_trigger":{"enabledWorkflows":[]},"_links":{"self":[{"href":"https:\/\/designcompass.org\/en\/wp-json\/wp\/v2\/courses\/55491","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/designcompass.org\/en\/wp-json\/wp\/v2\/courses"}],"about":[{"href":"https:\/\/designcompass.org\/en\/wp-json\/wp\/v2\/types\/courses"}],"author":[{"embeddable":true,"href":"https:\/\/designcompass.org\/en\/wp-json\/wp\/v2\/users\/1"}],"version-history":[{"count":23,"href":"https:\/\/designcompass.org\/en\/wp-json\/wp\/v2\/courses\/55491\/revisions"}],"predecessor-version":[{"id":56251,"href":"https:\/\/designcompass.org\/en\/wp-json\/wp\/v2\/courses\/55491\/revisions\/56251"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/designcompass.org\/en\/wp-json\/wp\/v2\/media\/59852"}],"wp:attachment":[{"href":"https:\/\/designcompass.org\/en\/wp-json\/wp\/v2\/media?parent=55491"}],"wp:term":[{"taxonomy":"course-category","embeddable":true,"href":"https:\/\/designcompass.org\/en\/wp-json\/wp\/v2\/course-category?post=55491"},{"taxonomy":"course-tag","embeddable":true,"href":"https:\/\/designcompass.org\/en\/wp-json\/wp\/v2\/course-tag?post=55491"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}