Semantic Planning for Brand Design<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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A strong brand is necessary for customers to recognize your products and services. Because a brand is an intangible concept that doesn't exist in the first place, it must constantly be exposed and establish its presence. Otherwise, it will quickly fade and disappear from people's memories.<\/p>

The work of countless brand strategists and designers is to transform these intangible messages into understandable forms and experiences. While maintaining a consistent brand message, the method of expression continually evolves based on how customers perceive it.<\/p>

The key here is "design." Design effectively expresses a brand's meaning, persuading customers and adding sensory value that is difficult to measure. To persuade a brand through design, you need to understand why the brand exists, where it wants to go, and what meaning it holds for customers.<\/p>

In this webinar, we'll explore how to define "meaning," the soul of a brand, when designing a brand.<\/p>

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Someone who would like to hear it<\/h3>\n

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• Anyone curious about brand design planning<\/li>\n
• For those curious about the relationship between brand and design<\/li>\n \t
• A person who plans and directs a brand<\/li>\n \t
• People who run brands<\/li>\n<\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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  teacher<\/h3>\n

  Jongmin Park<\/strong><\/h4>\nA design leader who has achieved results at every stage of a startup from start to finish.<\/strong>
  \nFrom being the first designer at a startup to directing the design of a team of 200, I've created design impact at every stage. My goal is to help people experience the world through design in a richer and more engaging way, and to create a design language that everyone can understand.\n
  
  \nMy first startup was co-founding Lineable, an IoT-based startup that uses Bluetooth location technology to prevent lost children. Later, I designed products and brands for Our Table, a service that provides special recipes for special occasions. Later, I joined the travel startup My Real Trip as a product designer and led the design team there. I also served as Head of Design at Healing Paper, which provides services for Gangnam Unnies. I currently run the design media company "Design Compass.".\n

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  • Current) Design Compass CEO<\/li>\n \t
  • Former Gangnam Unnie Head of Design<\/li>\n \t
  • Former) My Real Trip Design Team Leader<\/li>\n \t
  • Former UI\/UX designer at Our Table<\/li>\n \t
  • Former) Linearble UX Designer<\/li>\n<\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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    index<\/h3>

    • introduction<\/li>
    • The soul of the brand
      
      • Why does it exist?
        • MVC Mission, Vision, and Core Values<\/li><\/ul><\/li>
        • Where do you stand?
          • STP Segmentation, Targeting, and Positioning<\/li><\/ul><\/li>
          • How is it imprinted?
            • FBO's first, best, and only<\/li><\/ul><\/li>
            • What does it consist of?
              • Brand Architecture<\/li><\/ul><\/li>
              • Where is it exposed?
                • Touchpoint<\/li><\/ul><\/li><\/ul><\/li>
                • Q&A<\/li><\/ul>

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                  guide<\/h3>

                  • We will send you an email with the URL and password on the day of the lecture.<\/li>
                  • You can check the ZOOM link and password at the link below on the day of the lecture.<\/li>
                  • If the minimum number of participants is not met, the class will be postponed or cancelled with a refund.<\/li>
                  • Before midnight the day before the lecture: Full refund<\/li>
                  • On the day of the lecture: No refunds<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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                    • \n\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\tWednesday, November 26, 2025, 8:00 PM<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t
                    • \n\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\tZoom Online<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t
                    • \n\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t1 hour to 1 hour and 30 minutes<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t
                    • \n\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\tAll levels<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t
                    • \n\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\tRegular price: 30,000 won<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t
                    • \n\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\tMembership price: 20,000 won<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t
                    • \n\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\tMinimum number of people: 10<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"

                      Wednesday, November 26, 2025, 8:00 PM Zoom Online 1 hour to 1 hour 30 minutes All levels Regular price: 30,000 won Membership price: 20,000 won Minimum number of participants: 10. Membership-only discount code. Enter the code below at checkout: DC25WEBINAR<\/p>","protected":false},"author":1,"featured_media":59851,"template":"","course-category":[2767,2834,3122],"course-tag":[],"class_list":["post-54105","courses","type-courses","status-publish","has-post-thumbnail","hentry","course-category-2767","course-category-2834","course-category-3122"],"acf":[],"publishpress_future_workflow_manual_trigger":{"enabledWorkflows":[]},"_links":{"self":[{"href":"https:\/\/designcompass.org\/en\/wp-json\/wp\/v2\/courses\/54105","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/designcompass.org\/en\/wp-json\/wp\/v2\/courses"}],"about":[{"href":"https:\/\/designcompass.org\/en\/wp-json\/wp\/v2\/types\/courses"}],"author":[{"embeddable":true,"href":"https:\/\/designcompass.org\/en\/wp-json\/wp\/v2\/users\/1"}],"version-history":[{"count":57,"href":"https:\/\/designcompass.org\/en\/wp-json\/wp\/v2\/courses\/54105\/revisions"}],"predecessor-version":[{"id":55324,"href":"https:\/\/designcompass.org\/en\/wp-json\/wp\/v2\/courses\/54105\/revisions\/55324"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/designcompass.org\/en\/wp-json\/wp\/v2\/media\/59851"}],"wp:attachment":[{"href":"https:\/\/designcompass.org\/en\/wp-json\/wp\/v2\/media?parent=54105"}],"wp:term":[{"taxonomy":"course-category","embeddable":true,"href":"https:\/\/designcompass.org\/en\/wp-json\/wp\/v2\/course-category?post=54105"},{"taxonomy":"course-tag","embeddable":true,"href":"https:\/\/designcompass.org\/en\/wp-json\/wp\/v2\/course-tag?post=54105"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}