{"id":65479,"date":"2026-07-03T11:00:00","date_gmt":"2026-07-03T02:00:00","guid":{"rendered":"https:\/\/designcompass.org\/?post_type=archive&#038;p=65479"},"modified":"2026-07-03T09:13:15","modified_gmt":"2026-07-03T00:13:15","slug":"sporting-cp","status":"publish","type":"archive","link":"https:\/\/designcompass.org\/en\/archive\/sporting-cp\/","title":{"rendered":"Sporting CP, 120th Anniversary Rebranding"},"content":{"rendered":"<p class=\"wp-block-paragraph\">\ud3ec\ub974\ud22c\uac08 \ucd95\uad6c \ud074\ub7fd \uc2a4\ud3ec\ub974\ud305 CP\uac00 \ucc3d\ub9bd 120\uc8fc\ub144\uc744 \ub9de\uc544 \uc0c8\ub85c\uc6b4 \ube0c\ub79c\ub4dc \uc544\uc774\ub374\ud2f0\ud2f0\ub97c \uacf5\uac1c\ud588\uc2b5\ub2c8\ub2e4. \uc774\ubc88 \uac1c\ud3b8\uc740 2001\ub144 \uc774\ud6c4 25\ub144 \ub9cc\uc758 \ubcc0\ud654\ub85c, \uc644\uc804\ud788 \uc0c8\ub85c\uc6b4 \uc0c1\uc9d5\uc744 \ub9cc\ub4dc\ub294 \ub300\uc2e0 \ud074\ub7fd\uc758 \uc5ed\uc0ac\uc801 \uc720\uc0b0\uc744 \ud604\ub300\uc801\uc73c\ub85c \ub2e4\ub4ec\ub294 \ubc29\ud5a5\uc73c\ub85c \uc9c4\ud589\ub410\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\uc0c8 \uc5e0\ube14\ub7fc\uc740 1945\ub144\ubd80\ud130 2001\ub144\uae4c\uc9c0 \uc0ac\uc6a9\ub41c \ud074\ub798\uc2dd \ubc30\uc9c0\ub97c \uc8fc\uc694 \ucc38\uace0\uc810\uc73c\ub85c \uc0bc\uc558\uc2b5\ub2c8\ub2e4. \ubc29\ud328 \ud615\ud0dc\ub294 \ub354 \uc815\ub3c8\ub410\uace0, \uc0ac\uc790\ub294 \ub2e4\uc2dc \uadf8\ub824\uc84c\uc73c\uba70, SCP \ubaa8\ub178\uadf8\ub7a8\ub3c4 \ub354 \uc120\uba85\ud558\uac8c \ub2e4\ub4ec\uc5b4\uc84c\uc2b5\ub2c8\ub2e4. \ud074\ub7fd\uc740 \uc774\ubc88 \ubcc0\ud654\ub97c \u201c\ubcf8\uc9c8\ub85c\ubd80\ud130\uc758 \uc9c4\ud654\u201d\ub85c \uc124\uba85\ud558\uba70, 1906\ub144\ubd80\ud130 \uc774\uc5b4\uc9c4 \uac00\uce58\uc640 \uc0c1\uc9d5\uc744 \ubbf8\ub798\uc758 \ube0c\ub79c\ub4dc \uc2dc\uc2a4\ud15c\uc73c\ub85c \ud655\uc7a5\ud588\ub2e4\uace0 \ubc1d\ud614\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\uc0c8\ub85c\uc6b4 \uc544\uc774\ub374\ud2f0\ud2f0\uc5d0\ub294 \ub2e4\uc12f \uac00\uc9c0 \ud575\uc2ec \uc0c1\uc9d5\uc774 \ubc18\uc601\ub410\uc2b5\ub2c8\ub2e4. \ubc29\ud328, \uc655\uad00\ucc98\ub7fc \uc7ac\ud574\uc11d\ub41c SCP \ubaa8\ub178\uadf8\ub7a8, \uc0ac\uc790, \ub179\uc0c9\uacfc \ud770\uc0c9 \uc904\ubb34\ub2ac, \uadf8\ub9ac\uace0 \uc120\uc218\ub4e4\uc774 \uacbd\uae30\uc7a5\uc73c\ub85c \ub098\uc624\ub294 \uc785\uad6c\uc778 \u2018Porta 10-A\u2019\uc785\ub2c8\ub2e4. \uc774\ub294 \ub2e8\uc77c \ub85c\uace0\ub97c \ub118\uc5b4 \uc720\ub2c8\ud3fc, \uba38\ucc9c\ub2e4\uc774\uc988, \ub514\uc9c0\ud138 \ucc44\ub110, \uacbd\uae30\uc7a5 \uacbd\ud5d8\uae4c\uc9c0 \uc77c\uad00\ub418\uac8c \uc801\uc6a9\ub418\ub294 \ube0c\ub79c\ub4dc \uc5b8\uc5b4\ub85c \uc124\uacc4\ub410\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">120\uc8fc\ub144 \uae30\ub150 \uc720\ub2c8\ud3fc\ub3c4 \ud568\uaed8 \uacf5\uac1c\ub410\uc2b5\ub2c8\ub2e4. 1906\ub144 \ucc3d\ub9bd \uc5f0\ub3c4\ub97c \uae30\ub150\ud574 \ud55c\uc815\ud310 1,906\uc7a5\uc774 \uc81c\uc791\ub410\uc73c\uba70, \ud310\ub9e4 \uc2dc\uc791 \ud6c4 1\uc2dc\uac04\ub3c4 \ub418\uc9c0 \uc54a\uc544 \ubaa8\ub450 \ub9e4\uc9c4\ub410\uc2b5\ub2c8\ub2e4. \uc0c8 \uc5e0\ube14\ub7fc\uc740 2026-27 \uc2dc\uc98c\ubd80\ud130 \uc2a4\ud3ec\ub974\ud305 CP\uc758 \uacf5\uc2dd \ube44\uc8fc\uc5bc \uc544\uc774\ub374\ud2f0\ud2f0\ub85c \uc0ac\uc6a9\ub429\ub2c8\ub2e4.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\uc774\ubc88 \ub9ac\ube0c\ub79c\ub529\uc740 \ucd95\uad6c \ud074\ub7fd \ub514\uc790\uc778\uc5d0\uc11c \uc790\uc8fc \ubcf4\uc774\ub294 \u2018\ub2e8\uc21c\ud654\u2019 \ud750\ub984\uacfc \uc870\uae08 \ub2e4\ub985\ub2c8\ub2e4. \uc9c0\ub098\uce58\uac8c \ubbf8\ub2c8\uba40\ud55c \uc0c8 \ub85c\uace0\ub97c \ub9cc\ub4e4\uae30\ubcf4\ub2e4, \ud32c\ub4e4\uc774 \uae30\uc5b5\ud558\ub294 \uc804\ud1b5\uc801 \ud615\ud0dc\ub97c \ubcf5\uc6d0\ud558\uace0 \ub514\uc9c0\ud138 \ud658\uacbd\uc5d0 \ub9de\uac8c \uc815\ub9ac\ud588\uc2b5\ub2c8\ub2e4. \uc624\ub798\ub41c \uc0c1\uc9d5\uc744 \uc9c0\uc6b0\uc9c0 \uc54a\uace0, \ub354 \uc624\ub798 \uc4f8 \uc218 \uc788\ub3c4\ub85d \ub2e4\ub4ec\uc740 \uc0ac\ub840\uc785\ub2c8\ub2e4.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/designcompass.org\/wp-content\/uploads\/2026\/07\/Sporting-Clube-de-Portugal-SCP-rebrand-2026-before-and-after-crest-1024x576.jpg\" alt=\"\" class=\"wp-image-65486\" srcset=\"https:\/\/designcompass.org\/wp-content\/uploads\/2026\/07\/Sporting-Clube-de-Portugal-SCP-rebrand-2026-before-and-after-crest-1024x576.jpg 1024w, https:\/\/designcompass.org\/wp-content\/uploads\/2026\/07\/Sporting-Clube-de-Portugal-SCP-rebrand-2026-before-and-after-crest-300x169.jpg 300w, https:\/\/designcompass.org\/wp-content\/uploads\/2026\/07\/Sporting-Clube-de-Portugal-SCP-rebrand-2026-before-and-after-crest-768x432.jpg 768w, https:\/\/designcompass.org\/wp-content\/uploads\/2026\/07\/Sporting-Clube-de-Portugal-SCP-rebrand-2026-before-and-after-crest-1536x864.jpg 1536w, https:\/\/designcompass.org\/wp-content\/uploads\/2026\/07\/Sporting-Clube-de-Portugal-SCP-rebrand-2026-before-and-after-crest-1320x743.jpg 1320w, https:\/\/designcompass.org\/wp-content\/uploads\/2026\/07\/Sporting-Clube-de-Portugal-SCP-rebrand-2026-before-and-after-crest-600x338.jpg 600w, https:\/\/designcompass.org\/wp-content\/uploads\/2026\/07\/Sporting-Clube-de-Portugal-SCP-rebrand-2026-before-and-after-crest.jpg 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/designcompass.org\/wp-content\/uploads\/2026\/07\/Sporting-Clube-de-Portugal-SCP-rebrand-2026-type-1024x576.jpg\" alt=\"\" class=\"wp-image-65485\" srcset=\"https:\/\/designcompass.org\/wp-content\/uploads\/2026\/07\/Sporting-Clube-de-Portugal-SCP-rebrand-2026-type-1024x576.jpg 1024w, https:\/\/designcompass.org\/wp-content\/uploads\/2026\/07\/Sporting-Clube-de-Portugal-SCP-rebrand-2026-type-300x169.jpg 300w, https:\/\/designcompass.org\/wp-content\/uploads\/2026\/07\/Sporting-Clube-de-Portugal-SCP-rebrand-2026-type-768x432.jpg 768w, https:\/\/designcompass.org\/wp-content\/uploads\/2026\/07\/Sporting-Clube-de-Portugal-SCP-rebrand-2026-type-1536x864.jpg 1536w, https:\/\/designcompass.org\/wp-content\/uploads\/2026\/07\/Sporting-Clube-de-Portugal-SCP-rebrand-2026-type-2048x1152.jpg 2048w, https:\/\/designcompass.org\/wp-content\/uploads\/2026\/07\/Sporting-Clube-de-Portugal-SCP-rebrand-2026-type-1320x742.jpg 1320w, https:\/\/designcompass.org\/wp-content\/uploads\/2026\/07\/Sporting-Clube-de-Portugal-SCP-rebrand-2026-type-600x337.jpg 600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"819\" height=\"1024\" src=\"https:\/\/designcompass.org\/wp-content\/uploads\/2026\/07\/@jkrglobalhlen-Photo-by-Jones-Knowles-Ritchie-on-July-01-2026.-May-b-819x1024.jpg\" alt=\"\" class=\"wp-image-65489\" srcset=\"https:\/\/designcompass.org\/wp-content\/uploads\/2026\/07\/@jkrglobalhlen-Photo-by-Jones-Knowles-Ritchie-on-July-01-2026.-May-b-819x1024.jpg 819w, https:\/\/designcompass.org\/wp-content\/uploads\/2026\/07\/@jkrglobalhlen-Photo-by-Jones-Knowles-Ritchie-on-July-01-2026.-May-b-240x300.jpg 240w, https:\/\/designcompass.org\/wp-content\/uploads\/2026\/07\/@jkrglobalhlen-Photo-by-Jones-Knowles-Ritchie-on-July-01-2026.-May-b-768x960.jpg 768w, https:\/\/designcompass.org\/wp-content\/uploads\/2026\/07\/@jkrglobalhlen-Photo-by-Jones-Knowles-Ritchie-on-July-01-2026.-May-b-600x750.jpg 600w, https:\/\/designcompass.org\/wp-content\/uploads\/2026\/07\/@jkrglobalhlen-Photo-by-Jones-Knowles-Ritchie-on-July-01-2026.-May-b.jpg 1080w\" sizes=\"(max-width: 819px) 100vw, 819px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"268\" src=\"https:\/\/designcompass.org\/wp-content\/uploads\/2026\/07\/SCP-crest-evolution-1024x268.jpg\" alt=\"\" class=\"wp-image-65487\" srcset=\"https:\/\/designcompass.org\/wp-content\/uploads\/2026\/07\/SCP-crest-evolution-1024x268.jpg 1024w, https:\/\/designcompass.org\/wp-content\/uploads\/2026\/07\/SCP-crest-evolution-300x78.jpg 300w, https:\/\/designcompass.org\/wp-content\/uploads\/2026\/07\/SCP-crest-evolution-768x201.jpg 768w, https:\/\/designcompass.org\/wp-content\/uploads\/2026\/07\/SCP-crest-evolution-1536x402.jpg 1536w, https:\/\/designcompass.org\/wp-content\/uploads\/2026\/07\/SCP-crest-evolution-2048x536.jpg 2048w, https:\/\/designcompass.org\/wp-content\/uploads\/2026\/07\/SCP-crest-evolution-1320x345.jpg 1320w, https:\/\/designcompass.org\/wp-content\/uploads\/2026\/07\/SCP-crest-evolution-600x157.jpg 600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/designcompass.org\/wp-content\/uploads\/2026\/07\/Sporting-Clube-de-Portugal-SCP-rebrand-2026-pattern-1024x576.jpg\" alt=\"\" class=\"wp-image-65488\" srcset=\"https:\/\/designcompass.org\/wp-content\/uploads\/2026\/07\/Sporting-Clube-de-Portugal-SCP-rebrand-2026-pattern-1024x576.jpg 1024w, https:\/\/designcompass.org\/wp-content\/uploads\/2026\/07\/Sporting-Clube-de-Portugal-SCP-rebrand-2026-pattern-300x169.jpg 300w, https:\/\/designcompass.org\/wp-content\/uploads\/2026\/07\/Sporting-Clube-de-Portugal-SCP-rebrand-2026-pattern-768x432.jpg 768w, https:\/\/designcompass.org\/wp-content\/uploads\/2026\/07\/Sporting-Clube-de-Portugal-SCP-rebrand-2026-pattern-1536x864.jpg 1536w, https:\/\/designcompass.org\/wp-content\/uploads\/2026\/07\/Sporting-Clube-de-Portugal-SCP-rebrand-2026-pattern-2048x1152.jpg 2048w, https:\/\/designcompass.org\/wp-content\/uploads\/2026\/07\/Sporting-Clube-de-Portugal-SCP-rebrand-2026-pattern-1320x742.jpg 1320w, https:\/\/designcompass.org\/wp-content\/uploads\/2026\/07\/Sporting-Clube-de-Portugal-SCP-rebrand-2026-pattern-600x337.jpg 600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>More and Sources<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.instagram.com\/sportingcp\/?hl=en&amp;utm_source=chatgpt.com\">https:\/\/www.instagram.com\/sportingcp\/?hl=en&amp;utm_source=chatgpt.com<\/a><\/li>\n<\/ul>","protected":false},"featured_media":65490,"parent":0,"template":"","meta":{"_acf_changed":false},"dsncategory":[3275],"class_list":["post-65479","archive","type-archive","status-publish","has-post-thumbnail","hentry","dsncategory-3275"],"acf":[],"publishpress_future_workflow_manual_trigger":{"enabledWorkflows":[]},"_links":{"self":[{"href":"https:\/\/designcompass.org\/en\/wp-json\/wp\/v2\/archive\/65479","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/designcompass.org\/en\/wp-json\/wp\/v2\/archive"}],"about":[{"href":"https:\/\/designcompass.org\/en\/wp-json\/wp\/v2\/types\/archive"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/designcompass.org\/en\/wp-json\/wp\/v2\/media\/65490"}],"wp:attachment":[{"href":"https:\/\/designcompass.org\/en\/wp-json\/wp\/v2\/media?parent=65479"}],"wp:term":[{"taxonomy":"dsncategory","embeddable":true,"href":"https:\/\/designcompass.org\/en\/wp-json\/wp\/v2\/dsncategory?post=65479"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}